Reporting To:
Overseeing all aspects of business operations, this role is responsible for driving strategic planning, optimizing processes, and ensuring seamless cross-functional alignment. The position involves managing budgets, performance metrics, and financial forecasting to support data-driven decision-making. Additionally, the individual will lead initiatives to enhance operational efficiency, mitigate risks, and foster innovation across departments. Strong leadership, analytical acumen, and the ability to collaborate with senior stakeholders are essential, along with a proven track record in business management and transformation.
The role serves to fulfill the core objectives of the position by overseeing key functions aligned with organizational goals. Its primary responsibility involves managing specific duties as outlined in the job framework while ensuring adherence to established standards and procedures. The incumbent will be tasked with executing responsibilities that contribute to the overall efficiency and effectiveness of the department or team. Additionally, this position demands compliance with relevant policies, regulations, and industry best practices to uphold professional and operational excellence.
The Solutions Marketing Assistant will craft and implement marketing strategies tailored to Excel on Limited’s suite of services. This position will spearhead initiatives to enhance brand visibility, cultivate qualified leads, bolster sales efforts, and solidify Excel on’s standing as a premier provider of professional solutions. A formal qualification in Human Resources would be advantageous, enabling a deeper comprehension of client requirements in HR-focused offerings.
Oversee and execute critical operational duties, ensuring alignment with organizational objectives while maintaining high standards of efficiency and accuracy. Collaborate with cross-functional teams to streamline processes, identify areas for improvement, and implement strategic solutions that enhance productivity and performance. Provide guidance and mentorship to team members, fostering a culture of accountability, innovation, and continuous development. Monitor key performance indicators to assess progress, mitigate risks, and drive data-driven decision-making. Ensure compliance with industry regulations and internal policies to uphold organizational integrity and reputation.
Develop and execute comprehensive marketing strategies and plans designed to drive brand growth, enhance market presence, and achieve business objectives through targeted campaigns, data-driven insights, and cross-functional collaboration.
Formulate and execute comprehensive marketing strategies tailored to all Excel on service offerings.
Develop strategic initiatives to pinpoint key demographic segments and design bespoke marketing campaigns tailored to specific services.
Devise and implement strategic initiatives aimed at enhancing brand visibility, cultivating a pipeline of prospective clients, and fostering long-term customer loyalty.
Crafting engaging and compelling content, along with refining key messaging, is a primary responsibility of this role. This position requires a keen ability to develop high-quality written materials tailored to diverse audiences and platforms. Candidates must demonstrate expertise in producing clear, concise, and impactful communications while adhering to brand voice and style guidelines. Additionally, the role involves collaborating with cross-functional teams to ensure consistency across all messaging initiatives. Strong writing skills, creativity, and a deep understanding of audience segmentation are essential for success in this position.
Develop a diverse range of marketing collateral, including brochures, case studies, email campaigns, social media content, and thought-leadership materials.
Craft client-focused communications that simplify intricate services into easily understandable language.
We are seeking a skilled Digital Marketing professional to design, implement, and optimize multichannel campaigns that drive brand awareness, engagement, and conversions. The ideal candidate will possess a strong background in SEO, content marketing, social media strategy, and paid advertising, with proficiency in analytics tools such as Google Analytics and Meta Ads Manager. Responsibilities include developing data-driven strategies, managing campaign budgets, analyzing performance metrics, and collaborating with cross-functional teams to align marketing efforts with business objectives. Candidates should have a bachelor’s degree in marketing, communications, or a related field, along with 3+ years of hands-on experience in digital marketing. Proficiency in marketing automation platforms, such as HubSpot or Market, and a keen understanding of current digital trends are highly preferred.
Oversee the development, optimization, and publication of website content while ensuring strong SEO performance and active engagement across all social media platforms.
Track digital campaign performance metrics to identify areas for enhancement and implement strategies to maximize audience engagement.
Provides comprehensive assistance to the sales team by managing inquiries, processing orders, and maintaining accurate customer records to ensure seamless transactions and heightened client satisfaction. Develops and distributes sales reports, forecasts, and performance metrics to facilitate strategic decision-making. Collaborates with cross-functional departments to resolve complex issues and streamline operational workflows. Utilizes CRM systems and other tools to track customer interactions, monitor sales pipelines, and generate actionable insights. Requires exceptional organizational skills, proficiency in Microsoft Office Suite, and a minimum of two years of relevant experience in a sales support or customer service role. Strong communication and problem-solving abilities are essential to thrive in this position.
Craft compelling proposals, service presentations, and marketing materials tailored for client pitches.
Work collaboratively with the sales team to transform leads into customers and promote additional services through cross-selling initiatives.
Conduct comprehensive market research and analyze data to extract actionable insights, employing advanced methodologies to identify trends, consumer behaviors, and competitive dynamics. Evaluate market conditions, assess product viability, and forecast demand to support strategic decision-making. Utilize statistical tools and software to process large datasets, ensuring accuracy and efficiency in reporting findings. Collaborate with cross-functional teams to translate data-driven insights into actionable business strategies and recommendations. Maintain a deep understanding of industry benchmarks and emerging market opportunities to enhance organizational competitiveness.
Monitor market developments, analyze competitor actions, and assess client feedback to identify opportunities and mitigate risks.
Assess the performance of campaigns, extract actionable insights, and propose strategic enhancements to optimize results.
We are seeking a skilled professional to oversee the development and implementation of branding initiatives and collateral materials. The ideal candidate will possess a keen eye for design, a deep understanding of brand identity, and the ability to create cohesive visual assets that align with organizational goals. Responsibilities include crafting brand guidelines, designing marketing collateral, and ensuring consistency across all touchpoints. Proficiency in industry-standard design software, strong communication skills, and a portfolio showcasing creative branding projects are required.
Maintain a cohesive and polished brand identity across every marketing asset to uphold professionalism and consistency.
Oversee the allocation and management of design assets for graphics, videos, and presentations.
Qualifications and Experience:
Candidates must possess a Bachelor’s degree in a relevant field, such as computer science, engineering, or business administration. A minimum of three years of professional experience in a similar role is required, with a proven track record of leadership and project management. Additionally, proficiency in industry-standard software and tools, along with strong analytical and problem-solving skills, is essential. Excellent communication and interpersonal abilities are also necessary to collaborate effectively with cross-functional teams. Prior experience in a fast-paced environment and a commitment to continuous learning are highly desirable.
A diploma in Marketing is a mandatory requirement for this position.
Any qualification in Human Resource Management, whether a Diploma, Certificate, Degree, or professional training, is considered an added advantage.
A background in B2B marketing or professional services marketing is highly desirable.
Exceptional proficiency in writing, communication, and presentation is required.
Proficiency in digital marketing, content creation, and social media management is essential.
Capable of working autonomously, overseeing multiple campaigns simultaneously, and evaluating performance metrics to drive strategic decisions.
Skills and Qualifications Required:
Proven expertise in [specific field or skill set] is essential, supported by a strong academic background in [relevant subject] or equivalent professional experience. Demonstrated proficiency in [specific tools, software, or methodologies] is required, along with exceptional problem-solving abilities and meticulous attention to detail. Candidates must exhibit outstanding organizational skills, the capacity to multitask effectively, and a commitment to maintaining high standards of accuracy. Strong interpersonal and communication skills are crucial for collaborating across teams and stakeholders. Familiarity with [industry-specific regulations, standards, or frameworks] is highly desirable. The ability to work independently, manage deadlines, and adapt to evolving priorities is mandatory. Prior experience in [relevant industry or role] is preferred but not required. A proactive approach to continuous learning and professional development is expected.
Proven ability to convey information clearly and engage audiences through compelling narratives.
Demonstrates exceptional capacity to organize tasks efficiently and manage projects effectively, ensuring timely and successful completion.
Proven ability to analyze and interpret campaign performance metrics effectively.
Proficiency in foundational design tools such as Canva or PowerPoint, or the capacity to effectively oversee freelance designers.
Proven skill in interpreting client requirements, particularly within HR-focused services, and converting those insights into persuasive marketing communications.
Tools & Platforms: Proficiency with advanced analytics tools, business intelligence platforms, and data visualization software is essential. Experience with cloud-based solutions and enterprise resource planning systems is preferred. Familiarity with programming languages such as Python or R for data processing and automation is advantageous. Additionally, candidates should possess hands-on experience with SQL databases and data warehousing solutions to support analytical and reporting needs.
We seek proficiency in CRM platforms such as HubSpot and Zoho, along with experience in Excel-based tracking systems.
We seek a skilled professional adept in email marketing platforms such as Mailchimp and Breve, tasked with designing, executing, and optimizing email campaigns to drive engagement and conversions. The ideal candidate will possess a strong understanding of email marketing best practices, including list segmentation, A/B testing, and performance analysis, along with proficiency in crafting compelling copy and visually appealing designs. Responsibilities include managing subscriber lists, ensuring deliverability, monitoring key metrics like open rates and click-through rates, and leveraging data insights to refine strategies for continuous improvement.
Social media management responsibilities include overseeing accounts on platforms such as Buffer and Hootsuite, scheduling posts, engaging with audiences, analyzing performance metrics, and staying updated on social media trends to optimize content strategy.
Website & Analytics (Google Analytics, SEO tools): This role involves leveraging advanced tools such as Google Analytics and various SEO platforms to monitor website performance, track user behavior, and optimize digital marketing strategies. Responsibilities include analyzing traffic data, identifying trends, and implementing data-driven improvements to enhance search engine rankings and user engagement. Additionally, the position requires proficiency in interpreting analytics reports, generating actionable insights, and collaborating with cross-functional teams to align website objectives with broader business goals. Strong analytical skills, familiarity with SEO best practices, and the ability to translate complex data into clear, strategic recommendations are essential for success in this position.
Design and produce engaging visual content using tools such as Canva and PowerPoint to support communication initiatives.
Collaborative Reporting Responsibilities: This role involves working closely with cross-functional teams to compile, analyze, and present data-driven reports, ensuring alignment with organizational goals and fostering transparent communication across departments. Key tasks include coordinating with stakeholders to gather accurate information, validating data integrity, and delivering insights that support strategic decision-making. Proficiency in collaborative tools and strong interpersonal skills are essential to facilitate seamless teamwork and maintain high standards of accuracy and accountability.
The position reports directly to the Head of Business Operations.
Works alongside Sales, Operations, and other departments to ensure campaigns are strategically aligned with overarching business goals.
Remuneration includes a competitive salary commensurate with experience, along with comprehensive benefits such as health insurance, retirement contributions, and paid time off. Additionally, the position may offer performance-based bonuses, professional development opportunities, and flexible work arrangements to support work-life balance.
Compensation will be negotiated according to individual qualifications, complemented by performance-based incentives linked to lead generation and campaign effectiveness.
Qualified and enthusiastic applicants are encouraged to submit their CVs via email to recruitment@excelon.co.ke, with the position clearly indicated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
1 - 3 years
