We are seeking a highly motivated professional to join our dynamic team in this pivotal role, where you will leverage your expertise to drive meaningful impact. The ideal candidate will possess a robust background in [specific field/industry], complemented by a proven track record of success in [key responsibility or skill]. Responsibilities include [specific duty], [another duty], and [additional duty], requiring meticulous attention to detail and exceptional problem-solving abilities. Qualified applicants must meet the following requirements: [requirement 1], [requirement 2], and [requirement 3]. This position offers a unique opportunity to contribute to [company goal or project], fostering both personal and professional growth within a collaborative and innovative environment.
This position diverges from conventional office-based marketing roles, offering a dynamic and non-traditional environment.
The ideal candidate will drive Picana’s market presence, engagement, and commercial success by implementing strategic trade execution, dynamic activations, impactful merchandising, strategic chilled visibility initiatives, and proactive field marketing campaigns.
The role is heavily field-based and requires someone who understands FMCG beverage execution, route-to-market dynamics, retail visibility, and consumer behavior.
Oversee a variety of strategic initiatives, ensuring alignment with organizational goals and delivering measurable outcomes. Foster collaboration across departments to streamline processes and enhance operational efficiency. Develop and implement policies, procedures, and best practices to maintain compliance and mitigate risks. Monitor performance metrics to identify trends, assess progress, and drive continuous improvement. Lead cross-functional teams, delegating responsibilities and empowering members to achieve project objectives. Serve as a liaison between senior leadership and frontline staff to facilitate transparent communication and decision-making. Ensure adherence to industry standards, regulatory requirements, and internal governance frameworks.
Trade Marketing & Retail Execution professionals drive product visibility, availability, and demand in retail environments through strategic partnerships and in-store activations. They analyze market trends, competitor activity, and sales data to develop targeted strategies that enhance brand presence and maximize sales opportunities. Responsibilities include collaborating with retailers to optimize shelf placement, executing promotional campaigns, managing point-of-sale materials, and ensuring consistent brand representation. Strong analytical skills, negotiation abilities, and a deep understanding of retail dynamics are essential, often requiring experience in FMCG or CPG sectors. Additionally, proficiency in data analysis tools and retail execution software is typically expected to measure performance and refine strategies.
Maximize retail presence by strategically placing products in supermarkets, service stations, convenience stores, cafés, fitness facilities, coastal locations, and hospitality venues to enhance brand visibility.
Responsible for optimizing the arrangement and placement of refrigeration units, shelf configurations, merchandise displays, and point-of-sale visibility to enhance customer engagement and operational efficiency.
Devising and implementing in-store promotional campaigns and retail activations is a key responsibility.
Perform periodic assessments of retail outlets to evaluate visibility standards, manage stock rotation, analyze competitor actions, and ensure adherence to execution protocols.
Collaborate effectively with distributors and sales teams to enhance product distribution and market reach.
We are responsible for driving brand execution and managing high-impact activations to amplify our market presence and engage with target audiences effectively. This role requires an individual who can develop and implement strategic brand initiatives, ensuring consistency across all channels while fostering innovation. Key responsibilities include designing and overseeing activation programs, collaborating with cross-functional teams, measuring performance metrics, and optimizing campaigns for maximum impact. The ideal candidate must possess strong project management skills, a keen understanding of consumer behavior, and the ability to translate insights into actionable strategies. Additionally, experience in event planning, digital marketing, and data-driven decision-making is highly preferred.
Plan, organize, and oversee sampling initiatives, including beach promotions, supermarket tastings, sports sponsorships, and local event activations, ensuring seamless execution and maximum engagement.
Coordinate the strategic placement of branded coolers and chillers to maximize brand visibility and engagement in targeted locations.
Craft grassroots marketing initiatives with a primary emphasis on enhancing brand visibility and driving product trial among target audiences.
Deliver consistent, high-quality execution across every consumer-facing interaction to uphold brand standards and drive customer satisfaction.
We are seeking a skilled Social Media & Content Coordinator to manage and optimize our digital presence across various platforms. The ideal candidate will oversee content creation, curation, and scheduling to ensure brand consistency and engagement. Responsibilities include strategizing content calendars, analyzing performance metrics, and collaborating with cross-functional teams to align messaging with marketing objectives. Proficiency in social media analytics tools, strong writing abilities, and a creative mindset are essential. Additionally, the role requires experience in content management systems and a keen understanding of SEO best practices to enhance online visibility.
Coordinate creation of social media content including reels, lifestyle photography, product shoots, hospitality content, and field activity coverage
Ensure brand messaging and visual identity remain consistent across platforms
Collaborate effectively with external designers, photographers, and creative agencies as needed to achieve project objectives.
Drives commercial performance through strategic planning, execution, and continuous improvement to enhance revenue growth and profitability. Analyzes market trends, customer behavior, and competitive dynamics to identify opportunities and mitigate risks. Develops and implements targeted initiatives to optimize sales performance, expand market share, and strengthen customer relationships. Collaborates with cross-functional teams to align business objectives, ensuring efficient resource allocation and execution of commercial strategies. Monitors KPIs and performance metrics to evaluate progress, adjust tactics as needed, and report on outcomes to leadership.
Analyze off-take trends and deliver actionable insights on market dynamics.
Monitor SKU performance metrics while analyzing sales data at the outlet level to ensure accurate tracking and reporting of key indicators.
Explore avenues for expansion within retail and Korea sectors to enhance market presence and revenue potential.
Drive strategies aimed at bolstering customer retention and enhancing brand interaction to foster long-term loyalty and repeat transactions.
Requirements
Preferred Experience
With a minimum of three to seven years of relevant experience, candidates should possess a strong background in the FMCG beverage sector, including dairy, alcohol, energy drinks, or similar consumer brands, demonstrating expertise in this dynamic industry landscape.
Proven expertise in trade marketing and retail execution strategies is essential.
Professionals should possess hands-on experience collaborating with supermarket chains, wholesale distributors, fuel station operators, and businesses within the hospitality, restaurant, and café (Korea) sector.
Executed activations and visibility campaigns with demonstrated success and measurable impact.
Candidate Profile
We are looking for someone who is:
Highly driven and results-oriented, with a strong focus on effective execution, this professional thrives in dynamic environments that demand precision and efficiency.
Driven by a strong commercial instinct and a commitment to achieving measurable results, the ideal candidate will exhibit a competitive mindset and a proactive approach to driving business success.
Professionals who thrive in dynamic, fast-paced trading environments and can dedicate extended periods to market analysis and engagement are encouraged to apply. The ideal candidate demonstrates a strong capacity for sustained focus and adaptability in rapidly evolving financial landscapes. Experience with high-volume trading, real-time data monitoring, and the ability to remain composed under pressure are essential traits for success in this role.
Highly enthusiastic about consumer brands and enhancing retail visibility, with a keen focus on brand engagement and market presence.
Proven expertise in cultivating and maintaining stakeholder relationships, along with adept field coordination capabilities.
Seeking a professional who balances innovative thinking with pragmatic solutions, combining creativity with real-world feasibility to drive impactful results.
KPIs
The expansion of chilled retail outlets presents a significant opportunity for market penetration and customer engagement. This growth necessitates strategic planning to enhance distribution channels and optimize product availability in high-demand locations. Key responsibilities include identifying and securing prime retail partnerships, analyzing market trends to forecast demand, and ensuring seamless inventory management to meet consumer needs efficiently. Additionally, the role demands a proactive approach to territory planning, competitive benchmarking, and fostering long-term relationships with retailers to maximize brand visibility and sales performance.
Enhancing retail visibility and optimizing product facings are key objectives of this role. By strategically positioning items in high-traffic areas and ensuring clear, prominent placement on shelves, we aim to capture consumer attention and drive sales. This requires meticulous attention to detail, a deep understanding of merchandising best practices, and the ability to collaborate effectively with store teams to execute plans seamlessly. Additionally, monitoring and adjusting facings based on data insights will be essential to maintain competitive shelf presence and meet performance targets.
We are experiencing a rise in customer demand and an uptick in recurring orders, reflecting growing market confidence.
Effectively delivering activations and campaigns with precision and impact is essential. This involves meticulous planning, seamless execution, and continuous performance evaluation to ensure objectives are met. Attention to detail, strong organizational skills, and the ability to adapt to dynamic environments are crucial for achieving desired outcomes. Collaboration with cross-functional teams and adherence to timelines further enhance the success of these initiatives.
Expansion of visibility within the Korea sector and modern trade channels is a key focus.
Maintaining uniformity in brand representation across every customer interaction point is essential. This ensures a cohesive and recognizable identity is presented consistently, fostering trust and recognition among the audience.
We invite you to become part of our team by asking what opportunities await you here? With a commitment to fostering an inclusive and innovative work environment, we offer competitive compensation, comprehensive benefits, and avenues for professional growth tailored to your aspirations. Our organization values collaboration, creativity, and integrity, providing meaningful projects that challenge and inspire you. If you seek a role where your contributions are recognized and your career can thrive, this may be the ideal opportunity to advance your professional journey.
An exceptional opportunity exists to contribute to the evolution and expansion of a genuine Kenyan beverage brand.
A well-established infrastructure dedicated to manufacturing and fruit processing operations is currently active.
Professional rewrite:
There is substantial opportunity for expansion within both retail and hospitality sectors.
This position offers the chance to influence the strategic trajectory of an iconic coastal heritage brand.
Candidates who meet the qualifications are invited to submit their CV along with a concise introduction to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
