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Home Jobs Nairobi Digital Marketing Specialist (Social Media)

Digital Marketing Specialist (Social Media)

Tristar Global Logistics  · Logistics and Transportation

Full Time Nairobi
Nairobi
Deadline: 5 June 2026
Posted June 4, 2026

We seek a highly motivated professional to fulfill key responsibilities aimed at driving operational excellence and strategic growth. The ideal candidate will possess a minimum of five years of relevant experience, with a proven track record in leadership and project management. Strong analytical and problem-solving skills are essential, along with exceptional communication abilities to collaborate effectively across teams. Responsibilities include developing and implementing innovative strategies, overseeing daily operations, and ensuring adherence to industry regulations. Additionally, the role demands meticulous attention to detail and the capacity to manage multiple priorities in a fast-paced environment. A degree in a related field is required, and relevant certifications are highly desirable.

Develop and implement a tailored social media strategy for Onyx Fitness, aligning with the platform’s unique requirements and objectives.

Expand the brand’s presence, audience reach, and engagement levels within its core demographic.

Craft original content—including graphics, short-form video, and copy—on a consistent basis while maintaining high-quality standards.

Transform social engagement into quantifiable business results, including leads, inquiries, and memberships.

Safeguard and enhance the brand’s digital identity, tone, and reputation across online platforms.

Deliver precise, consistent leadership updates regarding performance relative to established benchmarks.

The role encompasses a wide range of duties and responsibilities, including overseeing project execution, ensuring adherence to deadlines, and maintaining high standards of quality. Key tasks involve collaborating with cross-functional teams, analyzing performance metrics, and implementing strategic initiatives to drive operational efficiency. Additionally, the position demands strong leadership skills to mentor team members, foster a culture of innovation, and align efforts with organizational objectives. Proficiency in data-driven decision-making and problem-solving is essential, along with the ability to communicate effectively at all levels of the organization. The successful candidate will be expected to manage multiple priorities, adapt to changing business needs, and contribute to long-term growth strategies.

The Strategy and Planning department is responsible for developing and implementing long-term business strategies to drive growth and profitability. This role requires strong analytical skills, a deep understanding of market trends, and the ability to forecast future business conditions. Key responsibilities include conducting market research, analyzing competitive landscapes, and identifying opportunities for expansion. Additionally, the team collaborates with cross-functional departments to align business objectives with operational execution, ensuring sustainable competitive advantage. Proficiency in strategic planning tools and data analysis software is essential, along with excellent communication skills to present insights and recommendations to leadership. Candidates must have a proven track record in strategic planning and a minimum of five years of relevant experience in a business or consulting environment.

Craft and oversee a monthly content calendar that strategically aligns with key business objectives, promotional initiatives, and seasonal trends to ensure cohesive and impactful messaging.

Craft a strategic approach for platform selection and management, identifying the most effective channels such as Instagram, TikTok, Facebook, and YouTube to align with the target audience while avoiding uniform content distribution across all platforms.

Collaborate with leadership to establish and align quarterly growth and engagement objectives.

We are seeking an experienced Content Production professional to oversee the creation and distribution of engaging content across various platforms. The ideal candidate will possess a strong background in content strategy, editorial planning, and project management, with a keen eye for detail and a commitment to maintaining brand consistency. Responsibilities include developing content calendars, collaborating with cross-functional teams to produce high-quality materials, and analyzing performance metrics to refine strategies. Familiarity with SEO best practices, digital marketing tools, and multimedia production is essential, along with the ability to meet tight deadlines while adapting to evolving trends. A bachelor’s degree in journalism, communications, marketing, or a related field is preferred, though equivalent experience may be considered.

Design custom graphics, produce concise video content for platforms like Reels, TikTok, and Shorts, and craft written materials that align with the brand’s established tone and style.

Produce and refine photo and video content on-site, capturing gym activities, class sessions, member testimonials, and event coverage.

Uphold a unified visual identity, standardized templates, and brand guidelines throughout all deliverables.

Responsibly employ AI and design tools to scale content production while maintaining brand consistency, ensuring voice and quality remain unaffected.

Responsible for overseeing the publication process and fostering community engagement, this role involves managing content dissemination and cultivating a vibrant user base. Key duties include coordinating with writers, editors, and designers to ensure timely and high-quality releases while moderating discussions to maintain a positive and inclusive environment. Additionally, the position requires developing strategies to grow and retain an active audience, analyzing community feedback, and implementing initiatives to enhance participation and satisfaction. Strong communication skills, a proactive approach, and experience in digital publishing or community management are essential for success in this dynamic role.

Responsible for planning and releasing content across all operational social media channels via a dedicated social media management platform.

Monitor all comments, direct messages, mentions, and reviews on a daily basis, ensuring timely responses that align with brand guidelines.

Handle complaints, sensitive matters, and sales-qualified inquiries by directing them to the correct individual or department for resolution.

Drive community involvement by facilitating prompts, polls, and user-generated content, while highlighting member features to enhance participation and engagement.

We are seeking a skilled professional to manage our paid social media initiatives and campaign strategies. The ideal candidate will be responsible for developing, implementing, and optimizing paid social campaigns across various platforms to drive engagement, conversions, and brand awareness. Proficiency in social media advertising tools, data analysis, and budget management is essential, along with a strong understanding of audience targeting and performance metrics. Additionally, the role requires collaboration with cross-functional teams to align campaigns with broader marketing objectives and ensure consistent messaging across all channels.

Develop and execute paid social media campaigns, including boosted posts and ad sets, while adhering to a predetermined budget.

Oversee comprehensive launch and promotional campaigns from initial conceptualization through to final post-campaign evaluation.

Responsibly oversee advertising expenditures, monitor cost per result, and continually refine strategies to achieve the most efficient outcomes.

You will be responsible for developing and maintaining analytics and reporting systems. Your duties will include collecting, analyzing, and interpreting data to generate meaningful insights. Additionally, you will create and distribute reports to stakeholders, ensuring accuracy and clarity. Proficiency in data visualization tools and statistical analysis software is required, along with strong attention to detail.

Monitor and evaluate performance metrics through both integrated native analytics systems and the selected management tool to ensure accurate tracking and assessment of key indicators.

Prepare a monthly performance report that outlines growth metrics, engagement levels, reach, and conversion or inquiry rates, supplemented with insightful commentary and strategic recommendations.

Utilize data analytics to refine strategies by determining what yields results and eliminating ineffective approaches, then communicate key findings and insights to leadership.

The role involves organizing and managing collaborative efforts to ensure seamless execution of projects, facilitating effective communication among team members, and aligning tasks with overarching objectives. It requires proficiency in multitasking, strong interpersonal skills, and the ability to prioritize responsibilities efficiently. Additionally, the position demands a keen eye for detail, adaptability to shifting priorities, and a proactive approach to problem-solving. Responsibilities include scheduling meetings, tracking progress, and serving as a liaison between stakeholders to foster alignment and productivity.

Build and maintain professional relationships with gym personnel, fitness trainers, and external collaborators, including content creators and agencies, to facilitate seamless communication and operational alignment.

Maintain an organized and secure archive of all brand assets, including photos, videos, logos, and templates. Ensure these resources are consistently updated and backed up to prevent data loss.

Guarantee strict adherence to all applicable advertising, data-protection, and platform regulations across all content.

KEY DELIVERABLES

The role involves developing and maintaining a content calendar, ensuring consistent publication of content as per the agreed schedule, and compiling comprehensive monthly performance reports.

Weekly tasks include publishing scheduled posts across all active channels and engaging with the community by responding to comments and direct messages. Additionally, a brief weekly progress check-in is conducted to assess performance and objectives.

Quarterly, the role undertakes strategic assessments, updates targets, evaluates campaign effectiveness, and analyzes competitor activities and industry trends.

Consistently deliver creative assets that align with brand guidelines while maintaining an organized and fully backed-up library of materials. Proactively identify and escalate any issues or potential leads in a timely manner to ensure smooth project progression.

Bachelor’s degree in a relevant field and a minimum of three years of professional experience in a comparable role are required for consideration. Proficiency with industry-standard software, tools, or technologies is essential, along with strong analytical and problem-solving capabilities. Excellent communication and interpersonal skills are necessary to collaborate effectively with cross-functional teams. Candidates must demonstrate a track record of meeting deadlines and delivering high-quality results in fast-paced environments. Prior experience in project management or leadership is preferred but not mandatory.

A degree or diploma in marketing, communications, digital media, or an equivalent field is required, along with relevant professional experience.

A minimum of two to three years of direct experience in social media management is required, along with verifiable proof of account growth, including increased follower counts and enhanced engagement metrics.

A comprehensive collection of published materials, including graphics, video content, and live accounts, is available for review.

Experienced in crafting and implementing comprehensive social media strategies, extending beyond mere content posting to encompass broader engagement and brand positioning initiatives.

Proficiency in creating short-form video content, encompassing both filming and editing, is highly desirable.

Ideal candidates will possess relevant experience within the fitness, wellness, lifestyle, or consumer goods sectors.

Proficient in a range of essential skills, tools, and competencies, candidates must demonstrate expertise in relevant technical methodologies and frameworks. Strong analytical and problem-solving abilities are imperative to navigate complex challenges effectively. Familiarity with industry-specific software, programming languages, and data management tools is required to perform tasks efficiently. Exceptional communication and teamwork skills are necessary to collaborate seamlessly with cross-functional teams and stakeholders. Additionally, a commitment to continuous learning and adaptability to evolving technologies is expected to maintain high performance standards in a dynamic work environment.

Proficient in utilizing a range of technical tools and methodologies to execute project requirements efficiently. Must demonstrate expertise in industry-standard software, programming languages, and analytical frameworks to support system development and troubleshooting. Familiarity with version control systems, debugging tools, and automation platforms is essential for maintaining workflow efficiency. Ability to integrate various technical solutions while adhering to best practices in data management, cybersecurity, and system optimization.

Proven expertise in utilizing social media management and scheduling platforms such as Meta Business Suite, Hootsuite, Buffer, Later, or comparable tools is essential.

Proficient expertise in leveraging the primary platforms central to the brand, along with a strong command of their respective analytics dashboards, is essential.

Proficient in graphic design and video editing software such as Adobe Photoshop, Illustrator, Premiere Pro, Canva, Cap Cut, or comparable tools is required.

Proven experience in managing paid social media campaigns, including platforms such as Meta Ads Manager and TikTok Ads, is required.

Proficient in utilizing reporting tools and spreadsheets to monitor and analyze performance metrics effectively.

The ideal candidate must demonstrate strong personal competencies, including excellent communication skills, both written and verbal, to effectively interact with team members and clients. Demonstrated leadership abilities are essential, with the capacity to inspire and guide others towards achieving organizational objectives. Problem-solving skills are critical, enabling the individual to analyze situations, identify issues, and implement effective solutions. Adaptability is also key, as the role requires the ability to adjust to changing priorities and environments. Additionally, the candidate should exhibit a high level of professionalism, integrity, and a commitment to continuous personal and professional development.

Exceptional copywriting abilities, coupled with a polished and unwavering command of the brand’s tone and messaging, are essential.

A blend of imaginative thinking and structured discipline drives consistent, calendar-driven productivity.

A proactive, well-organized professional who thrives in independent work environments and requires minimal oversight to deliver consistent results.

Demonstrates strong responsiveness and a customer-focused mindset in all community engagements.

Data-savvy, interprets findings objectively, and adjusts strategies as needed.

Applications must be submitted to info@tristargl.com by the close of business on June 5, 2026.

Qualifications

BA/BSc/HND , Diploma

Experience Required

2 - 3 years

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