KEY WORKING PARAMETERS
As the primary Commercial Partner for the Franchise & Bottling System within the Franchise, you will spearhead the integration of Commercial Strategy and Levers into our End-to-End processes, plans, and strategies to realize joint System Value. Serving as the pivotal Commercial System protagonist and collaborator, you will drive transformative strategic commercial thought leadership. Additionally, you will act as a key partner with Marketing to ensure seamless commercial integration into marketing plans.
We concentrate on prioritizing a clearly defined vision with measurable outcomes and high-impact contributions. This involves setting ambitious yet achievable goals while ensuring alignment with broader strategic objectives. The role demands a keen ability to assess priorities, allocate resources efficiently, and maintain unwavering attention to detail across all initiatives. Success hinges on delivering tangible results that drive significant progress, foster innovation, and create lasting value for the organization.
Lead and oversee the unified Commercial strategy within the Franchise & Bottling framework, guaranteeing seamless end-to-end integration throughout all operations.
Develop and implement the Commercial Annual Business Plan (ABP) for the franchise, collaborating closely with franchise partners and bottlers to create comprehensive support strategies.
Establish and manage the Commercial Priorities for the Franchise on a quarterly basis, ensuring alignment with strategic objectives and operational goals.
Drive strategic implementation of the optimal BBM model tailored to the franchise’s needs, establishing a robust pack architecture framework that evolves in response to market fluctuations. Utilize the “On Demand Hub” to craft and deploy high-impact scenarios and solutions, ensuring alignment with business objectives and maximizing franchise value.
Serve as the Commercial Thought Leader and Integrator for the Franchise, acting as the Franchise GM’s most trusted advisor and primary strategic partner.
We are seeking qualified candidates to fulfill the resource requirements essential for addressing the strategic priorities outlined in the “On Demand Hub,” which include Affordability, Premium, Channel, RGM X, RTM, and Digital initiatives.
Offer strategic commercial input and final approval for all marketing campaigns and success metrics, ensuring seamless integration into marketing plans and processes.
Deliver strategic commercial insights across the Commercial Strategies portfolio, including the ABC of Execution, Affordability, and Premium, to validate market alignment and optimize strategic plans.
KEY SUCCESS PARAMETERS
Professional delivery of key outcomes and project deliverables is paramount to this role, ensuring each milestone is met with precision and excellence. This encompasses the accurate compilation, review, and submission of all required documentation, reports, and materials in accordance with established timelines and organizational standards. The position demands rigorous adherence to quality benchmarks, rigorous attention to detail, and proactive communication with stakeholders to validate deliverable readiness and resolve any potential discrepancies promptly. Furthermore, collaboration with cross-functional teams is essential to align deliverables with strategic objectives and operational requirements.
Devise, execute, and oversee the Commercial Strategy tailored specifically for the ABP market to drive sustainable growth and competitive advantage.
Spearhead the strategic commercial initiatives within the franchise or market, ensuring alignment with overarching business objectives and driving sustainable growth.
Drive execution of key commercial priorities on a quarterly basis and allocate the necessary resources to maximize market impact from start to finish.
Collaborate closely with the Franchise team to consistently meet and exceed established business and commercial performance targets.
Leverage the Affordability, Premium, and RGM X teams to address critical business challenges and opportunities, driving accelerated growth and strengthening competitive positioning.
Provide commercial input and authorization for every marketing campaign and Picture of Success, ensuring alignment with strategic objectives and brand standards.
As the central figure in commercial systems, you will serve as a pivotal partner, spearheading transformative strategic commercial leadership and innovative thought leadership initiatives.
Work Focus
This position demands exceptional technical expertise and deep business insight, enabling collaboration and strategic partnerships to drive impactful market results. Strong leadership and persuasive influence are essential to positively engage Operations, Customers, and Bottlers, ensuring cohesive and effective execution.
The ideal candidate must demonstrate a robust blend of analytical and strategic thinking skills, coupled with a deep grasp of Consumer and Commercial dynamics, and an action-oriented approach.
This position will collaborate extensively in a cross-functional capacity with senior leaders and operational teams within the Customer & Commercial Leadership units, as well as external stakeholders including customers and bottling partners.
Proven capability to foster cross-functional collaboration and system-wide alignment, with particular emphasis on spearheading the execution of alignment initiatives and cultivating seamless collaboration to guarantee that OU strategies are fully embraced by General Managers.
We prioritize strong communication skills to ensure clarity, collaboration, and efficiency across all interactions. The role requires the ability to convey ideas effectively, both verbally and in writing, while actively listening to stakeholders. You will engage in regular meetings, presentations, and written reports to align teams, resolve conflicts, and drive decision-making. Adaptability in communication styles is essential to engage diverse audiences, from executives to frontline staff. Additionally, proficiency in digital tools and platforms enhances remote and in-person collaboration.
Effectively engage with senior leadership within internal teams, as well as critical customers and bottling partners, to foster strong collaborative relationships and ensure alignment on strategic initiatives.
Interfaces between Customer & Commercial Leadership and Franchise Leadership at the markets occur at multiple organizational levels, facilitating strategic alignment and operational cohesion.
To facilitate strategic alignment and execution, the role entails engaging in communication initiatives that bolster Franchise Leadership in aligning Commercial and Customer Leadership strategies and capabilities. Additionally, the position involves collaborating with Bottler senior leaders to convey Franchise & Bottling System strategic priorities and performance objectives.
External stakeholders, including high-level executives from major clients, key advisors, and other critical contributors, are engaged to advance and achieve critical business development objectives within the market.
Experience
Experienced commercial leader with a decade-plus track record in driving revenue growth and strategic development, specializing in channel optimization, segmentation frameworks, and negotiation excellence. Proven expertise in commercial strategy execution, revenue growth management, and route-to-market design, combined with a strong leadership background to deliver measurable business impact.
Delivers results consistently with a strong history of meeting and exceeding performance expectations.
Demonstrated expertise in strategic thinking and analytical problem-solving, complemented by exceptional interpersonal, communication, and persuasive skills.
Candidates with prior experience in Bottling System, franchise operations, or Commercial sectors are highly desirable.
Interested applicants should submit their materials through the prescribed application process. This involves following the outlined steps to ensure a complete and timely submission. A detailed guide is provided to assist candidates in navigating the application method efficiently and effectively.
Kindly utilize the provided link(s) to submit your application directly via the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
10 - 12 years
