Job Summary
The Creative Lead will spearhead the conception, implementation, and delivery of engaging creative content across radio, digital channels, live events, and brand campaigns for Capital FM. This position is tasked with fostering cutting-edge, premium, and strategically sound creative concepts that boost listener interaction, reinforce brand identity, and fuel revenue expansion.
Oversee a comprehensive range of duties including managing project timelines, coordinating team efforts, and ensuring alignment with organizational objectives. Conduct regular performance evaluations, foster professional development, and implement strategies to enhance productivity and efficiency. Collaborate with cross-functional teams to address challenges, streamline processes, and drive continuous improvement initiatives. Monitor progress against established KPIs, report on key metrics, and provide actionable insights to leadership. Ensure compliance with company policies, industry regulations, and quality standards while maintaining a safe and inclusive work environment. Represent the organization in stakeholder engagements, negotiate contracts, and cultivate strategic partnerships to support long-term growth.
Develops and executes comprehensive strategic plans to align organizational objectives with long-term growth and operational efficiency. Analyzes market trends, competitive landscapes, and internal capabilities to identify opportunities and mitigate risks. Collaborates with senior leadership to define clear, measurable goals and ensures alignment across departments. Monitors performance against key metrics, adjusting strategies as needed to maintain competitive advantage and drive sustainable success. Requires strong analytical skills, proficiency in strategic frameworks, and the ability to translate complex data into actionable insights.
Formulate and execute innovative strategies that harmonize with Capital FM’s corporate goals and brand identity.
To analyze evolving media landscapes, content innovations, technological advancements, and shifting audience behaviors, enabling strategic programming, targeted campaigns, and forward-thinking initiatives.
Play a key role in the yearly content, programming, and brand planning initiatives.
Offer strategic creative direction to uphold Capital FM’s position as a premier lifestyle and media brand, ensuring sustained relevance and influence.
Crafting and curating dynamic, engaging content lies at the heart of this strategic role, encompassing the entire development and production lifecycle from inception to final delivery. The position demands a keen eye for detail and a deep understanding of audience preferences, requiring proficiency in content strategy, creation, and optimization across multiple digital platforms. Responsibilities include conducting thorough research to identify trending topics, collaborating with cross-functional teams to align content with brand messaging, and overseeing the production process to ensure high-quality, timely outputs. Strong project management skills are essential, alongside the ability to leverage data-driven insights to refine and enhance content performance. Ideal candidates will demonstrate exceptional writing and editing capabilities, a creative mindset, and a proven track record of managing content projects from concept to completion.
Spearhead the development, writing, and production of on-air, digital, and experiential content.
Maintain uniform brand voice, tone, and editorial standards across every platform to ensure a cohesive and recognizable identity.
Responsible for ensuring quality standards are met by reviewing and endorsing creative materials before they are finalized for release or dissemination.
Oversee production schedules and deadlines to guarantee punctual and streamlined delivery of goods.
Campaign & Commercial Support
Work collaboratively with commercial teams to craft creative solutions that prioritize client needs.
Develop innovative, data-informed creative concepts from client briefs, ensuring alignment with Capital FM’s audience demographics and brand ethos.
Create strategic concepts for branded content initiatives, sponsorship opportunities, advertising campaigns, and intellectual property (IP) events.
Ensure all commercial executions deliver measurable value to clients while remaining authentic to programming.
We are seeking a skilled professional to oversee the organization, optimization, and dissemination of digital content across various platforms. The role involves maintaining consistency in branding and messaging while ensuring content is accurate, engaging, and aligned with strategic objectives. Responsibilities include curating, editing, and updating content, as well as monitoring performance metrics to refine strategies. Proficiency in content management systems (CMS), SEO principles, and analytics tools is required, along with strong writing, editing, and project management abilities. Collaboration with cross-functional teams to align content with marketing, product, and design initiatives is essential.
Develop and execute the station’s comprehensive digital content strategy spanning social media, streaming services, and emerging platforms.
Collaborate closely with digital teams to ensure content is “social-media-ready” from the ideation stage.
Employ content analytics and audience insights to track performance metrics, identifying opportunities for optimization and implementing necessary enhancements to maximize engagement and effectiveness.
Ensure adherence to established publishing timelines while maintaining consistent quality.
Crafting the overall creative vision and strategy for events, this role involves shaping the aesthetic, thematic, and experiential elements to deliver compelling and cohesive experiences. Responsibilities include collaborating with stakeholders to define event objectives, overseeing the design of visual and interactive elements, and ensuring alignment with brand guidelines. Strong leadership and creative problem-solving skills are essential, along with proficiency in industry-standard design and production tools. The ideal candidate will have a proven track record in event design, a deep understanding of audience engagement, and the ability to manage multiple projects under tight deadlines.
Deliver visionary guidance and inventive direction for events, brand activations, and experiential marketing initiatives.
Craft innovative event themes, curate captivating audience experiences, and conceptualize impactful visual storytelling to elevate brand engagement and attendee satisfaction.
Liaise with both internal and external production teams to facilitate smooth and efficient workflows.
Develop and present inventive concepts designed to secure and seamlessly incorporate brand partnerships.
Developing and delivering persuasive pitches and proposals represents a critical component of this role, requiring a blend of strategic thinking and compelling communication skills. The position demands expertise in crafting tailored proposals that align with client needs while effectively showcasing the organization’s strengths. Responsibilities include conducting thorough research, collaborating with cross-functional teams, and refining messaging to maximize impact. Proficiency in identifying key differentiators and articulating value propositions is essential, along with the ability to adapt content to diverse audiences. Strong project management skills and attention to detail are necessary to ensure timely, high-quality submissions.
Craft innovative creative proposals and deliver polished presentations of the highest caliber to clients and partners.
Translate campaign concepts into compelling visuals that effectively convey value, demonstrate impact, and align with target audience preferences.
Translate Capital FM’s distinctive assets—its vibrant personalities, influential music authority, expansive audience reach, and valuable intellectual properties—into strategic, revenue-generating initiatives that drive commercial growth and market differentiation.
Develop and implement cohesive, multichannel marketing initiatives from inception to conclusion, ensuring seamless alignment across all touchpoints. Collaborate with cross-functional teams to strategize, plan, and execute integrated campaigns that drive brand awareness, engagement, and measurable business outcomes. Monitor performance metrics, analyze results, and optimize tactics to maximize return on investment and achieve campaign objectives.
Create cohesive strategies that integrate radio, digital, experiential, and on-ground resources to deliver unified solutions.
Craft messaging for clients that feel genuine and seamlessly woven into programs, segments, and marketing initiatives.
Provide strategic direction for campaign implementation to guarantee consistency with creative vision, brand identity, and commercial goals.
Seeking candidates who meet the following essential qualifications and professional background. Applicants must hold a minimum of a bachelor’s degree in a relevant field, complemented by at least three years of hands-on experience in a similar role. Strong proficiency in industry-specific software and tools is required, along with excellent verbal and written communication abilities. The ideal candidate will demonstrate leadership qualities and a proven track record of delivering results under tight deadlines. Prior experience managing cross-functional teams is highly desirable.
A bachelor’s degree in fields such as communications, Media Studies, Marketing, Journalism, or a closely related discipline is required.
A minimum of four to seven years of professional experience in a creative capacity within media, advertising, entertainment, or a closely related field is required.
Demonstrated expertise in content creation, strategic creativity, campaign formulation, and team management is essential.
Proven track record in partnering with commercial clients to develop and implement integrated media solutions.
Personal Attributes
Exceptional ability to lead teams and manage personnel effectively.
Creatively gifted with an inventive and problem-solving approach.
Proficient in communication, presentation, and interpersonal skills with a track record of effectively engaging diverse audiences.
Possesses refined organizational acumen and demonstrated proficiency in managing projects effectively.
Commercially astute with a strong focus on achieving measurable outcomes.
Accomplished professionals with unwavering commitment to excellence, dependability, and ethical conduct in all responsibilities. Demonstrated ability to maintain consistency in performance while upholding high standards of professionalism.
A dynamic professional who demonstrates adaptability, proactivity, and the ability to excel in a rapidly evolving media landscape.
Demonstrates proficiency in key areas critical to role success, including strong analytical thinking, adaptability, and exceptional communication skills. Exhibits a commitment to continuous learning and professional growth. Maintains a proactive approach to problem-solving and demonstrates the ability to work effectively both independently and within collaborative teams. Shows resilience under pressure and a dedication to delivering high-quality results consistently.
Proficient in crafting compelling narratives, writing dynamic scripts, and providing innovative creative direction.
Strong proficiency in both verbal and written communication is required.
Proven expertise in strategic content planning, overseeing production workflows, and delivering comprehensive campaign initiatives.
Demonstrates a comprehensive grasp of radio broadcasting, digital media platforms, social networking channels, and audience engagement methodologies.
We require strong expertise in a range of broadcast, production, and creative software applications.
Demonstrates strong organizational skills to effectively oversee numerous projects and meet critical deadlines concurrently.
Demonstrates exceptional ability to collaborate effectively and manage stakeholder relationships with professionalism and adaptability.
Culturally competent and responsive to diverse audience needs.
Forward-thinking, innovative professional with a disruptive media mindset that drives change and anticipates future trends.
Send your curriculum vitae and a concise yet compelling portfolio to hr@capitalfm.co.ke.
We are seeking a dynamic Creative Lead to spearhead innovative projects and inspire our creative team. The ideal candidate will have a proven track record in leading design, branding, or marketing initiatives, with at least five years of relevant experience. Responsibilities include overseeing creative direction, collaborating with cross-functional teams, and ensuring brand consistency across all platforms. Proficiency in industry-standard design tools, exceptional leadership skills, and a strong portfolio are essential. This role requires strategic thinking, adaptability, and a passion for pushing creative boundaries to drive impactful results.
Qualifications
BA/BSc/HND
Experience Required
4 - 7 years
