The primary aim of this position is to oversee and execute key responsibilities aligned with the department’s strategic goals, ensuring operational excellence and efficiency. You will be responsible for overseeing team performance, fostering collaboration, and driving productivity through effective leadership and resource management. Key duties include developing and implementing policies, managing stakeholder relationships, and ensuring compliance with organizational standards. Additional tasks involve analyzing departmental performance metrics, identifying areas for improvement, and proposing strategic solutions to enhance overall effectiveness.
Develop and implement a tailored social media strategy specifically designed for Onyx Fitness, ensuring alignment with the platform’s goals and audience engagement objectives.
Expand the brand’s presence by increasing its follower base, extending its reach, and boosting engagement levels among its defined target audience.
Produce a consistent, high-quality flow of original content (graphics, short-form video, copy).
Transform social engagement into quantifiable business results, including leads, inquiries, and memberships.
Protect and strengthen the brand’s identity, voice and reputation online.
Deliver consistent, transparent leadership through precise and timely reports that highlight progress against established performance metrics.
SCOPE AND KEY RESPONSIBILITIES
Our role focuses on formulating strategic initiatives and comprehensive planning to drive organizational growth and efficiency. Key responsibilities include analyzing market trends, identifying opportunities for improvement, and developing actionable strategies to enhance performance. Additionally, you will collaborate with cross-functional teams to align business objectives with operational execution, ensuring cohesive implementation of strategic plans. The ideal candidate will possess strong analytical skills, a results-driven mindset, and the ability to translate data into strategic decisions. Proficiency in strategic planning methodologies and tools is essential, along with excellent communication skills to present insights and recommendations to stakeholders.
Create and manage a monthly content schedule that supports business objectives, promotional initiatives, and key seasonal opportunities.
Craft a strategic approach to platform selection by identifying the most effective channels—such as Instagram, TikTok, Facebook, or YouTube—to engage your target audience, ensuring tailored content rather than uniform posts across all platforms.
Collaborate with management to establish and align quarterly growth and engagement targets.
Creates engaging and informative content tailored to various platforms and audiences. Develops articles, videos, social media posts, and multimedia assets to enhance brand awareness and drive user engagement. Maintains a consistent editorial calendar while ensuring all content adheres to brand guidelines and SEO best practices. Collaborates with designers, marketers, and other stakeholders to refine messaging and optimize content performance. Conducts research to identify trending topics and audience interests, integrating data-driven insights to refine content strategies. Monitors content metrics, gathers feedback, and adjusts strategies as needed to maximize reach and impact. Requires proficiency in content management systems, SEO tools, and basic graphic design software. Strong writing, editing, and storytelling skills are essential, along with a keen eye for detail and creativity. Bachelor’s degree in marketing, communications, journalism, or a related field is preferred.
Produce innovative graphics, concise video content optimized for platforms such as Reels, TikTok, and Shorts, alongside compelling written copy that aligns with the brand’s established tone and messaging guidelines.
Capture and produce high-quality photo and video content in various settings, including the gym floor, during classes, for member stories, and at events.
Ensure uniform visual identity, standardized templates, and adherence to brand guidelines are maintained across all deliverables.
Use AI and design tools responsibly to increase content volume without diluting brand voice or quality.
We are seeking a dynamic individual to oversee publishing operations and foster vibrant community engagement. The role involves curating and distributing content, ensuring consistency and quality across all platforms. Additionally, this position requires building and nurturing relationships with community members, addressing inquiries, and moderating discussions to maintain a positive and inclusive environment. Strong organizational skills, exceptional communication abilities, and a deep understanding of digital platforms are essential for success in this role.
Develop and execute the content calendar by scheduling and publishing posts across all active social media channels utilizing a dedicated social media management tool.
Monitor comments, direct messages, mentions, and reviews on a daily basis, ensuring timely and brand-consistent responses.
Handle complaints, sensitive matters, and sales-qualified inquiries by directing them to the relevant individual or department promptly and efficiently.
Elevate community interaction through strategic prompts, interactive polls, and the encouragement of user-generated content, while highlighting standout member contributions.
We offer competitive compensation for roles focused on paid social media advertising and campaign management. These positions require expertise in developing and executing strategic social media campaigns across various platforms. Responsibilities include creating and optimizing ad content, analyzing performance metrics, managing budgets, and ensuring campaigns align with business objectives. Strong analytical skills, proficiency in social media tools, and a deep understanding of digital marketing trends are essential. Experience with platforms such as Facebook, Instagram, LinkedIn, and TikTok is highly preferred.
Develop and execute paid social media campaigns, including boosted posts and ad sets, ensuring adherence to the stipulated budget.
We oversee the entire lifecycle of launch and promotional campaigns, starting from initial concept development through to final post-campaign evaluation.
Responsibly oversee advertising budgets, monitor cost per result, and continuously refine strategies to achieve the most efficient outcomes.
We are responsible for developing and maintaining analytics and reporting systems, guaranteeing the accuracy and timeliness of data-driven insights, and compiling comprehensive reports to support decision-making processes. This role requires proficiency in data analysis tools, strong attention to detail, and the ability to translate complex data into clear, actionable recommendations. Additionally, we collaborate with cross-functional teams to identify reporting needs, implement best practices, and ensure seamless data integration across platforms.
Monitor operational performance utilizing integrated analytics solutions and the designated management platform to assess key metrics and outcomes.
Create a monthly performance report that analyzes growth, engagement, reach, and conversions/inquiries, supplemented by insightful commentary and actionable recommendations.
Leverage data to refine strategies, discerning which approaches yield success and which should be abandoned, while presenting key insights to leadership for informed decision-making.
The role involves managing and synchronizing activities, resources, and stakeholders to ensure seamless project execution and adherence to established timelines. Responsibilities include facilitating communication among teams, aligning departmental objectives, and monitoring progress to identify and resolve potential bottlenecks. Candidates should demonstrate strong organizational skills, attention to detail, and the ability to prioritize tasks effectively. Proficiency in collaboration tools and experience in workflow optimization are required to maintain efficiency across initiatives.
Collaborate seamlessly with gym personnel, fitness trainers, and external content creators or agencies to foster effective communication and teamwork.
Maintain the organization and secure backup of all brand assets, including photos, videos, logos, and templates.
Ensure strict adherence to all applicable regulations governing advertising, data protection, and platform usage.
KEY DELIVERABLES
The position involves developing a monthly content calendar, ensuring content is published according to the agreed schedule, and compiling a monthly performance report to assess effectiveness.
Weekly responsibilities include publishing scheduled posts on active channels and fostering community engagement by responding to comments and direct messages. Additionally, a brief weekly progress check-in is conducted to assess ongoing performance.
Quarterly responsibilities include conducting strategic reviews and updating targets, analyzing campaign performance, and monitoring competitors and industry trends.
Ongoing responsibilities include producing brand-aligned creative content, maintaining a well-structured and secured asset repository, and proactively identifying and escalating issues or opportunities in a timely manner.
The ideal candidate should possess a bachelor’s degree in a relevant field and demonstrate a minimum of three years of professional experience in [specific industry/field, if applicable]. Strong problem-solving skills, attention to detail, and the ability to work both independently and collaboratively are essential. Additionally, familiarity with [specific tools, software, or methodologies relevant to the role] is highly preferred. Exceptional communication skills, both written and verbal, are required to effectively convey complex ideas to diverse stakeholders. Prior experience in [specific task or responsibility, if mentioned] is advantageous.
A bachelor’s or associate degree in marketing, communications, digital media, or a comparable discipline—or proven, relevant work experience—is required.
Requires a minimum of two to three years of practical social media management experience, preferably with verifiable proof of account growth—including increases in followers and engagement metrics.
A collection of published materials, graphics, video content, and active account profiles is available for your review.
Proven expertise in crafting and implementing comprehensive social media strategies extends beyond mere content publication.
Strong preference for candidates with prior experience in the creation of short-form video content, including both the filming and editing processes.
Proficiency in fitness, wellness, lifestyle, or consumer brands is highly advantageous.
Seeking professionals with a strong command of necessary technical and soft skills to thrive in this role. Aptitude in key software, applications, and methodologies pertinent to the position is essential. Critical thinking, problem-solving capabilities, and the ability to collaborate effectively within a team are equally important. Proficiency in data analysis, project management tools, and industry-specific software will be valued, alongside exceptional communication skills and adaptability to evolving priorities. The ideal candidate must demonstrate a commitment to continuous learning and professional growth to remain aligned with organizational objectives.
Proficient in a variety of technical tools and methodologies, you will leverage your expertise in software development, data analysis, and system administration to enhance operational efficiency and deliver robust solutions. Familiarity with programming languages such as Python, Java, or C++ is essential, along with experience in database management systems like SQL, Oracle, or MongoDB. Additionally, you should possess hands-on experience with cloud platforms including AWS, Azure, or Google Cloud, and DevOps practices such as CI/CD pipelines and containerization using Docker or Kubernetes. Strong problem-solving abilities and a commitment to continuous learning are critical to staying current with evolving technologies and industry standards.
Proficiency with social media management and scheduling platforms such as Meta Business Suite, Hootsuite, Buffer, Later, or comparable tools is required.
Proven expertise in leveraging the primary platforms central to the brand, along with their associated analytics dashboards, is essential for this role.
Proficient in graphic design and video editing software such as Adobe Photoshop, Illustrator, Premiere Pro, Canva, Cap Cut, or comparable applications is required.
Proficiency in managing paid social media advertising platforms, such as Meta Ads Manager or TikTok Ads, is required.
Proficient in generating reports and utilizing spreadsheets for monitoring performance metrics.
Demonstrates exceptional interpersonal skills, including the ability to collaborate effectively in team settings, adapt to dynamic environments, and communicate with clarity and professionalism. Exhibits strong problem-solving capabilities, demonstrating analytical thinking and resourcefulness in overcoming challenges. Shows commitment to continuous learning and self-improvement, actively seeking opportunities to enhance skills and knowledge. Maintains a results-driven mindset, prioritizing efficiency and productivity while upholding high standards of quality. Demonstrates integrity and ethical conduct in all professional interactions, fostering trust and respect among colleagues and stakeholders.
Exceptional copywriting skills paired with unwavering confidence and a precise, cohesive command of the brand’s voice are essential.
Consistently delivers work in alignment with a structured schedule, blending strategic creativity with rigorous discipline.
A motivated individual who demonstrates strong self-direction and exceptional organizational skills, capable of operating effectively with minimal oversight.
Committed to prompt, courteous, and solution-oriented engagement when engaging with the community. Demonstrates a strong focus on understanding and addressing customer needs with professionalism and attentiveness.
Data-savvy and analytically minded, meticulously interprets outcomes with integrity and adjusts strategies accordingly.
Applications must be submitted to info@tristargl.com by the close of business on June 5, 2026.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 - 3 years
