Reporting To:
The individual will lead Business Operations, overseeing strategic planning, process optimization, and cross-functional collaboration to drive efficiency and growth. Key responsibilities include managing budgets, refining operational workflows, and ensuring alignment with corporate objectives. The role requires strong analytical skills, leadership experience, and a proven track record in operational management. Additionally, the candidate must possess excellent communication abilities to liaise with senior stakeholders and teams across the organization.
Job Purpose:
The Solutions Marketing Assistant plays a pivotal role in crafting and implementing marketing initiatives tailored to Excel on Limited’s comprehensive service portfolio. This position is instrumental in enhancing brand visibility, cultivating qualified leads, bolstering sales efforts, and reinforcing Excel on’s standing as a premier provider of professional solutions. A formal qualification in human resources is considered beneficial, as it provides deeper insight into the requirements and challenges of clients seeking HR-focused services.
Oversee a diverse range of critical tasks to ensure operational excellence and strategic alignment within the organization. Develop and implement robust policies, procedures, and systems to enhance efficiency, compliance, and performance across all business functions. Lead cross-functional teams to achieve departmental and company-wide objectives, fostering collaboration and accountability. Analyze complex data sets to identify trends, mitigate risks, and drive informed decision-making. Serve as a key liaison between senior management and department heads to facilitate seamless communication and alignment of goals. Mentor and coach team members to cultivate a high-performance culture and support professional growth initiatives.
We are seeking a seasoned professional to spearhead our marketing strategy and planning initiatives, crafting data-driven campaigns to enhance brand visibility and drive sustainable growth. The ideal candidate will possess a robust background in developing comprehensive marketing plans, leveraging both traditional and digital channels to maximize engagement and conversion rates. Responsibilities include conducting thorough market research to identify emerging trends, analyzing consumer behavior, and aligning strategies with overarching business objectives. Additionally, you will collaborate cross-functionally with sales, product, and creative teams to ensure cohesive execution, monitor performance metrics, and refine approaches based on real-time feedback and KPIs. Strong analytical skills, creativity, and proficiency in marketing tools such as CRM systems, SEO/SEM, and analytics platforms are essential. A bachelor’s degree in marketing, business, or a related field is required, along with a minimum of five years of progressive experience in strategic marketing roles.
Formulate and execute comprehensive marketing strategies encompassing all Excel on services.
Develop strategic initiatives to pinpoint key demographic segments and design tailored promotional campaigns for distinct service offerings.
Develop and implement strategic initiatives aimed at enhancing brand recognition, cultivating qualified prospects, and fostering long-term client relationships.
We are seeking a skilled professional to join our team, focusing on crafting compelling content and refining messaging strategies to enhance brand communication. This role involves developing engaging written materials, such as articles, social media posts, and marketing copy, while ensuring consistency in tone and voice across all platforms. The ideal candidate will have a strong command of language, creativity in storytelling, and the ability to tailor content for diverse audiences. Responsibilities include researching industry trends, collaborating with cross-functional teams, and optimizing content for maximum impact and engagement.
Develop compelling brochures, in-depth case studies, targeted email campaigns, engaging social media content, and authoritative thought-leadership materials to effectively communicate key messages and drive audience engagement.
Convert intricate service offerings into easily understandable, client-focused communications.
Responsible for planning, implementing, and managing comprehensive digital marketing campaigns across multiple online channels to enhance brand visibility, drive engagement, and generate qualified leads. Develops and executes SEO strategies to improve organic search rankings and increase website traffic. Manages paid advertising initiatives, including pay-per-click (PPC) campaigns, to maximize ROI and conversion rates. Creates and curates high-quality content for websites, blogs, and social media platforms to engage target audiences and reinforce brand messaging. Analyzes data from various digital marketing tools to assess performance, identify trends, and optimize strategies for continuous improvement. Collaborates with cross-functional teams to align marketing efforts with overall business objectives and ensure consistent brand representation across all digital touchpoints.
Oversee the creation, optimization, and dissemination of website content, ensuring alignment with SEO best practices to enhance visibility and engagement. Additionally, administer social media platforms strategically to amplify brand presence, foster audience interaction, and drive traffic through targeted campaigns and consistent messaging.
Track digital campaign performance metrics and refine strategies to enhance audience engagement effectively.
Provides comprehensive support to the sales team by managing client inquiries and ensuring timely order processing. Maintains accurate records of sales activities and coordinates with various departments to resolve customer issues efficiently. Tracks sales performance metrics and generates reports to assist in strategic decision-making. Requires strong organizational skills, proficiency in CRM systems, and excellent communication abilities to liaise effectively between clients and internal teams.
Craft compelling proposals, service presentations, and marketing materials tailored for client pitches.
Work closely with the sales team to transform leads into customers and promote the adoption of additional services.
Conduct comprehensive market research and perform detailed analytics to extract actionable insights that drive strategic decision-making and enhance business performance. Analyze complex datasets, identify emerging trends, and evaluate consumer behavior patterns to provide data-driven recommendations. Utilize advanced analytical tools and methodologies to interpret market dynamics, assess competitive positioning, and forecast future industry developments. Prepare clear, concise reports and presentations to communicate findings effectively to stakeholders at all levels. Collaborate with cross-functional teams to align research initiatives with organizational objectives and ensure the integration of analytical insights into business strategies. Stay abreast of industry best practices and emerging technologies to continuously improve analytical capabilities and maintain a competitive edge.
Monitor evolving market trends, assess competitor actions, and evaluate client feedback on an ongoing basis.
Assess the impact of campaigns, derive actionable insights, and propose enhancements to maximize performance.
We are seeking a seasoned professional to oversee the development and execution of our branding and collateral initiatives, ensuring alignment with our company’s identity and strategic objectives. This role requires expertise in creating compelling visual and verbal brand assets, including logos, color palettes, typography, and marketing materials, to reinforce our presence across diverse platforms. The ideal candidate will possess a keen eye for design consistency, deep familiarity with current design trends and tools, and the ability to collaborate effectively with cross-functional teams. Responsibilities include managing brand guidelines, producing high-quality marketing collateral, and maintaining brand integrity throughout all communications. A strong portfolio showcasing previous branding and collateral work is essential.
Maintain uniform branding and a polished, professional appearance across every marketing collateral.
Oversee the allocation and utilization of design assets for graphics, videos, and presentations.
Seeking a candidate with a Bachelor’s degree in a relevant field and a minimum of three years of professional experience. Proficiency in industry-standard software and tools is essential. Excellent communication and problem-solving skills are required. Experience in project management or leadership roles is highly desirable. Ability to work independently and collaboratively in a fast-paced environment is necessary. Must demonstrate a strong commitment to continuous learning and professional development.
A diploma in Marketing is a mandatory requirement for this position.
Degree, diploma, certificate, or professional training in Human Resource Management is highly desirable.
Proficiency in B2B marketing or services marketing is advantageous.
Exceptional proficiency in writing, communication, and presentation is required.
Skilled in digital marketing, content development, and social media oversight, with a proven ability to strategize and execute across multiple platforms.
Proficient in operating autonomously, overseeing diverse campaign initiatives, and evaluating performance metrics to drive strategic decision-making.
Demonstrates proficiency in a range of essential skills and competencies, including strong analytical capabilities, effective communication, and collaborative problem-solving. Exhibits adaptability in dynamic environments, with a keen eye for detail and a commitment to delivering high-quality results. Maintains up-to-date knowledge of industry trends and best practices to ensure continuous professional growth. Possesses the ability to prioritize tasks efficiently and manage multiple responsibilities simultaneously. Displays leadership potential through initiative, accountability, and a results-driven mindset. Leverages technical and interpersonal skills to foster productive team dynamics and drive organizational success.
Proven ability to convey ideas clearly and engage audiences through compelling narratives. Strong aptitude for articulating concepts effectively and crafting impactful messages across various platforms.
Possesses highly developed organizational and project management skills, with a proven capacity to coordinate multiple tasks and deliver results efficiently.
Demonstrates a strong aptitude for data-driven analysis, coupled with expertise in evaluating campaign performance metrics.
Proficiency in fundamental design tools such as Canva or PowerPoint, or prior experience overseeing freelance designers, is required.
Proficient in interpreting client requirements—particularly in HR-related services—and crafting persuasive marketing communications that align with their objectives.
Tools and Platforms:
Proficient in utilizing a diverse array of tools and platforms essential for executing job responsibilities effectively. Demonstrates expertise in leveraging advanced software applications, collaborative platforms, and industry-specific solutions to streamline workflows and enhance productivity. Familiarity with project management tools, data analytics software, and communication platforms is required to ensure seamless teamwork and efficient project delivery.
A strong proficiency in CRM systems such as HubSpot, Zoho, or Excel-based tracking is required for this role.
We specialize in executing email marketing campaigns using platforms such as Mailchimp and Breve, leveraging automation and segmentation to optimize engagement and conversion rates.
Proficient in leveraging platforms such as Buffer and Hootsuite to orchestrate comprehensive social media management strategies.
Proficient in website analytics and optimization tools, including Google Analytics and various SEO platforms, to track performance, analyze user behavior, and enhance digital presence. Responsible for implementing tracking codes, monitoring key metrics, and generating reports to support data-driven decision-making. Requires expertise in configuring dashboards, interpreting trends, and optimizing conversion paths to improve overall website effectiveness and search engine rankings.
Create and deliver visually compelling presentations and graphics using design software such as Canva and PowerPoint.
We foster strong collaboration and maintain clear communication channels to ensure seamless teamwork and alignment on project objectives. You will actively participate in cross-functional meetings, provide timely updates on progress, and contribute to strategic discussions to drive collective success. Strong interpersonal skills and the ability to work effectively with diverse teams are essential for this role.
Reports directly to the Head of Business Operations, serving as a key member of the leadership team and providing critical input on strategic decisions. This role involves close collaboration with senior management to ensure alignment between operational initiatives and overarching business objectives. Additionally, it requires delivering timely updates, performance metrics, and actionable insights to support informed decision-making at the executive level.
Works collaboratively with Sales, Operations, and other departments to ensure all campaigns are strategically aligned with overarching business goals.
Remuneration for this role is competitive, comprising a base salary along with performance-based incentives and comprehensive benefits, including health coverage, retirement savings contributions, and paid time off.
Compensation will be structured based on prior experience, with additional financial rewards provided for successful lead generation and effective campaign performance.
Qualified and enthusiastic applicants are invited to submit their CVs to recruitment@excelon.co.ke, ensuring the email subject line clearly indicates the position being applied for.
Qualifications
BA/BSc/HND , Diploma
Experience Required
1 - 3 years
