Job Summary
The Performance Marketing Manager will spearhead the development, implementation, and continuous improvement of digital and performance marketing initiatives across diverse channels. This senior position requires coordinating cross-functional teams, guiding junior staff, and aligning all marketing efforts with the company’s strategic objectives, including user acquisition, engagement enhancement, and revenue expansion.
The manager will lead the seamless integration of digital marketing initiatives with CRM systems, direct the development and execution of content strategy, and utilize data-driven insights to inform strategic decisions and enhance team productivity.
Oversee and execute core duties encompassing strategic planning, project coordination, and stakeholder engagement to ensure organizational goals are met efficiently. Develop and implement policies, procedures, and best practices to enhance operational performance and compliance with industry standards. Lead cross-functional teams to drive collaboration, innovation, and continuous improvement across departments. Monitor key performance indicators (KPIs) and provide data-driven insights to senior leadership for informed decision-making. Manage budgets, allocate resources, and optimize cost-efficiency while maintaining high standards of quality and service delivery. Serve as a liaison between senior management, employees, and external partners to facilitate seamless communication and alignment of objectives. Ensure adherence to legal, regulatory, and ethical guidelines in all business operations.
Demonstrates a strong ability to guide and develop teams, fostering collaboration and ensuring alignment with organizational goals. Responsible for cultivating a high-performing culture that drives engagement, productivity, and professional growth among team members. Requires experience in motivating diverse teams, resolving conflicts, and implementing effective leadership strategies. Essential skills include clear communication, strategic planning, and the capacity to inspire and mentor others toward achieving collective success.
Guide, support, and nurture the digital marketing team—including associates, content creators, and external vendors—to cultivate high performance and foster professional advancement.
Develop measurable key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and assess the team’s progress in achieving these targets.
Facilitate seamless collaboration across product, sales, and creative departments to optimize alignment and maximize resource utilization.
Cultivate an environment that prioritizes ongoing education, experimentation, and creativity in digital marketing strategies.
Oversee strategic performance and manage paid marketing initiatives with precision and expertise. Ensure alignment with organizational goals while optimizing campaign effectiveness and return on investment. Monitor key performance indicators, analyze market trends, and implement data-driven adjustments to enhance overall marketing efficiency. Lead cross-functional teams to execute integrated strategies, fostering collaboration and innovation. Stay updated on industry best practices and emerging technologies to maintain a competitive edge in the digital marketing landscape.
Develop and oversee comprehensive performance marketing initiatives across diverse digital platforms, including Google Ads, Meta, LinkedIn, Twitter, and additional channels, with the primary aim of meeting admissions and revenue targets.
Spearhead the creation and refinement of ad creatives, landing pages, and content, working in close partnership with both the creative and product marketing teams.
Oversee, evaluate, and prepare comprehensive campaign performance dashboards for senior leadership, delivering clear and strategic insights to drive informed decision-making.
Oversee advertising budgets across various platforms, meticulously allocating resources to achieve the highest possible return on investment.
Develop and sustain a Paid Media Playbook, incorporating refined strategies and insights gleaned from ongoing experiments and A/B tests.
We are seeking a skilled professional to oversee content creation and editorial scheduling with precision and strategic foresight. The role involves curating high-quality content, aligning it with brand messaging, and managing publication timelines across multiple channels. Responsibilities include coordinating with writers, designers, and stakeholders to ensure consistency, relevance, and adherence to deadlines. A thorough understanding of content strategy, SEO best practices, and digital publishing platforms is essential, along with strong organizational skills to maintain an efficient editorial calendar. Proficiency in content management systems and analytical tools will be required to track performance and optimize engagement.
Develop and execute a cohesive content marketing strategy that harmonizes with the brand’s vision and supports overarching business objectives.
Manage the content calendar for Maringá School, guaranteeing the timely delivery of engaging digital content across paid, earned, and owned media channels.
Review and endorse high-level campaign messaging, visuals, and copy to ensure consistency and maximize impact.
Monitor emerging digital trends to implement innovative content strategies proactively.
We are seeking a skilled professional to drive SEO and digital optimization initiatives, ensuring our online presence is strategically enhanced for maximum visibility and engagement. The ideal candidate will possess expertise in keyword research, on-page and off-page SEO strategies, and technical SEO audits to improve search engine rankings. Responsibilities include developing and implementing SEO campaigns, analyzing performance metrics, optimizing website content, and staying updated with search engine algorithm changes. A strong understanding of analytics tools, such as Google Analytics and Search Console, is essential, along with proficiency in SEO tools like SEMrush or Ahrefs. Experience with content optimization, link-building strategies, and conversion rate optimization is highly desirable. The role requires excellent analytical skills, attention to detail, and the ability to collaborate with cross-functional teams to achieve digital marketing objectives.
Develop and execute SEO strategies aimed at boosting organic traffic and enhancing search visibility.
Oversee keyword research initiatives, conduct comprehensive technical SEO audits, and optimize web content in partnership with the product team.
Implement SEO best practices throughout all digital campaigns and website improvements to maximize visibility and performance.
We are seeking an experienced leader to oversee our Customer Relationship Management (CRM) strategies and optimize the conversion funnel to drive sustained business growth. The ideal candidate will bring a strategic mindset to design, implement, and refine end-to-end customer journeys, ensuring seamless engagement across all touchpoints. Responsibilities include analyzing customer behavior, segmenting audiences, and leveraging data-driven insights to enhance lead nurturing, retention, and revenue generation. The role demands proficiency in CRM platforms, marketing automation tools, and performance analytics, along with a strong understanding of conversion optimization principles. Additionally, the candidate must collaborate with cross-functional teams to align CRM initiatives with broader business objectives, fostering a customer-centric culture across the organization.
Responsibilities include managing the execution of marketing automation workflows and CRM integrations.
Monitor the team’s tracking of conversions and lead behaviors, implementing targeted re-engagement campaigns to mitigate funnel drop-offs.
Facilitate cohesive collaboration between the marketing and admissions departments to ensure a streamlined transition from lead generation to enrollment conversion.
Craft compelling copy and develop engaging campaign narratives to captivate audiences and drive brand messaging. Translate marketing objectives into creative content that resonates across various platforms, ensuring consistency in tone and voice. Tailor messaging to diverse audiences while adhering to brand guidelines and industry best practices. Collaborate with cross-functional teams, including marketing, design, and sales, to refine messaging strategies and optimize campaign performance. Conduct research to identify trends, consumer insights, and competitive positioning to inform storytelling approaches. Measure and analyze campaign effectiveness through key performance indicators, adjusting strategies as needed to achieve desired outcomes.
Develop and execute strategic copywriting initiatives spanning email campaigns, display advertisements, and landing pages to ensure cohesive messaging and alignment with brand objectives.
Craft and oversee brand-consistent messaging strategies that strengthen Maringá’s market positioning and enhance its competitive edge.
About You
Seeking individuals with a robust skill set and proven leadership capabilities. Candidates must demonstrate proficiency in key areas such as strategic planning, team motivation, and effective communication. Essential traits include adaptability, problem-solving acumen, and the ability to inspire and guide teams toward achieving organizational objectives. Additionally, strong decision-making skills and a commitment to fostering a collaborative work environment are highly valued.
A bachelor’s degree in Marketing, Business Administration, or a closely aligned discipline is required.
With a minimum of five years of expertise in digital and performance marketing, including at least two years in a managerial or team-lead capacity.
Demonstrates a strong track record in guiding, coaching, and inspiring teams to achieve high performance and deliver quantifiable outcomes.
Proven ability to oversee and optimize multichannel marketing initiatives and financial allocations.
Possesses a keen analytical perspective and excels at translating intricate data into practical strategies tailored for senior leadership.
Accomplished project management expertise, demonstrated through leadership of cross-functional initiatives.
Proficient in leveraging SEO strategies, CRM systems, email automation tools, and performance marketing platforms to drive measurable outcomes and enhance digital engagement.
Balancing strategic planning with practical implementation is essential for this role.
Qualifications
BA/BSc/HND
Experience Required
5 years
