Job Summary
The Agency Manager is tasked with overseeing recruitment efforts, providing ongoing coaching, and driving talent management initiatives to cultivate a high-performance culture within the Agency. This role involves aligning individual sales performance with Liberty Life’s business objectives and ethical standards, supported by Sales Agents and Unit Leaders.
Oversee and execute a comprehensive range of duties encompassing strategic planning, operational management, and team leadership to drive organizational success. Ensure alignment of departmental objectives with broader company goals while fostering a collaborative and high-performance work environment. Develop and implement policies, procedures, and best practices to optimize efficiency, productivity, and quality across all functions. Monitor key performance indicators (KPIs) to assess progress, identify trends, and implement corrective actions as needed. Lead cross-functional initiatives, facilitate communication between departments, and resolve conflicts to maintain cohesive workflows. Manage budgets, allocate resources, and prioritize projects to maximize return on investment (ROI) and support sustainable growth. Provide mentorship and professional development opportunities to enhance team capabilities and retention. Serve as a liaison with senior leadership, stakeholders, and external partners to ensure transparency, accountability, and alignment with strategic priorities. Foster a culture of innovation, continuous improvement, and accountability to adapt to evolving business needs and market demands.
Achieving preeminent market leadership is a primary focus for this role. The position demands a strategic approach to surpass competitors and secure a dominant market share. Responsibilities include analyzing market trends, identifying growth opportunities, and executing initiatives to enhance brand positioning. Strong analytical skills, industry expertise, and the ability to drive impactful business decisions are essential. The ideal candidate will possess a proven track record of fostering innovation, optimizing market penetration, and delivering sustainable competitive advantages.
To cultivate and sustain strong business partnerships with Employer Markets, ensuring the strategic distribution of Liberty Life products and reinforcing our market leadership position.
Collaborate with the team to establish and achieve targets derived from Employer Markets and the MMM Program.
Ensure that all branded merchandise and support provided by the Head Office are properly distributed to designated employer markets, clients, and agents.
Periodically track sales performance within these markets, compiling comprehensive reports to support informed strategic decisions.
The organization is currently seeking a professional responsible for overseeing recruitment processes and managing talent development initiatives to enhance workforce performance and retention. This role involves collaborating with hiring managers to identify staffing needs, executing effective sourcing strategies, and ensuring a seamless onboarding experience for new hires. Additionally, the incumbent will play a key part in designing and implementing talent development programs, succession planning, and career progression frameworks to cultivate a high-performing and engaged workforce. Strong interpersonal skills, strategic thinking, and expertise in talent acquisition and retention are essential for success in this position.
To oversee the recruitment, management, and motivation of Agents tasked with representing Liberty Life in Kenya, ensuring the solicitation, acquisition, and timely submission of insurance and annuity applications for Liberty Life’s product portfolio.
Developing and administering the annual manpower budget is essential, alongside implementing strategies to maintain optimal staffing levels.
Proactively scout and develop top-tier talent and high performers within the organization, fostering their growth and maximizing their potential.
Responsible for designing, implementing, and evaluating training programs to enhance employee skills and organizational performance. Develops comprehensive training materials, including manuals, presentations, and e-learning modules, tailored to meet specific departmental and company-wide needs. Facilitates engaging workshops and seminars, ensuring active participation and knowledge retention among participants. Collaborates with subject-matter experts to identify skill gaps and align training initiatives with strategic business objectives. Assesses training effectiveness through feedback, assessments, and performance metrics, making data-driven adjustments as necessary. Maintains accurate records of training activities, attendance, and outcomes for compliance and reporting purposes. Stays current with industry best practices and emerging training technologies to continuously improve program quality and innovation.
We provide comprehensive training and professional development opportunities to all Liberty Life Agents through structured coaching and mentorship programs.
Offer expert guidance and resolve conflicts while consistently assessing and addressing the team’s evolving developmental requirements.
Develops and implements processes to evaluate and enhance employee performance, ensuring alignment with organizational objectives. Establishes clear performance metrics and conducts regular assessments to identify strengths, areas for improvement, and development opportunities. Provides constructive feedback and coaching to support employee growth and productivity. Collaborates with leadership to address performance gaps and fosters a culture of continuous improvement. Tracks progress through data-driven insights and adjusts strategies as needed to optimize workforce effectiveness.
Our objective is to achieve the predetermined productivity and persistency targets established for the Agency.
Drive the team to consistently meet established production goals with enthusiasm and focus.
Ensure that performance contracts are fully completed and signed.
Contribute to the goal-setting process for Agents and ensure consistent follow-through on established objectives.
Conduct ongoing goal assessments and performance appraisals via a thorough validation process. Foster team motivation and drive through strong leadership and inspiration.
Track and evaluate the effectiveness of both individual team members and the collective team through ongoing performance assessments.
Fostering an environment of excellence and high performance within the Agency Team.
Oversee and execute additional duties as assigned to support operational efficiency and team objectives.
Periodically, reports on agency production are generated in a timely manner.
Ensuring policy decisions are conveyed to the team promptly and with precision is a key responsibility.
Developing and sustaining a reliable and robust client portfolio while providing leadership to the team through collaborative client interactions.
The role involves protecting and elevating the Liberty brand by preserving its corporate identity, core values, and ethical standards throughout all business operations.
Ensure compliance with all relevant government and insurance regulatory laws, rules, and regulations, as well as the established policies of the company.
Ensure that agents fully adhere to all relevant laws when providing services and conducting business with Liberty Life.
Seeking individuals with a minimum of a bachelor’s degree in a relevant field, along with proven experience in project management. Candidates must demonstrate strong analytical skills, exceptional organizational abilities, and the capacity to lead cross-functional teams effectively. Familiarity with industry-standard software and tools is essential, as is the ability to communicate clearly and concisely. Proficiency in data analysis and reporting is highly desirable, along with a track record of delivering projects on time and within budget. The ideal candidate will exhibit leadership, adaptability, and a commitment to continuous improvement.
A valid Certificate of Proficiency (COP) is required, along with completion of additional insurance professional qualifications such as LOMA or ACID, or a Diploma in Insurance. Additionally, an active IRA License for the current year is essential.
To qualify, candidates must hold an Academic Diploma or specialized Diploma in Insurance and possess a minimum of three years of progressive, hands-on leadership experience in an insurance sales environment.
Demonstrated success in sales over a five-year tenure within a financial institution or insurance sector is required.
Must demonstrate an impeccable track record of ethical business conduct and unquestionable integrity in all professional matters.
Proven ability to collaborate effectively with diverse teams and manage tasks efficiently while maintaining meticulous attention to detail.
Exceptional ability to deliver compelling presentations with confidence and clarity.
Thrives in dynamic, multifunctional team settings and demonstrates strong self-directed performance with minimal oversight.
Outstanding analytical and troubleshooting abilities are essential for this role.
Proven ability to develop and guide a sales team, fostering an environment conducive to enhanced performance and professional growth.
Interested applicants should submit their updated CVs to recruitment@libertylife.co.ke by 9 June 2026, clearly indicating the position title in the email subject line. Liberty Life is committed to equal opportunity and strongly values diversity.
Qualifications
Diploma , Professional Certificate
Experience Required
3 years
