We are seeking a highly motivated and skilled individual to join our team in the capacity of [Job Title]. In this position, you will be responsible for [primary responsibility], along with additional duties that include [secondary responsibility]. The ideal candidate will possess [required skill or qualification], as well as [another required skill or qualification], and will demonstrate a strong ability to [key competency]. Additionally, you should have [years] of relevant experience in [field or industry], with a proven track record in [specific achievement or responsibility]. Your role will also involve [additional responsibility], ensuring seamless collaboration with [teams or departments] to achieve [company objective or goal]. Proficiency in [specific tool, software, or language] is essential, and prior experience in [related field or task] is highly desirable.
This position diverges from conventional office-based marketing responsibilities.
The ideal candidate will drive Picana’s market presence, engagement, and commercial success by executing robust trade strategies, dynamic activations, strategic merchandising, enhanced chilled visibility, and impactful field marketing initiatives.
This position demands extensive fieldwork and seeks a candidate with expertise in FMCG beverage execution, route-to-market strategies, retail visibility optimization, and consumer behavior analysis.
Oversee a comprehensive range of critical duties encompassing leadership, strategic planning, and operational execution to ensure organizational goals are met efficiently. Develop and implement policies, procedures, and systems that enhance productivity, compliance, and performance across all departments. Collaborate with senior management to align initiatives with long-term objectives while fostering a culture of innovation and accountability. Monitor key performance indicators (KPIs) to evaluate progress and identify opportunities for improvement, ensuring data-driven decision-making. Direct cross-functional teams to optimize workflows, streamline processes, and maintain high standards of quality and service delivery. Serve as a key liaison between executives, stakeholders, and employees, facilitating transparent communication and fostering a collaborative work environment. Ensure adherence to regulatory requirements, industry standards, and ethical guidelines to mitigate risks and uphold organizational integrity.
Trade Marketing & Retail Execution professionals play a pivotal role in driving brand visibility and sales growth by strategically aligning products with market demand and consumer preferences. They collaborate closely with sales teams, retailers, and key stakeholders to develop and implement impactful in-store promotions, merchandising strategies, and product placements that enhance customer engagement and maximize shelf space utilization. Responsible for analyzing market trends, competitive landscapes, and performance metrics, they devise data-driven solutions to optimize trade marketing initiatives, ensuring alignment with overarching business objectives. Additionally, they oversee the execution of retail plans, monitor compliance with brand standards, and provide training to retail partners to uphold consistency in brand representation. Strong analytical skills, exceptional communication abilities, and a deep understanding of retail dynamics are essential for success in this role.
Enhance brand presence in a diverse range of retail environments, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality establishments.
Enhance the organization and presentation of refrigerators, optimize shelf arrangements, curate impactful displays, and elevate point-of-sale visibility to maximize customer engagement and sales potential.
Design and implement in-store promotional strategies and retail engagement initiatives.
Perform routine assessments of retail outlets to evaluate visibility, ensure proper stock rotation, analyze competitor activities, and assess execution quality.
Collaborate effectively with distributors and sales teams to enhance product off-take and expand market reach at the retail level.
We are responsible for implementing and overseeing brand execution strategies and activation campaigns to enhance brand visibility and engagement. This role involves developing and executing marketing initiatives that align with our brand guidelines, ensuring consistent messaging across all channels. Key responsibilities include collaborating with cross-functional teams to create impactful activations, managing vendor relationships, and analyzing campaign performance to drive continuous improvement. The ideal candidate will have experience in brand management, marketing execution, and campaign analysis, with a strong understanding of consumer engagement and market trends.
Plan and implement sampling initiatives across diverse settings, including beach promotions, supermarket demos, sports event sponsorships, and community gatherings.
Coordinate the strategic placement of branded coolers and chillers to maximize visibility and brand exposure.
Craft innovative grassroots marketing initiatives designed to enhance brand visibility and encourage product trial among target audiences.
Deliver consistent, high-quality execution across every consumer-facing interaction to uphold brand standards and customer satisfaction.
We are looking for a skilled Social Media & Content Coordinator to manage our online presence, curate engaging content, and strategically oversee our social media channels. The ideal candidate will possess strong writing abilities, a keen eye for visual storytelling, and expertise in content scheduling and analytics. Responsibilities include developing and executing social media campaigns, collaborating with cross-functional teams to produce high-quality content, and analyzing performance metrics to refine strategies. Candidates should have a bachelor’s degree in marketing, communications, or a related field, along with 2+ years of experience in social media management or content creation. Proficiency in platforms such as Facebook, Instagram, LinkedIn, and TikTok, as well as tools like Hootsuite or Buffer, is essential. Exceptional organizational skills, creativity, and a data-driven mindset are highly desired.
Coordinate the development of engaging social media content across various formats, such as reels, lifestyle photography, product shoots, hospitality-focused content, and on-site event coverage.
Maintain uniform brand messaging and visual identity across all platforms.
Collaborate with external designers, photographers, and creative agencies as needed.
Commercial Performance professionals drive organizational success by optimizing revenue growth, market expansion, and customer engagement. They analyze sales data, market trends, and competitive landscapes to identify opportunities and mitigate risks, ensuring strategic alignment with business objectives. Responsibilities include developing and executing commercial strategies, fostering partnerships, and enhancing operational efficiency to maximize profitability. Strong analytical, leadership, and communication skills are essential, along with a proven track record in sales, business development, or related fields. Proficiency in data-driven decision-making, market research, and financial acumen is required to deliver measurable results and sustain competitive advantage.
Analyze consumption patterns and deliver market insights to evaluate off-take performance and trends.
Monitor SKU performance metrics and analyze sales data at the individual outlet level.
Explore avenues for expansion within retail and Korea markets.
Devise strategies to foster repeat purchases and enhance consumer engagement.
Requirements
We value candidates who possess relevant prior experience in a comparable role, enabling them to demonstrate proficiency and adaptability. Ideal applicants should have a proven track record of success in similar positions, showcasing their ability to meet or exceed performance expectations. Additionally, familiarity with industry-specific tools, methodologies, or best practices is highly desirable, as it allows for a seamless transition into the responsibilities of the position.
With a minimum of three to seven years of professional experience in FMCG beverages, dairy, alcoholic beverages, energy drinks, or other relevant consumer product sectors, candidates should demonstrate a strong background in the field.
Proficient in trade marketing strategies and retail execution best practices, with a keen ability to drive product visibility and maximize sales performance at the point of purchase.
Professional experience is required in collaboration with supermarkets, distributors, petrol stations, and HOR ECA (hotels, restaurants, and cafés) channels.
Accomplished professionals with a demonstrated track record in executing activation initiatives and visibility campaigns are encouraged to apply.
We are seeking a highly motivated individual with a strong background in [industry/field] and a proven track record of [specific skills or achievements]. The ideal candidate will possess [required qualifications or certifications], along with [years of experience] in [relevant area]. Excellent communication and problem-solving skills are essential, as the role involves [key responsibility 1], [key responsibility 2], and [key responsibility 3]. The successful applicant must demonstrate the ability to [specific competency or soft skill] while working collaboratively in a [team/environment]. Additionally, familiarity with [specific tools, software, or methodologies] is preferred. This position requires a commitment to [core value or goal], ensuring alignment with our organization’s mission and objectives.
We are looking for someone who is:
Highly dynamic and results-driven, this role demands a proactive individual capable of thriving in fast-paced environments while consistently delivering measurable outcomes. The ideal candidate will exhibit a strong drive for execution, coupled with an unwavering focus on achieving key objectives.
Commercially assertive and focused on delivering measurable outcomes.
Experienced professionals who thrive in dynamic market environments and demonstrate a strong aptitude for navigating financial landscapes with confidence and strategic insight are sought after. The ideal candidate should exhibit a natural ability to engage deeply with market trends and maintain a sustained presence in evaluating opportunities.
Dedicated to the dynamic world of consumer brands and retail visibility, with a strong enthusiasm for driving brand recognition and market presence.
Skilled in managing relationships and coordinating field operations effectively, with a proven ability to maintain strong connections and ensure seamless field operations.
Creative yet pragmatic individuals are sought to contribute innovative solutions while maintaining a grounded approach to problem-solving. This role demands a balance between imaginative thinking and real-world feasibility, ensuring that ideas are both original and applicable. Candidates should possess a keen eye for detail and the ability to translate abstract concepts into tangible outcomes. Strong analytical skills and adaptability are essential to navigate dynamic challenges while delivering results that align with organizational objectives.
We track, analyze, and report on key performance indicators to measure progress toward organizational goals. The role involves establishing measurable benchmarks, monitoring data trends, and evaluating performance against targets. You will collaborate with cross-functional teams to define relevant KPIs, assess their effectiveness, and recommend data-driven improvements. Proficiency in KPI frameworks, analytical tools, and reporting methodologies is essential, along with strong communication skills to present insights to stakeholders. The position requires attention to detail, problem-solving abilities, and experience in data interpretation to support decision-making processes.
The expansion of chilled outlet presence is anticipated, requiring strategic initiatives to enhance market penetration and customer accessibility. This growth trajectory demands a proactive approach to identify high-potential locations, optimize supply chain logistics, and ensure consistent product availability. Additionally, it necessitates collaboration with retail partners to align merchandising strategies and monitor performance metrics to drive sustainable expansion.
Enhancing retail presence and product placement through strategic adjustments in visibility and shelf facings is essential to maximize consumer engagement and sales performance.
With the rise in off-take volumes and recurring customer orders, the position will play a pivotal role in maintaining and expanding key business relationships while ensuring consistent demand fulfillment. This growth will require close collaboration with sales, supply chain, and production teams to align resource allocation and optimize order fulfillment processes. Additionally, the ability to analyze market trends and customer feedback will be essential to sustaining long-term engagement and identifying opportunities for increased market share.
We excel in delivering activations and campaigns with precision and impact, ensuring seamless execution from start to finish. Our approach combines strategic planning with flawless implementation to achieve measurable results. By leveraging data-driven insights, we optimize every phase of the process, from ideation to rollout, to maximize engagement and ROI. Our team is adept at coordinating cross-functional efforts, managing timelines, and mitigating risks to maintain flawless execution. We prioritize clear communication, adaptability, and meticulous attention to detail to ensure campaigns not only meet but exceed client expectations.
Expansion of horeca and modern trade visibility
Brand consistency must be maintained across all market touchpoints to ensure a unified and recognizable identity. This involves adhering to established visual and messaging guidelines at every customer interaction point, from digital platforms and packaging to advertising and in-store experiences. Consistency reinforces brand trust and recognition, ultimately driving customer loyalty and business growth.
Why Join Us?
Here’s the version:
This role offers the chance to contribute to the expansion and modernization of a well-established Kenyan beverage brand.
A well-established manufacturing and fruit-processing infrastructure is already in place.
There are expansive opportunities for career advancement within retail and hospitality sectors.
Opportunity to shape the future direction of a heritage coastal brand
Prospective applicants are encouraged to submit their curriculum vitae along with a concise introductory message to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
