Responsible for delivering high-quality results, this position involves overseeing key projects, collaborating with cross-functional teams, and ensuring adherence to organizational objectives. The ideal candidate will have a proven track record of success in a similar role, along with strong analytical and communication skills. Responsibilities include managing workflows, identifying process improvements, and maintaining accurate documentation. Additionally, the role requires the ability to meet tight deadlines while upholding industry standards and regulatory compliance. A bachelor’s degree in a relevant field and three or more years of experience are mandatory.
Maringá School is looking for an energetic Senior Growth Marketing Manager to spearhead strategy and implementation for our Corporate Training and Working Professionals programs. This position merges business insight, strategic planning, innovative leadership, and hands-on execution to establish Maringá as a reliable partner for organizations equipping their teams for the evolving workplace and AI-driven changes.
The Senior Growth Marketing Manager will lead the entire growth marketing process, from market analysis and go-to-market strategy through demand generation, sales enablement, and customer retention. In this role, you will collaborate closely with Product, Sales, Customer Success, and Leadership teams to accelerate revenue growth, enhance brand perception, and achieve tangible business outcomes.
This role demands active involvement rather than passive observation; we seek an architect for growth marketing who can not only design strategies but also implement them. Prepare to lead and refine experiments, conduct thorough analyses, and identify scalable growth opportunities.
Oversee and execute essential duties encompassing the planning, coordination, and management of [specific tasks or projects], ensuring alignment with organizational objectives and adherence to established timelines and budgetary constraints. Collaborate with cross-functional teams to facilitate seamless communication, streamline workflows, and address operational challenges effectively. Monitor progress through regular assessments, performance metrics, and feedback mechanisms, implementing corrective actions as necessary to sustain productivity and quality standards. Maintain comprehensive documentation, compliance reports, and stakeholder updates to uphold transparency and accountability.
Strategic growth planning and commercial leadership entail guiding an organization’s expansion initiatives while overseeing market strategies to maximize revenue and market share. This role demands a strong analytical mindset, the ability to forecast market trends, and expertise in developing long-term business strategies. Key responsibilities include identifying new opportunities, optimizing product portfolios, and leading cross-functional teams to execute growth plans. Additionally, the position requires collaboration with senior leadership to align business objectives with market demands, ensuring sustainable profitability and competitive advantage.
Craft and implement the growth strategy for Corporate Training and Working Professionals, ensuring alignment with quarterly and annual revenue objectives.
Develop comprehensive business cases that advocate for novel initiatives—such as AI upskilling and emerging technology programs—while employing data-driven methodologies to recommend optimal resource allocation.
Oversee and administer marketing budgets with a focus on maximizing efficiency, ensuring strategic allocation of resources across the highest-performing channels to drive optimal return on investment.
Act as a strategic advisor in commercial planning by analyzing and projecting pipeline vitality, conversion metrics, and lead acquisition, then delivering data-driven insights and actionable recommendations to senior leadership.
Market Intelligence & Customer Research
We are seeking a seasoned professional to drive strategic decision-making through comprehensive market intelligence and customer research initiatives. You will be responsible for collecting, analyzing, and interpreting data to identify emerging trends, assess competitive landscapes, and uncover actionable insights that inform business strategies. Leveraging advanced analytical tools and methodologies, you will deliver precise, data-driven recommendations to senior leadership, ensuring alignment with organizational objectives. Your role will involve collaborating with cross-functional teams to translate research findings into tangible business outcomes, fostering innovation and sustainable growth. A strong background in data analysis, consumer behavior, and market research techniques is essential, along with the ability to communicate complex insights clearly and persuasively.
Transform comprehensive industry trend analysis, competitive positioning assessments, and evolving skill demand evaluations into practical, strategic recommendations that inform decision-making.
Utilize data-driven segmentation methodologies to enhance buyer personas—such as HR Directors, CIOs, L&D Managers, and working professionals—enabling more tailored and effective campaign personalization.
To enhance customer acquisition and retention strategies, map detailed customer journeys and extract actionable insights by leveraging surveys, interviews, and ongoing feedback mechanisms.
Develop and execute comprehensive go-to-market (GTM) strategies to drive product adoption, revenue growth, and market penetration. Identify key customer segments, analyze competitive landscapes, and define positioning, messaging, and pricing strategies to maximize market impact. Collaborate with cross-functional teams—including marketing, sales, product, and customer success—to align efforts and ensure cohesive execution across all channels. Monitor market trends, customer feedback, and performance metrics to refine strategies and optimize go-to-market initiatives. Leverage data-driven insights to make informed decisions and adapt approaches as needed to achieve business objectives.
Develop and execute go-to-market strategies for both new and existing programs, encompassing positioning, pricing, targeting, and messaging.
Drive commercial success by partnering with Product, Admissions, and Customer Success teams—as well as key stakeholders—to synchronize marketing strategies with organizational revenue and profitability objectives.
Develop and execute a comprehensive full-funnel growth strategy, mapping buyer journeys and establishing structured campaign cadences to drive awareness, consideration, and conversion at each stage.
Craft and execute strategic demand generation and performance marketing initiatives to drive qualified leads and revenue growth. Analyze market trends, customer behavior, and competitive landscapes to optimize campaign performance and maximize ROI. Develop and manage multichannel marketing campaigns across digital platforms, including paid search, social media, email, and display advertising. Utilize data-driven insights to refine targeting, messaging, and creative assets, ensuring alignment with business objectives. Collaborate with cross-functional teams, such as sales, product, and creative, to align campaigns with overall business goals and customer needs. Monitor KPIs, such as cost per lead, conversion rates, and customer acquisition cost, to evaluate campaign effectiveness and inform future strategies. Leverage marketing automation tools and CRM systems to streamline lead nurturing and conversion processes. Stay current with industry best practices and emerging technologies to continuously improve marketing performance and innovation.
Design and implement comprehensive digital marketing initiatives spanning Google Ads, LinkedIn, Meta, SEO, and email campaigns, overseeing all phases from strategy and execution to optimization and performance analysis.
Execute Account-Based Marketing (ABM) initiatives for enterprise-level clients, delivering customized content and targeted campaigns designed to drive impactful, high-value transactions.
Develop and execute growth-oriented content and campaign initiatives across multiple digital channels—including webinars, virtual events, and gated content—to effectively attract and qualify B2B leads.
Conduct systematic evaluations and enhance funnel performance through iterative A/B testing and conversion rate optimization (CRO) methodologies.
Sales Enablement & Revenue Support professionals play a critical role in driving organizational growth by aligning sales strategies with revenue objectives. These specialists optimize sales processes, equip teams with essential tools and resources, and ensure consistent messaging across all customer interactions. They analyze performance metrics to identify gaps, recommend improvements, and implement training programs to enhance team effectiveness. Additionally, they collaborate closely with marketing, product, and leadership teams to refine go-to-market strategies and maximize revenue generation. A strong understanding of sales methodologies, data-driven decision-making, and cross-functional communication is essential for success in this role.
Develop compelling marketing materials designed to drive conversions, including pitch decks, one-pagers, case studies, and ROI calculators.
Deliver comprehensive training to the Sales team, focusing on key messaging strategies, competitive differentiation techniques, and effective objection-handling approaches to enhance their performance and alignment with organizational goals.
Assist in developing proposals and RFP responses for corporate clients to help drive revenue growth.
Analyze and enhance the efficiency of SQL-to-SQL conversion rates while optimizing the transition process between Marketing and Sales within the CRM system.
Developing and executing a comprehensive content strategy alongside refining brand positioning constitutes the core responsibilities of this role. This position requires a deep understanding of audience engagement, brand voice consistency, and cross-functional collaboration to ensure cohesive messaging across all platforms. Proficiency in content creation, SEO optimization, and data-driven analytics is essential, as is the ability to align content initiatives with overarching business objectives. Strong project management skills and adaptability to evolving market trends are also critical for driving measurable impact and sustaining brand relevance.
Develop a forward-thinking content strategy that solidifies Maringá’s position as a frontrunner in corporate learning and AI-powered workforce transformation.
Collaborate closely with the Product Marketing Manager to develop and execute a strategic content calendar encompassing white papers, blogs, executive thought leadership pieces, and client success stories, ensuring alignment with the organization’s core positioning.
Develop and manage the production of scalable, multi-format content, including articles, infographics, and video testimonials.
We are seeking a dedicated professional to enhance customer retention, drive upselling initiatives, and cultivate advocacy, ensuring sustained growth and satisfaction within our customer base. The ideal candidate will develop and implement strategies to increase customer loyalty, identify opportunities for upselling relevant products or services, and foster strong relationships to encourage positive referrals and testimonials. Responsibilities include analyzing customer data to pinpoint trends and pain points, collaborating with cross-functional teams to align retention and growth efforts, and measuring the success of initiatives through key performance indicators. Strong communication skills, analytical thinking, and a customer-centric mindset are essential for this role.
Partner with the Customer Success team to implement feedback mechanisms, measure Net Promoter Scores (NPS), and design client engagement initiatives, all aimed at enhancing retention rates and driving repeat purchases.
Craft strategic initiatives aimed at enhancing corporate client relationships through renewal optimization, cross-selling opportunities, and upsell campaigns to drive incremental account value.
Develop client advocacy initiatives, alumni success stories, and referral campaigns designed to convert contented customers into avenues for growth.
Enhancing brand visibility, cultivating media relations, and establishing industry authority through strategic public relations and leadership initiatives are key responsibilities of this role. The position requires expertise in developing and executing campaigns that elevate brand recognition, crafting compelling narratives to shape public perception, and positioning the organization as a forward-thinking authority within the sector. Strong communication skills, a deep understanding of media landscapes, and a track record of driving thought leadership through innovative content and engagement strategies are essential.
Position Maringá as a pivotal strategic ally for corporate entities seeking to master the evolving landscape of AI and technology talent acquisition through integrated, multichannel promotional initiatives.
Engage with industry forums, conferences, and digital communities as a representative of Maringá, fostering connections and sharing insights.
Create compelling case studies, alumni narratives, and strategic PR campaigns to enhance brand credibility and foster trust among stakeholders.
Exceptional candidates will demonstrate strong cross-functional leadership abilities while fostering team development. Ideal applicants should have proven experience leading diverse teams across multiple departments, driving collaboration, and aligning collective efforts toward shared objectives. They must exhibit excellent communication skills, adaptability, and the capacity to mentor and empower team members to achieve peak performance. Proficiency in conflict resolution, strategic planning, and performance management is essential, along with the ability to inspire innovation and maintain high morale within the organization.
Serve as the key liaison connecting marketing, product, corporate training, and operations teams to integrate growth strategies into coordinated, aligned initiatives.
Leverage data-driven insights and performance metrics to shape strategic leadership decisions by showcasing growth potentials, campaign effectiveness, and emerging market trends.
Oversee collaboration with external vendors, agencies, and contractors to ensure the consistent delivery of exceptional deliverables.
Guide and develop junior marketing professionals while fostering an environment of ongoing growth and experimentation within the team.
Proficient in utilizing a range of technical tools and systems, this role requires expertise in software applications, programming languages, and specialized equipment relevant to the position. Candidates must demonstrate hands-on experience with industry-standard platforms and methodologies to execute tasks effectively. A strong aptitude for troubleshooting, system maintenance, and process optimization is essential to ensure operational efficiency and reliability. Familiarity with emerging technologies and continuous learning are key to adapting to evolving technical demands.
We have extensive experience with CRM and Marketing Automation platforms, including HubSpot, Salesforce, and comparable systems. A strong understanding of these tools is essential to execute, optimize, and analyze marketing campaigns and customer relationship management effectively. Proficiency in leveraging these platforms for workflow automation, data segmentation, lead nurturing, and performance tracking is required to drive measurable results and enhance customer engagement.
We leverage advanced analytics tools such as Google Analytics and business intelligence dashboards to extract meaningful insights from data.
Accomplished professionals in ad platform management—including Google Ads, LinkedIn Ads, and Meta Ads—are sought to drive strategic advertising initiatives and optimize campaign performance across these key channels. Ideal candidates will possess hands-on experience configuring, launching, and refining ads on these platforms, with a keen ability to analyze metrics, adjust bids, and enhance targeting to maximize ROI. Responsibilities encompass developing data-driven strategies, monitoring KPIs, A/B testing creatives and audiences, and collaborating with cross-functional teams to align campaigns with broader marketing objectives. Proficiency in platform-specific tools, such as Google Ads Manager or Meta Ads Manager, is essential, along with a deep understanding of audience segmentation, conversion tracking, and attribution modeling.
We develop and execute strategic email marketing campaigns and lead generation initiatives utilizing specialized tools and technologies. Our team is responsible for designing engaging email content, segmenting audiences, and analyzing performance metrics to optimize outreach efforts. Proficiency in marketing automation platforms, CRM systems, and analytics tools is essential, along with a strong understanding of digital marketing best practices. Additionally, we collaborate with cross-functional teams to ensure alignment with broader business objectives and drive measurable growth in lead acquisition and conversion rates.
We seek a dynamic professional to oversee the selection, implementation, and optimization of cutting-edge event and webinar platforms. Your responsibilities include evaluating current and emerging technologies, coordinating with cross-functional teams to ensure seamless integration, and delivering engaging virtual experiences. Proficiency in platform administration is essential, along with a strong grasp of user experience, attendee engagement strategies, and data-driven analytics. Additionally, you will manage vendor relationships, troubleshoot technical issues, and provide training to internal stakeholders to maximize platform adoption and efficiency. Ideal candidates will possess exceptional organizational skills, a proactive mindset, and the ability to adapt quickly in a fast-paced digital environment.
We are seeking a candidate who demonstrates strong interpersonal abilities and professional demeanor. The ideal individual will exhibit exceptional communication skills, both written and verbal, enabling effective collaboration in diverse team settings. They should possess a proactive mindset, adaptability to evolving circumstances, and a commitment to maintaining a positive and inclusive work environment. Problem-solving acumen and emotional intelligence are essential, as is the capacity to manage multiple priorities with poise and efficiency. Additionally, the role requires a customer-centric approach, ensuring interactions are handled with courtesy, patience, and a solutions-oriented attitude.
Commercially astute, strategic, and analytically driven, with a strong focus on leveraging data insights to inform decision-making and drive business growth.
Accomplished communicator with a talent for crafting compelling narratives and engaging audiences through clear, persuasive storytelling.
Exceptional expertise in stakeholder engagement and seamless cross-functional teamwork is essential.
Highly proficient in organization and possesses exceptional skills in prioritizing tasks and managing competing deadlines effectively. Demonstrates a meticulous approach to structuring workloads and ensures critical responsibilities are addressed promptly while maintaining efficiency and accuracy in all assigned duties.
Results-driven, proactive, and inquisitive professional seeks an opportunity to contribute to impactful initiatives. Highly motivated to identify solutions, anticipate challenges, and deliver measurable outcomes with a strong emphasis on efficiency and effectiveness. Demonstrated ability to work independently, take initiative, and thrive in dynamic environments.
Proficient in collaborating effectively within multicultural environments and adapting seamlessly to varied international business contexts.
Bachelor’s degree in Computer Science, Information Technology, or a related field is required. A minimum of three years of professional experience in software development, specifically with Java and Python, is necessary. Proficiency in relational database management systems, such as PostgreSQL or MySQL, is essential. Familiarity with cloud platforms, including AWS or Azure, is preferred. Strong problem-solving skills and the ability to work collaboratively in agile teams are required. Excellent communication skills in English, both written and verbal, are mandatory. Experience with DevOps practices and CI/CD pipelines is a plus.
A bachelor’s degree in Marketing, Business Administration, or a closely related discipline is required, with an MBA being advantageous.
With a minimum of eight years of experience in B2B marketing, growth marketing, or corporate training marketing—particularly within sectors such as Edtech, SaaS, or related industries—you bring a strong foundation to this role.
With a minimum of three years of experience in a leadership position, you will have spearheaded growth marketing strategies.
Accomplished in cultivating and maintaining strong corporate client relationships through strategic acquisition and retention initiatives.
Possesses a comprehensive grasp of B2B sales processes and the critical alignment between marketing and sales functions. Demonstrates expertise in navigating the complexities of B2B customer acquisition and conversion cycles.
Achieved consistent success in surpassing lead generation targets and driving revenue growth metrics.
Proven expertise in budget management and strategic cost optimization, ensuring financial resources are allocated and utilized effectively to drive operational excellence.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
