We are seeking a highly motivated professional to fill this critical position, where you will spearhead key initiatives and drive operational excellence. The ideal candidate will possess a proven track record of success in [specific industry/field], coupled with exceptional leadership and strategic planning capabilities. Responsibilities include overseeing [key functions], managing cross-functional teams, and ensuring adherence to industry regulations and company policies. Additionally, you will collaborate closely with senior management to develop and implement innovative solutions that enhance productivity and profitability. Qualifications entail a minimum of [X] years of relevant experience, a degree in [specific field], and proficiency in [required skills/tools]. Strong analytical skills, adaptability, and a commitment to continuous improvement are essential for this role.
This position diverges from conventional office-based marketing positions, offering a dynamic and non-traditional work environment.
The ideal candidate will drive Picana’s market presence, engagement, and commercial success by executing strategic trade initiatives, coordinating impactful activations, optimizing merchandising efforts, ensuring prominent chilled visibility, and implementing dynamic field marketing campaigns.
This position demands a highly field-oriented professional with a strong grasp of FMCG beverage execution, route-to-market strategies, retail visibility optimization, and consumer behavior insights.
Oversee a range of critical duties, including planning, organizing, and executing projects to ensure they meet established timelines, budgets, and quality standards. Collaborate with cross-functional teams to align objectives, streamline workflows, and foster innovation while maintaining clear communication channels. Monitor progress through regular assessments, troubleshoot potential obstacles, and implement corrective actions as needed to uphold operational efficiency. Additionally, provide leadership by delegating tasks, mentoring staff, and cultivating a high-performance culture that drives continuous improvement.
Trade Marketing & Retail Execution professionals drive brand growth by developing and implementing strategic initiatives that enhance product visibility, availability, and consumer engagement within retail environments. They collaborate with key stakeholders, including retailers, distributors, and internal teams, to optimize shelf placement, promotional activities, and in-store experiences. Responsibilities include analyzing market trends, managing trade promotions, and ensuring consistent brand representation across retail channels. Strong analytical skills, negotiation abilities, and a deep understanding of retail dynamics are essential, along with proficiency in data interpretation and cross-functional communication to deliver measurable business impact.
Enhance retail presence across a diverse range of locations, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality establishments.
Ensure the strategic positioning and security of refrigeration units while optimizing shelf arrangements, product displays, and point-of-sale visibility to enhance customer engagement and operational efficiency.
Create and implement in-store promotions and retail activations.
Perform consistent evaluations of outlet performance to assess product visibility, manage inventory turnover, analyze competitor strategies, and ensure adherence to execution standards.
Collaborate effectively with distributors and sales teams to enhance product off-take and broaden market reach.
Brand Execution & Activations encompasses the strategic implementation of brand initiatives to enhance visibility, engagement, and market presence. This role requires a keen understanding of consumer behavior, market trends, and competitive landscapes to develop and execute impactful activation strategies. Key responsibilities include conceptualizing and managing brand campaigns, coordinating cross-functional teams, and leveraging digital and traditional marketing channels to drive brand awareness and loyalty. Additionally, the position demands meticulous planning, budget oversight, and performance analysis to ensure alignment with business objectives. Strong project management skills, creativity, and proficiency in data-driven decision-making are essential for success in this dynamic and results-oriented environment.
Plan and organize sampling initiatives, beach promotions, supermarket demonstrations, sporting event sponsorships, and community gatherings while executing each with precision to ensure maximum engagement and effectiveness.
Coordinate the strategic placement of branded coolers and chillers to enhance visibility and brand recognition.
Create grassroots marketing initiatives designed to enhance brand visibility and encourage product trial among target audiences.
Consistency in execution must be maintained across all consumer-facing interactions to uphold brand standards and deliver a seamless experience.
We are seeking a skilled professional to oversee our social media strategy and content coordination efforts. The ideal candidate will manage multiple platforms, create engaging content, and ensure brand consistency across all channels. Responsibilities include developing content calendars, scheduling posts, and analyzing performance metrics to optimize reach and engagement. Strong communication skills, creativity, and proficiency in social media tools are essential. Additionally, the role requires collaboration with marketing teams to align content with broader campaign goals. A keen eye for trends and the ability to adapt to evolving digital landscapes are highly valued.
We are responsible for developing and managing a diverse range of engaging social media content, such as reels, lifestyle photography, product shoots, hospitality-focused material, and on-site event coverage.
Maintain uniformity in brand messaging and visual identity across all platforms.
Collaborate with external designers, photographers, and creative agencies as needed to ensure cohesive and high-quality project execution.
Drives commercial performance by optimizing sales strategies, monitoring market trends, and analyzing key performance indicators to enhance revenue growth and profitability. Collaborates with cross-functional teams to identify opportunities, refine pricing models, and implement targeted initiatives that align with business objectives. Requires strong analytical skills, proficiency in data analysis tools, and a results-driven mindset to achieve measurable outcomes. Familiarity with sales operations, financial forecasting, and competitive landscape assessment is essential.
Analyze market demand patterns and deliver insights on sales performance to inform strategic decisions.
Monitor SKU performance metrics and track sales activity at the outlet level to ensure accurate data collection and analysis.
Explore potential avenues for expansion within retail and hospitality, food service, and accommodation (Korea) channels.
To design and implement strategies aimed at enhancing customer retention and fostering deeper brand interactions.
Seeking a candidate with a minimum of five years of relevant experience in a similar role, along with proficiency in industry-standard software tools. The ideal applicant must demonstrate strong analytical and problem-solving skills, as well as the ability to work independently and collaboratively within a team. Excellent communication abilities, both written and verbal, are essential to effectively convey ideas and collaborate with stakeholders. A bachelor’s degree in a related field is required, and professional certifications are a plus. The position demands meticulous attention to detail, adaptability to evolving priorities, and a commitment to delivering high-quality results in a fast-paced environment.
Seeking candidates with a proven track record in [specific experience, e.g., project management, financial analysis, or software development], ideally with [X years] of relevant professional experience in [industry or field]. Familiarity with [specific tools, methodologies, or systems] is highly desirable, as is demonstrated expertise in [key skills or tasks]. Experience collaborating across cross-functional teams and delivering measurable results in [specific context or environment] is a strong plus. Preferred qualifications also include [education level, certifications, or additional skills], along with a passion for [industry-related interest or goal].
With a minimum of three to seven-plus years of experience in the fast-moving consumer goods (FMCG) sector, you should have a strong background in beverages—spanning dairy, alcohol, energy drinks, or other consumer brands.
Proven expertise in trade marketing strategies and the implementation of retail execution initiatives is essential.
Professional experience in supermarket networks, distribution channels, fuel retail operations, and the hospitality, food service, and catering (HOR ECA) sector is required.
Demonstrated success in implementing brand activations and visibility campaigns is required.
Candidate Profile
We are looking for someone who is:
Results-driven professional with a strong focus on execution and high energy levels.
Commercially astute and highly driven by measurable outcomes, the ideal candidate thrives in competitive environments and consistently delivers tangible results.
We thrive in environments where we actively engage with the market for extended periods, demonstrating adaptability and sustained focus. This role demands a willingness to immerse oneself deeply in market dynamics, ensuring continuous awareness of trends, fluctuations, and opportunities to inform strategic decision-making.
Fascinated by consumer brands and enhancing retail presence, you thrive in dynamic environments where brand storytelling and market visibility intersect.
Proven expertise in cultivating and maintaining professional relationships, along with exceptional capabilities in on-site logistics and operational alignment. Demonstrates a strong aptitude for coordinating field activities and ensuring seamless collaboration across teams.
We seek a candidate who balances creativity with practicality, combining innovative thinking with grounded problem-solving skills to deliver impactful results. The ideal professional will demonstrate an ability to generate original ideas while maintaining a clear focus on feasibility and efficiency. Responsibilities include developing original concepts, refining strategies to ensure they are actionable, and executing projects with both vision and precision. Requirements encompass a blend of imaginative prowess and analytical rigor, ensuring solutions are both inventive and implementable within real-world constraints.
Monitoring key performance indicators (KPIs) is essential to evaluating operational efficiency, productivity, and overall business success. These metrics provide actionable insights that help leadership make informed decisions, streamline processes, and drive continuous improvement. Regular tracking ensures alignment with strategic goals, identifies areas for enhancement, and enables timely adjustments to achieve desired outcomes. Strong analytical skills and proficiency in data interpretation are critical to accurately measure performance, while effective communication ensures clear reporting of findings to stakeholders.
We are actively seeking to expand our coverage in chilled retail outlets to enhance market accessibility and drive product distribution. This initiative aims to increase brand visibility, optimize customer reach, and strengthen our presence in key retail channels. The successful candidate will contribute to strategic planning, execute targeted expansion efforts, and monitor performance metrics to ensure sustainable growth in these outlets.
Enhanced retail presence and product display optimization are key objectives. This role involves ensuring products are strategically positioned for maximum consumer engagement and shelf impact. Responsibilities include analyzing shelf layouts, adjusting facings, and collaborating with retail partners to drive visibility and sales performance. Candidates should possess strong analytical skills, retail merchandising experience, and a results-driven mindset to excel in this position.
Significant growth in procurement volumes and recurring customer orders has been observed, necessitating a strategic response to sustain and expand this positive trend.
Successful implementation of activation strategies and marketing campaigns ensures the achievement of planned objectives. This involves meticulous coordination of resources, timely execution of deliverables, and consistent monitoring to guarantee performance aligns with established goals and KPIs.
The visibility of Korea and modern trade channels will be expanded.
Brand consistency ensures uniform presentation and messaging across all market touchpoints, reinforcing brand identity, trust, and recognition. This involves adhering to established guidelines for visual elements like logos, colors, and typography, as well as maintaining consistent tone, voice, and style in all communications. It requires collaboration with cross-functional teams to align strategies and execution, ensuring every interaction—from digital platforms to physical materials—projects a cohesive and professional brand image. Consistency in branding fosters customer loyalty, enhances market differentiation, and strengthens overall brand equity.
Why Choose to Work With Us? Discover a dynamic environment where innovation and collaboration drive our success. We offer competitive compensation, comprehensive benefits, and ample opportunities for professional growth. Ideal candidates will possess a proven track record in [specific field], strong problem-solving skills, and the ability to thrive in a fast-paced setting. Responsibilities include leading project teams, analyzing data to inform strategic decisions, and fostering a culture of continuous improvement. Join a forward-thinking organization committed to making a meaningful impact in [industry/sector].
Seize the chance to contribute to the evolution and expansion of a genuine Kenyan beverage brand, fostering its modernization and sustainable growth.
With a well-established manufacturing and fruit-processing infrastructure already operational, the foundation for success is firmly established.
With substantial opportunities for expansion in both retail and hospitality sectors, this role offers dynamic career progression.
We invite candidates to play a pivotal role in guiding the strategic trajectory of a renowned heritage coastal brand.
Qualified applicants are encouraged to submit their resume along with a concise introductory note to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
