Job Summary
The Agency Manager will oversee recruitment initiatives, provide coaching and talent development, and cultivate a high-performance culture within the Agency—both through individual sales efforts and in collaboration with Sales Agents and Unit Leaders—while aligning all activities with Liberty Life’s business objectives and ethical standards.
Oversee and execute a comprehensive range of duties, ensuring alignment with organizational objectives and operational standards. Lead and coordinate team efforts, fostering collaboration and accountability to achieve project goals. Develop and implement strategic initiatives to enhance efficiency, productivity, and overall performance. Monitor progress through established metrics, identifying areas for improvement and implementing corrective actions as necessary. Maintain open communication channels with stakeholders to ensure transparency, alignment, and timely resolution of issues. Uphold compliance with industry regulations, company policies, and best practices to mitigate risks and maintain operational integrity.
With a strategic focus on expanding our market presence, this role is designed to identify and capitalize on opportunities that will enhance our competitive position. Key responsibilities include analyzing market trends, developing innovative strategies to outperform competitors, and executing initiatives that drive sustainable growth. The ideal candidate will possess a proven track record in market strategy, strong analytical skills, and the ability to collaborate across departments to achieve organizational goals. Additionally, they should demonstrate expertise in forecasting, data-driven decision-making, and fostering long-term customer relationships to ensure sustained market leadership.
To establish market leadership, we will forge and sustain robust business partnerships with Employer Markets to facilitate the distribution of Liberty Life products.
Collaborate with the team to establish measurable objectives derived from Employer Markets and the MMM Program.
Ensure that branded merchandise and any other support provided by the Head Office is accurately and efficiently directed to the designated employer markets, clients, or agents.
Periodically assess market sales performance and compile reports to support data-driven decision-making.
Our team is responsible for overseeing the recruitment process, from sourcing and screening candidates to extending job offers. We also manage talent development initiatives, ensuring employees have opportunities for growth. Additionally, we handle performance evaluations, succession planning, and employee engagement strategies to foster a high-performing workforce.
Responsibilities include recruiting, overseeing, and inspiring Agents to promote and secure applications for Liberty Life’s insurance and annuity offerings in Kenya, ensuring prompt submission to the company.
Budgeting for the annual manpower allocation and maintaining consistent retention levels are key responsibilities of this role.
Identify and cultivate high-performing employees while fostering their professional growth and development.
We offer a structured training program designed to equip participants with essential skills and knowledge required for success in their roles. This initiative encompasses both theoretical instruction and practical exercises, ensuring a well-rounded learning experience. Participants will be evaluated on their comprehension and application of the material, with feedback provided to support continuous improvement. Attendance and active engagement are mandatory to fully benefit from the program. Upon completion, individuals will be well-prepared to meet the demands of their responsibilities and contribute effectively to the team.
To ensure equitable training and development opportunities for Liberty Life Agents, we provide structured Coaching and Mentorship programs.
Offer expert advice and facilitate the resolution of conflicts or disagreements, while consistently assessing and addressing the evolving developmental requirements of the team.
Ensures the implementation and oversight of performance management processes across the organization, aligning individual objectives with strategic goals. Develops and maintains performance evaluation frameworks, including key performance indicators (KPIs) and feedback mechanisms. Collaborates with department heads to identify performance gaps and implement improvement initiatives. Facilitates goal-setting sessions and monitors progress through regular check-ins and performance reviews. Analyzes performance data to generate insights and recommendations for enhancing productivity and employee development. Supports managers in addressing underperformance and recognizing high achievers. Ensures compliance with company policies and labor laws in performance-related procedures. Promotes a culture of continuous feedback and professional growth within the organization.
Ensure the Agency meets all budgeted productivity and persistency targets as outlined in the plan.
Drive the team to consistently meet established production goals.
Facilitate the timely drafting, finalization, and execution of performance contracts to ensure all parties formally acknowledge and commit to agreed-upon objectives and deliverables.
Assist agents with establishing and achieving their objectives, ensuring consistent progress through structured support and follow-up.
Continuously assess and evaluate goals through a thorough validation process while fostering an environment that encourages and motivates the team to achieve their best performance.
Track and evaluate the performance of individuals and teams to ensure optimal productivity and alignment with organizational goals.
Fostering a culture of excellence and high performance within the Agency Team remains a top priority.
Oversee additional duties as assigned, ensuring all tasks are completed accurately and efficiently within established timelines. Collaborate with cross-functional teams to support ongoing projects and address any operational challenges that may arise. Maintain compliance with organizational policies, industry regulations, and quality standards to uphold the integrity of processes. Perform ad hoc assignments as needed to contribute to the achievement of departmental and company-wide objectives.
Periodic production reports are generated and submitted by the agency in a timely manner.
Ensuring policy decisions are conveyed to the team with precision and without delay remains a critical responsibility.
We are responsible for cultivating and sustaining a strong, reliable client base while providing leadership to the team by co-leading client calls.
Responsible for upholding and reinforcing the Liberty brand by preserving its corporate image, core values, and ethical standards in all business operations.
Adhere to all relevant government and insurance regulatory requirements, laws, and policies, as well as organizational guidelines.
Ensure strict adherence by Agents to applicable laws in all services and business dealings with Liberty Life.
Seeking a candidate with a bachelor’s degree in a related field and at least three years of relevant experience. Strong analytical and problem-solving skills are essential, along with proficiency in industry-specific software. Excellent communication abilities and the capacity to work both independently and collaboratively are required. Familiarity with regulatory standards and procedures is advantageous. The ideal applicant will demonstrate adaptability, a commitment to continuous learning, and the ability to meet tight deadlines while maintaining high-quality work.
A minimum requirement includes holding a Certificate of Proficiency (COP) and completion of additional insurance professional qualifications, such as LOMA, ACID, or a Diploma in Insurance, alongside possessing a valid IRA License for the current year.
Must possess an Academic Diploma or an equivalent Diploma in Insurance, coupled with a minimum of three years of progressive, hands-on experience in directing and managing a sales team within the insurance sector.
With a minimum of five years of successful sales experience in the financial services or insurance sector, a strong track record of performance is demonstrated.
Demonstrates an unwavering commitment to ethical conduct and possesses an impeccable reputation for integrity in all professional dealings.
Strong interpersonal and organizational abilities are essential to this role.
Exceptional ability to deliver compelling presentations with clarity and confidence.
Thrives in dynamic, multifunctional team settings and demonstrates strong performance with limited oversight.
Proven ability to analyze complex situations and develop effective solutions.
Proven ability to guide and develop a sales team, fostering enhanced performance through effective coaching and mentorship.
Interested applicants are invited to submit their most recent CVs via email to recruitment@libertylife.co.ke by 9 June 2026, with the position title clearly indicated in the subject line. Liberty Life is committed to equal opportunity and strongly supports diversity in the workplace.
Qualifications
Diploma , Professional Certificate
Experience Required
3 years
