We are seeking a motivated professional to join our team in this pivotal role. The position demands a blend of technical expertise and interpersonal skills to effectively manage key responsibilities. Essential qualifications include a minimum of five years of relevant experience, a proven track record in [specific industry or field, if applicable], and proficiency in [relevant software/tools]. Key duties involve [list major responsibilities], with a focus on delivering measurable results. The ideal candidate will demonstrate strong analytical capabilities, exceptional communication skills, and the ability to thrive in a fast-paced environment. Collaboration with cross-functional teams and adherence to industry best practices are critical to success in this position.
Maringá School is in search of a dynamic Senior Growth Marketing Manager to spearhead strategy and execution for our Corporate Training and Working Professionals programs. This position requires a blend of commercial insight, strategic vision, creative direction, and operational execution, with the goal of establishing Maringá as a trusted partner for organizations aiming to prepare their workforce for the future of work and AI-driven transformation.
The Senior Growth Marketing Manager will lead the entire growth marketing process, from market intelligence and go-to-market strategy to demand generation, sales enablement, and client retention. In this role, you will collaborate across Product, Sales, Customer Success, and Leadership teams to accelerate revenue growth, reinforce brand positioning, and achieve tangible business outcomes.
This role demands active participation rather than passive observation; you won’t just design the growth marketing strategy—you’ll lead its implementation. Expect to spearhead experimentation, conduct thorough analyses, and identify high-impact, scalable growth opportunities to drive measurable results.
Oversee a comprehensive range of duties encompassing strategic planning, operational execution, and performance evaluation to ensure organizational objectives are met. Develop, implement, and monitor policies, procedures, and best practices that enhance efficiency, productivity, and compliance with industry standards. Collaborate with cross-functional teams to align departmental goals with broader company initiatives, fostering a cohesive and high-performing work environment. Conduct regular analyses of key performance indicators to assess progress, identify areas for improvement, and implement corrective actions as needed. Serve as a key liaison between senior leadership and operational staff, translating high-level directives into actionable plans while providing ongoing guidance and support.
Dynamic Commercial Leadership & Strategic Growth Planning
This pivotal role demands a seasoned leader capable of orchestrating strategic growth initiatives while driving commercial excellence. The ideal candidate will possess a proven track record in developing and executing scalable commercial strategies, coupled with a deep understanding of market dynamics and competitive positioning. Responsibilities include formulating and implementing growth plans, optimizing revenue streams, and fostering cross-functional collaboration to capitalize on emerging opportunities. The position requires strong analytical acumen, exceptional communication skills, and the ability to inspire teams toward achieving aggressive business objectives. A minimum of five years in a commercial leadership role, with experience in strategic planning and P&L management, is essential.
Create and implement the growth strategy for Corporate Training and Working Professionals, ensuring alignment with quarterly and annual revenue targets, and take full ownership of its execution.
Develop comprehensive business cases for innovative initiatives, such as AI upskilling and emerging technology programs, and provide recommendations for data-driven resource allocation.
Oversee and administer marketing budgets, prioritizing strategic allocation of funds to high-impact channels while maximizing return on investment and ensuring cost-effective expenditures.
As a commercial strategy partner, you will forecast pipeline health, conversion rates, and lead generation while providing senior leadership with actionable insights and strategic recommendations.
Market Intelligence & Customer Research professionals analyze data to identify trends, consumer behaviors, and competitive dynamics within the industry. They design and execute comprehensive research studies, including surveys, focus groups, and data mining, to gather valuable insights. Leveraging advanced analytics tools, they interpret findings to inform strategic decisions, enhance product development, and optimize marketing strategies. Strong analytical skills, proficiency in data visualization tools, and the ability to synthesize complex information are essential for this role. Additionally, they collaborate with cross-functional teams to integrate research outcomes into business objectives, ensuring data-driven solutions that drive growth and competitive advantage.
Leverage comprehensive industry trend analysis, competitor assessments, and evolving skill demand studies to produce practical, data-driven recommendations.
Leverage data-driven segmentation techniques to enhance the precision of buyer personas—such as HR Directors, CIOs, L&D Managers, and working professionals—for tailored campaign execution.
Conduct in-depth analysis of customer journeys while collecting actionable insights via surveys, interviews, and structured feedback loops to refine both acquisition and retention strategies.
Develop and implement comprehensive strategies to introduce products or services to the market effectively, ensuring alignment with business objectives and customer needs. Collaborate with cross-functional teams, including marketing, sales, and product development, to create cohesive launch plans that drive adoption and revenue growth. Analyze market trends, competitive landscapes, and customer insights to refine positioning and messaging. Additionally, oversee the execution of GTM initiatives, monitor performance metrics, and adjust strategies as needed to maximize impact and achieve desired outcomes.
Design, develop, and execute go-to-market strategies for both new and existing initiatives, ensuring comprehensive coverage of positioning, pricing, targeting, and messaging.
Demonstrate commercial leadership by partnering with Product, Admissions, and Customer Success teams, along with key stakeholders, to align marketing strategies with organizational revenue and profitability objectives.
Develop and oversee the entire growth strategy across the marketing funnel, from mapping buyer journeys to executing structured campaign sequences for awareness, consideration, and conversion phases.
We seek a seasoned professional to drive demand generation and performance marketing initiatives, focusing on measurable growth and ROI. The ideal candidate will design, execute, and optimize campaigns across digital channels to fuel lead acquisition, pipeline expansion, and revenue growth. Responsibilities include developing data-driven strategies, managing multitouch attribution, and collaborating with sales and product teams to align marketing efforts with business objectives. The role requires expertise in paid media, SEO, and marketing automation tools, along with a strong analytical mindset to track KPIs such as CAC, LTV, and conversion rates. Proven experience in scaling demand generation programs and delivering quantifiable results is essential.
Develop and execute comprehensive digital marketing campaigns spanning Google Ads, LinkedIn, Meta, SEO, and Email from start to finish.
Execute strategic Account-Based Marketing (ABM) initiatives for enterprise-level clients, crafting customized content and targeted campaigns designed to drive high-value deal opportunities.
Develop and manage high-impact content and campaign initiatives across multiple channels—including webinars, virtual events, and gated resources—to effectively engage and nurture B2B leads for growth.
Conduct ongoing assessments and enhancements of funnel performance through rigorous A/B testing methodologies and strategic conversion rate optimization (CRO) techniques.
Sales Enablement & Revenue Support professionals play a pivotal role in aligning sales strategies with revenue objectives, ensuring teams have the tools, resources, and insights needed to drive performance. They collaborate closely with cross-functional departments to develop and refine sales processes, enabling representatives to engage prospects effectively and close deals efficiently. Responsibilities include designing training programs, analyzing sales metrics, and optimizing enablement content to enhance productivity and revenue growth. Additionally, they monitor market trends, track competitive landscapes, and provide actionable recommendations to refine sales approaches. Strong analytical skills, proficiency in CRM systems, and a deep understanding of sales methodologies are essential for success in this dynamic role.
Develop conversion-centric materials, including pitch decks, one-pagers, case studies, and ROI calculators.
Deliver comprehensive training to the Sales team, ensuring they are fully prepared with key messaging, competitive differentiation strategies, and effective objection-handling techniques.
Partner with cross-functional teams to develop compelling proposals and RFP responses tailored to corporate clients, driving revenue growth through strategic content creation.
Monitor and enhance SQL-to-SQL conversion rates while optimizing the handoff process between Marketing and Sales within the CRM system.
Crafting and executing a robust content strategy alongside establishing a distinctive brand positioning are central to this role. The position demands expertise in developing cohesive messaging frameworks that resonate with target audiences while aligning with overarching business objectives. Responsibilities include conducting thorough market research to identify trends, defining brand voice and tone guidelines, and overseeing the creation and distribution of high-impact content across multiple channels. Additionally, the role requires collaboration with cross-functional teams to ensure consistency in messaging and brand representation. Candidates must demonstrate a proven track record in content strategy development, brand positioning, and performance analysis, with strong analytical and creative skills. Proficiency in content management systems and data-driven decision-making is essential, along with the ability to adapt strategies in response to evolving market dynamics.
Develop an innovative content strategy focused on growth to solidify Maringá’s position as a pioneer in corporate learning and AI-driven workforce transformation.
Collaborate with Product Marketing Management to develop and execute a strategic content calendar encompassing white papers, blogs, executive thought leadership pieces, and client success stories, all aligned with the organization’s core positioning.
Responsible for directing the development of scalable, multi-format content, including articles, infographics, and video testimonials.
Dedicated to enhancing customer loyalty, maximizing revenue opportunities through strategic upselling, and fostering strong brand advocacy initiatives to drive long-term business growth.
Collaborate with the Customer Success team to implement feedback mechanisms, track Net Promoter Scores (NPS), and execute client engagement initiatives aimed at enhancing retention rates and fostering repeat purchases.
Craft innovative approaches to foster renewal agreements, as well as promote additional products or enhanced offerings to corporate clients, thereby increasing overall account value.
Develop strategic initiatives including client advocacy programs, alumni success stories, and referral campaigns, designed to transform contented customers into valuable growth channels.
We aim to elevate the organization’s visibility, enhance its reputation, and establish it as a key influencer within the industry through strategic brand awareness initiatives, public relations efforts, and thought leadership campaigns. This role requires a deep understanding of media landscapes, audience engagement strategies, and the ability to craft compelling narratives that resonate with stakeholders. Responsibilities include developing and executing PR campaigns, securing media placements, managing social media presence, and creating thought leadership content such as white papers, articles, and speaking engagements. The ideal candidate will have proven experience in brand management, crisis communication, and stakeholder relations, along with exceptional writing and communication skills.
Position Maringá as a strategic collaborator for corporate entities navigating the evolving landscape of AI and technology talent via integrated, multichannel initiatives.
Engage with industry forums, conferences, and digital communities as the official representative of Maringá, fostering dialogue and promoting the organization’s presence and initiatives.
Craft compelling case studies, alumni narratives, and public relations initiatives designed to enhance brand credibility and reputation.
Dynamic leadership across multiple functions and the cultivation of high-performing teams are central to this role. The position demands the ability to unite diverse groups, align objectives, and foster a collaborative environment where innovation and accountability thrive. Key responsibilities include guiding team development initiatives, mentoring emerging leaders, and ensuring seamless integration of cross-functional goals. Candidates must demonstrate strong interpersonal skills, strategic thinking, and a proven track record in building cohesive, results-driven teams. Experience in stakeholder management and conflict resolution is highly valued.
Act as a liaison between marketing, product, corporate training, and operations teams to embed growth strategies into coordinated initiatives.
Deliver strategic growth insights, campaign performance metrics, and market opportunities to guide executive decision-making.
Oversee collaboration with external vendors, agencies, and contractors to ensure the production of superior deliverables.
Guide and support junior marketing professionals while fostering an environment that champions continuous learning and experimentation within the team.
Proficient in a wide range of technical tools and methodologies, with demonstrated expertise in relevant software and systems essential for the role. Capable of leveraging advanced technical skills to execute tasks efficiently and adapt to evolving technological demands. Familiarity with industry-standard applications, programming languages, and platforms is required to meet project objectives. Responsibilities include maintaining technical documentation, troubleshooting issues, and collaborating with cross-functional teams to implement solutions. Strong problem-solving abilities and attention to detail are necessary to ensure optimal performance and innovation.
CRM and marketing automation expertise is essential, with proficiency in platforms such as HubSpot, Salesforce, or comparable systems being a key requirement.
We specialize in advanced analytics and data visualization tools, including Google Analytics and custom-built BI dashboards, to drive data-informed decision-making across the organization. Responsibilities involve configuring tracking systems, analyzing user behavior, and generating actionable insights to optimize performance and strategic initiatives. Proficiency in Google Analytics and similar platforms is required, along with the ability to design and maintain interactive dashboards that effectively communicate complex data trends. Additionally, candidates should possess strong analytical skills, attention to detail, and experience in translating raw data into clear, strategic recommendations for stakeholders.
We seek expertise in managing diverse advertising platforms, including Google Ads, LinkedIn Ads, and Meta Ads, with a strong ability to optimize campaigns for maximum performance and engagement.
Craft compelling email marketing campaigns and deploy advanced lead generation tools to drive engagement and capture high-quality prospects efficiently.
We are seeking a skilled professional to oversee the management and optimization of our event and webinar platforms. The ideal candidate will possess a strong background in digital event coordination and a deep understanding of virtual engagement tools. Responsibilities include configuring platforms, troubleshooting technical issues, ensuring seamless attendee experiences, and analyzing performance metrics to enhance future events. Candidates must have proven experience in event technology, excellent problem-solving abilities, and proficiency in relevant software. Additionally, strong communication skills and the ability to collaborate with cross-functional teams are essential for success in this role.
We seek a candidate who demonstrates exceptional interpersonal abilities and a professional demeanor in all interactions. The ideal individual will exhibit strong emotional intelligence, adaptability in dynamic environments, and a collaborative mindset to foster team synergy. Problem-solving skills, proactive communication, and a commitment to continuous improvement are essential traits for this role. Additionally, the ability to manage time efficiently, prioritize tasks effectively, and maintain a positive attitude under pressure is required to meet organizational objectives.
Commercially astute, data-focused, and strategically oriented professionals are sought for this role.
A strong communicator with a proven ability to craft compelling narratives and engage diverse audiences through clear, persuasive messaging.
Accomplished stakeholder engagement and cross-functional teamwork are essential to this role, requiring the ability to build and maintain relationships with diverse groups while driving alignment and shared objectives across departments.
Highly structured and skilled in efficiently managing priorities
Results-driven professional who demonstrates proactive initiative and a strong sense of curiosity while maintaining an unwavering focus on achieving measurable outcomes.
Proficient in collaborating effectively within varied cultural settings and international business environments.
Bachelor’s degree in Computer Science, Information Technology, or a related field is required. Minimum of five years of professional experience in IT support or a related role is essential. Proficiency in troubleshooting hardware and software issues is mandatory. Strong knowledge of operating systems, particularly Windows and macOS, is necessary. Experience with network administration, including TCP/IP, DNS, and DHCP, is preferred. Excellent communication skills for interacting with users at all levels are required. Ability to work independently as well as in a team environment is crucial. Familiarity with ITIL practices and frameworks is a plus. Certification in Compton A+, Microsoft Certified IT Professional (MCIT), or equivalent is advantageous.
A Bachelor’s degree in Marketing, Business Administration, or a related discipline is required; possession of an MBA is considered advantageous.
With a minimum of eight years of hands-on experience in B2B marketing, growth marketing, or corporate training marketing—particularly within sectors like Edtech, SaaS, or related industries—you bring a strong foundation to drive impactful strategies and results.
With a minimum of three years of experience in a leadership capacity, you will have spearheaded growth marketing strategy development and implementation.
Accomplished expertise in securing and sustaining corporate client relationships through strategic marketing initiatives.
Possesses a solid grasp of B2B sales processes and effective collaboration between marketing and sales teams.
Proven track record in surpassing lead generation and revenue growth key performance indicators.
Proven ability in budget management and the strategic optimization of expenditures to enhance financial efficiency.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
