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Home Jobs Nairobi Direct To End User (DTEU) Lead

Direct To End User (DTEU) Lead

Diageo  · Manufacturing / Production / FMCG

Full Time Nairobi
Nairobi
Deadline: 8 June 2026
Posted May 28, 2026

To deliver strategic leadership and operational oversight, ensuring the effective management of [specific department/team/functions] in alignment with organizational objectives. This position requires extensive expertise in [industry/field], along with a proven track record of [specific skills, e.g., process optimization, team development, budget management]. The successful candidate will be responsible for [key responsibility 1], [key responsibility 2], and [key responsibility 3], while fostering collaboration across departments to drive innovation and performance. Ideal candidates must possess [required qualifications, e.g., a Bachelor’s degree in [relevant field], [X] years of experience in [specific role/industry], and proficiency in [specific tools/software]]. Additionally, strong interpersonal skills, adaptability, and a commitment to continuous improvement are essential for excelling in this role.

The DAEU Executive holds responsibility for spearheading Direct-To-End-User initiatives and platforms, with a focus on enhancing consumer engagement, optimizing convenience, and accelerating incremental commercial growth.

This position drives strategy into tangible outcomes by executing DAEU offerings flawlessly, upholding operational excellence throughout ordering, fulfillment, and delivery processes, and consistently delivering superior consumer experiences at every interaction point.

The position requires the incumbent to:

Develop and execute DAEU plans and initiatives in alignment with the Emerging Channels strategy.

Deliver a flawless, end-to-end consumer experience across all DAEU platforms.

Achieve exceptional operational excellence in ordering processes, fulfillment operations, and delivery services.

Facilitate the achievement of net sales targets, sales volume objectives, and customer engagement metrics as part of the DAEU initiative.

Dimensions:

Responsible for overseeing financial operations, including budgeting, forecasting, and financial reporting, to ensure organizational stability and compliance with regulations. Analyzes financial data to identify trends, risks, and opportunities, providing strategic recommendations to senior management. Manages accounts payable and receivable, payroll, and general ledger maintenance while ensuring accurate and timely financial transactions. Collaborates with cross-functional teams to align financial strategies with business objectives and supports audits and tax filings. Requires proficiency in financial software, strong analytical skills, and expertise in GAAP or IFRS standards. Bachelor’s degree in Finance, Accounting, or a related field is mandatory, with professional certifications like CPA or CFA preferred. Demonstrated experience in financial management, typically spanning 5+ years in progressive roles, is essential.

Delivers NSV, volume, and margin targets by executing DAEU initiatives with precision and accountability.

Delivers DAEU investments in strict accordance with approved plans to ensure optimal return on investment.

Facilitates the achievement of growth and performance objectives for Emerging Channels.

Support the enhancement of an optimized brand portfolio across DAEU platforms by spearheading premiumisation initiatives, emphasizing high net sales value (NSV) brands, and fostering margin expansion.

Market Complexity

KBL functions within a highly advanced and rapidly changing industry, where the capacity for decisive and flawless implementation is essential due to the dynamic nature of operations and market demands.

The growing consumer preference for convenience-driven and digital-based solutions is driving a significant rise in demand.

In today’s market, consumers demand rapid service, exceptional quality, and seamless interactions, setting high standards for operational efficiency and customer satisfaction.

Organizations must rely on external platforms and third-party logistics providers to facilitate critical operations and supply chain management.

Professional Rewriting:
The position requires effective collaboration and alignment between commercial, digital, and operational teams to ensure cohesive and unified workflows throughout the organization.

Oversee key operational duties to ensure optimal performance and adherence to organizational standards, including strategic planning, resource allocation, and process optimization. Develop and implement comprehensive policies and procedures to enhance efficiency, compliance, and risk management across all departments. Lead cross-functional teams to drive project execution, foster collaboration, and achieve established goals within designated timelines. Monitor team performance through regular evaluations, provide constructive feedback, and identify opportunities for professional development and skill enhancement. Collaborate with senior leadership to align initiatives with long-term business objectives while maintaining high standards of accountability and transparency.

Develop a comprehensive grasp of DAEU consumers, key usage occasions, and prevailing market trends to pinpoint avenues for expansion.

Develop and execute DAEU initiatives, including campaigns, gifting, bundles, events, and experiences, to propel Net Sales Value (NSV) growth.

Oversee the entire operational workflow encompassing order processing, inventory synchronization, and delivery execution to ensure seamless end-to-end functionality.

Guarantee optimal product accessibility, transparent communication, and reliable performance across all channels.

We are committed to providing outstanding, impeccable, and exceptional consumer experiences across every touchpoint.

Collaborate seamlessly across departments and with external partners to drive cohesive and streamlined execution.

Monitor and enhance performance indicators such as sales, conversion rates, service levels, and return on investment to ensure continuous improvement and strategic alignment.

Oversee financial planning, track cost-effectiveness, and maintain precise reporting and regulatory compliance.

Success is defined by achieving measurable results in your role, contributing to the company’s strategic objectives, and demonstrating consistent performance improvements. You will be expected to meet and exceed performance targets, deliver high-quality work within established timelines, and actively seek opportunities to enhance efficiency and productivity. Collaboration with cross-functional teams will be essential to drive innovation and align with organizational goals. Additionally, you will be responsible for identifying and implementing best practices to optimize processes and contribute to the organization’s growth. Your ability to adapt to changing business needs, maintain a proactive approach to problem-solving, and uphold professional standards will be critical to your success in this position.

Deliver DAEU platforms seamlessly while maintaining exceptional service levels and ensuring consumer satisfaction.

Driven by DAEU, there is a notable increase in NSV, transaction volume, and consumer engagement metrics, requiring a strategic focus on analyzing these growth areas to optimize performance and capitalize on emerging opportunities.

Demonstrates exceptional operational efficiency in managing both fulfillment and delivery processes to ensure optimal performance and timely execution.

Delivering consistently high-quality consumer experiences across every interaction point remains paramount.

Accomplishes seamless partner collaboration and ensures consistent alignment of execution strategies.

Delivering measurable return on investment and driving continuous improvement across all DAEU initiatives are key priorities.

Governance, Risks, and Controls: Overseeing the establishment and maintenance of robust risk management frameworks, ensuring compliance with regulatory standards, and implementing effective internal controls to mitigate potential threats and enhance organizational resilience. This role involves identifying key risks, assessing their impact, and developing strategies to address vulnerabilities while aligning with best practices in governance and control mechanisms.

Ensure adherence to the KBL Code of Business Conduct, organizational policies, and established governance frameworks.

Comply with all applicable legal, regulatory, and safety standards in every aspect of DAEU operations.

Ensure the meticulous oversight and strategic allocation of budgets, company assets, and promotional materials to optimize operational efficiency and support organizational goals.

Ensure ongoing audit preparedness and adherence to established internal control frameworks.

Ensure all consumer interactions adhere to established guidelines and regulatory standards.

Qualifications, Experience & Skills:

Candidates must possess a bachelor’s degree in a relevant field, such as computer science, engineering, or information technology. A minimum of three years of professional experience in software development, system administration, or a closely related discipline is required. Proficiency in programming languages including, but not limited to, Python, Java, or C++ is essential. Experience with cloud platforms such as AWS, Azure, or Google Cloud, as well as familiarity with DevOps practices and CI/CD pipelines, is highly desirable. Strong analytical and problem-solving skills, along with the ability to work collaboratively in a team environment, are critical. Excellent communication skills, both written and verbal, are necessary to effectively convey technical concepts to diverse audiences.

Bachelor’s degree in a related field or equivalent practical experience is required. Proficiency in relevant software tools and technologies is essential. Strong problem-solving abilities and a keen attention to detail are necessary. Excellent communication skills, both written and verbal, are expected. Relevant industry certifications or licenses may be advantageous. Prior experience in a similar role is highly preferred. The ability to work independently and collaboratively in a team environment is crucial. A commitment to continuous learning and professional development is valued.

A bachelor’s degree—or commensurate professional experience—in business, marketing, sales, or a closely related discipline is required.

With a proven track record in [specific field/industry], the ideal candidate will possess [X years] of hands-on experience in [relevant skills/technologies]. A strong proficiency in [specific tools, methodologies, or frameworks] is required, along with the ability to [specific tasks or outcomes]. The role demands excellent problem-solving skills, meticulous attention to detail, and the capacity to collaborate effectively within a team environment. Additionally, familiarity with [industry standards, regulations, or additional tools] is highly advantageous.

Requires 2 to 4 years of professional involvement in fast-moving consumer goods, online commerce, sales, or commercial environments.

Proficiency in direct-to-consumer (D2C) models, delivery ecosystems, or digital commerce platforms is considered a valuable asset.

Capable of driving results through effective execution and operational oversight, with a proven ability to manage processes and teams efficiently to achieve organizational goals.

Accomplishes objectives through effective teamwork, ensuring seamless collaboration and clear communication among colleagues.

Demonstrated capacity to oversee and prioritize various tasks and deadlines concurrently while maintaining high standards of efficiency and organization.

Strong analytical and problem-solving skills are essential, along with the ability to assess complex situations and develop effective solutions efficiently. A capacity for critical thinking is crucial for identifying root causes and implementing strategic responses to challenges. Proficiency in data interpretation and methodical reasoning supports informed decision-making and process optimization.

Professional rewrite:
Demonstrated passion for digital innovation, consumer-centric design, and the latest market developments is essential.

Qualifications

BA/BSc/HND

Experience Required

2 - 4 years

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