JOB DESCRIPTION
To oversee the sales and distribution of the company’s products and services to customers and consumers across a specified geographic region, ensuring consistent and profitable revenue growth. Responsible for managing and directing sales resources to optimize both sales performance and profitability. Formulates and executes strategic sales initiatives and action plans in alignment with corporate, sales, and marketing goals. Leads, motivates, and develops Sales Agents to consistently meet and exceed sales targets and objectives.
The primary duties of this position involve overseeing key operational and strategic initiatives to ensure organizational objectives are met. This role requires extensive experience in project management, with a strong focus on delivering measurable results within specified timelines. Responsibilities include leading cross-functional teams, developing and implementing process improvements, and maintaining compliance with industry regulations. Additionally, the incumbent will be responsible for analyzing performance metrics, identifying trends, and recommending data-driven solutions to enhance efficiency and productivity. Collaboration with senior leadership and stakeholders is essential to align projects with broader business goals.
We manage and execute sales activities across designated territories in East Africa, serving a diverse customer base to drive revenue growth and market penetration. This role requires extensive travel within the region to cultivate client relationships, identify new business opportunities, and ensure consistent service delivery. Strong interpersonal skills, fluency in relevant local languages, and a deep understanding of regional market dynamics are essential for success in this position.
Consistently meeting or exceeding monthly sales volume and revenue targets across all three product categories—Stationery, Lighters, and Shavers & Shaving Preps—is a key responsibility of this role.
Implement negotiated Key Account promotions and marketing strategies with precision to drive optimal results.
To successfully oversee third-party Sales and Merchandising Agents, ensuring that sales targets, critical Trade Promotions, and in-store forward share objectives are met.
To deliver optimal sales call coverage in a cost-efficient manner, ensuring the required service standards are met while driving customer sales growth and enhancing regional profitability.
To oversee the Sales Agents with diligence, guaranteeing the execution of predetermined sales targets, promotional initiatives, and marketing goals at the store level.
With diligent execution, all agreed-upon promotions must be implemented seamlessly during the Mini-Major Back to School and Shaver/Lighter promotional periods.
Compiling and submitting essential sales and market intelligence reports is a key responsibility of this role. These reports include trade surveys, sales contact reports, in-store audits, daily and weekly updates, competitor activity assessments, promotional analysis, as well as new product and forward share evaluations.
Develop and strengthen key customer relationships while cultivating new business within the designated territory, actively pursuing untapped sales prospects and fostering opportunities for growth.
Identify avenues to enhance both the numeric and weighted distribution of current and new products within the target customer base. Evaluate customer needs and product trends, while monitoring competitor activity and emerging product innovations.
Enhances professional expertise by engaging in learning initiatives, reviewing industry literature, and nurturing relevant personal and professional connections.
The key performance indicators (KPIs) measure success by evaluating specific, quantifiable outcomes tied to both individual and organizational objectives. These metrics provide critical insights into efficiency, productivity, and effectiveness, guiding decision-making and strategic adjustments. KPIs are tailored to align with role-specific responsibilities, ensuring accountability and measurable progress toward established goals. They facilitate performance reviews, identify areas for improvement, and support continuous development through data-driven evaluations. Additionally, KPIs serve as benchmarks for benchmarking against industry standards and internal targets, reinforcing a culture of transparency and measurable achievement.
Consistently meet or exceed the predetermined strike rate targets established for the designated Direct Sales Representatives (DSRs).
Deliver targeted sales and coverage objectives for assigned FSR territories with measurable results.
Verify that assigned distributors maintain the necessary SKUs in inventory and perform monthly stock replenishment.
Ensure that all assigned merchandised outlets meet the 80% On-Shelf Availability (OSA) target consistently.
JOB SPECIFICATIONS
Academic and Professional qualifications encompass a combination of formal education, relevant certifications, and hands-on experience essential for the role. A minimum of a bachelor’s degree in a related field is required, with advanced degrees or specialized certifications being advantageous. Additionally, candidates must possess a proven track record of relevant professional experience, typically ranging from three to five years, demonstrating expertise in the industry. Strong analytical, communication, and problem-solving skills are imperative, along with proficiency in pertinent software and tools. Continuous professional development and adherence to ethical standards are also expected to ensure ongoing competence and industry compliance.
Holding a recognized Diploma or Degree in Sales and Marketing—or an equivalent qualification from an accredited higher education institution—is required.
With a proven track record in the field, we seek candidates who possess relevant hands-on experience in their area of expertise, demonstrated through prior roles in a professional setting.
With a minimum of two years of sales experience specifically within the FMCG or office products sectors, you will bring a proven track record of driving revenue and fostering client relationships in fast-paced environments.
Proficiency in Microsoft Office Suite is a mandatory requirement for this position.
We seek candidates who demonstrate a robust proficiency in key skills and competencies deemed indispensable for this role. These include strong analytical abilities, effective communication skills, and a proven track record in problem-solving. Additionally, familiarity with industry-specific tools and software, as well as the capacity to work collaboratively within a team, are required. The ideal applicant will exhibit adaptability in dynamic environments and maintain a commitment to continuous learning and professional development.
Established and nurtured high-level business partnerships with wholesalers, franchisees, and retail clients to drive sales growth and strengthen market presence.
Organized, articulate, and capable of guiding teams, you possess strong leadership and communication abilities.
Proficient negotiation and conflict resolution abilities are essential to excel in this role, enabling effective handling of disputes, fostering collaborative solutions, and maintaining productive working relationships. These skills empower you to navigate challenging interactions with diplomacy, address disagreements constructively, and achieve mutually beneficial outcomes while upholding professional standards.
Proven capacity to uncover untapped business opportunities and cultivate new customer relationships.
Exceptional proficiency in delivering compelling and impactful presentations is essential, with a strong ability to articulate ideas clearly and engage diverse audiences effectively. Candidates must demonstrate expertise in structuring content logically, utilizing visual aids strategically, and adapting delivery styles to suit varying contexts and stakeholder needs. Proficiency in presentation software, such as PowerPoint or Keynote, is required, along with a polished and professional demeanor. The role demands confidence in public speaking, the capacity to simplify complex concepts, and the agility to respond thoughtfully to audience inquiries. Experience in crafting persuasive narratives and tailoring messaging to resonate with target demographics is highly valued.
Develop and cultivate strategic partnerships to drive the achievement of organizational objectives and targets. Foster mutual cooperation by both seeking and providing collaborative efforts, independent of positional authority.
Consistently demonstrates exceptional time management skills by completing assignments promptly and efficiently. Maintains a high level of organization to ensure tasks are prioritized and executed in a timely manner.
Our ideal candidate must possess strong abilities in mentoring and coaching, with a proven track record of guiding and developing individuals to reach their full potential. This role demands an individual who can effectively foster growth through constructive feedback, personalized support, and motivational strategies. The successful applicant will be adept at identifying developmental needs, setting clear objectives, and cultivating a collaborative environment that encourages continuous improvement and skill enhancement.
A collaborative professional who demonstrates the ability to lead by example and actively contribute to team objectives.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
