Own and manage a comprehensive content calendar spanning Instagram, TikTok, and additional social media platforms, ensuring timely and strategic content delivery. Oversee the planning, scheduling, and execution of posts to align with brand objectives, audience engagement goals, and platform-specific best practices. Collaborate with cross-functional teams, including marketing, design, and analytics, to curate high-quality content that resonates with target demographics and drives measurable results. Monitor performance metrics, analyze trends, and adjust the calendar as needed to optimize reach, engagement, and conversion rates.
Craft and execute in-store and product-focused visual content, including photographs, short-form videos, social media stories, and user-generated content-style footage.
Engage with the audience by actively responding to comments and direct messages, while fostering authentic connections to strengthen community bonds.
Proactively recruit and integrate UGC creators and micro-influencers to establish strategic brand partnerships.
Monitor and provide weekly updates on content performance metrics, including reach, engagement, saves, and conversions.
Assist with in-store promotions and events by providing real-time coverage and capturing multimedia content.
To remain informed about the latest beauty trends, Kenyan social culture dynamics, and platform algorithm updates.
Qualified applicants are encouraged to submit their curriculum vitae via email to Jobs@zarininaturals.com, with the position clearly indicated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
