We seek a skilled Channel Manager – OTC Supermarket to join our Consumer Health business unit. The preferred candidate will demonstrate extensive expertise in key account management and FMCG channel sales leadership, with a track record of delivering revenue growth and guiding high-performing sales teams. Additionally, the role requires building and nurturing strategic retail partnerships within the supermarket sector.
In this position, the successful candidate will spearhead the creation and implementation of channel strategies aimed at expanding market share, enhancing product visibility, and meeting sales objectives within the modern trade segment.
We are seeking a motivated professional to oversee and execute a diverse range of critical duties, including strategic planning, project management, and cross-functional collaboration. The ideal candidate will be responsible for ensuring operational efficiency, maintaining compliance with industry regulations, and driving continuous process improvements. Additional responsibilities involve analyzing data to identify trends, presenting insights to stakeholders, and implementing solutions to enhance productivity and performance. Strong leadership skills, problem-solving abilities, and a keen attention to detail are essential for success in this role.
Develop and execute strategic channel initiatives to foster revenue expansion, enhance profitability, and increase market share and sales objectives within the modern trade channel, alongside identifying emerging business prospects and market trends to reinforce the OTC presence.
Ensure products are consistently stocked, prominently displayed, and effectively merchandised across all supermarket locations. Partner with marketing and category teams to enhance in-store execution and strengthen brand visibility.
Demonstrate leadership in driving excellence, enhancing customer engagement, optimizing merchandising strategies, and ensuring strict compliance standards. Cultivate a dynamic, high-performing sales environment characterized by collaboration and an unwavering focus on customer satisfaction.
The incumbent will conduct comprehensive data analytics and deliver market intelligence reports, focusing on sales performance. Responsibilities include compiling and presenting weekly, monthly, and quarterly sales reports with precision. Additionally, the role involves generating reliable sales forecasts and demand projections to aid supply chain optimization. The position also requires monitoring and disseminating market intelligence, covering competitor activities, product performance, emerging customer trends, and pricing fluctuations.
Key Account and Relationship Management: Cultivate enduring partnerships with major supermarket chains, convenience stores, metro-marts, distributors, and pivotal decision-makers to foster mutual growth and trust. Engage in strategic negotiations to secure advantageous trading terms, secure product listings, optimize pricing structures, enhance shelf placements, coordinate promotional initiatives, and establish visibility agreements.
Develop and execute customized account plans and promotional initiatives, collaborate with key stakeholders to negotiate mutually beneficial joint business plans, and ensure their successful implementation.
Seeking candidates who possess a Bachelor’s degree in a relevant field or equivalent professional experience, along with a minimum of three years of hands-on experience in [specific industry or role]. Proficiency in [relevant software, tools, or methodologies] is essential, along with strong analytical, problem-solving, and communication skills. The ideal applicant will demonstrate a proven track record of [specific achievements or competencies], with the ability to work collaboratively in a fast-paced environment. Familiarity with [industry-specific standards, regulations, or best practices] is highly desirable.
A bachelor’s degree in Sales & Marketing, Business Administration, or a closely related discipline is required.
Proven track record in Key Account Management or Modern Trade Channels is required.
With a minimum of five years of experience in FMCG sales, including at least two years in a supervisory or channel management capacity, the ideal candidate will bring proven expertise to drive sales growth and strategic channel development.
Results-oriented professional with a demonstrated history of exceeding sales targets, cultivating business expansion, and leading high-performing teams.
Demonstrates exceptional leadership abilities, strong negotiation and coaching competencies, and adept relationship management capabilities.
Accomplished in dissecting complex data sets and delivering insightful analyses, with a keen expertise in evaluating sales performance metrics and leveraging data to inform strategic decisions.
Qualifications
BA/BSc/HND
Experience Required
5 years
