We are seeking a highly motivated and skilled professional to join our team in the role of [Job Title]. The ideal candidate will possess a minimum of [X] years of relevant experience in [specific field or industry], along with a proven track record of [specific skills or achievements]. Responsibilities will include [list key duties, such as project management, data analysis, client relations, etc.], with a strong emphasis on [specific focus areas, e.g., efficiency, innovation, or collaboration]. The successful applicant must demonstrate proficiency in [list required tools, software, or methodologies], as well as exceptional problem-solving and communication abilities. Additionally, the role requires [mention any necessary certifications, licenses, or education]. This position offers an opportunity to contribute to [company mission or key projects], while working in a dynamic and collaborative environment.
The Customer Value Management team drives growth through data-centric strategies, utilizing advanced analytics, machine learning, and lifecycle management to gain deeper insights into customer behavior. This enables the delivery of timely, relevant interventions designed to enhance retention, engagement, and lifetime value.
What we’re looking for
To align with our current business objectives, we seek an individual who fulfills the specified criteria outlined below.
This position reports to the Lead Customer Value Management – Fixed and is tasked with developing and executing the CVM Base management strategy for Home Fixed, aiming to establish industry leadership in ARPU, churn reduction, and prepaid value market dominance. The role involves proactively designing and implementing BTL consumer campaigns to foster customer spending loyalty, minimize churn, extend customer lifetime value, and extract additional value to enhance profitability and market share. Additionally, the individual in this role will be responsible for meeting revenue, profitability, and value share KPIs and targets across the prepaid segment.
Oversee a wide array of duties including the management of project timelines, coordination with cross-functional teams, and execution of strategic initiatives to align with organizational objectives. Collaborate closely with stakeholders to identify key requirements, mitigate potential risks, and ensure seamless project delivery. Monitor progress through regular assessments, maintain transparent communication channels, and address any deviations promptly to uphold project integrity and efficiency. Additionally, prepare comprehensive reports to track milestones, analyze performance metrics, and recommend improvements to enhance overall productivity and outcomes.
Develops and implements the Base Management Strategy, encompassing retention policies, while ensuring cross-functional alignment throughout the organization.
Drives the enhancement of commercial value through strategic management of customer base retention, fostering loyalty, executing cross-selling and up-selling initiatives, and facilitating value migration within the existing customer base.
Responsible for overseeing contact planning for both outbound and inbound activities across various offers, channels, and stages of the customer lifecycle.
Oversees the implementation of a new real-time campaign management system, while developing and sustaining decisioning logic.
Formulates foundational offers and contributes insights to the design of propositions.
Develops actionable customer insights through rigorous data analysis and uncovers untapped revenue-generating opportunities.
Oversees the preparation of reports and analytics to facilitate informed decision-making through the consistent generation of routine analyses.
Collaborates with diverse cross-functional teams, external vendors, and the Build team to evaluate and introduce innovative tools or enhancements to existing tools, thereby aligning them with evolving requirements.
Our role involves spearheading innovative initiatives within the Analytics domain, encompassing Big Data, Social Network Analysis, Touch Point Optimization, and Customer Segmentation.
Maintains uniformity in customer experience across all products, services, channels, and touchpoints.
Analyzes and forecasts the potential impact of product and service quality on initiatives throughout the organization, ensuring adherence to established quality of service and end-user experience standards.
Base management involves overseeing the customer base, including communication, engagement, and commercial KPIs for prepaid segments, while also developing targeted marketing programs and tailored propositions to meet specific customer needs.
Enhance customer value by optimizing business efficiency and effectiveness throughout the marketing organization.
Consistently convey pivotal insights, including activity analysis, cluster detection, usage and uptake forecasts, and campaign effectiveness evaluation, among other critical metrics.
Analyze market dynamics and trends by leveraging market research and analytics to extract comprehensive customer and competitor insights.
Key performance indicators encompass quantifiable metrics used to evaluate the effectiveness, efficiency, and success of an individual or process in meeting predefined objectives. These indicators serve as measurable benchmarks to assess progress toward strategic goals, operational efficiency, and overall performance outcomes, ensuring alignment with organizational priorities and continuous improvement initiatives.
Responsible for overseeing active and charged key base management KPIs, ensuring alignment with organizational objectives and performance standards. Monitors metrics closely to identify trends, areas for improvement, and opportunities for growth within base management processes. Collaborates across teams to drive efficiency and accountability in KPI tracking and reporting. Requires a detail-oriented approach, strong analytical skills, and the ability to translate data into actionable insights. Prior experience in base management or a related field is preferred.
Revenue, APRU
Active days, also known as Daily Active Users (DAUs), and Monthly Active Users (MAUs) are critical metrics for assessing the engagement and retention of a user base. The role demands proficiency in data analysis and a deep understanding of user behavior patterns to effectively interpret these metrics. Candidates must have experience in tracking and reporting on key performance indicators, along with the ability to derive actionable insights from the data. Familiarity with analytics tools and platforms is essential, as is the ability to communicate findings clearly to stakeholders. Additionally, the position requires a solid grasp of statistical methods and the capacity to develop strategies that enhance user engagement and drive growth.
The position demands a comprehensive understanding of dormancy metrics and churn analysis to drive strategic decision-making. Candidates must possess expertise in identifying trends and patterns related to customer inactivity and turnover, ensuring accurate forecasting and proactive interventions. The role involves leveraging data-driven insights to minimize churn, enhance customer retention, and optimize overall engagement strategies. Strong analytical skills, proficiency in relevant tools, and a results-oriented mindset are essential for success in this position.
Integrated Rev % etc
Qualifications
Candidates must possess relevant technical and professional qualifications to be considered for this role.
A bachelor’s degree in business administration, data sciences, or analytics and business intelligence is required.
Professional Marketing professionals or individuals with equivalent experience are preferred, along with relevant certifications or additional qualifications.
Experienced in marketing, product management, customer value management, usage, and retention, with a minimum of five years in a comparable capacity at a leading global operator.
Professionals must possess a robust analytical capability to convert customer data into meaningful, actionable insights that generate tangible business value.
Demonstrated extensive expertise in the telecommunications sector and associated services, coupled with a proven track record in product lifecycle management.
Proficiency in platforms, billing systems, and CVM engines is essential for this role.
Qualifications
BA/BSc/HND , Professional Certificate
