Role Summary
Pearl Hospital is in search of an innovative and proactive Marketing Assistant to assist with digital content development and on-ground promotional initiatives. The ideal candidate will be highly motivated, driven by a passion for learning, and committed to delivering high-caliber content.
Oversee and execute a comprehensive range of duties, including but not limited to strategic planning, project management, and cross-departmental collaboration. Ensure alignment with organizational objectives while maintaining adherence to established policies and procedures. Develop and implement innovative solutions to enhance operational efficiency, productivity, and overall performance. Serve as a liaison between senior leadership and team members to facilitate clear communication and streamline workflows. Monitor progress, assess outcomes, and provide data-driven recommendations to optimize processes and drive continuous improvement. Foster a culture of accountability, professionalism, and excellence within the team.
Craft engaging digital content tailored to diverse audiences across multiple online platforms, leveraging creativity and strategic communication to enhance brand visibility and engagement. Develop, curate, and publish high-quality written, visual, and multimedia materials, ensuring consistency with brand guidelines and marketing objectives. Collaborate with cross-functional teams, including marketing, design, and social media, to align content strategies with broader business goals. Conduct thorough research on industry trends, audience preferences, and competitor activities to inform content decisions and optimize performance. Monitor and analyze content metrics, using insights to refine strategies and improve engagement, reach, and conversion rates. Stay updated on emerging digital tools, platforms, and best practices to maintain a competitive edge in content creation and distribution.
Produce concise video clips and high-quality photographs tailored for social media platforms, utilizing only a smartphone device.
Provide support in the refinement and enhancement of video content through the utilization of accessible editing applications.
Develop engaging captions and social media posts in alignment with provided guidelines.
Facilitate the implementation of a weekly content plan to ensure timely and consistent delivery of materials.
Dedicated to enhancing customer engagement and satisfaction through responsive social media channels, this role involves addressing inquiries, resolving issues, and fostering positive interactions with users across various platforms. The position requires a keen understanding of social media dynamics, strong communication skills, and the ability to manage multiple conversations efficiently while maintaining brand consistency. Responsibilities include monitoring accounts, crafting thoughtful responses, escalating complex matters when necessary, and collaborating with cross-functional teams to improve service quality. Experience in customer service, familiarity with social media tools, and a proactive approach to problem-solving are essential.
Distribute approved materials across hospital digital channels and printed publications, ensuring consistency with established brand guidelines and communication standards.
Handle routine and straightforward inquiries efficiently and appropriately, ensuring responses are accurate and aligned with established guidelines.
Monitor basic performance indicators, including view counts and interaction rates.
We are seeking a dynamic Field Marketing professional to design and execute localized marketing initiatives that drive brand awareness and customer engagement. The role involves collaborating with cross-functional teams to develop tailored campaigns, coordinate events, and leverage strategic partnerships to maximize regional impact. Ideal candidates will possess a bachelor’s degree in marketing, business, or a related field, along with 3+ years of experience in field marketing or a comparable role. Strong project management, communication, and analytical skills are essential, as is the ability to thrive in a fast-paced, results-driven environment. Proficiency in CRM tools, data analysis, and marketing automation platforms is preferred. The position requires frequent travel to execute field activities and oversee campaign execution.
Facilitate and participate in community engagement initiatives and mobile health clinics to bolster outreach efforts and provide essential medical services.
Produce high-quality photographs and videos to document events professionally.
Provides support in the dissemination of marketing collateral, ensuring timely and accurate delivery to target audiences while maintaining brand consistency and adherence to distribution schedules.
Seeking candidates who demonstrate proficiency in project management methodologies, strong analytical skills, and exceptional communication abilities. Ideal applicants must possess a minimum of three years of experience in a relevant field, along with a bachelor’s degree in a related discipline. Familiarity with industry-standard software tools and the capability to lead cross-functional teams are essential. Additionally, applicants should exhibit problem-solving prowess, adaptability to changing priorities, and a keen attention to detail.
A diploma or degree in Marketing, Communications, Media, or a related discipline is required for consideration.
Proficient in capturing high-quality video footage and performing post-production editing to refine visual content, ensuring clarity, coherence, and professional presentation. Demonstrated ability to operate cameras, microphones, and editing software to produce engaging multimedia assets. Familiarity with industry-standard tools such as Adobe Premiere Pro, Final Cut Pro, or da Vinci Resolve to execute seamless edits, color correction, and audio synchronization. Strong attention to detail is essential to maintain consistency in visual storytelling and meet project deadlines.
Proficient in utilizing Instagram, Facebook, TikTok, and LinkedIn platforms is essential for this role.
Proficient communication abilities are essential for this role, enabling clear and effective exchanges with colleagues, clients, and stakeholders.
What We Are Looking For
Seeking an innovative and self-driven professional who thrives in dynamic environments and takes initiative to drive results. The ideal candidate will demonstrate a strong ability to think outside conventional boundaries while maintaining a proactive approach to problem-solving. Must exhibit exceptional creativity in developing effective strategies and solutions. Requires excellent organizational skills, meticulous attention to detail, and the capacity to adapt swiftly to changing priorities. Responsibilities include leading project initiatives, collaborating across teams, and consistently delivering high-quality outcomes that align with organizational objectives.
Eager to acquire new skills and adapt to guidance with enthusiasm and a proactive mindset.
Skilled in seamlessly adapting to diverse environments, including clinical hospital settings and dynamic field-based operations, with equal proficiency and professionalism.
Consistently delivers results while adhering to weekly requirements.
Prospective applicants who meet the necessary qualifications are encouraged to submit their CVs to hr@pearlhospital.co.ke, with the job title clearly indicated in the email subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
0 - 3 years
