Job Summary
To spearhead the digital marketing strategy, enhance brand visibility, drive customer engagement, and generate online leads for the company’s solar and energy solutions division.
The position will prioritize enhancing the company’s digital footprint, fostering customer growth, evaluating market dynamics, and establishing the brand as a leader in Kenya’s dynamic renewable energy sector.
Oversee a diverse range of responsibilities encompassing strategic planning, operational execution, and team leadership to ensure organizational objectives are met. Provide guidance and mentorship to team members while fostering a collaborative work environment that promotes innovation and productivity. Monitor performance metrics to identify areas for improvement and implement corrective actions as needed. Collaborate with cross-functional departments to align projects with company-wide goals and maintain seamless communication. Ensure compliance with industry regulations and internal policies while upholding high standards of quality and accountability. Develop and implement policies and procedures to streamline workflows and enhance operational efficiency.
We are seeking a highly skilled professional to lead our Digital Marketing Strategy, focusing on innovative approaches to enhance brand visibility and engagement across digital platforms. The ideal candidate will possess extensive experience in developing and executing comprehensive digital marketing campaigns, leveraging data-driven insights to optimize performance. Proficiency in SEO, SEM, social media marketing, email marketing, and content strategy is essential, along with expertise in marketing automation tools and analytics platforms. Strong analytical skills, creativity, and the ability to collaborate effectively with cross-functional teams are required. The role involves monitoring industry trends, identifying growth opportunities, and continuously refining strategies to achieve measurable results and drive business growth.
Craft and execute digital marketing initiatives that support and advance the organization’s strategic growth objectives.
Elevate brand recognition and attract new customers through digital channels.
Develop specialized campaigns tailored to residential, commercial, and industrial energy solutions.
We are seeking a skilled professional to oversee the development, maintenance, and enhancement of our brand’s voice, messaging, and visual identity across all platforms. The ideal candidate will manage content creation, ensuring alignment with brand guidelines while fostering consistency and engagement. Responsibilities include curating high-quality content, collaborating with cross-functional teams, and analyzing performance metrics to refine strategies. Strong writing, editing, and project management abilities are essential, along with a deep understanding of digital marketing trends and brand positioning.
Oversee the administration of social media channels, curate and update website content, and execute digital marketing initiatives.
Craft compelling marketing content, promotional campaigns, and educational resources for customers.
Consistently uphold brand positioning across every communication channel to reinforce a unified and cohesive brand identity.
We are seeking a dynamic professional to spearhead lead generation and performance marketing initiatives. The role demands the ability to identify and cultivate high-quality prospects, driving measurable growth in customer acquisition. Responsibilities include designing and executing data-driven campaigns, optimizing conversion funnels, and analyzing performance metrics to refine strategies. Candidates must possess a proven track record in performance marketing, proficiency in digital tools and analytics platforms, and a strategic mindset to maximize ROI. Strong communication skills are essential for collaborating with cross-functional teams and stakeholders.
Oversee online initiatives focused on lead generation while enhancing conversion rates through strategic optimization efforts.
Leverage search engine optimization (SEO), Google Ads, Meta Ads, email marketing platforms, and digital analytics tools to enhance online presence and drive measurable results.
Monitor and analyze customer acquisition metrics and evaluate the return on investment for marketing campaigns.
Market Intelligence & Consumer Insights
We seek a dynamic professional to drive strategic understanding of market dynamics and consumer behavior. The role requires analyzing industry trends, competitive landscapes, and consumer preferences to inform business decisions. Proficiency in data collection, interpretation, and visualization tools is essential, along with the ability to translate complex insights into actionable recommendations. Strong analytical skills, business acumen, and exceptional communication are critical. Collaborating with cross-functional teams, the ideal candidate will deliver evidence-based insights to support product development, marketing strategies, and overall organizational growth.
Identify and evaluate market trends, assess customer behavior patterns, and examine competitor positioning strategies to derive actionable insights.
Provide assistance to sales teams in executing digital campaigns and fostering customer engagement initiatives.
Analyze and evaluate innovative digital solutions and trends within the energy and solar industries to uncover potential opportunities for growth and development.
We are seeking a skilled professional to spearhead the integration of data analytics and artificial intelligence solutions. The ideal candidate will possess expertise in leveraging advanced analytics to extract actionable insights and implement AI-driven processes. Responsibilities include analyzing complex datasets, developing predictive models, and ensuring seamless integration with existing systems. Requirements involve proficiency in programming languages such as Python or R, experience with machine learning frameworks, and a strong background in statistical analysis. The role demands a collaborative approach to work with cross-functional teams, including data engineers, software developers, and business stakeholders, to deliver innovative and scalable solutions that drive data-driven decision-making across the organization.
Leverage artificial intelligence-enabled solutions to enhance customer interactions, refine marketing initiatives, and conduct comprehensive data analysis.
Create comprehensive digital performance reports and dynamic marketing dashboards to track, analyze, and visualize key metrics and campaign effectiveness.
Employ data-driven insights to enhance marketing efficiency and refine customer targeting strategies.
Effective collaboration with stakeholders is essential to ensure alignment, transparency, and successful project outcomes. This role requires proactive engagement with various internal and external partners, including clients, senior leadership, and cross-functional teams, to gather insights, address concerns, and facilitate smooth communication. Strong interpersonal, negotiation, and problem-solving skills are critical to building trust, managing expectations, and resolving conflicts. The ability to articulate complex ideas clearly and adapt communication styles to different audiences is also vital. Additionally, the position demands a proactive approach to identifying and mitigating risks while maintaining high levels of professionalism and accountability throughout all interactions.
Collaborate effectively with sales, operations, and branch teams to ensure campaigns are strategically aligned with overarching business objectives.
Facilitate the implementation and execution of branch openings, product marketing initiatives, and customer engagement campaigns.
Seeking a candidate with a robust background in [relevant field, if applicable] and a minimum of [X years] of hands-on experience in [specific skills or industry]. Proficiency in [key tools, software, or methodologies] is essential, along with a track record of delivering [specific outcomes or projects]. Strong analytical and problem-solving abilities are required to navigate complex challenges, while excellent communication skills ensure seamless collaboration across teams. The ideal applicant will demonstrate adaptability in fast-paced environments and a commitment to continuous learning to stay abreast of evolving industry trends. A degree in [relevant field] or equivalent professional experience is strongly preferred.
Seeking a highly motivated individual to join our team as a [Job Title]. The ideal candidate will possess a Bachelor’s degree in [relevant field], along with a minimum of [X] years of experience in [specific field or related role]. Proficiency in [specific software, tools, or technologies] is essential, along with strong analytical, communication, and problem-solving skills. The successful applicant will be responsible for [key responsibility 1], [key responsibility 2], and [key responsibility 3], while collaborating with cross-functional teams to [specific goal or outcome]. Additionally, the candidate should demonstrate a commitment to continuous learning and adaptability in a fast-paced environment.
A bachelor’s degree in Marketing, Communications, Business Administration, or a closely related discipline is required.
An advanced degree, such as an MBA or an equivalent postgraduate qualification, is strongly preferred.
Seeking a seasoned professional with a proven track record and relevant industry experience. The ideal candidate will possess strong analytical skills, exceptional problem-solving abilities, and a deep understanding of key business processes. A bachelor’s degree in a related field is required, and advanced certifications or specialized training are highly advantageous. Excellent communication and interpersonal skills are essential for collaborating with cross-functional teams and stakeholders. The role demands meticulous attention to detail, adaptability to dynamic environments, and a commitment to delivering high-quality results. Prior experience in a similar position, along with a demonstrated ability to drive innovation and efficiency, will be key differentiators for this opportunity.
A minimum of three to five years of professional experience in digital marketing is required, with a preference for candidates who have worked in the solar, energy, technology, or FMCG sectors.
Demonstrates a robust proficiency in leveraging digital advertising platforms alongside analytics tools to drive data-informed decision-making and optimize campaign performance.
Proven track record in overseeing and optimizing performance marketing initiatives to drive measurable results.
Proficiency in analyzing Kenyan consumer trends and digital engagement patterns is essential.
To apply, please submit your application through our designated application method.
To apply, please utilize the link(s) provided below to submit your application directly on the company’s official website.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
3 - 5 years
