Job Description
The Cluster Director of Sales & Marketing serves as a key senior commercial leader, responsible for establishing and executing strategic direction across Fairmont Hotels & Resorts properties in Kenya, including Fairmont The Norfolk and Fairmont Mara Safari Club.
Reporting directly to the Cluster General Manager, this position spearheads cohesive sales, marketing, revenue, and public relations strategies spanning the entire cluster. The role is dedicated to optimizing overall performance, expanding market share, strengthening brand positioning, and elevating guest satisfaction, all while cultivating a robust, high-performing, and collaborative team environment.
Key Responsibilities
Provides visionary strategic leadership and meticulous planning to steer organizational direction, ensuring alignment with long-term goals and fostering sustainable growth. Drives decision-making processes, allocates resources efficiently, and cultivates a high-performance culture while mitigating risks. Facilitates cross-functional collaboration, champions innovation, and monitors progress through performance metrics to achieve strategic objectives and maintain competitive advantage.
Formulate and implement comprehensive sales and marketing strategies spanning the entire cluster, ensuring strict adherence to established brand guidelines.
Assist in the preparation of annual budgets and commercial plans in partnership with the Revenue Director.
Demonstrates exceptional leadership in driving sales performance and achieving targets. Proactively identifies growth opportunities, optimizes team productivity, and fosters a results-driven culture. Possesses strong strategic planning, coaching, and motivational skills to empower teams and maximize revenue generation. Analyzes market trends, customer insights, and competitive dynamics to inform sales strategies and enhance profitability.
Drive sales performance and optimize revenue generation initiatives across both properties, fostering a high-impact, results-driven environment to maximize overall sales effectiveness.
Establish and track sales objectives, performance metrics, and incentive initiatives to drive team productivity and revenue growth.
Drive consistent progress toward monthly, quarterly, and annual sales targets by maintaining a results-oriented approach and fulfilling performance benchmarks.
Drive ongoing evaluations of sales performance metrics and actively oversee the management of the sales pipeline to ensure consistent pipeline health and optimal revenue forecasting.
Candidates will oversee strategic marketing initiatives and brand development to enhance market presence and drive business growth. Responsibilities include crafting compelling brand narratives, managing digital campaigns, and analyzing consumer insights to refine positioning. The ideal applicant must possess a bachelor’s degree in Marketing, Business, or a related field, along with 3–5 years of progressive experience in brand management or marketing. Strong analytical skills, creativity, and proficiency in marketing tools (e.g., Adobe Creative Suite, Google Analytics) are essential. Excellent communication and leadership abilities are required to collaborate with cross-functional teams and external partners.
Execute multi-property marketing campaigns and promotional initiatives across various properties with direct oversight and strategic direction.
Maintain uniform brand standards and messaging throughout the cluster.
Responsible for managing the production and execution of sales collateral, digital content, and marketing campaigns, ensuring alignment with brand standards and strategic objectives.
We seek a skilled Public Relations & Communications professional to manage and enhance our organization’s reputation through strategic messaging and media relations. The ideal candidate will develop and execute PR campaigns, craft compelling press releases, and maintain strong relationships with journalists and influencers. Responsibilities include monitoring media coverage, managing crisis communications, and ensuring consistent brand messaging across all channels. A bachelor’s degree in communications, public relations, or a related field is required, along with 3+ years of relevant experience. Proficiency in social media management, strong writing skills, and the ability to work under tight deadlines are essential.
Develop and execute comprehensive public relations strategies for assigned clusters, encompassing media relations, strategic advertising initiatives, and the creation of impactful press releases to enhance brand visibility and reputation.
Elevate brand recognition and strengthen corporate image within critical sourcing regions.
We are seeking a dynamic professional to drive Business Development & Partnerships initiatives, fostering strategic collaborations and expanding market reach. The ideal candidate will identify growth opportunities, negotiate agreements, and cultivate relationships with key stakeholders to enhance organizational revenue and market presence. Responsibilities include researching potential partners, developing partnership proposals, and ensuring alignment with business objectives. Additionally, the role requires strong communication skills, a track record of successful deal closures, and the ability to manage multiple projects simultaneously in a fast-paced environment.
Explore untapped markets, segments, and revenue streams to drive growth and expand business opportunities.
At trade shows, roadshows, and industry events, you will serve as the official representative for the properties, engaging with attendees and promoting key features and benefits. Your role involves delivering compelling presentations, addressing inquiries, and fostering connections with potential clients or partners. This position requires a professional demeanor, strong communication skills, and the ability to effectively showcase the properties’ value proposition in a dynamic environment.
We are seeking a seasoned professional to oversee key account and stakeholder relationships, ensuring alignment with organizational objectives and fostering long-term partnerships. This role involves cultivating robust connections with critical clients and internal stakeholders, managing expectations, and facilitating seamless communication across departments. Additionally, the position requires strategic planning to identify growth opportunities, mitigate risks, and drive value for both the organization and its key partners. Strong interpersonal skills, a results-driven mindset, and the ability to navigate complex business dynamics are essential for success in this role.
Manage critical client accounts and strategic partnerships spanning multiple properties, ensuring alignment with organizational objectives and fostering long-term growth.
Enhance revenue generation, optimize average daily rate (ADR), and expand market share across all segments.
Oversee the administration and evaluation of sales contracts and agreements to ensure compliance with established terms and conditions.
We oversee the guidance and development of teams, ensuring optimal performance management through strategic leadership and clear goal-setting. Our focus includes mentoring team members, fostering collaboration, and implementing performance metrics to track progress while addressing individual and collective achievements. Responsibilities also encompass conducting regular evaluations, providing constructive feedback, and recognizing high performers to maintain motivation and drive continuous improvement. Additionally, we align team objectives with organizational goals to enhance productivity and efficiency.
Guide and cultivate the growth of Cluster Sales & Marketing teams through effective leadership and mentorship.
Responsibilities include leading performance evaluations, facilitating coaching sessions, and organizing routine team meetings to foster open communication and collaboration among team members.
Foster an environment characterized by accountability, heightened engagement, and exceptional performance.
The role involves overseeing the efficient functioning of operational processes and systems, ensuring alignment with organizational objectives. Responsibilities include managing workflows, optimizing system performance, and implementing process improvements to enhance productivity. The position requires strong analytical skills to assess operational data, identify inefficiencies, and propose strategic solutions. Additionally, it demands expertise in system administration, maintenance of IT infrastructure, and coordination with cross-functional teams to streamline operations. Candidates must possess a minimum of five years of experience in operations management, proficiency in relevant software and tools, and the ability to lead teams while driving continuous improvement initiatives.
Maintain the optimal functionality and utilization of sales systems, tools, and reporting platforms to drive efficiency and accuracy in operations.
Ensure the consistent delivery of outstanding sales performance through meticulously managed processes and established procedures.
Assist in the organization and execution of brand and multi-property promotional initiatives.
We specialize in gathering and analyzing market intelligence to assess competitive positioning, industry trends, and customer insights. The role requires a strategic mindset, proficiency in data analysis tools, and the ability to translate complex insights into actionable business strategies. Key responsibilities include conducting thorough market research, identifying growth opportunities, and providing recommendations to enhance market share and brand positioning. Strong communication skills are essential to present findings effectively to stakeholders at all levels.
Track shifts in market dynamics, analyze competitor strategies, and evaluate brand positioning to identify emerging opportunities and potential threats.
Deliver strategic analysis and actionable insights to inform commercial decisions in partnership with the Revenue Director.
Qualifications
A bachelor’s degree in Business Administration, Hospitality Management, or a closely related discipline is required.
Demonstrated expertise in utilizing Microsoft Office applications, including Word, Excel, and PowerPoint, along with a solid grasp of sales-specific software platforms, is essential for this role.
A minimum of five to seven years of senior commercial leadership experience in the luxury hospitality sector is required.
Additional Information
Skills & Attributes
Demonstrates a comprehensive grasp of luxury leisure, MICE, corporate, and distribution ecosystems.
Accomplished professionals with a proven track record in overseeing the seamless coordination of cross-functional commercial operations are encouraged to apply. This role demands expertise in integrating diverse business functions to drive cohesive strategies and enhance overall performance. Candidates should possess hands-on experience in aligning sales, marketing, supply chain, and other key departments to achieve unified commercial objectives.
Demonstrates exceptional leadership in developing and executing strategic sales and marketing initiatives, driving organizational growth and profitability through innovative approaches and data-driven decision-making.
Exceptional proficiency in negotiation strategies and the ability to deliver high-level presentations with confidence and precision are essential.
Demonstrates a deep understanding of commercial principles and a keen awareness of market dynamics.
Results-oriented and strategically minded, with a strong commercial acumen.
A collaborative leadership approach combined with exceptional team-building capabilities
Results-driven professional with a proven history of consistently securing high-value agreements and transforming business prospects into successful outcomes.
Demonstrates exceptional proficiency in analyzing data, recognizing patterns, and developing accurate projections.
Qualifications
BA/BSc/HND
Experience Required
5 - 7 years
