Role Summary
Pearl Hospital is in search of a dynamic and proactive Marketing Assistant to assist with digital content development and field marketing initiatives. The ideal candidate will demonstrate strong creativity, a willingness to learn, and a commitment to delivering high-quality outputs.
Oversee and execute critical organizational functions to ensure operational excellence and strategic alignment. Develop and implement robust policies, procedures, and frameworks to enhance efficiency and compliance across all departments. Lead cross-functional initiatives, fostering collaboration and driving measurable performance improvements. Monitor key performance indicators (KPIs) and generate insightful reports to assess progress and inform executive decision-making. Serve as a primary liaison between senior leadership and operational teams, ensuring clear communication and alignment with organizational goals.
Crafting engaging digital content is a key responsibility of this role, requiring proficiency in producing materials for various online platforms. Candidates must possess strong writing skills, creativity, and a solid grasp of SEO principles to enhance visibility and audience engagement. Familiarity with content management systems, analytics tools, and social media trends is essential for optimizing performance. The position demands meticulous attention to detail, adaptability to evolving digital landscapes, and the ability to meet deadlines consistently. Collaboration with marketing teams and stakeholders is crucial to align content strategies with organizational goals.
Produce concise video clips and high-quality photographs optimized for social media platforms, leveraging smartphone technology.
Provide support in the preparation and refinement of video content with user-friendly editing applications.
Craft captions and content for social media posts in accordance with provided directives.
Facilitate the implementation of a weekly content plan.
We provide assistance with social media platforms, addressing inquiries, resolving issues, and ensuring a positive user experience. This role requires familiarity with various social media channels, strong communication skills, and the ability to troubleshoot problems efficiently. Responsibilities include responding to messages, comments, and reviews, managing customer interactions, and maintaining brand consistency across online channels. The position demands adaptability, problem-solving abilities, and a customer-focused mindset to enhance engagement and satisfaction.
Distribute approved content across hospital digital platforms, ensuring consistent messaging and alignment with established guidelines.
Responses to routine inquiries are handled under supervision, with adherence to established protocols and guidelines.
Monitor basic performance indicators, including view counts and audience interaction levels.
Field marketing professionals execute strategic initiatives to drive brand visibility and engagement in designated markets, collaborating with cross-functional teams to ensure cohesive campaign execution. They identify target regions, analyze market trends, and develop localized marketing strategies to enhance customer acquisition and retention. Responsibilities include organizing and overseeing promotional events, managing field teams, and analyzing performance metrics to optimize future campaigns. Strong interpersonal skills, project management expertise, and a results-driven mindset are essential, along with familiarity with CRM tools and data analytics. A bachelor’s degree in marketing, business, or a related field is typically required, with 3–5 years of relevant experience preferred.
Facilitate community engagement initiatives and organize medical camps to enhance healthcare accessibility and awareness.
Photograph and record video footage at various events.
Assist with the dissemination of marketing materials to target audiences to enhance brand visibility and engagement.
Seeking a candidate who meets the following criteria: a minimum of five years of relevant experience in a similar role, proficiency in project management software such as Jira or Asana, and strong analytical skills. The ideal applicant should possess excellent communication abilities, both written and verbal, and a proven track record of leading cross-functional teams to successful project completion. Additionally, a bachelor’s degree in business administration, computer science, or a related field is required, along with the ability to work under pressure and meet tight deadlines.
A diploma or degree in Marketing, Communications, Media, or a related discipline is required.
Proficient in capturing high-quality video footage and executing precise editing to produce polished, professional content. Skilled in utilizing advanced editing software to enhance visual appeal, ensure consistency in branding, and maintain optimal audiovisual synchronization. Capable of managing multiple projects efficiently while adhering to tight deadlines and client specifications.
Proficiency in utilizing Instagram, Facebook, TikTok, and LinkedIn platforms is required.
We value strong interpersonal abilities and the capacity to articulate ideas clearly and effectively. Proficiency in both verbal and written communication is essential, along with the ability to adapt messaging to diverse audiences. Active listening and professional demeanor are key components of this role.
What We Are Looking For
Creative and proactive individuals with a passion for innovation and problem-solving are invited to apply. We seek candidates who thrive in dynamic environments and can drive initiatives forward with initiative and enthusiasm. Responsibilities include developing fresh ideas, collaborating across teams, and implementing solutions that enhance efficiency and effectiveness. Proficiency in identifying opportunities and translating them into actionable plans is essential, as is the ability to work independently while also contributing to broader organizational goals. Ideal applicants will possess strong communication skills, adaptability, and a results-driven mindset to meet evolving challenges.
Eager to acquire new skills and follow guidance with enthusiasm, maintaining a receptive attitude toward continuous growth and development under supervision.
Skilled in adapting to diverse environments, including clinical and on-site locations, with equal proficiency.
Consistently delivers the required within the designated weekly deadlines, demonstrating a strong track record of dependability and efficiency.
Interested and eligible applicants are encouraged to submit their curriculum vitae by emailing hr@pearlhospital.co.ke, with the job title indicated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
0 - 3 years
