Job Purpose
This position is tasked with overseeing the brand strategy for M.P. Shah Hospital, safeguarding brand integrity while promoting offerings that align with the evolving needs of both current and prospective stakeholders through strategic PR and marketing initiatives.
Develops and implements strategic plans, policies, and procedures to ensure organizational alignment and operational efficiency. Leads cross-functional teams to achieve departmental goals while maintaining compliance with industry regulations and standards. Oversees budget preparation, financial forecasting, and resource allocation to optimize performance and mitigate risks. Collaborates with senior leadership to drive innovation, improve productivity, and enhance stakeholder satisfaction. Conducts performance evaluations, identifies training needs, and fosters a culture of accountability and continuous improvement. Ensures accurate reporting and documentation to support decision-making and regulatory compliance.
In alignment with the Hospital’s strategic objectives, the role involves analyzing market trends and developing annual brand and marketing initiatives by evaluating strategic partnership prospects, assessing market activities, and identifying key hospital growth drivers to elevate brand recognition. Additionally, the position contributes to strengthening brand resilience by formulating crisis management plans and establishing consistent image guidelines. To further bolster brand visibility, the role includes identifying and implementing quarterly corporate social responsibility (CSR) initiatives for the hospital.
The brand manager is tasked with upholding brand consistency by meticulously reviewing all hospital documents before their release. They spearhead the creation of all hospital communication materials, ensuring not only adherence to brand standards but also maintaining visibility through consistent content development for marketing purposes.
The brand manager collaborates with all hospital departments, offering assistance in various capacities, including developing patient educational materials, editing and restructuring documents, and providing signage and branding materials.
Ensure comprehensive coverage across mainstream and alternative media platforms while driving social media engagement to a monthly target of 1.6%.
Campaigns & Proposals – Develop detailed proposals for upcoming monthly campaigns, allocate appropriate budgets for each initiative, and coordinate outreach efforts with key partners—including influencers, media outlets, and hospital departments—before executing the campaigns with precision.
Key metrics will be monitored to evaluate performance and ensure alignment with organizational goals. These indicators will include measurable targets such as productivity rates, quality benchmarks, and efficiency levels. Regular assessments will be conducted to track progress, identify areas for improvement, and provide actionable insights. Data-driven decisions will be emphasized to optimize workflows and enhance overall operational effectiveness.
We enhance brand recognition through strategic initiatives aimed at elevating market presence and consumer engagement. Candidates must possess expertise in data analytics and performance tracking to assess visibility trends, along with proficiency in digital marketing channels such as social media, SEO, and content marketing. Responsibilities include developing and executing campaigns, analyzing metrics to measure impact, and collaborating with cross-functional teams to optimize brand positioning. A minimum of five years in marketing or a related field is required, along with strong communication skills and a results-driven mindset.
We seek a dynamic professional to drive new business expansion, fostering growth through strategic initiatives and client engagement. The ideal candidate will identify and pursue opportunities within the market, cultivating relationships with potential clients and partners to generate incremental revenue. Responsibilities include conducting market research, analyzing industry trends, and developing tailored proposals to meet client needs. Qualified applicants must possess strong communication skills, a proven track record in business development, and the ability to negotiate and close deals. Proficiency in CRM tools and a bachelor’s degree in business or a related field are required. Prior experience in a similar role within the industry is highly preferred.
We are currently experiencing an influx of new patient registrations and require additional support to manage this increased volume effectively. Ideal candidates will possess prior experience in patient registration, strong organizational skills, and the ability to multitask efficiently in a fast-paced environment. Responsibilities include accurately gathering patient information, verifying insurance details, and ensuring seamless check-in processes. Proficiency in electronic health record (EHR) systems and exceptional communication skills are essential. The role demands meticulous attention to detail and a commitment to delivering excellent customer service.
Minimum qualifications include adherence to all applicable regulatory and legal requirements. Candidates must satisfy specific eligibility criteria as mandated by governing bodies. Compliance with industry standards and professional licensing, where applicable, is essential. Additionally, familiarity with pertinent laws, regulations, and organizational policies is required to ensure operational integrity.
A bachelor’s degree in business administration, marketing, public relations, or a comparable field is required.
Obtain a recognized professional marketing certification such as Chartered Institute of Marketing (CIM) or Chartered Institute of Public Relations (CPR).
Seeking a candidate with at least three years of experience in public relations and marketing, coupled with a proven track record in team management.
Demonstrates extensive expertise in successfully executing marketing campaigns, proven through a track record of impactful results and strategic execution.
Demonstrated expertise in budgetary oversight and financial management is required.
Proven expertise in leveraging digital marketing channels, including social media and content marketing strategies, to drive engagement and achieve business objectives.
We are seeking a candidate who demonstrates a strong set of competencies and professional attributes, including exceptional analytical and problem-solving skills, a keen attention to detail, and the ability to work effectively both independently and collaboratively. The ideal individual will exhibit excellent communication and interpersonal abilities, enabling them to convey complex information clearly and foster productive team dynamics. Additionally, they must possess a proactive approach to task management, a commitment to continuous learning, and the adaptability to thrive in a fast-paced, dynamic environment. Familiarity with industry-specific tools or methodologies is highly desirable, as is prior experience in a similar role. Strong organizational skills, a results-driven mindset, and the capacity to meet deadlines while maintaining high standards of quality are essential for success in this position.
Proven ability to communicate effectively through both written and verbal means, fostering strong interpersonal relationships.
Strong organizational capabilities and a proven aptitude for handling multiple priorities concurrently are essential.
Attention to detail is essential to ensure accuracy and efficiency in all tasks performed.
Efficiently track and manage the utilization of services to ensure optimal performance and resource allocation.
Business acumen
Demonstrated ability to collaborate effectively with colleagues, clients, and stakeholders, fostering strong professional relationships through clear communication and active listening. Must exhibit emotional intelligence to navigate diverse personalities and situations with tact and diplomacy. Proven capacity to resolve conflicts constructively and mediate disagreements while maintaining a positive and inclusive work environment.
Deep expertise in the sector along with a comprehensive understanding of recent developments and trends.
The capacity to perform effectively under pressure and consistently deliver work within established deadlines.
Demonstrates strong capability in efficiently ranking and addressing competing tasks and responsibilities.
Craft innovative solutions and conceptualize original ideas to enhance products, services, or strategies. Develop engaging content, design visually appealing materials, and brainstorm fresh approaches to solve complex challenges. Collaborate with cross-functional teams to ensure creative alignment and meet project objectives. Stay informed about industry trends and emerging design techniques to maintain a competitive edge. Possess a keen eye for aesthetics, strong problem-solving skills, and the ability to adapt to evolving creative demands.
Capable of leading and overseeing a team effectively, ensuring optimal performance and collaboration among members.
Qualifications
BA/BSc/HND , Professional Certificate
Experience Required
3 years
