Job Summary
The Creative Lead will spearhead the conceptualization, implementation, and delivery of engaging creative content across radio, digital channels, live events, and advertising campaigns for Capital FM. This position is tasked with generating cutting-edge, premium, and commercially successful creative strategies that boost audience interaction, reinforce brand identity, and support revenue expansion.
Oversee and execute core duties encompassing strategic planning, operational management, and team leadership to drive organizational success. Lead cross-functional initiatives, ensuring alignment with company objectives while fostering collaboration and innovation. Develop and implement policies and procedures to enhance efficiency, compliance, and performance across departments. Analyze key metrics and KPIs to identify trends, opportunities, and areas for improvement, providing actionable insights to senior leadership. Mentor and develop high-performing teams, cultivating a culture of accountability, continuous learning, and professional growth. Serve as a liaison between executive leadership and operational teams to facilitate seamless communication and execution of strategic directives.
The role involves developing and implementing strategic plans to guide organizational growth and operational efficiency. Key responsibilities include analyzing market trends, evaluating competitive landscapes, and identifying opportunities for expansion or improvement. Candidates must possess strong analytical skills, proficiency in data-driven decision-making, and experience in long-range planning. A keen understanding of industry dynamics and the ability to align resources with strategic objectives are essential. Additionally, the position requires collaboration with senior leadership to ensure alignment between strategic initiatives and business goals.
Formulate and execute innovative strategies that support Capital FM’s corporate and brand goals.
Conduct thorough research to uncover evolving media platforms, content strategies, and technological advancements, as well as shifts in audience behavior, to guide programming decisions, campaign development, and innovative initiatives.
Assist in the development of annual content, programming, and brand planning initiatives as part of cross-functional teams.
Exert strategic creative leadership to sustain Capital FM’s prominence as a premier lifestyle and entertainment media brand.
We are seeking a skilled professional to oversee content development and production, ensuring the creation of high-quality, engaging materials aligned with strategic objectives. The ideal candidate will manage end-to-end content workflows, from ideation and research to drafting, editing, and final publication. Responsibilities include collaborating with cross-functional teams to gather insights, maintaining brand consistency, and optimizing content for various platforms and audiences. Strong project management skills, creativity, and proficiency in content management systems are essential. Additionally, the role requires a keen eye for detail, adaptability to evolving trends, and a commitment to delivering measurable results through data-driven content strategies.
Spearhead the development, scripting, and execution of compelling on-air, digital, and experiential content from initial concept through to final production.
Maintain a uniform brand voice, tone, and editorial standards consistently across every platform.
Ensure all creative materials meet established quality standards before they are finalized for publication or broadcast.
Oversee production schedules and timelines to guarantee prompt and efficient delivery of outputs.
Campaign & Commercial Support provides essential assistance to marketing campaigns and commercial initiatives. This role involves collaborating with cross-functional teams to develop and execute promotional strategies, ensuring alignment with business objectives. Key responsibilities include coordinating campaign logistics, managing promotional materials, and analyzing performance metrics to optimize outcomes. Additionally, the position requires strong organizational skills, proficiency in project management tools, and the ability to adapt to evolving market demands. Candidates should possess excellent communication skills and prior experience in marketing or commercial support roles.
Work in partnership with commercial teams to craft creative solutions that prioritize client needs and enhance engagement.
Translate client briefs into innovative, data-informed creative concepts that resonate with Capital FM’s target audience while reinforcing the station’s brand identity.
Create innovative strategies for branded content, sponsorship initiatives, advertising campaigns, and intellectual property (IP) events.
Deliver commercial executions that consistently provide measurable value to clients while upholding the integrity of the program.
We are seeking a skilled professional to oversee the organization, optimization, and dissemination of digital content across various platforms. The ideal candidate will ensure that all content aligns with brand guidelines, is accessible, and meets performance metrics. Responsibilities include curating, editing, and scheduling content, as well as analyzing engagement data to refine strategies. Proficiency in content management systems (CMS), SEO best practices, and basic graphic design tools is required. Additionally, strong project management skills and the ability to collaborate with cross-functional teams are essential.
Develop and implement the station’s digital content strategy, focusing on social media, streaming, and emerging platforms.
Work collaboratively with digital teams to guarantee content is optimized for social media platforms from the initial ideation phase.
Analyze content performance through analytics and audience insights, identifying opportunities for optimization and implementing necessary adjustments to enhance effectiveness.
Ensure adherence to established publishing timelines while maintaining consistent quality.
We’re seeking a visionary Event Creative Director to spearhead the conceptualization, design, and execution of immersive, memorable event experiences. The ideal candidate will possess a robust portfolio showcasing innovative event design, a deep understanding of audience engagement strategies, and proficiency in leveraging multimedia and emerging technologies to elevate event impact. Strong leadership skills are essential for guiding cross-functional teams, including designers, producers, and vendors, to ensure seamless delivery of cohesive, high-impact events. Responsibilities include overseeing creative briefs, curating thematic storytelling, managing brand alignment, and driving innovative solutions to meet client objectives. Experience in large-scale productions, corporate events, or experiential marketing is highly advantageous, along with a keen eye for detail, exceptional project management capabilities, and the ability to thrive under tight deadlines.
Deliver visionary direction for events, activations, and experiential campaigns, steering their creative and strategic execution.
Create compelling event themes, design immersive audience experiences, and craft visually engaging storytelling concepts.
Collaborate with both internal and external production teams to facilitate smooth and efficient operations throughout the entire process.
Develop and present creative ideas designed to secure and incorporate brand collaborations effectively.
We are seeking a skilled professional to lead the creation and presentation of compelling pitches and proposals, ensuring alignment with client requirements and organizational objectives. This role involves crafting persuasive content, conducting thorough research, and tailoring each document to highlight key differentiators and value propositions. The ideal candidate will possess strong analytical abilities, exceptional writing proficiency, and the capacity to collaborate effectively with cross-functional teams to refine and finalize proposals. Responsibilities include managing the proposal lifecycle from initial draft to submission, coordinating with stakeholders to gather necessary inputs, and ensuring compliance with industry standards and client specifications.
Craft persuasive creative proposals and deliver polished, high-impact presentations tailored for clients and partners.
Translate campaign concepts into compelling visuals that distinctly convey value, impact, and audience alignment.
Translate Capital FM’s distinctive strengths—It’s engaging personalities, unmatched music authority, broad audience reach, and exclusive intellectual properties—into revenue-generating initiatives while fostering sustainable growth.
Execute integrated marketing campaigns by coordinating multiple channels, including digital, print, social media, and events, to deliver cohesive messaging and maximize brand impact. Collaborate with cross-functional teams such as creative, media planning, and analytics to develop data-driven strategies that align with business objectives. Oversee campaign timelines, budgets, and performance metrics, ensuring efficient resource allocation and timely execution. Analyze campaign data to identify trends, optimize strategies, and report insights to stakeholders, driving continuous improvement and measurable results. Requires proficiency in marketing tools, strong project management skills, and a minimum of 3 years of experience in integrated campaign development.
Create cohesive, multichannel solutions by integrating radio, digital, experiential, and on-ground resources to deliver unified campaigns.
Ensure client messaging is seamlessly and authentically woven into shows, segments, and campaigns to maintain organic integration.
Execute campaigns with precision to guarantee alignment with creative, brand, and commercial goals.
Bachelor’s degree in Computer Science, Engineering, or a related field required. Minimum of 5 years of professional experience in software development, with at least 2 years focused on [specific technology/field, if applicable]. Proficiency in [programming languages, tools, or frameworks] is essential. Strong problem-solving skills and the ability to work both independently and collaboratively in a team environment are critical. Familiarity with [relevant methodologies, e.g., Agile, DevOps] is a plus. Excellent communication skills for conveying technical concepts to non-technical stakeholders are also required.
A bachelor’s degree in fields such as communications, media studies, marketing, journalism, or a closely related discipline is required.
A minimum of four to seven years of professional experience in a creative capacity within media, advertising, entertainment, or a closely related field is required.
Experienced in crafting compelling content, devising innovative creative strategies, executing integrated marketing campaigns, and guiding high-performing teams to achieve objectives.
Collaborated extensively with commercial clients while delivering integrated media solutions.
Personal Attributes
Strong leadership and people management skills.
Exceptionally innovative with a strong emphasis on creative problem-solving and solution-driven approaches.
Exceptional interpersonal, verbal, and written communication abilities, coupled with polished presentation skills and a strong aptitude for engaging with others effectively.
Possesses exceptional skills in organizing tasks and managing projects with precision.
Commercially minded with a proven track record of delivering outcomes.
Maintains a professional demeanor, demonstrates a strong work ethic, and upholds reliability in all responsibilities.
Able to adjust seamlessly to dynamic conditions and excel in a high-velocity media landscape, this professional demonstrates proactive drive and unwavering resilience.
Seeking a candidate with strong interpersonal and communication skills, demonstrated through previous roles or experiences, to effectively collaborate and build relationships within dynamic teams. The ideal applicant will possess the ability to analyze complex data sets, identify trends, and make informed decisions to drive strategic initiatives. Exceptional organizational skills are required to manage multiple priorities, meet deadlines, and maintain high levels of accuracy under pressure. Proficiency in relevant software tools and platforms is necessary to streamline workflows and enhance productivity. The role demands a proactive mindset, problem-solving abilities, and a commitment to continuous learning to adapt to evolving business needs. Experience in [specific industry or field, if applicable] is preferred, along with strong leadership qualities to inspire and motivate teams toward shared objectives.
Exceptional proficiency in crafting compelling narratives, developing dynamic scripts, and providing innovative creative direction is essential.
Strong proficiency in both verbal and written communication is required.
Proficient in planning content strategies, managing production workflows, and implementing comprehensive campaign initiatives.
Candidates must possess an in-depth knowledge of radio, digital media, social media platforms, and techniques for driving audience engagement.
Expert-level familiarity with industry-standard broadcast, production, and creative software platforms is required.
Proven capacity to oversee and prioritize multiple projects while consistently meeting strict deadlines.
Demonstrates exceptional ability to collaborate effectively and manage relationships with stakeholders.
Cultivated sensitivity to cultural nuances and a keen awareness of audience dynamics are integral attributes for this role.
Dynamic professional possessing a pioneering and disruptive media perspective, characterized by a forward-thinking and innovative approach to industry challenges.
Please submit your CV along with a concise and persuasive portfolio to hr@capitalfm.co.ke.
We are seeking a dynamic and visionary Creative Lead to spearhead our design and creative initiatives, driving innovation and excellence across all projects. The ideal candidate will possess a minimum of seven years of relevant experience in creative leadership, coupled with a robust portfolio showcasing strategic thinking and impactful design execution. Proficiency in industry-standard software, such as Adobe Creative Suite, and a deep understanding of current design trends, branding, and visual storytelling are essential. This role demands exceptional leadership skills to mentor and guide cross-functional teams, fostering a collaborative environment that nurtures creativity and delivers exceptional results. Your responsibilities will include overseeing creative projects from conception to completion, aligning them with brand objectives, and ensuring consistency across all deliverables.
Qualifications
BA/BSc/HND
Experience Required
4 - 7 years
