Own and oversee the content calendar for Instagram, TikTok, and other relevant social media platforms, ensuring consistent and strategic scheduling of posts. Manage the entire content lifecycle, from planning and creation to publication and performance tracking, while aligning all efforts with brand guidelines and campaign objectives. Collaborate with cross-functional teams to curate engaging content that resonates with target audiences and drives measurable engagement.
Plan, create, and capture in-store and product-related content, including high-quality photos, engaging reels, dynamic stories, and authentic user-generated style videos.
Foster meaningful connections within the community by actively addressing comments, direct messages, and cultivating authentic relationships with the audience.
Proactively seek out and engage UGC creators and micro-influencers to establish brand partnerships, ensuring seamless onboarding processes and alignment with campaign objectives.
Monitor and document content performance metrics on a weekly basis, including reach, engagement, saves, and conversions, to provide actionable insights and strategic recommendations.
Provide assistance for in-store activations and events by documenting live coverage and capturing relevant content.
Maintain up-to-date knowledge of emerging beauty trends, Kenyan social dynamics, and modifications to platform algorithms.
Professional candidates who meet the required qualifications are encouraged to submit their CV to Jobs@zarininaturals.com, ensuring the position title is included in the email subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
2 years
