The Activation Officer is instrumental in expanding Ave news’ training and education initiatives through dynamic activations, workshops, and in-person presentations. This position focuses on elevating the scale, effectiveness, and excellence of all field-based engagements, encompassing partner workshops, product demonstrations, industry expos, conferences, and localized marketing events. A highly practical role, it demands extensive travel, exceptional presentation and communication abilities, and the capacity to manage and deliver multiple initiatives concurrently. The preferred candidate will exhibit high energy, meticulous organization, strong public speaking skills, and a natural ease with field-based operations.
Oversee and execute a comprehensive range of duties, including but not limited to strategic planning, team leadership, and operational management to ensure organizational objectives are met. Develop and implement policies, procedures, and systems to enhance efficiency, productivity, and compliance with industry standards. Collaborate with cross-functional teams to align efforts, optimize workflows, and drive continuous improvement initiatives. Monitor performance metrics, analyze data trends, and provide actionable insights to senior leadership to support informed decision-making. Act as a liaison between departments, stakeholders, and external partners to foster strong relationships and facilitate seamless communication. Ensure adherence to legal, regulatory, and ethical guidelines while maintaining a high standard of accountability and professionalism. Additionally, identify opportunities for innovation, cost savings, and process enhancements to contribute to long-term organizational growth and sustainability.
Field activities are planned and coordinated with precision to ensure seamless execution, involving meticulous organization and strategic scheduling to optimize operational efficiency. This role requires the ability to align resources, manage timelines, and oversee logistical details while maintaining clear communication with stakeholders to facilitate smooth workflows and achieve project objectives.
Collaborate effectively with the Partnership & Field Activity Manager and Field Officers to organize and coordinate trainings, activations, and pitch sessions across various regions.
You will be responsible for managing all logistical aspects of events, such as arranging venue setup, procuring necessary materials and equipment, and facilitating the mobilization of participants.
Develop and manage an activity calendar to facilitate the orderly progression of field engagements, training sessions, and community initiatives.
Conduct on-ground training sessions and educational presentations to impart essential skills and knowledge to participants, ensuring effective learning outcomes and engagement through interactive and informative pitches.
Conduct informative and stimulating educational workshops tailored for arises, partners, groups, communities, and networks to ensure effective knowledge dissemination.
Deliver on-site presentations to prospective clients and collaborators, highlighting the benefits and features of Ave news solutions.
Deliver targeted training initiatives, customized educational programs, and value-chain-specific events and engagements to effectively penetrate and expand into new value chains.
Develop instructional materials customized to meet the unique comprehension levels, specific requirements, and operational environments of diverse audiences.
We orchestrate impactful marketing activations and events to amplify brand visibility and engage target audiences effectively. This role demands creative execution of campaigns, meticulous project oversight, and seamless coordination with cross-functional teams. Key responsibilities include conceptualizing innovative event strategies, managing vendor relationships, overseeing logistics, and analyzing post-event performance metrics to refine future initiatives. Candidates must possess proven experience in event planning, a deep understanding of marketing principles, exceptional project management skills, and the ability to deliver high-impact experiences under tight deadlines. Strong interpersonal and communication abilities are essential to collaborate with stakeholders and ensure alignment with brand objectives.
Design and implement localized marketing initiatives, brand visibility campaigns, and customer engagement events to cultivate awareness and foster trust.
Actively promote Ave news across expos, conferences, roadshows, and community engagements.
Oversee the arrangement of event booths, manage staff assignments, facilitate product demonstrations, and engage with customers throughout event durations.
We work closely with both field and headquarters teams to drive cohesive strategies and achieve shared objectives. This role requires seamless coordination and effective communication with colleagues across various departments to ensure alignment and consistency in our initiatives. By fostering strong partnerships, we enhance decision-making processes and maximize operational efficiency.
Collaborate closely with Field Officers to pinpoint high-potential regions and community-driven initiatives.
Support Sales and Business Development teams during on-site engagements by providing essential materials, delivering compelling presentations, and facilitating localized outreach initiatives.
Collect and deliver field insights to enhance the quality of training materials, refine marketing communications, and optimize engagement strategies.
We are seeking a meticulous professional to oversee reporting and performance tracking, ensuring accurate data collection and analysis. This role involves managing comprehensive reports, monitoring key performance indicators, and identifying trends to support strategic decision-making. Proficiency in data visualization tools, strong analytical skills, and attention to detail are essential requirements for this position. Additionally, the candidate must demonstrate the ability to interpret complex data sets and present insights clearly to stakeholders.
Monitor and record attendance, participation intensity, and results for every training session and activation event.
Each week, you will prepare a comprehensive report detailing completed tasks, key learnings, encountered challenges, and potential opportunities for improvement.
Identify opportunities to enhance efficiency, cost-effectiveness, and the impact of field operations while supporting sales initiatives.
Creates qualified prospects by executing engaging activations and delivering insightful training sessions.
Educate prospective clients, enhancing their comprehension prior to the Sales team’s engagement.
Provides strategic analysis to refine audience targeting and enhance conversion rates, thereby supporting key business development initiatives.
Conducting instructional training sessions on products and partnerships for employees, customers, and network members of partners.
Representing Ave news at expos, conferences, and partner events when required, along with effectively executing associated responsibilities.
Compiling post-training assessments to deliver strategic insights to Biz Dev regarding partner engagement, available capabilities, identified gaps, and overall preparedness.
Requirements
2–4 years of hands-on experience in field activations, training initiatives, community engagement efforts, product demonstrations, or sales support roles, with a preference for candidates from agriculture, fintech, or FMCG backgrounds.
Exceptional abilities in addressing audiences and leading group discussions are required.
Proven track record in executing on-site activations, events, or community outreach initiatives. Strong capability in organizing logistics, overseeing team coordination, and overseeing various field operations.
Frequently undertakes extensive travel and fieldwork with ease.
Proficiency in both English and Swahili is essential, with additional fluency in local languages considered beneficial.
Energetic, organized, and highly dependable, with a proven ability to collaborate effectively within diverse community settings.
Qualifications
BA/BSc/HND
Experience Required
2 - 4 years
