Reporting To:
Leads the strategic direction and operational oversight for all business functions, ensuring alignment with organizational goals. Directs cross-functional teams to optimize processes, drive efficiency, and enhance productivity across departments. Oversees budgetary planning, financial performance, and resource allocation to support sustainable growth. Responsible for identifying market opportunities, evaluating risks, and implementing data-driven strategies to improve decision-making. Requires a proven track record in business leadership, exceptional analytical skills, and the ability to collaborate effectively with senior stakeholders. Must hold a bachelor’s degree in business administration, finance, or a related field, with a minimum of 10 years of progressive experience in operations management.
Job Purpose:
The Solutions Marketing Assistant plays a key role in crafting and implementing marketing strategies tailored to Excel on Limited’s diverse service offerings. By spearheading brand promotion, lead generation, and sales enablement initiatives, the position aims to reinforce Excel on’s standing as a premier provider of professional solutions. Proficiency in HR-related services is advantageous, and possession of a formal HR qualification further enhances the ability to effectively address client requirements.
Oversee a range of critical functions, including strategic planning and team leadership, while ensuring alignment with organizational goals. Collaborate closely with cross-functional departments to streamline operations and drive efficiency. Execute project oversight, monitor progress, and deliver results within established timelines. Facilitate clear communication between senior management and staff to ensure transparency and accountability. Identify areas for improvement and implement best practices to enhance overall productivity.
Develop comprehensive marketing strategies and meticulously planned campaigns to effectively promote products or services. Formulate detailed marketing plans, conduct thorough market research, and analyze consumer trends to identify target audiences and optimize outreach efforts. Collaborate with cross-functional teams to align marketing initiatives with business objectives, ensuring cohesive brand messaging and impactful execution. Monitor and evaluate campaign performance using key performance indicators, adjusting strategies as needed to maximize return on investment and drive sustainable growth. Oversee budget allocation, ensuring efficient use of resources while maintaining high standards of creativity and innovation in all marketing endeavors.
Craft and execute comprehensive marketing strategies spanning every service offered by Excel on.
Determine key audience segments and develop tailored promotional initiatives for distinct service offerings.
Devise and implement strategic initiatives aimed at enhancing brand visibility, generating qualified leads, and fostering long-term client relationships to drive sustained business growth.
Crafting content and shaping messaging are central to this role, involving the development of engaging materials across various platforms to effectively communicate key themes and values. Responsibilities include producing high-quality written content, such as articles, social media posts, and marketing collateral, while ensuring alignment with brand guidelines and strategic objectives. Additionally, the position requires meticulous attention to detail, strong editing skills, and the ability to adapt messaging for diverse audiences. Collaboration with cross-functional teams is essential to maintain consistency and coherence in all communications.
Develop a diverse range of marketing collateral, including brochures, case studies, email campaigns, social media content, and thought-leadership materials.
Deliver intricate service details in straightforward, accessible language tailored to clients’ needs.
Digital Marketing plays a pivotal role in driving brand awareness, engagement, and revenue growth through strategic online channels. This position will oversee the development and execution of comprehensive digital campaigns, including SEO, content marketing, social media, email marketing, and paid advertising, to enhance customer acquisition and retention. The role requires expertise in analytics tools to measure performance, optimize strategies, and generate data-driven insights for continuous improvement. Additionally, the candidate must collaborate with cross-functional teams to align marketing initiatives with business objectives and ensure cohesive brand messaging across all platforms. Strong project management skills, creativity, and a results-oriented mindset are essential for success in this dynamic field.
Oversee the development and maintenance of website content, implement SEO strategies to enhance search engine visibility, and administer social media platforms to engage audiences and drive brand awareness.
Track and enhance digital campaign performance to maximize engagement levels.
Our role involves providing comprehensive assistance to the sales team, ensuring smooth operations and enhancing overall efficiency. Key responsibilities include managing customer inquiries, processing orders, and maintaining accurate records of sales activities. Additionally, you will collaborate closely with various departments to address customer needs and resolve any issues promptly. A strong focus on organization, attention to detail, and excellent communication skills are essential. Proficiency in CRM systems and Microsoft Office Suite, particularly Excel, is required, along with the ability to multitask in a fast-paced environment. Prior experience in a sales support or customer service role is preferred.
Develop proposals, service presentations, and marketing materials tailored for client pitches.
Work closely with the sales team to nurture leads and promote additional services to existing clients.
Conduct comprehensive market research and analysis to gather, evaluate, and interpret data that informs strategic business decisions. Utilize advanced analytical tools and methodologies to assess market trends, consumer behavior, and competitive landscapes. Prepare detailed reports and presentations to communicate insights and recommendations to stakeholders. Collaborate with cross-functional teams to align research findings with organizational objectives and drive data-driven solutions. Stay abreast of industry developments and emerging technologies to enhance analytical capabilities and maintain a competitive edge.
Monitor evolving industry dynamics, competitor actions, and client insights to ensure strategic alignment and informed decision-making.
Assess the performance of campaigns, extract valuable insights, and propose strategic enhancements to optimize outcomes.
We are seeking a skilled professional to oversee branding initiatives and develop impactful collateral materials. The ideal candidate will possess a keen eye for design, a deep understanding of brand identity, and proficiency in creating cohesive visual assets. Responsibilities include crafting brand guidelines, designing marketing materials, and ensuring consistency across all branded content. Strong communication skills and the ability to collaborate with cross-functional teams are essential. Experience with industry-standard design software and a portfolio showcasing relevant work are required.
Maintain uniform branding and a polished professional presentation across all marketing materials.
Oversee the allocation and utilization of design resources to support the development of graphics, videos, and presentations, ensuring alignment with project timelines and objectives.
Seeking a candidate with the requisite qualifications and extensive experience. The ideal applicant must meet all specified educational requirements and possess a proven track record in relevant fields. Demonstrated expertise in key competencies and adherence to professional standards are essential. Prior experience in similar roles is highly preferred, along with a strong educational background and any necessary certifications. The position demands proficiency in industry-specific tools and methodologies, ensuring the ability to perform effectively from the outset.
A diploma in Marketing is a mandatory requirement for this position.
A degree, diploma, certificate, or professional training in Human Resource Management is preferred.
Proficiency in B2B marketing or expertise in marketing professional services is considered a valuable asset.
Exceptional proficiency in written and verbal communication, along with polished presentation abilities, is essential.
Proficiency in digital marketing, content creation, and social media management is required.
Ability to function autonomously, oversee several campaigns concurrently, and evaluate their outcomes is essential.
Skills & Competencies:
Proven proficiency in relevant technical or functional areas, ensuring the ability to perform job duties with expertise. Strong analytical and problem-solving capabilities to identify issues, assess alternatives, and implement effective solutions. Excellent written and verbal communication skills for clear articulation of ideas, collaboration with stakeholders, and presentation of findings. Demonstrated leadership and teamwork skills to motivate and guide colleagues toward shared objectives. Adaptability to changing priorities, technologies, or business needs while maintaining high performance standards. A commitment to continuous learning and professional development to stay current with industry trends and best practices.
Demonstrates exceptional proficiency in both verbal and written communication, along with a strong aptitude for crafting compelling narratives.
Proven expertise in coordinating tasks and managing projects efficiently.
Demonstrates a strong analytical aptitude along with expertise in evaluating campaign performance metrics.
Proficiency in fundamental design tools such as Canva and PowerPoint, or demonstrated capability to oversee freelance designers effectively.
Proficient in interpreting client requirements, particularly within HR-focused services, and converting them into engaging marketing content.
Tools & Platforms: Proficiency in utilizing a variety of essential tools and platforms is required to perform the role effectively. Candidates must be adept at leveraging industry-standard software, applications, and systems integral to the position. Familiarity with specific platforms, programming languages, and technological frameworks is necessary to meet the job’s demands and contribute to organizational success.
A solid proficiency in CRM platforms such as HubSpot and Zoho, as well as experience with Excel-based tracking systems, is required.
We seek a skilled professional proficient in email marketing platforms such as Mailchimp and Breve to develop, execute, and optimize campaigns. The role requires expertise in managing subscriber lists, designing engaging email templates, and analyzing performance metrics to refine strategies. Responsibilities include segmenting audiences, crafting compelling copy, and ensuring compliance with email regulations. Strong analytical skills are essential to track open rates, click-through rates, and conversions, while also identifying opportunities for improvement.
Experienced professionals in social media management platforms such as Buffer and Hootsuite are sought to oversee and optimize online engagement strategies. Proficiency in these tools is essential for scheduling posts, analyzing performance metrics, and enhancing audience interaction across various social channels. The role involves developing content calendars, monitoring trends, and ensuring brand consistency while adapting to evolving digital landscapes. Strong analytical skills and creativity are required to drive measurable growth and maintain a competitive presence in the social media sphere.
Website & Analytics Expertise (Including Google Analytics and SEO Tools): The ideal candidate will possess a robust skill set in website analytics, with a strong command of Google Analytics and various SEO tools. Responsibilities include analyzing website traffic, monitoring key performance metrics, optimizing site performance, and implementing data-driven strategies to enhance SEO rankings and user engagement. Proficiency in these tools is essential for tracking conversions, identifying trends, and generating actionable insights to support marketing and business objectives.
Proficient in utilizing design platforms such as Canva and PowerPoint to create visually compelling materials.
Collaborates effectively and maintains clear communication with teams and stakeholders to ensure alignment and progress on shared objectives.
Serves as a direct report to the Head of Business Operations.
Works collaboratively with Sales, Operations, and other departments to ensure campaigns are strategically aligned with overarching business objectives.
Compensation: Competitive salary and benefits package commensurate with experience and qualifications, along with performance-based incentives.
Compensation will be structured commensurate with qualifications and experience, featuring incentives directly linked to lead generation and campaign effectiveness.
Interested and qualified candidates are invited to submit their CVs via email to recruitment@excelon.co.ke, with the position clearly indicated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
1 - 3 years
