We are seeking a highly motivated professional to join our team, responsible for overseeing key operational functions with precision and efficiency. The ideal candidate will possess strong analytical skills, exceptional problem-solving abilities, and a proven track record in [specific industry or field, if applicable]. Duties include managing day-to-day activities, ensuring compliance with organizational policies, and driving continuous improvement initiatives. Proficiency in [relevant tools, software, or methodologies] is required, along with excellent communication and leadership capabilities to collaborate effectively across departments. Prior experience in [specific role or sector] and a commitment to delivering measurable results are essential. This position demands adaptability, attention to detail, and the capacity to thrive in a dynamic, fast-paced environment.
This role diverges from conventional office-based marketing positions, presenting a dynamic and non-traditional approach to the field.
The ideal candidate will drive Picana’s market presence, engagement, and commercial success by executing strategic trade initiatives, brand activations, merchandising strategies, chilled visibility campaigns, and comprehensive field marketing efforts.
This position demands a strong field orientation, with a deep understanding of FMCG beverage execution, route-to-market strategies, retail visibility optimization, and consumer behavior insights.
Oversee and execute a comprehensive range of critical duties to drive operational excellence, including leading cross-functional teams, optimizing workflows, and ensuring adherence to organizational policies. Develop and implement strategic initiatives to enhance productivity, mitigate risks, and foster innovation across departments. Monitor key performance indicators (KPIs) to assess progress, identify areas for improvement, and implement corrective actions as needed. Collaborate with senior leadership to align objectives with long-term business goals while maintaining compliance with regulatory standards. Serve as a primary point of contact for stakeholders, facilitating transparent communication and resolving escalated issues efficiently. Prepare detailed reports, presentations, and forecasts to support data-driven decision-making and strategic planning.
Trade Marketing & Retail Execution entails crafting and executing strategic plans to amplify brand presence and drive sales across retail channels. This role involves close collaboration with sales teams, retailers, and distributors to optimize product placement, promotions, and visibility. Key responsibilities include developing trade marketing campaigns, analyzing market trends, and ensuring alignment with overall business objectives. Additionally, the position demands strong analytical skills to assess performance metrics, identify growth opportunities, and provide data-driven recommendations. Proficiency in market research, negotiation, and project management is essential, along with excellent communication and stakeholder management abilities. A bachelor’s degree in marketing, business, or a related field is typically required, along with prior experience in trade marketing or retail operations.
Enhance retail presence across a diverse range of locations, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure optimal placement and arrangement of refrigeration units, strategic positioning of shelves, engaging product displays, and enhanced point-of-sale visibility to maximize efficiency and customer appeal.
Design and implement in-store promotional campaigns and retail engagement initiatives.
Perform routine evaluations of retail outlets to assess product visibility, manage stock rotation, analyze competitor activity, and ensure execution quality.
Collaborate effectively with distributors and sales teams to enhance off-take volumes and expand outlet reach.
We are seeking a dynamic professional to oversee brand execution and activation initiatives, ensuring alignment with strategic objectives and fostering brand consistency across all touchpoints. The ideal candidate will collaborate with cross-functional teams to execute innovative campaigns, drive consumer engagement, and analyze performance metrics to optimize future activations. Responsibilities include developing activation strategies, managing vendor relationships, coordinating event logistics, and monitoring market trends to enhance brand presence. Requirements encompass a bachelor’s degree in marketing, business, or a related field, along with 3–5 years of experience in brand management or activation roles. Proficiency in data analysis tools, strong project management skills, and exceptional communication abilities are essential for success in this position.
Plan and organize sampling initiatives, including beach promotions, supermarket tastings, sports sponsorships, and local events, ensuring seamless execution and engagement.
Coordinate the strategic placement of branded coolers and chillers to maximize visibility and brand exposure in high-traffic locations.
Create grassroots marketing initiatives designed to enhance brand visibility and encourage product trial among target audiences.
Ensure unwavering consistency in the execution of all consumer-facing interactions and brand touchpoints.
We are seeking a skilled Social Media & Content Coordinator to manage and enhance our online presence across various platforms. The ideal candidate will oversee content creation, scheduling, and publication, ensuring consistency with brand voice and guidelines. They will engage with our audience through strategic interactions, analyze performance metrics to refine strategies, and collaborate with cross-functional teams to produce high-quality content. Requirements include proficiency in social media tools and analytics, a strong understanding of digital marketing trends, and excellent communication skills. Responsibilities encompass developing content calendars, curating engaging posts, monitoring trends, and reporting on campaign effectiveness to drive continuous improvement.
Develop and oversee the production of diverse social media content, such as reels, lifestyle photography, product shoots, hospitality-focused material, and on-site event coverage.
Maintain uniformity in brand messaging and visual identity across all platforms.
Collaborate effectively with external designers, photographers, and creative agencies as needed to ensure cohesive project execution.
The Commercial Performance role focuses on driving revenue growth and optimizing business outcomes through strategic analysis and actionable insights. This position involves evaluating sales performance, identifying market trends, and recommending data-driven strategies to enhance profitability. Key responsibilities include monitoring key performance indicators, conducting market research, and collaborating with cross-functional teams to implement initiatives that support organizational goals. Candidates should possess strong analytical skills, proficiency in data interpretation, and a track record of delivering measurable results in a commercial environment.
Monitor market trends in off-take patterns and deliver comprehensive feedback to stakeholders to inform strategic decision-making.
Monitor SKU-level sales performance and analyze outlet-specific sales trends to evaluate product effectiveness and identify opportunities for revenue growth.
Explore avenues for expansion within retail and hospitality, food service, and accommodation sectors.
Devise and implement strategic programs aimed at enhancing repeat purchasing behavior and deepening consumer engagement.
Requirements
Preferred Experience
Candidates should possess at least three years of relevant work experience in a similar role, demonstrating a proven track record of success. Familiarity with industry-specific software, tools, or methodologies is highly desirable. Prior experience in project management, team leadership, or cross-functional collaboration is beneficial. Additionally, exposure to regulatory compliance, risk assessment, or quality assurance processes would be advantageous. Strong problem-solving skills and adaptability in fast-paced environments are essential.
With a minimum of three to seven years of hands-on experience in fast-moving consumer goods (FMCG) beverages—including dairy, alcohol, energy drinks, or other comparable consumer brands—you bring a proven track record in the industry.
Demonstrates a solid grasp of trade marketing principles and effective retail execution strategies.
Professional experience encompassing collaboration with supermarket chains, wholesale distributors, fuel station networks, and the hospitality, restaurant, and catering (Korea) sector is required.
Demonstrated expertise in successfully implementing activation initiatives and visibility campaigns is essential.
Candidate Profile
We are looking for someone who is:
Highly driven and results-oriented professional with a strong focus on execution.
Commercially astute and outcome-focused, with a strong drive for measurable success. This individual thrives in dynamic environments, consistently delivering results and maintaining a competitive edge. They are highly motivated by performance metrics and possess a keen ability to identify and capitalize on opportunities to drive business growth.
Able to dedicate considerable time to market engagement.
Dedicated to enhancing the visibility and appeal of consumer brands within the retail landscape, this position seeks professionals with a strong enthusiasm for the industry. Ideal candidates will demonstrate a deep commitment to understanding market dynamics and elevating brand presence through strategic retail initiatives.
Demonstrates exceptional ability in cultivating and maintaining key relationships while efficiently coordinating field operations.
We seek a professional who blends creativity with practicality to drive innovative yet feasible solutions. The ideal candidate must demonstrate a strong ability to think outside conventional boundaries while maintaining a grounded approach to problem-solving. This role requires a balanced mindset that values imaginative ideas without losing sight of real-world applicability and constraints.
Drives performance through measurable key performance indicators, ensuring alignment with strategic objectives while providing clear benchmarks for success. Establishes data-driven targets to evaluate progress, optimize decision-making, and foster continuous improvement across teams. Monitors metrics rigorously, analyzing trends to identify gaps, opportunities, or areas requiring intervention. Collaborates with stakeholders to refine KPI frameworks, ensuring relevance, feasibility, and impact. Communicates insights effectively to support accountability, resource allocation, and goal attainment. Maintains a robust system for tracking, reporting, and reviewing KPIs to sustain operational excellence and drive organizational growth.
Driven by expanding demand, opportunities are emerging to enhance the footprint of chilled retail outlets, necessitating strategic expansion and market penetration initiatives.
Enhanced retail presence and product display optimization are key objectives of this role. The position requires meticulous attention to detail to ensure shelf arrangements maximize consumer engagement and product accessibility. Strong analytical skills and a results-driven mindset are essential for driving impactful changes in retail execution strategies. Responsibilities include evaluating current shelf layouts, identifying opportunities for improvement, and implementing solutions that bolster brand visibility and promote sales growth.
We are witnessing a notable rise in both off-take volumes and recurring orders, indicating strong market demand and sustained customer engagement.
Skilled implementation of activations and campaigns is essential, ensuring seamless execution and optimal performance.
Expansion of horeca and modern trade visibility
Ensuring uniformity in brand presentation across all customer interaction points is essential. This involves maintaining cohesive messaging, visual identity, and tone of voice across every platform and medium where the brand engages with its audience.
Why Join Us?
This role offers the chance to contribute to the expansion and modernization of a genuine Kenyan beverage brand.
Established manufacturing and fruit-processing operations serve as a solid foundation for current and future initiatives.
With substantial expansion opportunities anticipated within both retail and hospitality sectors, this role offers significant avenues for professional advancement and career progression.
Seize the chance to steer the strategic vision for a distinguished coastal brand deeply rooted in heritage.
Prospective applicants are encouraged to forward their curriculum vitae along with a concise introductory statement to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
