As the successful candidate, you will assume a pivotal position within our organization, tasked with leading strategic initiatives and driving operational excellence. This role demands a proven track record in [specific industry/field], along with the ability to analyze complex business challenges and implement data-driven solutions. Key responsibilities include overseeing cross-functional teams, fostering innovation, and ensuring alignment with company objectives. Additionally, you will be responsible for cultivating stakeholder relationships, optimizing processes, and delivering measurable results that contribute to long-term growth. Strong leadership, exceptional communication skills, and a results-oriented mindset are essential for this role.
Maringá School is looking for an energetic Senior Growth Marketing Manager to spearhead strategy and execution for our Corporate Training and Working Professionals programs. This position combines strong commercial insight, strategic vision, innovative leadership, and hands-on operational delivery to position Maringá as a preferred partner for organizations focused on equipping their workforce for the evolving demands of work and AI-driven transformation.
The Senior Growth Marketing Manager will be responsible for managing the complete growth marketing lifecycle, including market intelligence, go-to-market strategy, demand generation, sales enablement, and client retention. In this role, you will collaborate across Product, Sales, Customer Success, and Leadership teams to fuel revenue growth, enhance brand perception, and produce quantifiable business outcomes.
This role demands active participation rather than passive oversight; in addition to crafting the growth marketing strategy, candidates must execute initiatives personally. You will design, implement, and refine experiments, conduct thorough data analysis, and identify scalable growth opportunities to drive measurable impact.
Oversee a range of critical duties, including managing daily operations to ensure optimal performance, fostering team collaboration to enhance productivity, and implementing strategic initiatives to drive organizational growth. Develop and enforce policies and procedures that uphold compliance with industry standards while promoting efficiency across departments. Monitor key performance indicators to assess progress and identify areas for improvement, ensuring alignment with company objectives. Facilitate communication between leadership and staff to streamline decision-making and resolve operational challenges effectively. Additionally, allocate resources judiciously to maximize while maintaining budgetary constraints. Represent the organization in external engagements to strengthen partnerships and uphold its reputation in the industry.
Responsible for developing and executing strategic growth initiatives while providing commercial leadership, the selected candidate will drive revenue expansion, identify new business opportunities, and optimize market positioning to ensure sustainable competitive advantage.
Devise, oversee, and implement the expansion strategy for Corporate Training and Working Professionals, ensuring alignment with quarterly and annual revenue objectives.
Develop comprehensive business cases for innovative initiatives, including AI upskilling and emerging technology programs, while providing data-driven recommendations for resource allocation.
Own and oversee marketing budgets, strategically allocating resources to maximize impact across the most effective channels while ensuring strong return on investment and operational cost efficiency.
Act as a strategic advisor specializing in commercial planning, analyzing pipeline vitality, conversion metrics, and lead generation trends to deliver data-driven insights and actionable recommendations to executive leadership.
We specialize in gathering and analyzing market data and customer insights to inform strategic decision-making. This role requires a keen ability to interpret complex datasets, identify emerging trends, and translate findings into actionable recommendations for stakeholders. The position entails conducting comprehensive market research, including competitor analysis, customer behavior studies, and industry benchmarking. Responsibilities include designing and executing research methodologies, managing data collection processes, and presenting insights through detailed reports and presentations. Strong analytical skills, proficiency in market research tools, and a deep understanding of consumer psychology are essential. The ideal candidate will have experience in both qualitative and quantitative research techniques and the ability to communicate findings effectively to cross-functional teams.
Transform extensive research into actionable insights by analyzing industry trends, competitor positioning, and evolving skill demands.
Leverage data-driven segmentation to enhance buyer personas—such as HR Directors, CIOs, L&D Managers, and working professionals—for targeted campaign personalization.
To enhance customer acquisition and retention strategies, map detailed customer journeys and collect meaningful insights by conducting surveys, interviews, and structured feedback loops.
Develop and execute comprehensive Go-to-Market (GTM) strategies to drive the successful launch and ongoing growth of products or services. Collaborate with cross-functional teams, including marketing, sales, product development, and customer support, to align on strategic initiatives and ensure cohesive execution. Conduct in-depth market research and competitive analysis to identify target customer segments, assess market trends, and uncover opportunities for differentiation. Define clear value propositions, pricing models, and positioning strategies to maximize market penetration and revenue generation. Establish key performance indicators (KPIs) and metrics to measure the effectiveness of GTM efforts, providing data-driven insights and recommendations for continuous improvement. Oversee the development of marketing campaigns, sales enablement tools, and customer acquisition programs to support the GTM roadmap. Additionally, monitor industry developments and competitive landscapes to adapt strategies proactively and maintain a competitive edge.
Design, develop, and execute go-to-market strategies for both new and existing programs, ensuring alignment with positioning, pricing, and messaging objectives, while also defining and refining target audiences.
Deliver strategic commercial leadership by partnering with Product, Admissions, and Customer Success teams, as well as key stakeholders, to align marketing efforts with organizational revenue targets and profitability objectives.
Develop and execute a comprehensive full-funnel growth strategy by analyzing buyer journeys and establishing structured campaign cadences spanning awareness, consideration, and conversion stages.
We are seeking a seasoned Demand Generation & Performance Marketing professional to drive scalable growth through strategic initiatives, data-driven campaigns, and measurable performance metrics. The ideal candidate will have a proven track record of designing and executing multichannel demand generation programs, including paid media, email marketing, and conversion optimization, to fuel pipeline growth and revenue. Responsibilities include developing and managing high-impact marketing campaigns, analyzing customer behavior and market trends, optimizing marketing spend for maximum ROI, and collaborating with sales and product teams to align messaging and drive conversions. The role requires expertise in performance marketing tools, analytics platforms, and a deep understanding of attribution modeling to refine strategies. Strong analytical skills, creativity, and the ability to adapt to evolving market dynamics are essential.
Develop and oversee comprehensive digital campaigns encompassing Google Ads, LinkedIn, Meta, SEO, and Email from inception to completion.
Execute Account-Based Marketing (ABM) initiatives for enterprise clients, crafting customized content and targeted campaigns to drive impactful, high-value transactions.
Develop and execute growth-driven content and campaign initiatives across multiple channels—including webinars, virtual events, and gated resources—to effectively engage prospective B2B leads and nurture their qualification.
Conduct ongoing assessments and refine funnel performance through systematic A/B testing and conversion rate optimization (CRO) methodologies.
Sales Enablement and Revenue Support specialists drive organizational growth by equipping sales teams with the tools, resources, and strategic insights necessary to accelerate deal closures and maximize revenue potential. They collaborate closely with cross-functional teams—including marketing, product, and sales leadership—to refine sales processes, develop compelling enablement content, and analyze performance metrics to identify opportunities for improvement. By aligning sales strategies with market demands and customer needs, these professionals enhance team effectiveness, streamline workflows, and ultimately contribute to sustainable revenue expansion. Strong analytical skills, proficiency in sales methodologies, and the ability to translate data into actionable strategies are essential for success in this role.
Develop marketing collateral designed to drive conversions, including pitch decks, one-pagers, case studies, and ROI calculators.
Provide comprehensive training to the Sales team on key messaging strategies, competitive differentiation techniques, and effective objection-handling methods to empower their performance.
Partner with teams to develop proposals and RFP responses tailored to corporate clients, driving revenue growth through strategic content creation and alignment with client needs.
Monitor and enhance SQL-to-SQL conversion metrics while optimizing the transition process between Marketing and Sales within the CRM system.
Crafting a compelling content strategy and establishing a distinct brand positioning are central to enhancing audience engagement and driving business growth. This role requires expertise in developing cohesive content frameworks, ensuring brand consistency across all channels, and aligning messaging with organizational objectives. Responsibilities include conducting thorough audience research, analyzing market trends, and leveraging data-driven insights to refine content strategies. Additionally, the position demands collaboration with cross-functional teams—such as marketing, design, and product—to execute integrated campaigns that elevate brand perception and foster customer loyalty. Strong analytical skills, creativity, and a deep understanding of storytelling principles are essential to succeed in this dynamic position.
Develop a forward-thinking content strategy that establishes Maringá as an authority in corporate learning and AI-powered workforce transformation.
Collaborate closely with Product Marketing to develop and execute a strategic content calendar encompassing white papers, blog posts, executive thought leadership pieces, and client success stories, ensuring alignment with the organization’s core positioning.
Develop and manage the production of scalable, multi-format content, including articles, infographics, and video testimonials.
We are seeking a seasoned professional to drive customer loyalty, expand revenue through strategic upselling, and cultivate brand advocates. This role will focus on enhancing long-term customer relationships, identifying growth opportunities, and implementing initiatives to maximize customer lifetime value. Key responsibilities include developing retention strategies, analyzing customer feedback, and collaborating with cross-functional teams to deliver exceptional experiences. The ideal candidate must excel in communication, possess strong analytical skills, and demonstrate a proven track record in driving customer success and advocacy.
Collaborate with the Customer Success team to establish feedback mechanisms, analyze Net Promoter Score (NPS) data, and execute client engagement initiatives, all aimed at enhancing customer retention and driving repeat purchases.
Devise strategic initiatives to foster renewals, promote cross-selling opportunities, and facilitate upselling with corporate clients, thereby enhancing overall account value.
Develop strategic client advocacy initiatives, compelling alumni success narratives, and targeted referral campaigns designed to convert satisfied customers into powerful growth channels.
Cultivating brand recognition, spearheading public relations initiatives, and establishing industry thought leadership form the core objectives of this role.
Position Maringá as a pivotal strategic ally for businesses seeking to harness the evolving landscape of AI and technology talent, employing a diverse range of integrated marketing initiatives.
Actively engage Maringá in industry forums, conferences, and digital communities to enhance its presence and foster meaningful interactions.
Craft compelling case studies, alumni narratives, and PR initiatives to enhance brand credibility and foster trust among stakeholders.
Dynamic leadership across diverse teams and functions is essential, requiring strategic vision to align goals and drive organizational success. Fostering collaboration among departments ensures cohesive execution of initiatives while nurturing talent through mentorship and professional growth opportunities. Strong interpersonal skills and emotional intelligence are critical to inspire high performance and cultivate an inclusive, high-impact culture.
Serve as the liaison among marketing, product, corporate training, and operations teams to seamlessly integrate growth strategies into coordinated initiatives.
Leverage data-driven insights, campaign effectiveness metrics, and market trends to steer strategic leadership decisions.
Oversee the coordination and collaboration with external vendors, agencies, and contractors to ensure the delivery of superior-quality results.
Empower junior marketers through mentorship while fostering an environment of ongoing growth and experimentation within the team.
Proven expertise in technical tools and applications is essential for this role. Candidates must demonstrate proficiency with industry-standard software, systems, and methodologies relevant to the position. A strong understanding of technical frameworks and the ability to apply them to solve complex problems is required. Additionally, familiarity with automation tools, data analysis platforms, and collaborative software is highly desirable.
Experienced professionals in Customer Relationship Management (CRM) and Marketing Automation platforms such as HubSpot, Salesforce, or comparable systems are sought for this role. Proficiency with these tools is essential for executing and optimizing automated marketing campaigns, managing customer data efficiently, and driving engagement through targeted strategies. Candidates should demonstrate a strong understanding of CRM functionalities, workflow automation, and analytics to enhance customer interactions and streamline marketing operations.
Experts in analytics and data tools, including Google Analytics and BI dashboards, are sought for this role. Candidates must demonstrate proficiency in these platforms along with the ability to translate data insights into actionable strategies. Responsibilities include monitoring digital performance metrics, developing and maintaining interactive dashboards, and delivering clear reports to stakeholders. Strong analytical skills and experience with data visualization tools are essential.
We seek expertise in managing ad platforms, including Google Ads, LinkedIn Ads, and Meta Ads, to drive effective digital marketing campaigns. Candidates should possess proficiency in these platforms, along with a strong understanding of audience targeting, ad creation, and performance optimization. Responsibilities will involve strategic planning, budget allocation, and continuous monitoring to ensure campaign success.
Craft compelling email campaigns and leverage advanced lead generation tools to drive engagement and conversions. Develop and implement strategies to capture, nurture, and qualify leads effectively. Utilize data analytics to refine targeting and optimize performance metrics. Collaborate with cross-functional teams to align email marketing initiatives with broader business objectives. Stay current with industry best practices and emerging technologies to enhance campaign effectiveness and ROI. Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems is required, along with strong analytical and copywriting skills.
We seek an experienced professional to oversee and manage our event and webinar platforms, ensuring seamless execution and optimal user engagement. The ideal candidate will have a strong background in event planning, digital marketing, or related fields, with proficiency in platform management, logistics coordination, and attendee experience enhancement. Responsibilities include configuring and maintaining event settings, troubleshooting technical issues, monitoring performance metrics, and collaborating with cross-functional teams to deliver high-quality virtual experiences. Proficiency in webinar software, CRM tools, and analytics platforms is required, along with the ability to analyze data to refine event strategies. Excellent communication and problem-solving skills are essential to address stakeholder needs and ensure smooth event operations.
We seek individuals with strong interpersonal abilities and a collaborative mindset, demonstrating exceptional communication and teamwork capabilities. The ideal candidate will exhibit adaptability in dynamic environments, showcase a proactive approach to problem-solving, and maintain a positive attitude under pressure. Emotional intelligence, active listening, and the capacity to build strong professional relationships are essential. Additionally, we value self-motivation, ethical conduct, and a commitment to continuous personal and professional development.
Commercially astute, strategically focused, and driven by data insights,
Confident communicator with a talent for crafting compelling narratives and engaging audiences through clear, persuasive storytelling.
Accomplished at fostering stakeholder relationships and facilitating seamless collaboration across diverse functional teams.
Highly skilled in maintaining meticulous organization and exceptional ability to prioritize tasks effectively.
A highly motivated individual who thrives on curiosity, demonstrates proactive initiative, and maintains an unwavering focus on achieving tangible results.
Proficient in navigating and adapting to varied cultural environments and international markets with ease and effectiveness.
Seeking a candidate with a minimum of three years of relevant experience in the field, preferably holding a degree in a related discipline. The ideal applicant will possess strong analytical skills, meticulous attention to detail, and the ability to work effectively both independently and collaboratively within a team. Proficiency in industry-standard software and tools, along with a demonstrated track record of delivering high-quality results, is essential. Exceptional communication skills, both written and verbal, are required to liaise with stakeholders and convey complex information clearly. Prior experience in project management or similar roles is advantageous, as is familiarity with regulatory compliance and best practices within the industry.
A Bachelor’s degree in Marketing, Business, or a closely related field is required; possession of an MBA is considered an advantage.
With a minimum of eight years of hands-on experience in B2B marketing, growth marketing, or corporate training marketing—particularly within sectors like Edtech, SaaS, or comparable industries—you bring a proven track record of driving scalable strategies and measurable outcomes.
With a minimum of three years of experience in a leadership capacity, you will have spearheaded growth marketing strategies.
Demonstrated expertise in acquiring and retaining corporate clients through strategic marketing initiatives.
Possesses a comprehensive grasp of B2B sales processes and the critical alignment between marketing and sales functions.
Proven track record of surpassing lead generation targets and revenue growth KPIs.
Proven expertise in budget management and strategic cost optimization to enhance financial performance.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 years
