The position provides a comprehensive overview of the primary duties and qualifications necessary for success in the role. It outlines the core responsibilities and key requirements to ensure alignment with organizational goals. The summary serves to clarify expectations and identify the essential skills, experience, and attributes needed to excel in the position.
Pearl Hospital is looking for a dynamic and proactive Marketing Assistant to assist with digital content creation and on-the-ground marketing initiatives. This position is ideal for an individual who demonstrates strong enthusiasm, a willingness to grow, and a commitment to delivering high-quality content.
Oversee a range of critical duties encompassing strategic planning, operational execution, and team leadership to ensure organizational objectives are met efficiently. Develop and implement policies, procedures, and best practices to enhance productivity, compliance, and overall performance. Collaborate with cross-functional teams to align departmental goals with broader company initiatives, fostering a cohesive and high-performing work environment. Monitor key performance indicators (KPIs) and provide data-driven insights to senior management to support informed decision-making. Lead initiatives aimed at process improvement, cost reduction, and innovation while maintaining a strong focus on quality and customer satisfaction.
Crafting compelling digital narratives across various online platforms, this role involves producing, curating, and optimizing engaging content to captivate target audiences. Responsibilities include developing multimedia assets—such as articles, videos, infographics, and social media posts—tailored to brand voice and campaign objectives. Collaboration with cross-functional teams is essential to align content with strategic goals, ensuring consistency in messaging and tone. A strong command of SEO principles, analytical tools, and content management systems is required, along with a keen eye for trending topics and audience insights. Candidates must demonstrate exceptional writing skills, creativity, and adaptability to evolving digital trends, while adhering to deadlines and performance metrics.
Produce concise, engaging video content and high-quality images specifically tailored for social media platforms, capturing them with a smartphone to ensure accessibility and immediate sharing.
Provide support with video editing tasks utilizing intuitive software solutions.
Create engaging captions and social media posts following provided directives and brand guidelines.
Assist in the implementation of a weekly content schedule by ensuring timely and accurate delivery of planned materials.
We provide assistance with social media management, addressing inquiries, resolving issues, and ensuring consistent brand representation across platforms. The role requires strong communication skills, proficiency in social media tools, and the ability to handle customer interactions professionally. Responsibilities include monitoring accounts, responding to messages and comments, and escalating complex issues to the appropriate team. Familiarity with social media trends and platforms is essential, along with a commitment to maintaining a positive online presence for the company.
Distribute approved content across various hospital platforms to ensure consistent messaging and engagement.
Handle routine inquiries with appropriate supervision as needed.
Monitor basic performance indicators, including page views and user interaction rates.
We seek a dynamic Field Marketing professional to drive brand awareness and generate demand through strategic, in-person initiatives. This role requires executing local events, organizing product demonstrations, and cultivating relationships with key partners to amplify our market presence. The ideal candidate will possess a bachelor’s degree in marketing, business, or a related field, along with 3+ years of hands-on experience in field marketing, sales, or a closely aligned discipline. Proficiency in CRM tools, event management platforms, and data analysis is essential, as is the ability to thrive in fast-paced environments while delivering measurable results. Strong interpersonal skills and a results-driven mindset are critical to success in this position.
Facilitate community engagement initiatives and organize medical outreach programs.
Capture still images and motion footage at events to document key moments and experiences.
Aid in the dissemination of promotional content and marketing collateral.
Requirements
A diploma or degree in Marketing, Communications, Media, or a related discipline is required for this position.
Professional Rewriting:
Proficient in video recording and editing, with expertise in capturing high-quality footage and refining it through editing software to produce polished final products.
Proficiency in utilizing Instagram, Facebook, TikTok, and LinkedIn platforms is required.
Excellent interpersonal and written communication abilities are essential, enabling effective collaboration with team members, clients, and stakeholders across various channels and contexts.
What We Are Looking For
A dynamic and self-driven individual with a proactive mindset, you will thrive in an environment that values innovation and forward-thinking. Your ability to approach challenges with creativity and enthusiasm will be instrumental in driving impactful outcomes. You will collaborate seamlessly with cross-functional teams, bringing fresh perspectives and solutions to the table. Your knack for identifying opportunities and taking initiative will ensure projects progress smoothly and efficiently. Whether refining existing processes or spearheading new initiatives, your adaptability and resourcefulness will set you apart.
Eager to acquire new skills and adapt to guidance with enthusiasm and a proactive attitude.
Proficient in adapting to diverse environments, including clinical hospital facilities and dynamic field operations, with ease and flexibility.
Consistently delivers accurate results while meeting established weekly production quotas with precision and dependability.
Interested and suitably qualified applicants are encouraged to submit their curriculum vitae via email to hr@pearlhospital.co.ke, with the job title clearly indicated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
0 - 3 years
