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Home Jobs Nairobi Senior Marketing Operations Manager

Senior Marketing Operations Manager

Aquantuo  · Travel and Tourism

Full Time Nairobi
Nairobi
Deadline: 8 September 2026
Posted June 9, 2026

We seek a highly motivated candidate to fill the role of [Job Title], responsible for overseeing key operational functions and driving team performance. The position requires a minimum of [X] years of experience in [relevant field or industry], along with proficiency in [specific skills or tools]. Primary duties include managing daily workflows, ensuring compliance with company policies, and fostering collaboration across departments. Additionally, the role involves analyzing performance metrics, identifying opportunities for improvement, and presenting strategic recommendations to senior leadership. Ideal candidates will possess strong analytical abilities, exceptional communication skills, and a proven track record of delivering results in a fast-paced environment.

The Marketing Manager will spearhead Quantum’s marketing strategy and its implementation across all countries, routes, services, and member segments. This position will enhance brand visibility, generate leads, boost member engagement and retention, reactivate dormant audiences, provide sales support, and strengthen market positioning.

This position seeks a commercially astute and results-driven leader capable of converting Quantum’s strategic business objectives into well-defined campaigns, compelling content, targeted marketing initiatives, member education programs, and quantifiable growth results.

Oversee a range of critical tasks to ensure operational excellence, including managing project timelines, coordinating team efforts, and maintaining compliance with organizational policies. Develop and implement strategic initiatives to enhance productivity and efficiency, while fostering a collaborative work environment. Monitor performance metrics to identify areas for improvement and drive continuous growth. Collaborate with cross-functional teams to align goals and streamline processes. Ensure adherence to industry standards and regulatory requirements throughout all operations. Provide leadership and mentorship to support team development and professional advancement.

We are seeking a dynamic professional to drive innovative marketing strategies and spearhead sustainable growth initiatives. The role demands expertise in developing comprehensive marketing plans, analyzing market trends, and leveraging data-driven insights to enhance brand visibility and customer engagement. Key responsibilities include overseeing digital campaigns, optimizing conversion rates, and collaborating with cross-functional teams to execute integrated marketing solutions. Candidates must possess a proven track record in strategic planning, digital marketing, and performance analytics, along with strong leadership and communication skills to inspire and guide teams toward achieving ambitious business objectives. A bachelor’s degree in marketing, business, or a related field, coupled with relevant certifications, is required, while advanced experience in a fast-paced environment is highly preferred.

Craft and oversee Aquantuo’s comprehensive marketing strategy, ensuring its implementation across all operational markets.

Align marketing initiatives with revenue generation, growth strategies, customer retention efforts, and brand objectives.

Evaluate and pinpoint high-opportunity routes, service offerings, and member segments to prioritize for targeted campaign initiatives.

To guarantee marketing efforts align seamlessly with sales objectives, member acquisition, and overarching company strategy.

We are seeking a strategic professional to enhance our brand’s presence and visibility across key platforms. The ideal candidate will develop and implement impactful positioning strategies to differentiate our brand in the market. Responsibilities include conducting thorough market research, analyzing competitive landscapes, and crafting compelling messaging that resonates with our target audience. Additionally, they will oversee the execution of visibility campaigns, monitor performance metrics, and refine tactics based on data-driven insights to ensure sustained growth and recognition.

Enhance Aquantuo’s reputation as a reliable, technology-driven leader in cross-border logistics and commerce partnerships.

Consistently maintain unified messaging, tone, visual identity, and brand positioning across every market and communication channel.

Uphold and enhance the company’s standing by delivering precise, transparent, and forward-thinking messaging.

Deliver marketing initiatives that consistently embody the brand promise of Fast. Simple. Borderless.

Campaign planning and implementation require a strategic approach, ensuring alignment with overarching business objectives while maximizing engagement and impact. Responsibilities include developing comprehensive campaign strategies, coordinating cross-functional teams, managing timelines, and overseeing budget allocation to achieve measurable results. Additionally, monitoring performance metrics, analyzing data insights, and adjusting tactics as needed are essential to optimizing campaign effectiveness and driving sustained growth. Strong project management skills, analytical thinking, and proficiency in marketing tools are required to execute initiatives seamlessly and deliver high-impact outcomes.

Develop and manage comprehensive campaigns spanning Quantum’s diverse routes, services, and market segments.

Oversee the planning and execution of campaigns spanning e-commerce, third-party logistics (3PL), intra-Africa operations, warehousing, shipping, customs assistance, last-mile delivery, and value-added services.

Create strategic campaign calendars that encompass route promotions, seasonal initiatives, webinars, retention efforts, reactivation campaigns, and member education programs.

Oversee the timely execution of campaigns, ensuring strict alignment with organizational objectives and comprehensive measurement of their impact.

We are seeking a skilled and creative professional to manage our digital content and communications strategy. The ideal candidate will have a strong background in content creation, digital marketing, and social media management, with expertise in crafting compelling narratives and engaging audiences across various platforms. Responsibilities include developing and executing content plans, overseeing social media campaigns, analyzing performance metrics, and ensuring brand consistency. Proficiency in content management systems, SEO best practices, and data-driven decision-making is essential. The role also requires exceptional writing and editing skills, attention to detail, and the ability to collaborate effectively with cross-functional teams.

Responsible for managing content initiatives across multiple digital platforms, including social media, the company website, email communications, WhatsApp, blogs, webinars, newsletters, and digital campaigns.

Deliver all content with clarity, precision, accuracy, and a strong emphasis on member needs, while ensuring its commercial viability remains intact.

Develop and oversee instructional materials focused on shipping procedures, customs regulations, necessary documentation, scheduling, cost analysis, delivery logistics, and available service choices.

Maintain clear and timely communication regarding route modifications, shipping timelines, established policies, and important service notifications.

Experience in designing and executing lead generation strategies, including prospecting, qualifying, and nurturing leads through various channels to drive sales growth. Proven ability to collaborate with sales teams to develop effective sales enablement tools, such as playbooks, training materials, and CRM optimization, ensuring alignment between marketing and sales efforts to maximize conversion rates. Strong analytical skills to track performance metrics, identify trends, and refine strategies based on data-driven insights. Familiarity with CRM systems, marketing automation platforms, and sales methodologies is essential. Excellent communication and project management skills are required to prioritize tasks and meet deadlines in a fast-paced environment.

Collaborate effectively with Sales and Country Leads to cultivate high-quality leads and facilitate successful conversions.

Develop compelling marketing materials designed to empower sales teams in articulating Aquantuo’s offerings, distribution channels, unique value proposition, and competitive differentiators.

Provide assistance to initiatives aimed at small and medium-sized enterprises, merchants, importers, exporters, diaspora communities, corporate clients, and high-value accounts.

Monitor and evaluate the impact of marketing efforts on inquiries, lead generation, reactivations, and sales support initiatives.

We focus on enhancing member engagement, strengthening retention strategies, and revitalizing inactive memberships to drive sustained growth and loyalty within the organization. This role requires a strategic approach to analyzing membership data, identifying trends, and developing targeted initiatives to boost participation and reduce attrition. Key responsibilities include designing tailored programs, fostering community connections, and implementing effective reactivation campaigns to re-engage lapsed members. The ideal candidate will possess strong analytical skills, proven experience in membership management, and a deep understanding of customer lifecycle dynamics.

Design initiatives aimed at enhancing member engagement, retention, and re-engagement to foster long-term relationships and drive sustained participation.

Collaborate closely with internal departments and Country teams to pinpoint recurring member concerns and communication deficiencies.

When service issues or other member concerns occur, implement service recovery messaging to address and resolve the situation effectively.

Leverage member feedback and observed behavior to enhance marketing strategies, educational initiatives, and communication efforts.

Market Research & Competitive Intelligence

Conducts comprehensive market analyses to identify emerging trends, customer preferences, and growth opportunities while evaluating competitors’ strategies, strengths, and weaknesses. Responsible for gathering, interpreting, and presenting actionable insights to stakeholders to support strategic decision-making. Utilizes various research methodologies, including surveys, focus groups, and data analytics, to collect and assess critical market intelligence. Collaborates with cross-functional teams to ensure findings align with organizational objectives and drive competitive advantage. Maintains up-to-date knowledge of industry developments and regulatory changes to provide informed recommendations. Requires proficiency in data visualization tools, statistical analysis software, and market research platforms, along with strong analytical, communication, and presentation skills.

Analyze and track rivals’ pricing strategies, route structures, promotional initiatives, service commitments, and market positioning.

Conduct recurring assessments of competitors in essential markets.

Leverage market intelligence to enhance Aquantuo’s campaign effectiveness, bolster sales support initiatives, and refine brand positioning strategies.

Analyze emerging trends and potential opportunities within logistics, e-commerce, trade, and African consumer markets.

Responsibilities encompass compiling, analyzing, and interpreting data to deliver actionable insights, ensuring accuracy and efficiency in reporting processes. Requirements include proficiency in data visualization tools such as Tableau or Power BI, strong analytical skills, and experience with SQL for querying databases. Additionally, candidates must demonstrate the ability to communicate findings clearly to stakeholders and collaborate effectively with cross-functional teams. A degree in a quantitative field or related discipline is preferred, along with prior experience in a similar analytical role. This position plays a crucial role in driving data-informed decision-making across the organization.

Establish and monitor key performance indicators for marketing initiatives across all regional markets to ensure alignment with strategic objectives and facilitate data-driven decision-making.

Present a comprehensive analysis of campaign outcomes, including metrics such as reach, engagement, inquiries, lead generation, conversion rates, reactivation efforts, and the impact at the root level.

Deliver strategic direction by offering insightful analysis, actionable recommendations, and well-defined next steps.

Analyze data to inform strategic decisions and enhance marketing performance.

Leads and manages a cohesive team, fostering collaboration and driving performance to achieve organizational goals. Directs team members, assigns tasks, and monitors progress to ensure timely completion of projects. Provides guidance, support, and professional development opportunities to enhance team skills and productivity. Facilitates communication between team members and other departments to align efforts and resolve conflicts. Evaluates team performance, identifies areas for improvement, and implements strategies to optimize efficiency and effectiveness. Demonstrates strong leadership, problem-solving, and decision-making abilities to guide the team through challenges and achieve success.

Direct, develop, and oversee the marketing team, fostering collaboration and maximizing performance.

Establish and communicate clear priorities, deadlines, expectations, and performance benchmarks to ensure alignment and accountability.

Foster an environment where creativity, accountability, collaboration, consistency, and continuous improvement thrive.

Foster the professional development of team members while ensuring they comprehend the connection between their contributions and organizational expansion as well as member satisfaction.

Facilitates robust cross-functional collaboration by engaging with diverse teams to align objectives, streamline processes, and drive synergistic outcomes across departments.

Collaborate effectively with all departments and senior leadership to ensure cohesive communication and alignment of objectives.

Ensure that marketing initiatives are consistently aligned with operational capabilities, route feasibility, pricing structures, service delivery timelines, and the overall member experience.

Provide oversight to ensure marketing initiatives are effectively reinforced through diligent sales execution and seamless internal collaboration.

Marketing Operations & Documentation entails overseeing and optimizing the processes, systems, and tools that support marketing activities while ensuring accurate, accessible, and up-to-date documentation. This role involves managing workflows, integrating platforms, and implementing best practices to enhance efficiency, scalability, and compliance across marketing initiatives. Responsibilities include maintaining comprehensive records, streamlining collaboration between teams, and leveraging data-driven insights to refine operational strategies. Strong organizational skills, proficiency in marketing technology stacks, and a commitment to process improvement are essential for success in this position.

Oversee the organization and upkeep of marketing calendars, campaign trackers, asset libraries, templates, reports, and brand guidelines to ensure consistency and efficiency in all marketing initiatives.

Document campaign workflows, approval protocols, reporting mechanisms, and marketing methodologies to ensure systematic and efficient execution.

Maintain systematic organization and management of marketing tools, access credentials, assets, and platforms to ensure efficiency and accessibility.

Seeking a candidate with a strong academic background in a relevant field, complemented by a minimum of three years of hands-on experience in a comparable role. The ideal applicant will possess exceptional analytical, problem-solving, and communication skills, enabling effective collaboration with cross-functional teams. Proficiency in industry-standard software and tools is essential, along with a demonstrated ability to manage multiple priorities under tight deadlines. Strong attention to detail, adaptability, and a commitment to continuous learning are highly valued attributes. Additional requirements include a bachelor’s degree or higher in a specified discipline, along with professional certifications or relevant training when applicable.

Seeking candidates with a demonstrated proficiency in [specific skills, e.g., project management, data analysis, or software development], along with strong interpersonal abilities to collaborate effectively within diverse teams. Applicants must exhibit exceptional problem-solving acumen and adaptability to navigate dynamic work environments. A commitment to continuous learning and professional growth is essential, as is the capacity to meet deadlines while maintaining high standards of quality. Prior experience in [relevant field/industry] is preferred, and familiarity with [specific tools, methodologies, or frameworks] is advantageous. The ideal candidate will possess robust organizational skills and the ability to communicate complex ideas clearly.

Accomplished in formulating and implementing impactful marketing strategies and campaigns.

Proven expertise in digital marketing, content development, brand management, and corporate communications is essential.

Demonstrates a strong commercial acumen with the capacity to directly link marketing initiatives to revenue generation, lead acquisition, customer retention, and overall business growth.

Exhibits exceptional leadership, adept project management, and seamless team coordination capabilities.

The ability to communicate effectively, both in writing and verbally, is essential.

Proficient in translating intricate services into straightforward, easily understandable messaging for members.

Detail-oriented, highly organized, and proactive professional capable of collaborating seamlessly across international teams and diverse work environments.

Qualifications

BA/BSc/HND

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