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Home Jobs Nairobi Content Strategy & Development Coordinator

Content Strategy & Development Coordinator

Aquantuo  · Travel and Tourism

Full Time Nairobi
Nairobi
KSh 30,000 - KSh 50,000/month
Deadline: 12 June 2026
Posted May 30, 2026

Job Summary:

The Digital Content Coordinator plays a key role in developing, overseeing, and refining digital content across various platforms while maintaining consistency with the brand’s tone and objectives. This position involves monitoring content performance, enhancing social media interactions, integrating SEO best practices, and partnering with diverse teams to elevate service quality. The successful candidate must demonstrate a commitment to ongoing professional growth, thorough research, and forward-thinking strategies to remain aligned with evolving industry standards.

Oversee and execute a range of critical duties, ensuring alignment with organizational objectives and operational standards. Develop, implement, and monitor strategic initiatives to enhance performance, productivity, and efficiency across teams. Collaborate cross-functionally to foster innovation, streamline processes, and drive continuous improvement. Manage resources effectively, balancing workloads while maintaining high standards of quality and accountability. Serve as a key liaison to stakeholders, providing clear communication, reporting, and solutions to support informed decision-making. Lead by example, mentoring teams and championing a culture of excellence, adaptability, and growth.

We are seeking a skilled professional to oversee content creation and management tasks. This role involves developing engaging written material, maintaining consistency across platforms, and ensuring all content aligns with brand guidelines. The position requires strong writing and editing skills, proficiency in content management systems, and the ability to meet deadlines efficiently. Responsibilities include researching topics, crafting compelling copy, scheduling posts, and analyzing performance metrics to optimize engagement. Ideal candidates will have a proven track record in content strategy, SEO best practices, and collaboration with cross-functional teams.

Facilitate the development and coordination of digital content dissemination across multiple online channels, such as websites, blogs, social media platforms, and email marketing initiatives.

Maintain consistency by verifying that all content adheres to the brand’s established tone, stylistic standards, and messaging frameworks.

Develop and oversee content calendars to maintain punctual publication and ensure content remains current.

Responsible for overseeing employee performance and fostering professional growth, this role involves designing, implementing, and monitoring performance management systems to ensure alignment with organizational objectives. Duties include conducting regular evaluations, providing constructive feedback, and identifying development opportunities to enhance individual and team capabilities. Additionally, the position requires collaborating with leadership to align performance metrics with strategic goals, addressing performance gaps, and supporting career progression initiatives.

Engage in ongoing professional development initiatives and leverage newly acquired insights to enhance content creation and management practices.

Demonstrate consistent achievement of performance benchmarks as defined in the company’s Key Performance Indicator (KPI) document.

Partner with cross-functional teams to optimize service excellence across the organization.

Conduct in-depth research and perform comprehensive analysis to gather and evaluate information necessary for informed decision-making and strategic planning.

Perform foundational research on market dynamics, competitive actions, and consumer behaviors to enhance and optimize content strategies.

Examine content performance metrics and develop comprehensive reports to evaluate the efficacy of content initiatives.

We oversee and optimize all aspects of social media strategy, ensuring consistent brand representation and engagement across platforms. This involves curating compelling content, scheduling posts, and analyzing performance metrics to refine our approach. A deep understanding of various social media platforms, trends, and audience behavior is essential, along with proficiency in analytics tools and content creation software. Strong communication skills are required to collaborate with cross-functional teams and respond to audience interactions. Staying updated on digital marketing best practices and platform algorithm changes is also critical to maintaining a competitive edge.

Leverage your expertise to assist in the oversight and enhancement of the organization’s social media platforms, guaranteeing a cohesive and impactful brand representation.

Track and analyze social media dialogues and evolving trends to shape content approaches and enhance audience interaction.

Contribute to the creation and execution of social media initiatives aimed at enhancing audience interaction and elevating brand recognition.

We are seeking a skilled professional to drive our online presence through strategic SEO and digital marketing initiatives. The ideal candidate will enhance search engine rankings, manage paid advertising campaigns, and develop engaging content to attract and retain our target audience. Proficiency in SEO tools, analytics platforms, and marketing automation software is essential, along with the ability to analyze performance data to refine strategies. Additionally, experience with social media management, email marketing, and conversion optimization is required. A strong understanding of current digital marketing trends and best practices is crucial for success in this role.

Acquire and implement fundamental SEO strategies to enhance content discoverability and elevate search engine rankings effectively.

Work closely with the digital marketing team to assist in email marketing initiatives, manage paid advertising campaigns, and contribute to other digital marketing activities.

Collaboration and communication skills are essential for this role. Working effectively within cross-functional teams and maintaining clear, consistent interactions with stakeholders are critical to success. You must be adept at articulating ideas, actively listening, and fostering an environment of open dialogue. Strong interpersonal abilities and the capacity to convey information clearly to diverse audiences are required. Additionally, the role demands the ability to adapt communication styles based on the audience and context, ensuring alignment and mutual understanding across all levels of the organization.

Collaborate effectively with diverse teams—such as graphic design, IT, and customer service—to maintain consistency and seamless content delivery across all platforms.

Collaborate with team members in idea-generation workshops to develop fresh, creative content concepts and strategic approaches.

Demonstrates a deep understanding of industry trends and fosters innovative thinking to drive progress and maintain a competitive edge.

To remain abreast of industry developments, competitor actions, and evolving technologies, identify fresh opportunities while upholding superior standards in digital content creation.

To remain at the forefront of industry developments, proactively seek out emerging digital content trends and technological advancements, leveraging these insights to craft and refine forward-thinking content strategies.

As directed by your Supervisor and Management, you may be tasked with additional duties as needed.

The ideal candidate must possess a bachelor’s degree in a relevant field, along with at least three years of hands-on experience in a comparable role. Strong proficiency in project management tools, data analysis, and collaborative software is essential. Excellent communication skills, both written and verbal, are required to liaise effectively with stakeholders and team members. Additionally, the ability to multitask, prioritize deadlines, and adapt to changing priorities is critical. Familiarity with industry-specific regulations and best practices is highly desirable.

With a minimum of two years of hands-on experience in digital content creation, particularly in videography, you bring a solid foundation to this role.

Demonstrated skill in producing and refining compelling short-form video content.

Proven expertise in utilizing video editing software platforms, such as Cap Cut, is required.

A robust grasp of TikTok, YouTube, X, and current content trends is essential.

Possesses a fundamental understanding of SEO and digital marketing fundamentals.

Professionals with hands-on experience leveraging CRM platforms and ensuring data integrity will find this opportunity compelling. A proven track record in maintaining precise and reliable data within customer relationship management systems is essential for success in this role.

Exceptional proficiency in organizational strategies and interpersonal communication is essential.

Adaptability to thrive in dynamic settings and proficiently oversee competing priorities is essential.

Nice to Have

Bring a proven track record in e-commerce operations and supply chain management, having successfully navigated the complexities of digital retail and distribution networks.

Professional rephrasing:

Experience with analytics platforms such as Google Analytics, social media management tools like Hootsuite, and SEO suites including SEMrush—or comparable software—is required.

Qualified and enthusiastic candidates are encouraged to submit their CV by emailing careers@aquanto.com, with the position title listed in the subject line.

Qualifications

BA/BSc/HND

Experience Required

2 years

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