JOB DESCRIPTION
To oversee the sales and distribution of the company’s products and services to customers and consumers within a designated geographic region, ensuring consistent and profitable revenue growth. You will manage and direct sales resources to optimize both sales performance and profitability. Additionally, you will design and execute strategic sales initiatives and action plans aligned with corporate, sales, and marketing goals. Leading, motivating, and mentoring Sales Agents to achieve targeted sales outcomes and objectives will also be a key responsibility.
The key duties associated with this position include overseeing daily operations to ensure seamless workflow, managing a team of professionals to maximize productivity, and implementing strategic initiatives to drive organizational growth. Additionally, the role requires collaboration with cross-functional departments to align business objectives, analyzing performance metrics to identify areas for improvement, and maintaining compliance with industry regulations. Candidates must possess strong leadership skills, a minimum of five years of relevant experience, and proficiency in data-driven decision-making. Responsibilities also entail fostering innovation, mentoring junior staff, and presenting results to senior management to inform strategic planning.
Sales representatives will be responsible for managing customer relationships and driving revenue growth within a designated geographic territory covering East Africa. This role requires consistent engagement with clients to understand their needs, provide tailored solutions, and ensure high levels of satisfaction. Candidates must demonstrate a strong ability to meet sales targets, maintain detailed records of customer interactions, and collaborate closely with internal teams to support business objectives. Fluency in relevant languages and familiarity with the regional market dynamics are essential for success in this position.
Consistently meet monthly sales targets in terms of both volume and revenue across all three product categories, which include Stationery, Lighters, Shavers, and Shaving preps.
Implement negotiated Key Account promotions and marketing strategies with optimal effectiveness.
To ensure the successful oversight of external Sales and Merchandising Agents, with a focus on meeting critical sales targets, executing key Trade Promotions, and securing optimal In Store forward share objectives.
To optimize cost-effective outreach strategies, ensuring the necessary level of customer engagement to enhance both sales performance and regional profitability.
To oversee the Sales Agents’ performance, ensuring that predetermined sales targets, promotional initiatives, and marketing goals are executed at the store level.
Effective implementation of all negotiated promotions during Mini-Major Back to School and Shaver/Lighter promotional periods
The position involves preparing and submitting essential sales and market intelligence reports, including trade surveys, sales contact reports, in-store audits, daily and weekly reports, competitor activity reports, promotional analysis reports, and new product and forward share assessments.
You will cultivate and strengthen existing trade relationships with key customers while actively seeking out new clients and potential sales opportunities within your designated territory.
Identify avenues to enhance both numeric and weighted distribution for existing and new products within the target customer base. Analyze customer needs, monitor product trends, assess competitor actions, and evaluate innovations in new product development.
Enhances job-related expertise by engaging in educational initiatives, reviewing industry publications, and cultivating professional connections.
The position’s success will be evaluated based on several critical performance indicators (KPIs). These metrics will measure the effectiveness and efficiency of the role, including, but not limited to, productivity levels, quality of output, adherence to deadlines, and overall contribution to team objectives. Regular assessments will be conducted to ensure alignment with organizational goals and to identify areas for professional development. Performance reviews will be structured to provide clear, actionable feedback aimed at fostering continuous improvement and accountability.
Deliver all allocated DSRs in accordance with the established strike rate targets.
Deliver targeted sales and coverage goals set for assigned Field Sales Representatives (FSRs), ensuring comprehensive market penetration and strategic account development.
Verify that assigned distributors possess the necessary stock-keeping units (SKUs) and consistently restock them on a monthly basis.
Ensure that all assigned merchandised outlets attain an 80% on-shelf availability (OSA) target consistently.
Seeking a qualified candidate to fill the position of [Job Title] with a strong background in [relevant field or industry]. The ideal applicant must demonstrate proficiency in [specific skill or tool], possess exceptional analytical abilities, and exhibit effective communication skills, both written and verbal. Responsibilities include overseeing [key responsibility], managing [specific task or project], and collaborating with cross-functional teams to achieve organizational objectives. Additionally, the role requires a minimum of [X] years of experience in [related field], a degree in [field of study], and the capacity to thrive in a fast-paced, results-driven environment. Familiarity with [industry-specific software, regulations, or methodologies] is strongly preferred, as is the ability to adapt to evolving priorities and challenges.
Academic and Professional qualifications include a relevant degree in a related field, such as education, curriculum development, or instructional design, from an accredited institution. Additionally, candidates should possess a minimum of three to five years of progressive experience in educational settings, curriculum planning, or teaching roles, along with a strong background in data analysis and assessment strategies. Proficiency in educational technology tools, project management methodologies, and a commitment to continuous professional development are also required.
A recognized institution of higher learning must award a Diploma or Degree in Sales and Marketing or a related field.
Seeking a candidate with a track record of significant professional work experience in a relevant field, demonstrating competence across diverse responsibilities and projects. The ideal applicant will have accumulated at least five years of progressive experience, with a proven ability to adapt to evolving industry demands and deliver measurable results. Strong analytical skills, effective communication, and a collaborative mindset are essential to thrive in this dynamic environment. Proficiency in industry-standard tools and methodologies, along with a commitment to continuous learning, will be key factors in achieving long-term success.
We seek candidates with a minimum of two years of sales experience in the Fast-Moving Consumer Goods (FMCG) or office products sector.
A solid proficiency in using Microsoft Office Suite is essential for this role.
Demonstrated expertise in key capabilities and professional attributes is required for success in this role. Candidates must possess strong analytical abilities to interpret complex data, exceptional problem-solving skills to address challenges, and effective communication proficiency to convey ideas clearly. Attention to detail is critical for ensuring accuracy in tasks, while adaptability enables responsiveness to changing priorities. Proficiency with relevant software or tools is expected, and a collaborative mindset fosters teamwork and project success. Prior experience in a similar position is advantageous, and the ability to manage multiple tasks efficiently is essential.
Established and maintained professional sales relationships with wholesalers, franchisers, and retailers to enhance business partnerships and drive revenue growth.
Organized, articulate, and capable of guiding teams with strong leadership are essential for success in this role.
Accomplished professionals must demonstrate exceptional proficiency in negotiation and conflict resolution, enabling them to effectively mediate disputes, foster collaborative solutions, and maintain productive relationships in high-pressure situations. These competencies are essential for navigating complex interpersonal dynamics, facilitating agreement among diverse stakeholders, and mitigating potential escalations while preserving mutual interests. Strong analytical thinking, emotional intelligence, and adaptability are critical to identifying underlying concerns, proposing viable compromises, and ensuring sustainable outcomes that align with organizational objectives.
Proven skill in uncovering untapped business prospects and cultivating relationships with prospective clients.
Demonstrates exceptional ability to articulate ideas clearly and persuasively through well-structured presentations, engaging diverse audiences with confidence and clarity. Tailors content and delivery to meet the specific needs and preferences of different stakeholders. Utilizes visual aids, storytelling techniques, and compelling narratives to enhance understanding and retention. Consistently adapts communication style and approach based on audience feedback and situational demands. Maintains poise and professionalism under pressure, ensuring messages are delivered with impact and precision.
Foster strategic alliances and cooperative partnerships to advance company-wide initiatives and objectives. Cultivate give-and-take interactions that drive mutual benefit, ensuring collaboration thrives independently of positional power.
Consistently demonstrates the ability to prioritize tasks efficiently, completing assignments in a timely and organized manner while maintaining a high standard of productivity.
Mentoring and coaching skills are essential for this role, as the position requires the ability to guide, support, and develop team members through constructive feedback and tailored growth strategies. The ideal candidate will demonstrate proficiency in fostering professional development, enhancing performance, and driving engagement by creating meaningful learning opportunities. Strong interpersonal communication, active listening, and the capacity to motivate others are also critical requirements to succeed in this position. Additionally, the role demands a commitment to continuous improvement, both for the individual and the team, ensuring long-term success and alignment with organizational goals.
A collaborative professional with the ability to guide and motivate teams, demonstrating strong leadership from the forefront.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
