Job Summary
The Creative Lead will be tasked with managing the conception, implementation, and completion of engaging creative content spanning radio, digital channels, live events, and marketing initiatives for Capital FM. This position demands the ability to pioneer fresh, premium, and strategically sound creative ideas that boost audience interaction, reinforce brand identity, and support financial objectives.
Oversee a comprehensive range of critical duties, including executing strategic initiatives, managing cross-functional teams, and ensuring adherence to organizational objectives. Develop and implement effective policies, procedures, and performance metrics to enhance operational efficiency and productivity. Collaborate closely with senior leadership to align departmental goals with broader company strategies, fostering a culture of accountability and excellence. Conduct regular assessments of team performance, provide constructive feedback, and identify opportunities for professional development and growth. Maintain rigorous compliance with industry regulations, safety standards, and internal governance frameworks to mitigate risks and uphold organizational integrity.
Our role entails developing and implementing comprehensive strategic plans to drive organizational growth and ensure long-term success. This position requires a forward-thinking individual capable of analyzing market trends, identifying opportunities, and aligning resources to achieve key business objectives. Responsibilities include conducting in-depth research, collaborating with cross-functional teams, and presenting actionable insights to senior leadership. The ideal candidate will possess strong analytical skills, exceptional communication abilities, and a proven track record in strategic planning or related fields.
Formulate and execute innovative strategies that support Capital FM’s business and brand goals.
To inform programming, campaigns, and innovation, assess evolving media, content, technology, and audience trends.
Play a key role in the development of annual content, programming, and brand strategy initiatives.
Offer strategic creative direction to sustain Capital FM’s standing as a premier lifestyle and media brand, reinforcing its market leadership and cultural influence.
We are seeking a skilled professional to oversee content development and production, ensuring all materials meet high-quality standards and strategic objectives. This role involves creating, curating, and managing diverse content formats while collaborating with cross-functional teams to align messaging with brand identity. The ideal candidate will possess strong writing and editing skills, a keen eye for detail, and the ability to meet deadlines in a fast-paced environment. Responsibilities include conducting research, developing engaging content, optimizing for SEO, and maintaining consistency across all platforms. Proficiency in content management systems and digital tools is essential, along with a deep understanding of audience engagement and content strategy.
Orchestrate the development, scripting, and execution of compelling on-air, digital, and experiential content from initial concept through final production.
Maintain a uniform brand voice, tone, and editorial standards across every platform.
Responsibilities include ensuring adherence to quality standards and granting final approval for all creative materials before they are released to the public or air.
Oversee production schedules and timelines to guarantee punctual and streamlined delivery of outputs.
Campaign and Commercial Support professionals deliver strategic assistance to marketing initiatives and commercial ventures, ensuring seamless execution of promotional activities. They collaborate with cross-functional teams to develop and implement targeted campaigns, analyze market trends, and optimize promotional strategies. Key responsibilities include coordinating with sales, marketing, and product teams, generating sales materials, and evaluating campaign performance through data-driven insights. Proficiency in digital marketing tools, strong analytical skills, and excellent communication abilities are essential for success in this role.
Work collaboratively with commercial teams to craft innovative, client-focused creative solutions.
Transform client briefs into innovative, insight-rich creative concepts that resonate with Capital FM’s audience and uphold its distinctive brand identity.
Devise innovative concepts for branded content initiatives, strategic sponsorships, impactful advertising campaigns, and intellectual property (IP) events.
Deliver all commercial executions with measurable value to clients, ensuring alignment with programming while maintaining authenticity.
Responsible for overseeing the organization, storage, and retrieval of digital assets, ensuring content is accurately categorized, labeled, and easily accessible to relevant stakeholders. Maintains consistency in file naming conventions, metadata standards, and content structure to support efficient searchability and compliance with data governance policies. Collaborates with content creators and marketing teams to ensure digital assets align with brand guidelines and strategic objectives. Monitors content performance metrics to identify trends and optimize asset utilization. Additionally, implements and maintains digital asset management (DAM) systems to streamline workflows and enhance collaboration across departments.
Develop and execute the station’s digital content strategy, encompassing social media, streaming, and emerging platforms.
Work in partnership with digital teams to guarantee content is optimized for social media from the initial concept stage onward.
Analyze content performance through analytics and audience insights to identify opportunities for enhancement, implementing data-driven optimizations as required.
Ensure publishing schedules are maintained with consistency and punctuality.
We are seeking a visionary Event Creative Director to oversee and elevate the conceptual and visual aspects of our events. In this role, you will develop innovative themes, design immersive experiences, and ensure brand consistency across all event elements. Responsibilities include leading creative teams, collaborating with stakeholders, and delivering high-impact, memorable event concepts that align with organizational objectives. The ideal candidate possesses a strong portfolio showcasing event design expertise, proficiency in creative software, and a deep understanding of audience engagement strategies. Exceptional communication skills and the ability to manage multiple projects under tight deadlines are essential.
Offer strategic creative direction for events, activations, and experiential campaigns, driving innovation and impactful execution.
Craft innovative event themes, curate immersive audience experiences, and design compelling visual storytelling concepts to captivate and engage participants effectively.
Collaborate effectively with both internal and external production teams to facilitate smooth and efficient execution of projects.
Develop and present creative ideas designed to draw in and incorporate brand collaborations effectively.
Responsible for crafting compelling pitches and developing detailed proposals, this role requires strategic thinking and persuasive communication skills. Duties include identifying client needs, aligning solutions with business objectives, and articulating value propositions effectively. Proficiency in research and data analysis is essential to tailor pitches to specific audiences. Collaborates with cross-functional teams to gather insights and refine messaging for maximum impact. Strong writing and presentation abilities are critical to securing new business opportunities.
Craft engaging creative proposals and deliver polished, high-impact presentations tailored to clients and partners.
Develop innovative campaign concepts and articulate them through compelling visuals that effectively convey value propositions, anticipated impact, and alignment with target audiences.
Translate Capital FM’s distinct strengths — its captivating personalities, unparalleled music authority, expansive audience reach, and exclusive intellectual properties — into strategic commercial ventures that drive revenue and growth.
Develop and implement comprehensive integrated marketing campaigns, ensuring seamless coordination across multiple channels. Design and execute strategies that align with brand objectives and target audience needs. Manage cross-functional teams to deliver cohesive messaging and creative assets. Monitor campaign performance, analyze key metrics, and optimize initiatives for maximum impact and ROI. Collaborate with stakeholders to refine objectives and ensure alignment with business goals. Maintain a data-driven approach to decision-making, leveraging insights to enhance future campaign effectiveness.
Design integrated solutions by leveraging radio, digital, experiential, and on-ground channels to deliver cohesive and impactful campaigns.
Craft messaging that resonates authentically with clients while seamlessly embedding it within shows, segments, and campaigns.
Execute campaigns to ensure they align with creative, brand, and commercial goals.
Bachelor’s degree in Electrical Engineering or a related field, along with a minimum of five years of hands-on experience in electrical design and development. Proficiency in industry-standard software tools such as AutoCAD, SolidWorks, or MATLAB. Strong understanding of electrical systems, circuit design, and compliance with safety regulations. Excellent problem-solving skills with a track record of delivering projects on time and within budget. Ability to collaborate effectively in cross-functional teams and communicate technical concepts clearly to non-technical stakeholders.
A bachelor’s degree in communications, media studies, marketing, journalism, or a closely related discipline is required.
A minimum of four to seven years of professional experience in a creative capacity within media, advertising, entertainment, or a closely related field is required.
Seasoned professionals with a track record in content creation, strategic creative planning, campaign execution, and leading high-performing teams sought for this role.
Collaborate extensively with commercial clients to develop integrated media solutions.
Personal Attributes
Exceptional ability to lead and manage teams effectively is essential.
Exceptionally imaginative with a forward-thinking and problem-solving approach.
Proven ability to communicate effectively, deliver compelling presentations, and build strong interpersonal relationships.
Demonstrates exceptional capacity to manage multiple projects efficiently while maintaining impeccable organizational discipline.
Commercially minded with a strong focus on delivering tangible outcomes, ensuring alignment with business objectives and measurable results.
Maintains a polished professional presence while demonstrating a steadfast commitment to diligence and dependability in all responsibilities.
A dynamic professional who demonstrates flexibility, proactivity, and the ability to excel in a high-pressure media setting.
Proven expertise in the specified field is required, with a strong emphasis on demonstrated proficiency in key operational areas. Candidates must exhibit exceptional analytical abilities, meticulous attention to detail, and the capacity to manage multiple priorities effectively. Proficiency in relevant software, tools, or methodologies is mandatory, along with the ability to collaborate seamlessly across teams to achieve organizational objectives. Solid communication skills, both written and verbal, are essential to convey complex information clearly and concisely. Adaptability to evolving priorities and a commitment to continuous learning are also critical for success in this role.
Exceptional proficiency in crafting compelling narratives, developing engaging scripts, and providing innovative creative direction is essential.
Demonstrates exceptional proficiency in both oral and written communication skills.
Proficient in strategizing content, overseeing production processes, and implementing comprehensive campaign initiatives.
Possesses a comprehensive grasp of radio broadcasting, digital platforms, social media dynamics, and techniques for enhancing audience interaction.
Demonstrates expertise in broadcast, production, and creative software applications.
Proven capability to oversee multiple projects while meeting strict deadlines efficiently.
Collaboration and stakeholder management abilities are essential, requiring the capacity to work effectively with teams and key partners to achieve shared objectives.
Highly attuned to cultural nuances and deeply responsive to diverse audience needs, ensuring interactions are inclusive and respectful.
Forward-thinking visionary with a bold, disruptive approach to media innovation.
Please forward your CV along with a concise yet impactful portfolio to hr@capitalfm.co.ke.
We are seeking a dynamic Creative Lead to spearhead innovative projects and inspire our creative team. The ideal candidate will possess a robust portfolio showcasing their expertise in design, branding, or related fields, along with a minimum of 5 years of relevant experience. Responsibilities include leading brainstorming sessions, overseeing project timelines, and ensuring the delivery of high-quality creative assets that align with brand guidelines. Collaboration with cross-functional teams, such as marketing and product development, is essential to drive cohesive campaigns and solutions. A deep understanding of current design trends, strong leadership skills, and the ability to mentor junior team members are critical to success in this role. Proficiency in industry-standard software, such as Adobe Creative Suite, and exceptional communication abilities are required. This position offers an opportunity to shape the creative direction of our organization and make a lasting impact.
Qualifications
BA/BSc/HND
Experience Required
4 - 7 years
