Job Summary
The Performance Marketing Manager will spearhead the development, implementation, and continuous enhancement of digital and performance marketing campaigns across various channels. This role encompasses guiding cross-functional teamwork, coaching junior staff, and aligning all marketing activities with the company’s strategic objectives for user acquisition, engagement, and revenue expansion.
The manager will lead the integration of digital marketing with CRM systems, manage content strategy initiatives, and utilize data-driven insights to inform decision-making and enhance team performance.
Oversee a comprehensive range of critical duties central to the role, including the development and implementation of strategic initiatives, the management of daily operations, and the provision of leadership to cross-functional teams. Collaborate closely with senior management to align departmental objectives with broader organizational goals, ensuring efficient resource allocation and adherence to company policies. Monitor key performance indicators to evaluate operational effectiveness, identify areas for improvement, and implement corrective measures as necessary. Additionally, foster a culture of accountability, innovation, and continuous improvement while maintaining compliance with industry regulations and internal standards.
We seek a dynamic leader to oversee and inspire a high-performing team, ensuring alignment with organizational goals while fostering collaboration and professional growth. Responsibilities include setting clear objectives, providing mentorship, and driving accountability through constructive feedback and performance evaluations. The ideal candidate will possess strong communication skills, emotional intelligence, and a proven track record in motivating teams to achieve excellence. Preferred qualifications include experience in strategic planning, conflict resolution, and talent development, along with the ability to adapt to evolving business needs.
Guide, support, and enhance the digital marketing team—comprising associates, content creators, and external vendors—to cultivate outstanding performance and foster continuous professional advancement.
Develop and implement measurable KPIs to evaluate the effectiveness of digital marketing initiatives, ensuring alignment with campaign objectives. Subsequently, track team progress against these benchmarks to assess performance and identify areas for improvement.
Collaborate with product, sales, and creative teams to synchronize efforts, ensuring alignment and optimal resource allocation across departments.
Cultivate an environment that champions ongoing education, experimentation, and creative advancements in digital marketing strategies.
As an integral component of this role, you will be responsible for driving strategic performance and overseeing paid marketing initiatives. Your duties will encompass the analysis of performance metrics, the optimization of campaign strategies, and the management of advertising budgets to ensure maximum return on investment. Additionally, you will collaborate with cross-functional teams to align marketing efforts with broader organizational objectives and stay abreast of industry trends to maintain a competitive edge.
Develop and oversee comprehensive performance marketing initiatives spanning multiple digital channels—including Google Ads, Meta, LinkedIn, Twitter, and additional platforms—to meet admissions and revenue targets effectively.
Collaborate with the creative and product marketing teams to develop ad creatives, landing pages, and content, ensuring cohesive execution and alignment with strategic objectives.
Monitor, compile, and deliver comprehensive campaign performance dashboards to senior leadership, providing data-driven insights and strategic recommendations to drive decision-making.
Oversee advertising budgets spanning multiple platforms with a focus on strategic allocation to achieve the highest possible return on investment. This role involves meticulous financial oversight and performance analysis to enhance campaign effectiveness and drive measurable results.
Develop and sustain a Paid Media Playbook, incorporating refined strategies and key insights derived from ongoing experiments and A/B tests.
Oversee the strategic planning, development, and maintenance of content calendars to ensure consistent, timely, and high-quality publication of materials across all digital platforms. Collaborate with cross-functional teams, including marketing, design, and editorial, to align content with brand messaging and business objectives. Monitor performance metrics to assess engagement and refine content strategies as needed, ensuring alignment with audience preferences and organizational goals. Manage content workflows from ideation to publication, including scheduling, approvals, and distribution, while adhering to deadlines and brand guidelines.
Develop and execute a cohesive content marketing strategy that harmonizes with both brand identity and overarching business objectives.
Manage the Maringá School Content Calendar to ensure the timely delivery and relevance of digital content across paid, earned, and owned channels.
Evaluate and authorize top-tier campaign messaging, visual elements, and written content to ensure alignment with brand standards and maximize effectiveness.
To maintain a competitive edge in digital strategies, proactively identify and implement emerging trends to develop cutting-edge content solutions.
We are seeking a seasoned professional to spearhead our SEO and digital optimization strategies, ensuring enhanced visibility and engagement across all digital platforms. The ideal candidate will possess a proven track record in developing and executing data-driven SEO campaigns, alongside expertise in keyword research, on-page and off-page optimization, and technical SEO audits. Responsibilities include analyzing website performance metrics, identifying growth opportunities, and implementing best practices to improve organic search rankings and user experience. Additionally, the role demands proficiency in SEO tools such as Google Analytics, SEMrush, and Ahrefs, as well as a strong understanding of search engine algorithms and algorithm updates. Collaboration with cross-functional teams, including content creators, web developers, and marketing specialists, is essential to align SEO efforts with broader business objectives. The successful candidate will demonstrate exceptional analytical skills, adaptability to industry trends, and a commitment to delivering measurable results in a fast-paced environment.
Develop and oversee the execution of SEO strategies aimed at boosting organic traffic and enhancing search engine visibility.
Oversee keyword research initiatives, conduct comprehensive technical SEO audits, and enhance web content optimization efforts in partnership with the product team.
Integrate SEO best practices into every digital campaign and website enhancement initiative to maximize visibility and performance.
We are seeking a seasoned leader to oversee CRM strategies and conversion funnel optimization, driving customer engagement and revenue growth through data-driven decision-making. The ideal candidate will possess extensive expertise in customer relationship management systems, with a proven track record of designing and implementing high-impact funnel initiatives to maximize conversions. Responsibilities include analyzing customer data, refining touchpoints, and collaborating with cross-functional teams to enhance the end-to-end customer journey. Strong analytical skills and proficiency in CRM tools are essential, along with the ability to translate insights into actionable strategies.
Responsibilities include managing the deployment of marketing automation workflows and CRM integrations, ensuring seamless execution and alignment with strategic objectives.
Monitor the team’s tracking of conversions and lead behaviors, implementing tailored re-engagement campaigns to mitigate funnel drop-offs.
Facilitate strategic collaboration between the marketing and admissions teams to ensure a smooth and uninterrupted progression from lead generation to conversion.
We specialize in crafting compelling copy and developing impactful campaign narratives. This role requires a keen understanding of brand voice, audience engagement, and persuasive storytelling techniques. Responsibilities include writing high-converting marketing materials, such as advertisements, emails, and social media content, while ensuring consistency with brand guidelines. Additionally, you will collaborate with cross-functional teams to brainstorm creative concepts, refine messaging, and measure campaign performance through analytics. Strong writing skills, creativity, and the ability to adapt tone for diverse platforms are essential. Familiarity with SEO principles and digital marketing trends is a plus.
Craft strategic guidance for all copywriting initiatives, including email campaigns, display advertisements, and landing page development.
Craft messaging that aligns with brand guidelines to strengthen Maringá’s market presence and competitive edge.
About You
Sought-after competencies and essential leadership attributes include a proven ability to inspire and guide teams, strong strategic thinking, and exceptional communication skills. Candidates should demonstrate adaptability in dynamic environments, a commitment to fostering collaboration, and a track record of delivering results through decisive action. Prior experience in mentoring or leading cross-functional projects is highly valued, along with emotional intelligence and the capacity to navigate complex organizational challenges. A results-driven mindset and the ability to motivate others toward shared objectives are also critical for success in this role.
A bachelor’s degree in Marketing, Business Administration, or a closely related discipline is required for this position.
With a minimum of five years of hands-on experience in digital and performance marketing, including at least two years in a managerial or team-lead capacity, the ideal candidate will bring a proven track record of strategic leadership and campaign execution.
Demonstrates a track record of successfully guiding, coaching, and inspiring teams to achieve high performance, fostering a culture of responsibility and delivering tangible outcomes.
Proven ability to oversee and optimize multichannel marketing strategies and allocate budgets effectively.
Demonstrates exceptional analytical abilities, adept at transforming intricate data into strategic insights that guide senior leadership decision-making.
Demonstrates adept project management capabilities, having successfully led multifaceted, cross-functional initiatives.
Expert proficiency in SEO methodologies, CRM systems, email automation tools, and performance marketing platforms is required.
Balancing high-level strategic planning with practical, actionable implementation represents a key competency for this role.
Qualifications
BA/BSc/HND
Experience Required
5 years
