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Home Jobs Nairobi Corporate Social Media Strategist

Corporate Social Media Strategist

Tristar Global Logistics  · Logistics and Transportation

Full Time Nairobi
Nairobi
Deadline: 5 June 2026
Posted June 4, 2026

We aim to ensure the seamless completion of projects by leveraging your expertise to fulfill key responsibilities, which include driving growth initiatives, optimizing processes, and fostering innovation within the team. This position requires strong analytical skills to interpret data, effective communication to coordinate with stakeholders, and a proactive approach to problem-solving. You will be tasked with leading cross-functional teams, managing budgets, and delivering measurable results that align with organizational goals. Proficiency in relevant software tools and a minimum of five years of experience in a similar role are essential.

Develop and implement a tailored social media strategy optimized for the Onyx Fitness platform.

Expand the brand’s audience base, enhance its reach, and increase engagement with the intended demographic.

Craft a steady stream of engaging, original content—encompassing graphics, short-form videos, and written copy—while maintaining consistently high standards of quality.

Translate social interactions into quantifiable business results, including new leads, inquiries, and memberships.

Safeguard and enhance the brand’s digital identity, tone, and standing to ensure consistency across all online platforms.

Deliver consistent, transparent leadership updates by reporting performance in relation to established targets on a regular basis.

We are seeking a highly motivated professional to oversee a comprehensive range of duties integral to our operational success. The role demands meticulous attention to detail in managing complex projects while ensuring alignment with strategic objectives. Key responsibilities include leading cross-functional teams, implementing innovative solutions to enhance efficiency, and maintaining rigorous compliance with industry standards. The ideal candidate will possess a proven track record of delivering measurable results, exceptional problem-solving skills, and the ability to communicate effectively across all levels of the organization. Proficiency in relevant software tools and a minimum of five years of relevant experience are essential requirements for consideration.

We craft and implement strategic initiatives to drive organizational growth and efficiency. This role involves developing long-term plans, analyzing market trends, and aligning resources to meet business objectives. Key responsibilities include conducting comprehensive research, identifying opportunities for improvement, and ensuring seamless execution of strategic plans. Candidates must possess strong analytical skills, proficiency in data-driven decision-making, and the ability to collaborate across departments. A background in business strategy, finance, or a related field, along with prior experience in a strategic planning role, is essential. Exceptional communication and leadership capabilities are also required to influence stakeholders and drive alignment with corporate goals.

The professional will craft and oversee a monthly content calendar that is strategically aligned with key business objectives, promotional initiatives, and seasonal trends.

Craft a platform-specific strategy by identifying the most suitable channels—such as Instagram, TikTok, Facebook, or YouTube—to effectively engage the target audience, rather than deploying uniform content across all platforms.

Each quarter, collaborate with management to establish and align growth and engagement objectives, ensuring mutual agreement on measurable targets.

We are seeking a skilled Content Production professional to oversee the creation, development, and dissemination of high-quality content across various platforms. The ideal candidate will have a proven track record in content strategy, project management, and cross-functional collaboration to ensure timely and impactful delivery. Responsibilities include conducting research, crafting engaging narratives, managing editorial calendars, and optimizing content for SEO and audience engagement. Proficiency in CMS platforms, multimedia tools, and data analytics is essential, along with strong writing, editing, and communication skills. A bachelor’s degree in journalism, communications, marketing, or a related field is required, and experience with digital marketing or social media platforms is highly desirable.

Develop innovative graphics, concise video content tailored for platforms like Reels, TikTok, and Shorts, and compelling written copy that authentically reflects the brand’s unique tone and style.

Produce high-quality photo and video content on-site, capturing gym activities, classes, member testimonials, and special events while maintaining professional standards through skilled editing.

Ensure a cohesive visual identity, standardized templates, and adherence to brand guidelines are consistently upheld across all deliverables.

Leverage artificial intelligence and design tools judiciously to scale content efficiently while maintaining the integrity of brand voice and ensuring unwavering quality standards.

Responsible for overseeing content dissemination and fostering community engagement, this role involves curating and sharing relevant materials while actively cultivating relationships with the target audience. Tasks include maintaining consistent messaging across platforms, moderating discussions, and responding to inquiries to ensure a positive and interactive experience for all participants. Additionally, the position requires strategic planning to align content with organizational goals, analyzing engagement metrics to refine approaches, and collaborating with cross-functional teams to enhance overall impact and reach.

Utilize a social media management tool to organize and distribute content across all active channels.

Monitor comments, direct messages, mentions, and reviews on a daily basis, ensuring timely and brand-aligned responses.

Handle complaints, sensitive matters, and sales-qualified inquiries by directing them to the relevant personnel or department for resolution.

Enhance community involvement by facilitating prompts, surveys, and user-generated content while highlighting member contributions.

Join our dynamic team as a specialist in Paid Social and Campaigns, where you will drive impactful digital marketing initiatives to amplify our brand’s presence and achieve measurable results. In this role, you will develop, implement, and optimize paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and TikTok, ensuring alignment with broader marketing objectives. Your responsibilities will include managing campaign budgets, conducting thorough audience research, and analyzing performance metrics to refine targeting and enhance ROI. Collaborating with cross-functional teams, you will craft compelling ad creatives, A/B test messaging, and leverage advanced analytics tools to inform data-driven decisions. A proven track record in paid social advertising, proficiency in marketing platforms like Meta Ads Manager or LinkedIn Campaign Manager, and a keen understanding of current industry trends are essential. Strong analytical skills, creativity, and the ability to adapt to evolving digital landscapes are critical for success in this position.

Develop and execute paid social campaigns, including boosted posts and ad sets, adhering to a predefined budget allocation.

Oversee the complete execution of launch and promotional campaigns, spanning from initial concept development through to post-campaign evaluation.

Responsible management of advertising expenditures is essential, requiring meticulous tracking of cost per result and continuous optimization to achieve the most efficient outcomes.

You will be responsible for collecting, analyzing, and interpreting data to produce meaningful insights and reports. This role requires strong proficiency in data visualization tools and statistical analysis, as well as the ability to communicate findings clearly to stakeholders. Experience with business intelligence platforms and a solid understanding of data management principles are essential. Your duties will include generating regular performance reports, identifying trends, and providing actionable recommendations to support data-driven decision-making.

Monitor and assess performance metrics utilizing built-in analytics tools alongside the selected management software.

Develop a comprehensive monthly performance report that analyzes growth metrics, engagement levels, audience reach, and conversion rates or inquiries, accompanied by insightful commentary and strategic recommendations.

Leverage data analytics to refine strategies by pinpointing effective initiatives, eliminating underperforming efforts, and presenting key findings to leadership for informed decision-making.

We are seeking an organized and proactive individual to oversee and synchronize various activities and resources to ensure smooth operations and project completion. The ideal candidate will liaise between departments, manage timelines, and resolve any arising conflicts to maintain efficiency. Strong communication skills and attention to detail are essential, as is the ability to prioritize tasks and adapt to changing priorities. A minimum of three years of experience in a similar role is required, along with proficiency in project management tools and collaborative software. The successful applicant will be responsible for facilitating clear communication channels, tracking progress against milestones, and implementing corrective actions when necessary to keep initiatives on schedule.

Collaborate with gym personnel, fitness trainers, and external content creators or agencies to ensure seamless communication and coordination.

Maintain meticulous organization and secure backup of all brand assets, including photos, videos, logos, and templates.

Guarantee that all content adheres strictly to applicable advertising regulations, data-protection guidelines, and platform-specific requirements.

Deliverables include conducting thorough research to identify and evaluate key trends, compiling comprehensive reports summarizing findings, and presenting actionable insights to stakeholders. Additional responsibilities involve collaborating with cross-functional teams to develop strategic recommendations, monitoring progress against established benchmarks, and ensuring alignment with organizational objectives. The role requires adherence to strict deadlines, meticulous attention to detail, and the ability to synthesize complex information into clear, concise deliverables that drive informed decision-making.

We develop and maintain a content calendar, ensuring published content adheres to the agreed-upon schedule. Additionally, we compile and deliver a monthly performance report to evaluate content effectiveness.

Weekly responsibilities include publishing scheduled content across all active channels and actively engaging with the community by responding to comments and direct messages. Additionally, a brief weekly progress check-in is required to assess performance and next steps.

Quarterly responsibilities include conducting strategic reviews and updating targets, evaluating campaign performance, and analyzing competitor activities alongside industry trends.

Consistently deliver creative assets aligned with brand guidelines while maintaining an organized and securely backed-up asset library. Promptly identify and escalate issues or opportunities to management as needed.

Seeking a candidate with a proven track record in [specific field or industry, if applicable] and at least [X] years of relevant professional experience. Proficiency in [specific tools, software, or methodologies] is required, along with strong analytical, problem-solving, and communication skills. The ideal applicant will hold a [degree or certification, if applicable] in a related discipline and demonstrate expertise in [specific area, e.g., project management, data analysis, etc.]. Prior experience in [specific task or role, if applicable] is highly desirable, as is familiarity with industry best practices and compliance standards. The ability to work independently, manage multiple priorities, and collaborate effectively in a team environment is essential.

A bachelor’s degree or diploma in marketing, communications, digital media, or a related discipline, or substantiated relevant experience, is required.

Seeking a candidate with at least two to three years of direct social media management experience, demonstrated by measurable growth in followers and engagement for accounts under their management.

A comprehensive portfolio showcasing published works, graphic designs, video content, and live project accounts, accessible for evaluation.

Proven expertise in crafting and implementing comprehensive social media strategies, extending beyond mere content posting to encompass broader engagement and campaign management.

Highly desirable candidates will possess prior experience in crafting short-form video content, including both filming and post-production editing.

Proficiency in fitness, wellness, lifestyle, or consumer brands is highly advantageous.

Candidates must possess a strong foundation in communication, both written and verbal, to effectively engage with stakeholders at all levels. Proficiency in Microsoft Office Suite, particularly Excel, is essential for data analysis and reporting tasks. Experience with project management tools such as Asana or Trello is advantageous for tracking progress and collaborating with teams. Analytical thinking and problem-solving skills are critical for identifying inefficiencies and developing strategic solutions. Additionally, the ability to work independently with minimal supervision while maintaining high attention to detail is required. Familiarity with industry-specific software or CRM systems may be necessary depending on the role’s focus. Strong organizational skills and the capacity to manage multiple priorities in a fast-paced environment are also expected.

Proficient in leveraging a robust set of technical skills and tools to deliver high-quality solutions, with expertise in programming languages such as Python, Java, or C++. Experience with frameworks like Django, Spring Boot, or .NET, and familiarity with databases including MySQL, PostgreSQL, or MongoDB. Proven ability to utilize version control systems such as Git, and cloud platforms like AWS or Azure. Strong problem-solving aptitude coupled with meticulous attention to detail ensures efficient troubleshooting and optimization of systems.

Proven experience using a social media management or scheduling platform, such as Meta Business Suite, Hootsuite, Buffer, Later, or an equivalent system, is essential.

Proven expertise in leveraging the key platforms integral to the brand, along with a strong command of their respective analytics dashboards, is essential.

Proficient in graphic design and video editing software, including but not limited to Adobe Photoshop, Illustrator, Premiere Pro, Canva, Cap Cut, or comparable platforms.

Proven experience in managing paid social media advertising campaigns, including proficiency with platforms such as Meta Ads Manager and TikTok Ads.

Proficient in utilizing reporting tools and spreadsheets to monitor and analyze performance metrics.

Demonstrated proficiency in interpersonal skills, problem-solving abilities, and adaptability to dynamic environments is essential. Strong written and verbal communication capabilities are required to articulate ideas clearly and collaborate effectively with diverse teams. The ability to work autonomously while maintaining accountability for outcomes is crucial. Prioritizing tasks efficiently and managing multiple responsibilities under tight deadlines is expected. A commitment to continuous learning and professional growth is highly valued. Experience in conflict resolution and fostering a positive team culture is a significant advantage. Proficiency in leveraging technology to streamline workflows is beneficial.

Exceptional copywriting abilities paired with a polished and unwavering command of the brand’s tone and messaging.

Creativity is harmonized with disciplined execution, ensuring consistent delivery aligned with a structured schedule.

Initiative-driven, highly organized, and capable of performing tasks independently without the need for continuous oversight.

Demonstrates strong responsiveness and a customer-centric approach in all community engagements.

Data-literate, interprets results objectively, and adjusts strategies accordingly.

Applications must be submitted via email to info@tristargl.com by the close of business on June 5, 2026.

Qualifications

BA/BSc/HND , Diploma

Experience Required

2 - 3 years

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