Overview
As a Content Specialist, your primary responsibility is to develop and oversee the creation of high-performing content that drives user acquisition, activation, engagement, and retention through digital channels. You will collaborate closely with cross-functional teams, including performance marketing, product, and regional (Kenya, Ethiopia, and Nigeria) teams, to design content-driven campaigns that support business growth objectives. Additionally, you will work in partnership with local teams to incorporate on-the-ground insights, cultural context, and farmer feedback into campaign planning and execution. Regularly, you will collaborate with country teams on campaign calendars, localization priorities, and performance reviews to ensure the content’s relevance and impact across markets.
Key Objectives
As a member of our team, you will be responsible for developing and executing effective strategies related to content creation, marketing efforts, and user engagement throughout the entire lifecycle of Farmer Chat. This includes overseeing all aspects of content development, from research and planning to execution and analysis, as well as managing the implementation and success of various marketing initiatives aimed at attracting new users and retaining existing ones. In addition, you will be required to stay up-to-date on industry trends and best practices in order to ensure that Farmer Chat remains competitive and relevant in the marketplace.
Drive improvements in activation, retention, and repeat usage through data-backed experimentation
Build and scale content-led growth loops across app and social platforms
Develop robust monitoring, evaluation, and knowledge management frameworks to drive expansion in the Indian market.
Key Responsibilities
As a Content Strategist at our company, you will be responsible for developing and executing content strategies that drive business growth. This includes researching industry trends, identifying target audiences, creating engaging content, and optimizing it for search engines. You will also work closely with other teams to ensure alignment across all channels and measure the success of your efforts through analytics. To be successful in this role, you must have strong communication skills, a deep understanding of SEO best practices, and experience managing multiple projects simultaneously.
Work closely with regional partners to develop customized advertising materials, visuals, and messaging that align with local agricultural products, linguistic preferences, and consumer behavior patterns.
Collaborate intimately with local teams in developing strategically targeted marketing initiatives that align with the unique characteristics of regional crops, climate variations, consumer demands, and farmers’ specific requirements.
Translate and adapt marketing materials to suit diverse geographical locations, linguistic requirements, and seasonal variations in agriculture.
Develop informative and engaging content suitable for various communication channels such as push notifications, in-app messaging, WhatsApp, and SMS, while also providing comprehensive instruction on features.
Collaborate with cross-functional teams to develop onboarding, activation, and feature exploration experiences for users.
Design targeted promotional initiatives in alignment with specific events or periods of high interest. Conjointly devise comprehensive strategies for marketing coordination.
Proficient in overseeing lifecycle marketing campaigns to ensure optimal performance across various channels. Responsible for developing and executing strategies that drive customer engagement, conversion, and retention. Skilled in analyzing data to identify trends and opportunities for improvement, as well as collaborating with cross-functional teams to align objectives and maximize impact.
“Oversee effective communication management throughout each phase of the product lifecycle.”
As a mobile application developer, you will be responsible for designing and implementing push notification functionality within our app. This involves integrating third-party services such as Firebase Cloud Messaging or Amazon Simple Notification Service to send alerts to users’ devices in real-time. You must have experience with iOS and Android development platforms, as well as knowledge of RESTful APIs and JSON data formats. Additionally, you will need strong problem-solving skills and the ability to work collaboratively with cross-functional teams. Responsibilities include writing clean, maintainable code, testing push notifications across multiple devices and operating systems, and troubleshooting any issues that arise.
Revised:
The position entails managing in-app experiences to enhance user engagement and retention through plot development and execution within mobile applications.
The role involves managing communication across various digital platforms including WhatsApp and other emerging channels. This includes coordinating with team members to ensure effective messaging is delivered efficiently, collaborating with external stakeholders for content development and curation, as well as analyzing engagement metrics to identify areas of improvement.
Execute experiments to evaluate and optimize messaging strategies by comparing various parameters such as timing, tone, format, creative elements, and personalization techniques.
Develop strategic marketing initiatives that leverage audience behavior, geographical locations, and agricultural industry conditions to drive customer engagement and optimize performance.
Collaborate closely with the design and product departments to deliver exceptional, conversion-centric creative assets that meet business objectives.
Establish best practices for cadence, frequency, and fatigue management
Job Title: Social Media Manager
Job Summary: We are seeking a highly skilled and motivated Social Media Manager to join our growing team. The ideal candidate will have experience managing social media accounts for businesses or brands, with a proven track record of increasing engagement and driving traffic to websites through content creation and curation. Responsibilities include developing and executing social media strategies, creating engaging content that resonates with target audiences, monitoring and analyzing performance metrics, collaborating with cross-functional teams, and staying up-to-date on industry trends and best practices. The successful candidate will have excellent communication skills, strong attention to detail, and the ability to work effectively under deadlines while juggling multiple projects. Experience working with scheduling tools and software preferred but not required. We offer a competitive salary and opportunities for professional growth within our organization.
Develop and implement an effective content plan that aligns with our product offerings, addresses the concerns of farmers, and is relevant to changing seasons.
Develop and execute strategies for creating and disseminating various forms of content on social media platforms, with a goal of boosting user interaction and strengthening the brand’s presence in the minds of consumers.
Monitor and enhance effectiveness in areas of audience expansion, interaction, following increase, and conversion rate optimization.
Develop innovative approaches to generate initial interest in our products through targeted marketing campaigns and engaging content strategies.
The ideal candidate will possess strong collaboration skills to work effectively with cross-functional teams in developing brand strategies that align with business objectives. They must have a deep understanding of marketing principles and be able to apply them creatively to achieve desired outcomes. Additionally, the role requires excellent communication abilities to ensure clear and concise messaging across all channels. The successful candidate will also need to stay up-to-date on industry trends and adapt quickly to changing market conditions. Responsibilities include developing brand guidelines, managing social media accounts, and collaborating with designers and developers to create engaging content that resonates with target audiences.
Ensure uniformity in the representation of the Farmer Chat brand identity throughout all interactions with users.
Continuously monitor advancements in agricultural technology, content creation, and digital advertising strategies to ensure effective campaign execution.
What WeΓ’re Looking For
The ideal candidate should possess at least 3 to 4 years of professional experience in either growth, product, or performance content development.
Proficiency in the intricacies of digital marketing channels and customer journey mapping is essential.
A minimum of 2 years of experience in utilizing marketing automation tools such as Mo Engage is highly desired for this role.
Proficiency in crafting compelling narratives and engaging written content using local dialects or vernaculars is essential for this role.
A proactive individual possessing a strong analytical background and expertise in conducting experiments to drive data-informed decision-making.
Qualifications
BA/BSc/HND
Experience Required
3 - 4 years
