Job Description
The Cluster Director of Sales & Marketing serves as a senior commercial leader, tasked with shaping and executing strategic initiatives across Fairmont Hotels & Resorts properties in Kenya, including Fairmont The Norfolk and Fairmont Mara Safari Club.
Reporting to the Cluster General Manager, this position is responsible for developing and executing cohesive strategies in sales, marketing, revenue management, and public relations across the cluster. The role prioritizes enhancing overall performance, expanding market share, strengthening brand positioning, and ensuring exceptional guest satisfaction, all while cultivating a high-performing, collaborative team culture.
Oversee and execute a range of critical duties, ensuring alignment with organizational objectives and operational standards. Lead key initiatives, collaborate with cross-functional teams, and deliver measurable results to enhance productivity and efficiency. Maintain compliance with industry regulations, uphold quality benchmarks, and foster a culture of continuous improvement. Develop and implement strategic plans, monitor performance metrics, and provide actionable insights to support data-driven decision-making. Serve as a liaison between departments, stakeholders, and leadership to facilitate seamless communication and drive project success.
Provides visionary strategic leadership and meticulous planning to align organizational goals with actionable initiatives, ensuring sustainable growth and competitive advantage. Analyzes market trends, industry dynamics, and internal capabilities to develop long-term strategies that drive innovation, efficiency, and profitability. Collaborates with senior leadership to establish clear objectives, allocate resources effectively, and monitor performance against key metrics. Oversees cross-functional teams to execute strategic plans, fostering a culture of accountability, agility, and continuous improvement. Communicates strategic direction to stakeholders at all levels, ensuring alignment, engagement, and execution excellence.
Formulate and implement comprehensive, brand-consistent sales and marketing initiatives across all clusters to drive cohesive growth and market penetration.
Collaborate with the Revenue Director to develop and contribute to the annual budgets and commercial plans.
We are seeking a dynamic professional to lead and elevate sales performance within our organization. This role demands a strategic mindset to drive revenue growth, optimize team effectiveness, and foster a results-driven culture. The ideal candidate will possess proven leadership experience, a track record of exceeding sales targets, and the ability to mentor and motivate a high-performing team. Strong communication, analytical, and negotiation skills are essential, along with a deep understanding of market trends and customer engagement strategies. Responsibilities include setting and overseeing sales objectives, analyzing performance metrics, and implementing innovative approaches to enhance productivity and profitability.
Drive sales performance and enhance effectiveness at both properties through strong leadership and strategic direction.
Establish and track sales goals, performance metrics, and incentive initiatives to drive consistent growth and employee motivation.
Deliver consistent performance against established monthly, quarterly, and annual sales targets.
Perform recurring evaluations of sales performance and facilitate structured pipeline management discussions.
We are seeking a dynamic professional to oversee our marketing initiatives and brand strategy, ensuring our organization maintains a strong and cohesive brand presence across all channels. The ideal candidate will develop and execute innovative marketing campaigns, analyze market trends, and collaborate with cross-functional teams to enhance brand awareness and drive business growth. They will also be responsible for managing brand guidelines, monitoring competitive landscapes, and measuring campaign performance to optimize return on investment. A bachelor’s degree in marketing, business, or a related field is required, along with at least five years of progressive marketing experience. Proficiency in digital marketing tools, data analytics, and brand management software is essential, along with strong leadership and communication skills.
Spearhead comprehensive marketing campaigns and promotional strategies across multiple properties to drive engagement and achieve business objectives.
Maintain uniform brand standards and messaging throughout the entire portfolio.
Direct the creation and refinement of sales materials, digital assets, and marketing initiatives to ensure alignment with strategic objectives and brand standards.
We are seeking a dynamic Public Relations & Communications professional to manage and enhance our organization’s reputation through strategic messaging, media relations, and stakeholder engagement. In this role, you will craft compelling narratives, oversee internal and external communications, and develop campaigns that align with our brand values and business objectives. Your responsibilities will include building and maintaining relationships with journalists, influencers, and key partners, as well as monitoring media coverage to assess public perception. Additionally, you will collaborate with cross-functional teams to ensure consistent messaging across all channels, from press releases and social media to executive communications and crisis management. The ideal candidate will have a strong background in PR, excellent writing and verbal communication skills, and a proven ability to navigate evolving media landscapes while driving impactful storytelling.
Develop and execute comprehensive public relations strategies for key clusters, encompassing media engagement, strategic advertising initiatives, and the creation of compelling press releases.
Elevate brand recognition and foster a strong, positive image in critical sourcing markets to drive sustained growth and competitive advantage.
We are seeking a dynamic professional to drive business growth and cultivate strategic partnerships. The ideal candidate will possess a strong track record in identifying and securing new business opportunities, as well as nurturing existing relationships to maximize revenue potential. Key responsibilities include prospecting potential partners, negotiating agreements, and collaborating with cross-functional teams to align business objectives. Additionally, the role requires a keen understanding of market trends, competitive analysis, and the ability to articulate value propositions effectively to stakeholders. A bachelor’s degree in business, marketing, or a related field is preferred, along with 3–5 years of relevant experience in business development or partnership management. Exceptional communication, negotiation, and interpersonal skills are essential for success in this position.
Proactively research and cultivate untapped markets, niche segments, and additional revenue streams to drive sustainable business expansion.
Serve as the primary representative for the properties at industry events, trade shows, and roadshows, engaging directly with attendees and stakeholders to effectively showcase and promote the offerings.
Key Account & Stakeholder Management
Responsible for cultivating and sustaining strong, long-term relationships with high-value clients and critical stakeholders to drive mutual growth and alignment. Develops strategic account plans to ensure client satisfaction, retention, and expansion while identifying opportunities for revenue enhancement and service improvements. Collaborates with cross-functional teams to deliver tailored solutions that meet client needs and business objectives. Serves as the primary liaison between clients and internal departments, ensuring seamless communication and issue resolution. Monitors account performance metrics and proactively addresses challenges to mitigate risks and optimize client value.
Responsible for managing pivotal accounts and cultivating high-value client partnerships spanning multiple properties.
We aim to enhance revenue growth, elevate average daily rates (ADR), and broaden market share across all segments.
Ensure thorough oversight and administration of sales contracts and agreements, maintaining accuracy and compliance throughout their lifecycle.
We are seeking a seasoned leader to oversee team performance and drive operational excellence through effective management strategies. The ideal candidate will possess strong interpersonal skills to motivate and guide team members, ensuring alignment with organizational goals. Responsibilities include setting clear performance expectations, conducting regular evaluations, and implementing development plans to enhance individual and collective productivity. Additionally, the role requires fostering a collaborative work environment, resolving conflicts, and promoting accountability at all levels. Proficiency in performance metrics analysis and reporting is essential to track progress and identify areas for improvement.
Direct the growth, guidance, and advancement of Cluster Sales & Marketing teams.
Perform performance reviews, facilitate coaching sessions, and lead regular team meetings.
Foster a work environment characterized by accountability, employee engagement, and exceptional performance standards.
We are seeking a skilled Operations & Systems Management professional to oversee and optimize our organizational workflows, ensuring seamless integration of processes and technology. The ideal candidate will have a proven track record in managing operational frameworks, enhancing system efficiency, and implementing strategic improvements to drive productivity and cost-effectiveness. Responsibilities include supervising daily operations, maintaining system integrity, analyzing performance metrics, and leading cross-functional teams to align business objectives with technological solutions. Requirements encompass experience in operations management, proficiency in system administration, strong analytical abilities, and exceptional leadership and communication skills.
Deliver optimal utilization of sales systems, tools, and reporting platforms to drive performance and operational efficiency.
Ensure the optimization of sales processes and procedures to uphold operational excellence consistently.
Ensure seamless involvement in brand and multi-property promotional initiatives by overseeing collaborative efforts and strategic alignment across all relevant parties.
Gather, analyze, and interpret market data to assess industry trends, competitive dynamics, and customer behavior, ensuring accurate and actionable insights. Develop and refine positioning strategies that clearly communicate the company’s unique value proposition, differentiating it from competitors. Collaborate with cross-functional teams—including marketing, sales, and product development—to align messaging and ensure consistency across all channels. Track and measure the effectiveness of positioning initiatives, adjusting approaches as needed to optimize performance and market impact. Stay informed about emerging market opportunities, threats, and shifts in customer preferences to inform strategic decision-making.
Analyze evolving market trends, assess competitor strategies, and evaluate brand positioning to identify strategic opportunities and potential risks.
Deliver strategic analyses to inform commercial decisions in partnership with the Revenue Director.
Bachelor’s degree in Computer Science, Engineering, or a related field is required, along with a minimum of 3 years of experience in software development. Proficiency in programming languages such as Java, Python, or C++ is essential, and familiarity with frameworks like Spring or Django is advantageous. Strong problem-solving skills and the ability to work collaboratively in a team environment are necessary. Excellent communication skills for both technical and non-technical stakeholders are also required.
A bachelor’s degree in Business, Hospitality Management, or a comparable discipline is required.
Demonstrated expertise in Microsoft Office Suite and established sales systems is required.
Requires a minimum of five to seven years of senior commercial leadership experience specifically within the luxury hospitality sector.
Additional Information
Skills & Attributes
Professional Rewriting:
Demonstrates a comprehensive grasp of luxury leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), corporate, and distribution networks.
Accomplished in overseeing and coordinating interconnected commercial operations, ensuring seamless collaboration across multiple departments to drive business growth and operational efficiency. Demonstrated expertise in aligning sales, marketing, and distribution strategies to optimize performance and achieve organizational objectives. Proven ability to integrate cross-functional teams, streamline processes, and enhance overall productivity within a dynamic commercial environment.
Demonstrates exceptional leadership in both strategic sales and marketing initiatives, with a proven ability to drive growth and innovation in these domains.
Exceptional proficiency in negotiation and high-level executive presentation delivery, with the ability to engage and influence stakeholders at the most senior levels.
Demonstrates a keen understanding of commercial dynamics and possesses a sharp awareness of market trends and opportunities.
Results-oriented and business-savvy professional with a proven ability to drive growth and deliver measurable outcomes. Combines deep commercial insight with strategic thinking to identify opportunities and maximize revenue potential.
Demonstrates a collaborative approach to leadership while excelling in team-building and development initiatives.
Exceptionally driven by results, this individual consistently excels in finalizing lucrative agreements and transforming business prospects into tangible outcomes.
Exceptional proficiency in analyzing data, recognizing patterns, and developing accurate projections is required. The ideal candidate must possess a keen aptitude for interpreting complex datasets, discerning emerging trends, and translating insights into actionable forecasts to drive strategic decision-making.
Qualifications
BA/BSc/HND
Experience Required
5 - 7 years
