Job Description
The Cluster Director of Sales & Marketing serves as a key senior commercial leader, tasked with delivering strategic guidance to Fairmont Hotels & Resorts properties in Kenya, namely Fairmont The Norfolk and Fairmont Mara Safari Club.
Reporting directly to the Cluster General Manager, this role is responsible for developing and executing cohesive strategies in sales, marketing, revenue management, and public relations across the cluster. The position aims to enhance overall performance, expand market share, strengthen brand positioning, and elevate guest satisfaction. Additionally, it plays a key role in cultivating a high-performing, collaborative team culture that drives success.
Key Responsibilities
We are seeking a seasoned professional to provide strategic leadership and drive planning initiatives within our organization. The ideal candidate will possess extensive experience in developing and implementing comprehensive strategies that align with long-term business objectives. They will oversee the formulation and execution of strategic plans, ensuring they are both practical and sustainable. Additionally, the role requires the ability to analyze market trends, assess competitive landscapes, and identify growth opportunities to inform decision-making. Strong leadership skills, a forward-thinking mindset, and the capacity to inspire and guide cross-functional teams are essential. The successful candidate will collaborate closely with senior management to refine vision and ensure alignment with overarching company goals.
Formulate and implement comprehensive sales and marketing strategies across all clusters in strict accordance with established brand guidelines.
Collaborate with the Revenue Director to develop and update annual budgets and commercial strategies, ensuring alignment with organizational objectives.
We are seeking an experienced Sales Leader to drive revenue growth and maximize team performance. The ideal candidate will possess a proven track record in sales leadership, with a minimum of five years in a managerial role. Key responsibilities include developing and executing strategic sales plans, coaching and motivating the team to achieve targets, and analyzing market trends to identify new opportunities. Additionally, the role requires strong interpersonal skills to build relationships with clients and stakeholders, as well as the ability to collaborate effectively with cross-functional teams. A bachelor’s degree in business, marketing, or a related field is preferred, along with a deep understanding of sales methodologies and performance metrics.
Drive sales performance and enhance effectiveness at both properties through strategic leadership and targeted initiatives.
Establish and track sales targets, key performance indicators (KPIs), and incentive programs to drive performance and align with organizational goals.
To meet the established monthly, quarterly, and annual sales targets.
Facilitate consistent evaluations of sales performance and oversee pipeline management initiatives to ensure strategic alignment and growth objectives are met.
Driving strategic initiatives and overseeing brand development, this role focuses on enhancing market presence and fostering brand loyalty through innovative campaigns and cohesive messaging. Key responsibilities include crafting and executing comprehensive marketing strategies, managing brand positioning, and ensuring consistency across all channels. The ideal candidate will possess a strong background in marketing, with proven expertise in brand management, digital marketing, and data-driven decision-making. Proficiency in market research, cross-functional collaboration, and performance analytics is essential, along with exceptional communication and leadership skills to guide teams toward achieving organizational objectives.
Implement and oversee comprehensive marketing campaigns and promotional strategies across multiple properties to drive visibility, engagement, and revenue growth.
Maintain uniform brand standards and messaging consistency throughout the entire cluster.
Responsible for directing the creation and execution of sales materials, digital content, and promotional campaigns.
We are seeking a skilled professional to manage public relations and communications functions, ensuring the organization maintains a favorable public image and effectively conveys its messages. The ideal candidate will cultivate and nurture media relationships, develop strategic communication plans, and oversee the creation of press releases, speeches, and other promotional materials. Proficiency in crisis management and the ability to craft compelling narratives are essential, as are strong writing and verbal communication skills. Additionally, the role requires experience in digital media and social platforms, along with the capacity to monitor public sentiment and adjust strategies accordingly. A bachelor’s degree in communications, public relations, journalism, or a related field is required, along with a minimum of five years of relevant experience in a corporate or agency setting.
Develop and execute comprehensive public relations strategies for designated clusters, encompassing media engagement, promotional campaigns, and press communications.
Strengthen brand recognition and cultivate a positive brand image within strategically important source markets.
We are seeking a highly motivated Business Development & Partnerships professional to drive strategic growth initiatives and forge valuable collaborations. The ideal candidate will identify and pursue new business opportunities, cultivate relationships with key stakeholders, and negotiate mutually beneficial agreements. Responsibilities include developing and executing partnership strategies, managing existing alliances, and analyzing market trends to capitalize on emerging prospects. Candidates should possess a proven track record in business development, exceptional negotiation skills, and a deep understanding of partnership frameworks. Strong communication skills and a results-driven mindset are essential for success in this role.
Identify and cultivate untapped markets, specialized segments, and innovative revenue streams to drive business expansion and growth.
Deliver company representation at trade exhibitions, roadshows, and key industry events.
We specialize in overseeing key accounts and managing critical stakeholder relationships to ensure alignment with organizational goals. This role focuses on cultivating long-term partnerships, addressing client needs, and driving mutual growth through strategic engagement. Responsibilities include developing tailored account plans, maintaining open communication channels, and resolving issues to enhance satisfaction and retention. Additionally, we collaborate with cross-functional teams to deliver consistent value and identify opportunities for expansion. Ideal candidates will possess strong interpersonal skills, a results-driven mindset, and the ability to navigate complex business dynamics with professionalism and tact.
Manage and nurture critical client accounts and high-value partnerships spanning multiple properties, ensuring alignment with strategic objectives and fostering long-term growth.
Enhance revenue generation, optimize Average Daily Rate (ADR), and broaden market share across every segment.
Review, oversee, and administer sales contracts and agreements to ensure compliance with legal and company standards. Execute meticulous oversight of all contractual obligations and terms to mitigate risk and maintain alignment with organizational policies and procedures.
Drives team performance by fostering a collaborative environment, setting clear goals, and providing ongoing coaching to enhance productivity and skill development. Holds team members accountable for their responsibilities while offering constructive feedback to support their growth. Evaluates individual and collective performance through objective metrics and periodic reviews, identifying areas for improvement and implementing targeted development strategies. Encourages a culture of continuous learning and innovation to align team efforts with organizational objectives.
Direct the mentorship and professional growth of Cluster Sales & Marketing teams, fostering an environment of continuous improvement and development while ensuring alignment with organizational objectives.
Facilitate performance reviews, provide personalized coaching sessions, and lead consistent team meetings to ensure alignment and productivity.
Foster an environment characterized by accountability, employee engagement, and exceptional performance.
The department oversees the efficient functioning of operational processes and systems, ensuring alignment with organizational objectives. Key responsibilities include implementing, monitoring, and refining workflows to enhance productivity, while also managing system integrations and upgrades to maintain technological competitiveness. Candidates must possess strong analytical skills and proficiency in process optimization, accompanied by experience in managing cross-functional teams. A degree in business administration, engineering, or a related field is required, along with a minimum of five years in operations or systems management roles.
Leverage sales systems, tools, and reporting platforms to maximize efficiency and effectiveness in daily operations.
Ensure the consistent delivery of outstanding sales performance by upholding and refining operational standards and workflows in alignment with established guidelines.
Oversee and facilitate engagement across brand and multi-property promotional initiatives to ensure cohesive execution and alignment with strategic objectives.
Conducts comprehensive market intelligence and strategic positioning assessments to identify emerging trends, competitive dynamics, and growth opportunities, ensuring informed decision-making and competitive advantage.
Track evolving market dynamics, competitor strategies, and brand perception to identify strategic insights and opportunities for differentiation.
Deliver strategic insights to inform commercial decisions in partnership with the Revenue Director.
Seeking a candidate with a Bachelor’s degree in Accounting, Finance, or a related field, complemented by a minimum of three years of relevant experience. Proficiency in financial software and advanced Microsoft Excel skills are essential. Strong analytical, communication, and problem-solving abilities are required, along with meticulous attention to detail. The ideal candidate will demonstrate a commitment to ethical standards and possess the ability to work effectively in a team-oriented environment. Prior experience with auditing or financial reporting is highly desirable.
A bachelor’s degree in Business Administration, Hospitality Management, or an equivalent discipline is required for this position.
Demonstrated expertise in utilizing Microsoft Office applications and industry-specific sales systems is essential for this role.
With a minimum of five to seven years of senior commercial leadership experience within the luxury hospitality sector, candidates should possess a proven track record in driving revenue growth and strategic decision-making.
Additional Information
Proficient candidates will demonstrate expertise in [specific skill or tool], ensuring seamless integration with existing systems and workflows. Exceptional attention to detail is essential, as the role involves [specific task or responsibility], requiring precision and accuracy. Strong analytical abilities are necessary to interpret [data, trends, or metrics] and derive actionable insights. The ideal candidate must exhibit adaptability, thriving in a fast-paced environment while managing multiple priorities with efficiency. Proficiency in [relevant software, programming language, or methodology] is a key requirement, along with the capacity to collaborate effectively within cross-functional teams. Excellent communication skills are vital for conveying complex ideas clearly and fostering productive team dynamics.
Demonstrates a robust knowledge of luxury leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), corporate, and distribution ecosystems.
Seasoned professionals with a track record of overseeing interconnected business operations are sought. Demonstrated expertise in coordinating multiple commercial departments is essential, along with the ability to align strategies across various functions to drive cohesive performance.
Proven expertise in formulating and executing strategic sales and marketing initiatives is required.
Accomplished in delivering persuasive presentations at the executive level and adept at negotiating complex agreements.
Proven expertise in commercial strategy and an acute understanding of market dynamics are essential for this role.
Results-oriented and strategically minded, with a strong commercial acumen,
A leadership approach characterized by collaboration, with a proven ability to foster and develop high-performing teams.
Demonstrates a strong results-driven approach, consistently achieving success in finalizing high-value agreements and transforming potential business opportunities into tangible outcomes.
Proven skill in analyzing data, recognizing patterns, and developing accurate projections.
Qualifications
BA/BSc/HND
Experience Required
5 - 7 years
