We are seeking a highly motivated individual to fulfill this position, with the primary responsibility of delivering key objectives aligned to our organizational goals. The ideal candidate will possess a proven track record in [specific field/industry] and demonstrate expertise in [specific skill or area]. Additionally, they must meet the essential requirements, including [qualification 1], [qualification 2], and [qualification 3]. Daily responsibilities will involve [responsibility 1], [responsibility 2], and [responsibility 3], while also contributing to [additional responsibility or team goal]. Strong analytical, communication, and problem-solving skills are imperative for success in this role.
Develop and implement a tailored social media strategy for Onyx Fitness that aligns with the platform’s unique requirements and objectives.
Expand the brand’s presence, cultivate a larger and more engaged following, and strengthen its connection with the target demographic.
Develop a steady, premium pipeline of innovative content, encompassing graphics, short-form video, and written material.
Transform social engagement into tangible business results, including increased leads, inquiries, and memberships.
Safeguard and enhance the brand’s digital identity, tone, and reputation across online platforms.
Deliver consistent, transparent leadership updates by regularly reporting on progress against established performance targets.
This role encompasses a broad spectrum of responsibilities, requiring a proactive approach to project management, stakeholder engagement, and strategic planning. Key duties include overseeing daily operations, ensuring adherence to compliance standards, and driving process improvements to enhance efficiency. The position demands strong analytical skills to assess performance metrics, identify trends, and implement data-driven solutions. Collaboration with cross-functional teams is essential to align objectives, resolve challenges, and deliver measurable outcomes. Additionally, the role involves maintaining open communication channels with leadership to provide updates, address concerns, and align initiatives with organizational goals.
Develops and implements strategic initiatives to achieve organizational objectives, ensuring alignment with long-term goals. Conducts comprehensive market research and competitive analysis to inform decision-making and identify growth opportunities. Collaborates with senior leadership to establish priorities, allocate resources, and monitor performance against key metrics. Designs and refines business processes to enhance efficiency, productivity, and scalability. Facilitates cross-functional teams to foster innovation and drive continuous improvement. Leads strategic planning sessions, evaluates risks, and devises contingency plans to mitigate potential challenges. Ensures organizational agility by staying abreast of industry trends and emerging technologies.
Create and sustain a structured monthly content calendar that supports key business objectives, promotional initiatives, and seasonal opportunities.
Establish a data-driven platform strategy tailored to key channels such as Instagram, TikTok, Facebook, and YouTube, ensuring content distribution aligns with audience behavior and platform strengths rather than adopting a one-size-fits-all approach.
Each quarter, collaborate with management to establish and formalize growth and engagement targets.
We seek a skilled professional to oversee content production, ensuring high-quality deliverables that align with strategic objectives. This role involves creating, editing, and publishing engaging content across multiple platforms, including digital, print, and social media. The ideal candidate must possess strong writing and editing skills, proficiency in content management systems, and a keen eye for detail. Additionally, experience with SEO best practices and analytics tools is required to optimize performance. Responsibilities include collaborating with cross-functional teams, managing editorial calendars, and maintaining brand consistency. A bachelor’s degree in journalism, communications, or a related field is preferred, and prior experience in content production is essential.
Develop compelling visual assets, including graphics and short-form video content tailored for platforms such as Reels, TikTok, and Shorts, while crafting written copy that aligns with the brand’s established tone and style.
Shoot and edit photo and video content on location (gym floor, classes, member stories, events).
Ensure uniformity in visual identity, templates, and brand guidelines across all deliverables.
Leverage artificial intelligence and design tools thoughtfully to scale content production while upholding brand integrity, tone consistency, and high-quality standards.
Responsible for overseeing the publication process and fostering community engagement, this role involves curating content, managing distribution channels, and cultivating a thriving user base through strategic communication and moderation efforts.
With a social media management tool, organize and distribute content across all currently active channels to maintain a consistent and engaging online presence.
Monitor comments, direct messages, mentions, and reviews on a daily basis, ensuring timely and consistent responses that align with brand guidelines.
Elevate complaints, sensitive matters, and sales-qualified inquiries to the designated individual or department for prompt resolution.
Elevate community interaction through strategic prompts, interactive polls, and user-generated content initiatives, while showcasing standout member features.
Managed social media advertising initiatives and marketing campaigns to drive brand visibility, engagement, and conversions through targeted paid promotions across digital platforms.
Develop and execute paid social media campaigns, including boosted posts and ad sets, while adhering to an established budget.
Develop and execute comprehensive launch and promotional campaigns from initial concept through to final post-campaign analysis.
Responsible oversight of advertising expenditures is required, with a focus on monitoring cost per result and continually refining strategies to achieve optimal efficiency.
We specialize in comprehensive analytics and reporting, delivering actionable insights to drive strategic decisions. Candidates will develop and maintain robust reporting frameworks, analyze complex data sets, and generate detailed reports to support organizational performance tracking. Proficiency in data visualization tools and statistical analysis is essential, along with strong communication skills to translate technical findings into clear, business-focused recommendations.
Monitor operational success through built-in analytics features and the designated management tool.
Compile a monthly performance report that analyzes key metrics, including growth trends, audience engagement, content reach, and conversion rates or inquiries, accompanied by insightful commentary and actionable recommendations.
Employ data-driven strategies to refine performance by amplifying successful initiatives, eliminating ineffective ones, and providing management with clear, actionable insights.
Coordination
Collaborate closely with gym personnel, fitness trainers, and external content creators or agencies to ensure seamless coordination and effective communication.
Maintain a systematic organization and secure backup of all brand assets, including photographs, videos, logos, and templates.
Ensure strict adherence to all applicable advertising, data protection, and platform-specific regulations in all content.
KEY DELIVERABLES
A content calendar is developed and maintained on a monthly basis, ensuring the publication of content adheres to the agreed schedule. Additionally, a monthly performance report is generated to evaluate and document outcomes.
The role involves managing scheduled posts on all active channels on a weekly basis, fostering community engagement by addressing comments and direct messages, and conducting brief weekly progress check-ins to track performance and alignment with goals.
Each quarter, conduct comprehensive strategy evaluations and update performance targets; analyze campaign effectiveness; and monitor competitor activities along with industry trends.
Ongoing responsibilities include maintaining brand-consistent creative deliverables, ensuring an organized and fully backed-up asset library, and promptly escalating any issues or leads as needed.
QUALIFICATIONS AND EXPERIENCE
A bachelor’s degree or diploma in marketing, communications, digital media, or a closely related discipline is required, or significant professional experience in a comparable field may be considered.
Seeking candidates with at least two to three years of practical experience in social media management, demonstrated by measurable growth in follower count and engagement metrics for previously managed accounts.
A collection of published work, including graphics, video, and live accounts, is available for your review.
Experienced in designing and implementing comprehensive social media strategies, encompassing content creation, community engagement, and audience growth initiatives. Skilled in developing strategic plans that extend beyond routine posting to drive meaningful brand interactions and achieve measurable outcomes.
Preferred candidates will have a proven track record in the creation of short-form video content, encompassing both filming and post-production editing.
Preferred candidates will have prior experience within the fitness, wellness, lifestyle, or consumer goods sectors.
We seek a candidate with a proven ability to leverage analytical tools and frameworks to drive strategic decision-making, coupled with strong problem-solving skills and a keen attention to detail. The ideal applicant must demonstrate proficiency in data analysis, financial modeling, and cross-functional collaboration, alongside excellent communication skills to articulate complex concepts clearly. Familiarity with industry-specific software, project management methodologies, and compliance standards is essential. Additionally, the role demands adaptability to evolving priorities, a results-oriented mindset, and the capacity to work effectively in a fast-paced environment while maintaining high standards of accuracy and professionalism.
Proficient in utilizing advanced technical tools and methodologies to execute tasks efficiently, ensuring optimal performance and accuracy in all operational processes. Demonstrates expertise in operating specialized software, hardware, and systems while adhering to industry standards and best practices. Maintains a strong grasp of emerging technologies to enhance productivity and support innovative solutions. Requires hands-on experience with relevant programming languages, data analysis tools, and cybersecurity protocols to troubleshoot issues and deliver high-quality results.
Skilled in utilizing social media management and scheduling platforms such as Meta Business Suite, Hootsuite, Buffer, Later, or comparable tools is required.
Proficient expertise in leveraging the key social media platforms utilized by the brand, along with their respective analytics dashboards, is essential to perform this role effectively.
Proficiency in graphic design and video editing software is required, including Adobe Photoshop, Illustrator, Premiere Pro, Canva, Cap Cut, or comparable tools.
Capable of effectively managing paid social advertising campaigns using platforms such as Meta Ads Manager, TikTok Ads, or comparable tools.
Proficient in utilizing reporting tools and spreadsheets to monitor performance metrics effectively.
Personal Competencies
Exceptional copywriting skills paired with a poised, unwavering command of the brand’s tone and messaging.
A blend of creative flair and structured discipline ensures consistent, on-schedule deliverables.
Highly motivated and self-directed with a strong capacity for independent work and minimal oversight.
Demonstrates strong responsiveness and a customer-focused mindset in all community engagements.
Data-savvy, evaluates outcomes objectively, and adjusts strategies accordingly.
Applications must be submitted to info@tristargl.com no later than 5th June 2026, with all materials received by the close of business.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 - 3 years
