We are looking for a motivated and skilled individual to fill the role of [Job Title], where you will be responsible for [core responsibility 1], [core responsibility 2], and [core responsibility 3]. The ideal candidate will possess a [required qualification 1], [required qualification 2], and at least [number] years of experience in [relevant field or industry]. Strong proficiency in [specific skill or software] is essential, along with exceptional [soft skill, e.g., communication or problem-solving] abilities. Additional requirements include [requirement 1], [requirement 2], and the ability to [additional responsibility or requirement]. This position offers the opportunity to [key benefit or growth aspect], making it an excellent fit for someone eager to contribute to [company goal or mission].
We are responsible for overseeing the sales and distribution of the company’s products and services to customers and consumers within a designated geographic region. Our goal is to drive consistent, profitable growth in sales revenue. This includes managing and optimizing sales resources to achieve peak performance and profitability. Additionally, we design and execute strategic sales initiatives and action plans to align with corporate, sales, and marketing objectives. We also lead, inspire, and cultivate a high-performing team of Sales Agents to meet and exceed sales targets and goals.
We are seeking a highly motivated professional to oversee and execute a range of critical responsibilities within this dynamic role. Your primary duties will include developing and implementing strategic initiatives to enhance operational efficiency, managing cross-functional teams to ensure seamless project execution, and analyzing performance metrics to identify opportunities for continuous improvement. Additionally, you will be responsible for fostering strong stakeholder relationships, ensuring compliance with industry regulations, and driving innovation through data-driven decision-making. The ideal candidate will possess exceptional leadership skills, a results-oriented mindset, and the ability to thrive in a fast-paced, collaborative environment.
We serve customers across a designated territory in East Africa, ensuring our sales efforts effectively cover the region. This role requires consistent interaction with clients, market analysis, and strategic planning to drive revenue growth. The position demands a deep understanding of the local business environment, strong communication skills, and the ability to meet sales targets. Additionally, the role involves regular reporting on performance metrics and adapting strategies to meet evolving market demands.
Accomplishing monthly sales targets in volume and value across the three product categories—Stationery, Lighters, and Shavers & Shaving Preparations—remains a key objective.
Implement negotiated Key Account promotions and marketing strategies with precision and effectiveness to drive optimal outcomes.
To successfully oversee third-party Sales and Merchandising Agents, ensuring the attainment of critical sales targets, key trade promotions, and in-store forward share objectives.
To optimize cost-effective sales call coverage, we aim to deliver the necessary service level to enhance customer sales and regional profitability.
To oversee the Sales Agents effectively, ensuring the execution of agreed-upon sales targets, promotional initiatives, and marketing objectives at the store level.
Ensuring seamless execution of all agreed-upon promotions throughout the Mini-Major Back to School and Shaver/Lighter promotional cycles is essential.
Compiling and submitting key sales and market intelligence reports, including trade surveys, sales contact reports, in-store audits, daily and weekly reports, competitor activity reports, promotional analysis reports, and documentation of new product launches and forward share trends, is a critical responsibility of this role. These reports provide essential insights into market dynamics, sales performance, and competitive positioning, enabling informed decision-making and strategic planning across the organization.
Develop and strengthen ongoing business partnerships with major clients, proactively uncovering new customers and potential sales prospects within the designated territory.
Identify avenues to enhance the numerical and weighted distribution of current as well as innovative products within the designated customer base. Demonstrate a keen understanding of evolving customer demands, market trends, and competitive dynamics while closely monitoring competitor activities and emerging product innovations.
Enhances professional expertise by engaging in ongoing educational initiatives, reviewing industry-related publications, and cultivating valuable personal and professional connections.
Key performance indicators (KPIs) serve as measurable values that demonstrate the effectiveness of achieving critical business objectives. They provide a clear framework for evaluating progress toward strategic goals, ensuring alignment with organizational priorities. KPIs enable data-driven decision-making by quantifying performance in key areas such as productivity, efficiency, quality, and customer satisfaction. Regular monitoring and analysis of these indicators help identify trends, highlight areas for improvement, and support continuous growth. By establishing and tracking KPIs, organizations can enhance accountability, optimize resource allocation, and foster a culture of measurable success across all levels of operations.
Deliver the established strike rate targets for the designated DSRs.
Consistently meet or exceed predetermined sales and coverage targets established for assigned Field Sales Representatives (FSRs).
Ensure assigned stockists maintain the necessary SKUs in inventory and conduct monthly replenishment as scheduled.
Ensure merchandised outlets under your management consistently meet an 80% on-shelf availability (OSA) target.
JOB SPECIFICATIONS
Academic and Professional qualifications should include a relevant qualification such as a Bachelor’s degree or higher in a related field, coupled with at least three years of professional experience within the industry. Strong analytical skills and a commitment to continuous learning are essential, alongside proficiency in industry-specific software and tools. Additionally, candidates must possess excellent communication abilities, both written and verbal, to effectively collaborate with teams and stakeholders.
Earn a recognized diploma or degree in Sales and Marketing, or a closely related discipline, from an accredited institution of higher education.
Accumulated hands-on experience in a professional setting, demonstrating expertise and competence in your field. Such experience typically involves applying specialized knowledge, adhering to industry standards, and contributing to organizational goals through effective problem-solving and collaboration. Employers value this background as it reflects the ability to navigate real-world challenges, deliver measurable results, and adapt to dynamic work environments.
Seeking candidates with a minimum of two years of proven sales experience specifically within the Fast-Moving Consumer Goods (FMCG) or office products sectors.
Proficiency in Microsoft Office Suite is a mandatory requirement for this position.
Proven expertise in key competencies is required for this role, encompassing strong analytical capabilities, meticulous attention to detail, and effective problem-solving skills. Candidates must demonstrate proficiency in [specific software/tools, if applicable], along with excellent written and verbal communication abilities to collaborate seamlessly across teams. The ideal applicant will exhibit adaptability in dynamic environments, a commitment to continuous learning, and the capacity to manage multiple priorities efficiently. Prior experience in [industry/field, if specified] is highly advantageous, as is familiarity with [relevant processes or methodologies]. A results-driven mindset and the ability to work both independently and collaboratively are essential for success in this position.
Established and nurtured strong business relationships with wholesalers, franchisers, and retail partners to drive sales and enhance market presence.
Demonstrates exceptional organizational abilities, strong interpersonal and communication proficiencies, and effective leadership capabilities.
Proven expertise in negotiation and conflict resolution is essential for this role, requiring a demonstrated ability to mediate disputes, facilitate agreements, and foster collaborative solutions in high-pressure environments. Candidates must possess strong interpersonal and communication skills to de-escalate tensions, build consensus, and navigate complex interpersonal dynamics with diplomacy and tact. Experience in conflict management, stakeholder engagement, or related fields is highly desirable, as the position demands the capacity to address and resolve conflicts efficiently while maintaining professional relationships and organizational objectives.
Proven skill in recognizing emerging market prospects and cultivating relationships with potential clients.
Demonstrates exceptional proficiency in articulating ideas clearly and persuasively, whether addressing small teams or large audiences. Tailors communication methods to suit diverse audiences, ensuring maximum engagement and comprehension. Develops and delivers structured presentations that effectively convey complex information in an accessible manner. Leverages visual aids, storytelling techniques, and interactive elements to enhance message retention and impact. Consistently seeks feedback to refine delivery and content quality. Maintains composure and confidence under pressure, adapting seamlessly to unforeseen challenges or audience reactions.
Develop and nurture strategic partnerships to drive the successful attainment of organizational objectives and targets. Foster cooperative efforts by actively seeking and providing collaboration, ensuring alignment and synergy without relying on positional authority.
Consistently demonstrates strong organizational skills and the ability to efficiently complete tasks within designated timeframes.
Mentoring and coaching abilities are essential, involving the provision of guidance, support, and constructive feedback to help individuals develop professionally. These skills require patience, strong communication, and the capacity to inspire and motivate others toward achieving their goals. A mentor or coach must facilitate learning experiences, identify areas for improvement, and tailor approaches to meet the unique needs of each mentee or team member.
A collaborative professional who excels in both teamwork and independent leadership, capable of guiding teams effectively while taking initiative.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
