Job Summary
The Agency Manager is tasked with overseeing recruitment, mentoring, talent development, and fostering a high-performance culture within the agency. This role involves driving individual sales growth while collaborating with Sales Agents and Unit Leaders to align with Liberty Life’s business objectives and ethical standards.
Oversee and execute essential duties associated with the role, ensuring alignment with organizational objectives and operational standards. Collaborate with cross-functional teams to streamline workflows, enhance productivity, and achieve key performance indicators. Develop and implement strategies that drive efficiency, innovation, and sustainable growth within the department. Maintain compliance with industry regulations, company policies, and best practices to mitigate risks and uphold accountability. Monitor progress through performance metrics, providing data-driven insights to support informed decision-making and continuous improvement. Serve as a resource for team members, fostering a culture of collaboration, professional development, and excellence.
Market Dominance
To achieve market leadership, the role involves establishing and cultivating long-term, mutually beneficial partnerships with Employer Markets to facilitate the distribution of Liberty Life products. This includes developing strategic initiatives to strengthen market presence and drive sustainable growth through these key relationships.
Collaborate with the team to establish objectives aligned with Employer Markets and the MMM Program.
Ensure that all branded merchandise and office support provided by the Head Office are accurately directed to the designated employer markets, clients, and agents.
Regularly track sales performance across these markets and provide detailed reports to facilitate data-driven decision-making processes.
Our organization is currently seeking a strategic leader to oversee the full scope of recruitment initiatives and talent management strategies, ensuring the acquisition, development, and retention of top-tier candidates to drive organizational success. The ideal candidate will be responsible for designing and implementing innovative hiring practices, fostering a high-performance culture, and aligning talent acquisition efforts with long-term business objectives. Additionally, they will collaborate with senior leadership to identify future workforce needs, optimize recruitment processes, and enhance employee engagement initiatives. This role demands a proven track record in talent acquisition, strong interpersonal skills, and the ability to influence stakeholders across all levels of the organization.
Recruit, oversee, and inspire Agents to represent Liberty Life in Kenya, with the goal of securing, processing, and promptly submitting applications for Liberty Life’s insurance and annuity products.
Annually, the recruitment budget is allocated to secure and maintain the required workforce, ensuring optimal staffing levels are sustained.
Proactively scout, develop, and elevate top-performing employees and emerging high achievers within the organization.
We provide comprehensive training programs designed to equip new team members with the necessary skills and knowledge to excel in their roles. These programs encompass a blend of theoretical instruction and hands-on practice, ensuring participants gain a thorough understanding of company processes, tools, and best practices. Participants will engage in interactive sessions, collaborative exercises, and real-world simulations tailored to their specific job functions. Upon completion, employees will be well-prepared to meet performance expectations and contribute effectively to the organization.
To provide comprehensive training and professional development opportunities for Liberty Life Agents through structured Coaching and Mentorship programs.
Deliver strategic guidance and resolve conflicts, while consistently assessing and addressing the team’s developmental requirements.
Conducts performance management responsibilities to enhance employee productivity and organizational effectiveness. Evaluates employee performance through regular assessments, provides constructive feedback, and identifies areas for professional development. Collaborates with management to align individual goals with company objectives, ensuring clarity and accountability. Addresses performance concerns proactively and implements improvement plans when necessary. Tracks progress and maintains accurate records of performance evaluations. Contributes to talent retention strategies by recognizing high performers and addressing underperformance constructively.
To achieve the targeted productivity and persistency levels outlined in the budget, the Agency must be held accountable for meeting these key performance indicators.
Drive the team to consistently meet established production goals.
Ensure that performance contracts are completed in their entirety and duly signed by all relevant parties.
Provide support to agents in establishing their objectives and ensuring consistent progress toward those goals.
Conduct consistent assessments of goals and performance via a robust validation framework. Foster a culture of motivation and drive within the team to achieve collective success.
Evaluate the performance of both individual employees and entire teams to ensure productivity and effectiveness are maintained.
Fostering a high-performance culture is essential to the success of the Agency Team, ensuring sustained excellence and productivity in all operations.
Overseeing a range of key duties beyond primary job functions, including but not limited to coordinating cross-departmental projects, ensuring adherence to company policies, and maintaining high standards in operational efficiency. Additionally, the role involves fostering a collaborative work environment, resolving escalated issues, and contributing to strategic planning initiatives as needed. The position may also require participation in training programs, mentoring junior staff, and representing the organization at industry events or client meetings.
Consistent preparation and submission of agency production reports in a timely manner are essential responsibilities.
Ensuring policy decisions are conveyed to the team promptly and with precision.
We are responsible for cultivating and sustaining a robust and reliable client portfolio while guiding the team by participating in collaborative calls to drive shared success.
Responsible for protecting and elevating the Liberty brand by ensuring alignment with its corporate identity, core values, and ethical standards throughout all business operations.
Adhere to all relevant government and insurance regulatory statutes, guidelines, and requirements, as well as organizational policies.
Assure that agents consistently adhere to all applicable laws, particularly in their engagements and transactions with Liberty Life.
Qualifications
A valid IRA License for the current year is required, along with a Certificate of Proficiency (COP) and completion of additional insurance professional qualifications, such as LOMA or ACID, or a Diploma in Insurance.
An academic diploma or diploma in insurance is required, along with at least three years of progressive, hands-on experience in supervising a sales team within the insurance sector.
With a minimum of five years of successful sales experience within the financial services or insurance sector, you have consistently demonstrated strong performance capabilities.
Professionals must demonstrate a strong track record of ethical conduct and uncompromising integrity in all business dealings.
Effective communication and strong organizational capabilities are essential.
Exceptional proficiency in delivering compelling presentations is required for this role. Candidates must demonstrate the ability to articulate ideas clearly and engage audiences effectively through well-structured and persuasive communication methods.
Thrives in high-paced, dynamic team settings and demonstrates strong performance with minimal oversight.
Effectively analyzes complex situations and devises innovative solutions with a structured approach. Demonstrates strong analytical thinking to identify root causes and implement corrective actions efficiently.
Proven capability to guide and develop a sales team, fostering enhanced performance and professional growth through effective coaching and mentoring.
Interested applicants are invited to submit their most recent CVs to recruitment@libertylife.co.ke by 9 June 2026, with the job title clearly indicated in the subject line. Liberty Life maintains a commitment to equal opportunity and actively fosters a diverse workplace.
Qualifications
Diploma , Professional Certificate
Experience Required
3 years
