We are seeking a highly motivated professional to join our team in a pivotal capacity. The ideal candidate will possess a proven track record of [specific skills/qualifications], with a strong emphasis on [key responsibility or industry-specific knowledge]. Responsibilities include [detailed task or project oversight], ensuring alignment with organizational objectives. Additionally, the role demands expertise in [relevant tool, method, or certification], alongside exceptional communication and problem-solving abilities. Collaboration with cross-functional teams will be essential, as will the capacity to adapt to evolving priorities and challenges in a dynamic environment.
Maringá School is in search of an energetic Senior Growth Marketing Manager to spearhead strategy and implementation for our Corporate Training and Working Professionals programs. This position requires a combination of solid business insight, strategic vision, innovative leadership, and hands-on operational execution to establish Maringá as a reputable partner for organizations preparing their teams for the evolving landscape of work and AI-driven advancements.
The Senior Growth Marketing Manager will lead the entire growth marketing process, from market research and go-to-market strategy to demand generation, sales enablement, and client retention. You will collaborate with cross-functional teams including Product, Sales, Customer Success, and Leadership to boost revenue, enhance brand perception, and achieve tangible business outcomes.
This position demands an active contributor, not a passive observer, requiring you to develop and implement the growth marketing strategy from the ground up. Expect to lead, execute, and refine experiments, conduct comprehensive data analysis, and identify scalable growth opportunities to drive measurable results.
Oversee and execute essential duties encompassing the planning, coordination, and management of projects to ensure alignment with organizational objectives and deadlines. Lead cross-functional teams to deliver high-quality outcomes, fostering collaboration and communication among stakeholders. Monitor progress through regular assessments, identifying potential risks and implementing corrective actions as needed. Develop and maintain comprehensive documentation, reports, and presentations to support decision-making processes. Ensure compliance with industry standards, regulations, and best practices throughout all operational activities. Serve as a primary point of contact for internal and external partners, addressing inquiries and resolving issues promptly.
We are seeking a dynamic professional to spearhead strategic growth initiatives and provide visionary commercial leadership, driving sustainable expansion and maximizing market opportunities. In this role, you will be responsible for developing and executing comprehensive growth strategies, identifying new revenue streams, and fostering partnerships to enhance competitive positioning. Additionally, you will lead cross-functional teams, analyze market trends, and leverage data-driven insights to inform decision-making and capitalize on emerging trends. The ideal candidate will have a proven track record in commercial leadership, strategic planning, and business development, along with exceptional analytical, communication, and leadership skills. Strong proficiency in financial modeling, market research, and stakeholder management is essential, as is the ability to align organizational objectives with actionable commercial strategies. This position requires a results-oriented mindset, adaptability in fast-paced environments, and a passion for driving innovation and growth.
Design and oversee the implementation of a comprehensive growth strategy specifically for Corporate Training and Working Professionals, ensuring alignment with both quarterly and annual revenue objectives.
Develop comprehensive business cases for innovative initiatives, including AI upskilling and emerging technology programs, and propose data-driven strategies for resource allocation.
Oversee marketing budgets, strategically allocating funds to maximize impact across the most effective channels while ensuring return on investment and maintaining cost efficiency.
Act as a strategic advisor in commercial planning by analyzing and predicting pipeline performance, conversion metrics, and lead generation trends; deliver data-driven insights and actionable recommendations to senior leadership.
Gather and analyze market data to identify trends, opportunities, and competitive dynamics, ensuring informed strategic decisions. Conduct comprehensive customer research to assess preferences, behaviors, and needs, delivering actionable insights that drive product development and marketing strategies. Collaborate with cross-functional teams to translate findings into measurable business outcomes, enhancing customer satisfaction and market positioning. Develop and maintain robust data collection systems, employing advanced analytical tools to interpret complex datasets and generate predictive models. Present findings through clear, concise reports and presentations to key stakeholders, facilitating data-driven decision-making across the organization. Stay abreast of industry advancements, competitive landscapes, and emerging market trends to proactively inform business strategies.
Conduct comprehensive analysis of industry trends, competitor positioning, and evolving skill demands, then distill these findings into practical, data-driven recommendations.
Apply data-driven segmentation techniques to enhance existing buyer personas—including HR Directors, CIOs, L&D Managers, and working professionals—to enable personalized marketing campaigns.
Map customer journeys comprehensively while extracting actionable insights via surveys, interviews, and structured feedback loops to refine acquisition and retention strategies accordingly.
Develop and execute a robust Go-to-Market (GTM) strategy to drive product adoption, revenue growth, and market penetration. Collaborate with cross-functional teams—including sales, marketing, product, and customer success—to align messaging, positioning, and execution plans that resonate with target audiences. Conduct in-depth market research to identify customer needs, competitive landscapes, and emerging trends, ensuring data-driven decision-making. Oversee the launch of new products or features, coordinating marketing campaigns, sales enablement initiatives, and customer education programs to maximize impact. Monitor KPIs such as conversion rates, customer acquisition costs, and market share to refine strategies and optimize performance. Stay abreast of industry shifts and technological advancements to adapt GTM approaches proactively and maintain a competitive edge.
Develop, direct, and execute go-to-market strategies for both new and existing programs, encompassing positioning, pricing, targeting, and messaging.
Deliver strategic commercial direction by partnering with Product, Admissions, Customer Success, and key stakeholders to maintain synergy between marketing efforts and organizational revenue and profitability objectives.
Develop and execute a comprehensive full-funnel growth strategy by meticulously mapping buyer journeys and establishing structured campaign cadences spanning awareness, consideration, and conversion stages.
We are seeking a seasoned Demand Generation & Performance Marketing professional to drive strategic initiatives that fuel business growth through targeted campaigns and measurable performance metrics. This role requires expertise in crafting data-driven strategies, optimizing digital marketing channels, and leveraging analytics to maximize ROI and lead generation. Key responsibilities include developing and executing multichannel campaigns, managing paid media budgets, analyzing performance data to refine tactics, and collaborating with cross-functional teams to align marketing efforts with overall business objectives. The ideal candidate will possess a strong analytical mindset, proficiency in marketing automation tools and platforms, and a proven track record of delivering high-impact results in demand generation and performance marketing.
Deliver comprehensive digital campaigns end-to-end, encompassing Google Ads, LinkedIn, Meta, SEO, and Email channels.
Develop and execute targeted Account-Based Marketing (ABM) initiatives for enterprise clients, crafting customized content and strategic campaigns designed to drive high-value transactions.
Develop and execute growth-driven content initiatives and campaigns across multiple channels, including webinars, virtual events, and gated content, to effectively engage and qualify B2B leads.
Conduct ongoing analysis to identify opportunities for enhancing funnel performance through systematic A/B testing and conversion rate optimization (CRO) methodologies.
Sales Enablement and Revenue Support professionals play a pivotal role in driving organizational growth by equipping sales teams with essential resources, tools, and strategic insights to enhance performance and maximize revenue generation. These specialists collaborate closely with sales leadership, marketing, and product teams to develop and implement effective enablement programs, ensuring alignment with revenue targets and market demands. Responsibilities include designing sales training initiatives, optimizing sales processes, and leveraging data analytics to identify opportunities for improvement. Additionally, they provide ongoing support to sales representatives, fostering continuous skill development and ensuring adherence to best practices. This role requires strong analytical abilities, proficiency in sales methodologies, and the capacity to translate complex insights into actionable strategies that accelerate revenue growth.
Develop assets designed to drive conversions, including pitch decks, one-pagers, case studies, and ROI calculators.
Facilitate comprehensive training for the Sales team to strengthen their grasp of key messaging, unique value propositions, and effective objection resolution strategies.
Partner with cross-functional teams to craft compelling proposals and RFP responses tailored to corporate clients, driving revenue growth through strategic content development.
Monitor and enhance SQL-to-SQL conversion rates while optimizing the CRM handoff process between Marketing and Sales teams.
We are seeking a strategic professional to develop and implement a comprehensive content strategy that strengthens brand positioning, ensuring alignment with organizational objectives and audience engagement. The ideal candidate will possess expertise in crafting compelling narratives, optimizing content for various platforms, and leveraging data-driven insights to enhance brand visibility and recognition. Responsibilities include leading cross-functional teams, collaborating with stakeholders, and measuring the impact of content initiatives through key performance indicators. Requirements encompass a proven track record in content strategy, brand management, and digital marketing, along with proficiency in analytics tools and content management systems. Strong communication skills and a creative mindset are essential to drive innovation and maintain a competitive edge in the market.
Develop a forward-thinking content strategy designed to solidify Maringá’s position as an industry leader in corporate education and AI-powered workforce evolution.
Collaborate with the Product Marketing Manager to develop and execute a content calendar encompassing white papers, blog posts, executive thought leadership pieces, and client success stories that align with the organization’s core positioning.
Develop and manage the production of scalable content in multiple formats, including articles, infographics, and video testimonials.
Dedicated to cultivating long-term customer relationships, driving revenue growth through strategic upselling initiatives, and fostering brand advocacy, this role focuses on maximizing customer lifetime value while expanding market penetration. Responsibilities include analyzing customer data to identify upsell opportunities, tailoring personalized recommendations to meet evolving needs, and executing targeted campaigns to enhance retention rates and drive additional sales. Additionally, the position involves nurturing customer loyalty by addressing concerns promptly, soliciting feedback, and implementing improvements to ensure exceptional experiences that inspire positive word-of-mouth promotion and referrals.
Collaborate with Customer Success teams to develop and refine feedback mechanisms, NPS strategies, and client engagement initiatives, driving improvements in retention rates and fostering repeat purchases.
Formulate innovative strategies aimed at renewing customer contracts, promoting additional product integration, and increasing service adoption among corporate clients to enhance overall account profitability.
Develop client advocacy initiatives, alumni success narratives, and referral campaigns designed to transform content clients into valuable growth channels.
Cultivating brand visibility, spearheading public relations initiatives, and establishing industry thought leadership are key responsibilities of this role.
Position Maringá to serve as a key strategic ally for corporate entities seeking to adapt to the evolving landscape of AI and technology talent by executing diverse, multichannel initiatives.
Liaise with industry forums, conferences, and digital communities on behalf of Maringá, ensuring consistent representation of its values and objectives.
Craft compelling case studies, alumni narratives, and PR campaigns designed to enhance brand credibility and trust.
Providing leadership across departments and cultivating high-performing teams are central responsibilities of this role.
Serve as the liaison among marketing, product development, corporate training, and operations teams to integrate and execute growth strategies cohesively across all departments.
Present growth insights, campaign performance metrics, and market opportunities to guide strategic leadership decisions effectively.
Oversee collaboration with external vendors, agencies, and contractors to ensure the delivery of superior-quality results.
Guide junior marketers while fostering an environment that prioritizes ongoing education and experimentation within the team.
Proficient in utilizing a range of technical tools and software is essential for this role. Candidates must demonstrate hands-on experience with industry-standard applications and platforms relevant to the position. Mastery of technical methodologies and the ability to leverage various tools to enhance productivity and problem-solving is required. Familiarity with emerging technologies and the agility to adapt to new systems will be advantageous. The ideal candidate will exhibit a strong aptitude for integrating technical resources to streamline workflows and deliver efficient solutions.
CRM and marketing automation expertise is required, with proficiency in platforms such as HubSpot, Salesforce, or similar systems.
Experienced in utilizing analytics and data tools, including Google Analytics and BI dashboards, to extract actionable insights and drive informed decision-making.
Platforms for digital advertising, including Google Ads, LinkedIn Ads, and Meta Ads, are essential tools for executing targeted marketing campaigns and maximizing online visibility. These platforms enable businesses to reach their desired audiences through precise demographic, interest-based, and behavioral targeting options. Additionally, they provide comprehensive analytics and reporting features to monitor performance, optimize ad spend, and refine strategies. Proficiency in these platforms is crucial for driving measurable engagement, conversions, and return on investment in digital advertising efforts.
We seek a professional proficient in email marketing strategies and lead generation tools to enhance our digital outreach and conversion efforts. The role involves designing, executing, and optimizing email campaigns to nurture leads and drive customer engagement. Candidates must demonstrate expertise in platforms such as Mailchimp, HubSpot, or similar tools, along with a strong grasp of segmentation, A/B testing, and performance analytics. Responsibilities include developing compelling content, managing subscriber lists, and analyzing campaign metrics to refine strategies and maximize ROI. Ideal applicants will combine technical skills with creative problem-solving to generate measurable growth in lead acquisition and retention.
We are seeking a skilled professional to oversee the management and optimization of our event and webinar platforms. In this role, you will be responsible for ensuring seamless operation, user engagement, and technical performance across these digital platforms. Your duties include configuring event setups, troubleshooting technical issues, analyzing platform analytics, and implementing improvements to enhance user experience. Additionally, you will collaborate with cross-functional teams to align platform features with marketing and business objectives. Proficiency in platform administration, event coordination, and data-driven decision-making is essential, along with strong problem-solving abilities and attention to detail.
Soft Skills & Behaviors
Strategically oriented, commercially astute professionals with a strong focus on data-driven decision-making are encouraged to apply.
Accomplished communicator with a knack for crafting compelling narratives.
Proven ability to effectively engage with stakeholders and foster seamless collaboration across diverse functions is essential.
Highly efficient in managing tasks with exceptional ability to prioritize effectively.
We seek individuals who demonstrate a strong sense of initiative, a proactive mindset, and a dedication to achieving measurable outcomes. Ideal candidates will approach challenges with curiosity and enthusiasm while maintaining a results-driven focus to deliver high-quality results.
Able to effectively collaborate and communicate within varied cultural and market contexts.
Seeking a candidate with a Bachelor’s degree in a relevant field, preferably complemented by a minimum of three years of progressive experience in a similar role. Proficiency in industry-standard software and tools is essential, along with strong analytical, problem-solving, and communication skills. The ideal applicant will demonstrate a track record of delivering high-quality results, managing multiple priorities effectively, and collaborating seamlessly within cross-functional teams. Prior experience in [specific industry or function, if applicable] is highly valued, as is a commitment to continuous learning and professional development.
A bachelor’s degree in Marketing, Business Administration, or a related discipline is required; possession of an MBA is advantageous.
With a minimum of eight years of experience in B2B marketing, growth marketing, or corporate training marketing—particularly within sectors like Edtech or SaaS—you bring a proven track record of strategic execution and impactful results.
With a minimum of three years of experience in a leadership capacity, you will have spearheaded growth marketing strategies.
Achieved measurable success in securing and maintaining corporate clients through strategic marketing initiatives.
Demonstrates a deep comprehension of business-to-business sales processes and the critical alignment between marketing and sales initiatives.
Proven track record of surpassing lead generation and revenue growth key performance indicators (KPIs).
Demonstrated expertise in financial oversight, including budget administration and strategic cost reduction initiatives.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
