Develop and execute paid advertising initiatives across diverse platforms, ensuring strategic allocation of budget and resources to maximize campaign effectiveness. Oversee the full lifecycle of each campaign, from initial concept and audience targeting to performance tracking and optimization, while maintaining alignment with organizational goals and market trends.
Meta (formerly Facebook & Instagram) seeks a highly skilled and motivated software engineer to join our Platform Infrastructure team. You will collaborate with cross-functional teams to design, develop, and deploy scalable infrastructure solutions that power our global platforms. Key responsibilities include optimizing backend systems, enhancing performance, and ensuring reliability across Meta’s products. The ideal candidate will possess strong proficiency in distributed systems, proficiency with programming languages like C++, Python, or Go, and experience with large-scale systems engineering. Additionally, you should demonstrate expertise in data structures, algorithms, and system design. Meta values innovation, so we encourage creative problem-solving and continuous improvement in our engineering practices.
TikTok Ads offers a dynamic platform for businesses to engage with audiences through innovative, short-form video content. The role involves creating and managing advertising campaigns that leverage TikTok’s advanced targeting tools to reach specific demographics effectively. Responsibilities include developing ad creatives, analyzing performance metrics, and optimizing campaigns to maximize ROI. Ideal candidates should possess experience in digital marketing, proficiency in data-driven decision-making, and a strong understanding of TikTok’s advertising ecosystem. Familiarity with tools like TikTok Ads Manager and familiarity with trending content strategies is highly advantageous.
We seek a seasoned professional to oversee and optimize Google Ads campaigns, ensuring maximum return on investment through strategic planning and execution. Proficiency in keyword research, ad creation, bid management, and performance analysis is essential, along with a deep understanding of Google Ads tools and best practices. The ideal candidate will monitor campaign metrics, adjust strategies in real time, and leverage data-driven insights to enhance ad relevance and conversion rates. Strong analytical skills, attention to detail, and the ability to collaborate across teams are required to achieve campaign objectives and drive measurable business growth.
Crafting impactful campaigns on YouTube requires expertise in digital advertising strategies, audience targeting, and performance optimization. Candidates must possess a strong grasp of Google Ads platforms, including campaign setup, bid management, and conversion tracking. Proficiency in analyzing metrics such as click-through rate (CTR), cost-per-view (CPV), and return on ad spend (ROAS) is essential to refine and enhance campaign effectiveness. Collaborative skills are valued, as the role involves coordinating with cross-functional teams—creative, analytics, and sales—to align objectives and drive measurable outcomes. Experience with A/B testing, audience segmentation, and creative optimization is highly desirable.
Develop and oversee campaign frameworks, target audiences, and allocated expenditures to ensure optimal performance and alignment with strategic objectives.
Develop and execute product campaigns, promotional initiatives, and seasonal sales strategies to drive engagement and boost revenue.
Re-engage visitors who left your website without converting and follow up with those who added items to their cart but didn’t complete the purchase.
Deliver high-impact campaigns at scale while ensuring consistent profitability throughout the execution process.
Analyze the performance of advertisements on a daily basis, identifying trends and areas for improvement, then implement strategic adjustments to campaign settings to enhance outcomes.
Analyze critical performance indicators, including but not limited to conversion rates, customer acquisition costs, and retention metrics, to assess business performance and identify opportunities for improvement.
ROAS
A Certified Public Accountant (CPA) is responsible for ensuring the accuracy of financial records, preparing and reviewing financial statements, and ensuring compliance with applicable laws and regulations. This role requires strong analytical skills, attention to detail, and proficiency in accounting software. Candidates must hold a valid CPA license and typically possess a bachelor’s degree in accounting or a related field, along with relevant work experience. Responsibilities include auditing financial data, advising clients on tax planning and financial strategies, and collaborating with cross-functional teams to optimize financial performance.
CTR monitors and evaluates the performance of digital campaigns by analyzing click-through rates, conversion metrics, and other key indicators to identify trends, optimize ad spend, and enhance overall effectiveness. This role requires proficiency in tools such as Google Analytics, Meta Ads Manager, and other data platforms, along with a strong understanding of KPIs like CPC, CPA, and ROAS. Responsibilities include generating detailed reports, conducting A/B testing, and collaborating with cross-functional teams to refine targeting strategies and improve campaign outcomes. Ideal candidates possess 2+ years of experience in digital marketing, a data-driven mindset, and the ability to translate insights into actionable recommendations.
CPC stands for Cost Per Click and is a popular online advertising model where advertisers pay a fee each time one of their ads is clicked. This method is commonly used in pay-per-click (PPC) campaigns, particularly on platforms like Google Ads and social media networks. Advertisers bid on specific keywords relevant to their target audience, and their ads are displayed when users search for those terms. The advertiser pays only when a user clicks on their ad, making it a performance-based pricing model. CPC campaigns require careful keyword research, compelling ad copy, and ongoing optimization to maximize return on investment (ROI) and ensure cost-efficiency.
We seek a skilled Conversion Rate Optimization (CRO) Specialist to enhance user engagement and drive higher conversion rates through strategic testing and data-driven insights. The ideal candidate will possess expertise in A/B testing, multivariate testing, and user behavior analysis, along with proficiency in tools like Google Analytics, Hot jar, and Optimize. You will collaborate with cross-functional teams to implement conversion-focused changes, analyze performance metrics, and identify opportunities for improvement. Additionally, you should have strong analytical skills, a deep understanding of conversion funnels, and the ability to translate data into actionable strategies. Prior experience in digital marketing, UX/UI principles, and a track record of improving conversion metrics are essential.
Compile weekly and monthly performance reports providing stakeholders with accurate and insightful data.
Perform comprehensive evaluations of competitor activities and market dynamics to identify key trends, opportunities, and potential threats. Analyze industry developments, pricing strategies, and consumer preferences to inform strategic decision-making and maintain a competitive edge.
Evaluate various creative elements, copy options, and audience segments to determine performance and effectiveness.
Collaborate effectively with content creators, graphic designers, and videographers to ensure cohesive project execution and alignment with creative objectives.
Lead the team in developing and optimizing ad creatives to achieve exceptional performance metrics, ensuring alignment with campaign objectives and audience engagement strategies.
Create compelling and conversion-driven campaign concepts designed to maximize engagement and drive significant user actions, ensuring each initiative has strong potential for organic spread and impactful reach.
Maintain uniform branding across every campaign to reinforce a cohesive and recognizable identity.
Drive traffic to:
Website
We are seeking a dedicated professional to join our team as a WhatsApp specialist, responsible for managing and optimizing our presence on the platform to enhance customer engagement and satisfaction. Your role will involve configuring and maintaining WhatsApp Business accounts, ensuring seamless integration with our CRM systems, and providing timely responses to customer inquiries via WhatsApp. Additionally, you will analyze performance metrics to refine our messaging strategies and drive improvements in response times and customer experience. Familiarity with WhatsApp Business APIs, automation tools, and best practices for customer communication is essential, along with strong problem-solving skills and a customer-centric approach. Prior experience in customer support, digital marketing, or a related field is preferred.
Our brick-and-mortar locations serve as the core of our customer experience, offering a hands-on shopping environment where individuals can explore products directly. These stores are staffed by knowledgeable associates who provide personalized assistance, answer inquiries, and ensure a seamless shopping journey. Additionally, they play a crucial role in facilitating in-store events, promotions, and product demonstrations to enhance customer engagement. To maintain operational excellence, candidates must demonstrate strong interpersonal skills, adaptability to dynamic retail environments, and a commitment to delivering exceptional service. Prior retail experience with a focus on customer interaction is strongly preferred.
Dynamic digital platforms facilitate the exchange of goods and services between buyers and sellers through an accessible online interface. These platforms require professionals who possess strong analytical abilities, exceptional problem-solving skills, and a customer-focused mindset to ensure seamless transactions and foster trust among users. Responsibilities include maintaining platform integrity, resolving disputes, optimizing user experience, and driving engagement through data-driven strategies. Candidates must demonstrate proficiency in relevant technologies, familiarity with e-commerce trends, and the ability to adapt to fast-paced environments while upholding ethical standards and compliance with industry regulations.
Enhance online conversion rates and expand customer acquisition channels to drive measurable growth in sales and engagement.
Aid in the implementation and configuration of monitoring frameworks, encompassing comprehensive data collection and analysis tools. Provide support in deploying tracking solutions to capture essential metrics and performance indicators. Collaborate with team members to ensure seamless integration with existing systems and adherence to established protocols.
Meta Pixel enables businesses to measure the effectiveness of their advertising campaigns by tracking user interactions on their websites. To implement it, one must have a basic understanding of HTML and JavaScript, as it requires adding a piece of code to the website’s header. This tool provides valuable insights into user behavior, such as page views, clicks, and conversions, which can be used to optimize ad targeting and improve ROI. Additionally, it supports advanced features like event tracking and custom audiences, helping advertisers refine their strategies based on detailed data.
We are seeking a skilled professional to implement and manage our Conversion API, ensuring seamless integration with our digital infrastructure. The ideal candidate will possess expertise in API development, strong problem-solving abilities, and experience with data tracking and analytics. Responsibilities include designing, testing, and maintaining the API to optimize conversion tracking, troubleshooting issues, and collaborating with cross-functional teams to enhance performance. Proficiency in programming languages such as Python, JavaScript, or PHP, along with familiarity with tools like Postman and Git, is essential. Additionally, the candidate should have a solid understanding of marketing funnels, conversion metrics, and data privacy regulations.
Leverage Google Analytics to track, analyze, and report on website traffic and user behavior, ensuring data-driven insights to optimize digital performance. Develop and implement tracking solutions, including event tracking, goal setup, and conversion funnels, to measure key performance metrics. Configure custom dashboards and reports to provide stakeholders with actionable data and strategic recommendations. Troubleshoot tracking issues, validate data accuracy, and maintain compliance with privacy regulations such as GDPR and CCPA. Collaborate with cross-functional teams to align analytics strategies with business objectives and marketing initiatives. Stay updated on industry trends, new features, and best practices in digital analytics to enhance reporting capabilities.
The TikTok Pixel serves as a tracking tool, enabling businesses to measure and optimize their marketing efforts on the platform. It captures key user actions—such as website visits, product views, and purchases—to provide insights into campaign performance. By implementing the TikTok Pixel, advertisers can refine their targeting, retarget engaged audiences, and enhance overall ad effectiveness. Additionally, it supports conversion tracking, allowing companies to assess the return on investment for their TikTok advertisements.
Qualified applicants are encouraged to submit their CVs to Jobs@techzone.co.ke, with the job title clearly indicated in the email subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
