Role Summary
Pearl Hospital is in search of a dynamic and proactive Marketing Assistant to assist with digital content development and on-site marketing initiatives. Ideal candidates will demonstrate strong enthusiasm, a willingness to learn, and a commitment to producing high-quality content.
Oversee and execute critical duties encompassing strategic planning, project management, and cross-functional collaboration to drive organizational objectives. Lead initiatives aimed at enhancing operational efficiency, optimizing processes, and fostering innovation within assigned teams. Ensure adherence to industry standards, regulatory compliance, and best practices while maintaining a focus on quality and performance metrics. Serve as a liaison between senior leadership and operational teams to align business goals with execution strategies. Monitor progress, assess risks, and implement corrective actions to sustain productivity and achieve key performance indicators. Develop and mentor team members through coaching, feedback, and professional development opportunities to cultivate a high-performing workforce.
Craft compelling digital content designed to engage and inform target audiences across various online platforms. Develop and implement content strategies to enhance brand visibility, drive traffic, and foster meaningful interactions. Collaborate with cross-functional teams to produce high-quality multimedia assets, including articles, videos, graphics, and social media posts. Analyze performance metrics to refine content approaches, ensuring alignment with business objectives and audience preferences. Stay abreast of industry trends and best practices to maintain a competitive edge in content creation.
Produce concise, engaging video clips and high-quality photographs optimized for social media platforms, capturing them exclusively with a smartphone.
Support the creation of video content by utilizing user-friendly editing software and tools.
Craft engaging captions and social media posts in alignment with provided guidance and strategic direction.
Assist in the implementation of a weekly content schedule.
We’re seeking a skilled Social Media Support professional to deliver exceptional customer service and maintain brand integrity across our digital platforms. This role involves responding to inquiries, addressing concerns, and engaging with our audience to foster positive interactions and enhance brand loyalty. The ideal candidate will possess strong communication skills, a deep understanding of social media trends, and the ability to manage multiple platforms efficiently. Proficiency in customer service tools, experience with content moderation, and a proactive approach to problem-solving are essential. Applicants should have a proven track record in a similar role and a passion for building meaningful connections in the online community.
Published approved content across various hospital digital platforms, ensuring distribution aligns with established guidelines and standards.
Handle routine inquiries efficiently with appropriate guidance as needed.
Monitor basic performance indicators, including views and engagement metrics, to evaluate content effectiveness and audience interaction.
We are seeking a dynamic Field Marketing professional to design, execute, and optimize localized marketing campaigns that drive brand awareness, customer engagement, and revenue growth. This role requires a strategic thinker with a proven track record in developing and implementing multichannel marketing initiatives, including in-person events, digital promotions, and community outreach programs. The ideal candidate will collaborate closely with cross-functional teams—such as sales, product, and corporate marketing—to align field activities with broader business objectives. Strong analytical skills are essential for measuring campaign performance, identifying trends, and providing data-driven insights to refine strategies. Additionally, the position demands excellent communication and organizational abilities to manage field teams, vendors, and external partners effectively. A bachelor’s degree in marketing, business, or a related field is required, along with 3–5 years of relevant experience in field marketing or a comparable role. Proficiency in marketing automation tools, CRM systems, and analytics platforms is highly preferred.
Conduct and coordinate community outreach initiatives, including mobile health clinics, to enhance public health awareness and accessibility.
Produce high-quality photographs and videos to document events with precision and creativity.
Assist with the dissemination of marketing materials to designated audiences as part of the department’s promotional efforts.
The successful candidate must possess a Bachelor’s degree in a relevant field, along with at least three years of professional experience in a comparable role. Proficiency in industry-standard software and tools is essential, as is strong analytical and problem-solving skills. Excellent communication and teamwork abilities are required to collaborate effectively with cross-functional teams. Additionally, the ideal candidate should demonstrate adaptability in a fast-paced environment and a commitment to continuous learning. Knowledge of best practices, regulatory standards, and compliance protocols within the industry is also necessary.
A relevant qualification in Marketing, Communications, Media, or a comparable discipline is required.
Proficient in recording and editing video content are essential, with expertise in capturing high-quality footage and refining it through post-production techniques to ensure polished final output.
Proficiency in utilizing Instagram, Facebook, TikTok, and LinkedIn platforms is required.
Proficient verbal and written communication abilities are essential, enabling clear and effective interaction with colleagues, clients, and stakeholders across diverse contexts.
What We Are Looking For
We seek a dynamic and self-driven professional who thrives in fast-paced environments and demonstrates a strong capacity for innovation. The ideal candidate will approach challenges with initiative, adapt quickly to changing circumstances, and consistently deliver forward-thinking solutions. Essential qualifications include exceptional problem-solving abilities, a keen eye for detail, and a collaborative mindset. Key responsibilities involve generating original ideas, refining processes, and contributing to strategic initiatives that drive growth and efficiency within the organization.
Eager to acquire new skills and adapt to guidance provided by leadership.
Able to effectively function in both clinical hospital environments and field-based operational scenarios.
Consistent in delivering weekly targets with reliability and efficiency.
Qualified applicants are encouraged to submit their curriculum vitae by emailing hr@pearlhospital.co.ke, with the position clearly stated in the subject line of the message.
Qualifications
BA/BSc/HND , Diploma
Experience Required
0 - 3 years
