We are seeking a highly motivated professional to join our team in this pivotal position. This role involves overseeing key operational tasks, ensuring seamless execution of projects, and maintaining high standards of efficiency and accuracy. The ideal candidate will possess strong analytical skills, a proactive approach to problem-solving, and the ability to collaborate effectively with cross-functional teams. Responsibilities include managing workflows, implementing best practices, and driving continuous improvement initiatives. Candidates should have a proven track record in a similar role, with a minimum of [X] years of relevant experience and proficiency in [specific tools/software]. Exceptional communication and organizational abilities are essential to excel in this dynamic environment.
This position represents a non-traditional marketing opportunity, distinct from conventional office-based roles.
The ideal candidate will drive Picana’s market presence, engagement, and commercial success by implementing strategic trade execution, high-impact activations, dynamic merchandising, enhanced chilled visibility, and targeted field marketing initiatives.
This position is predominantly field-focused and demands expertise in FMCG beverage implementation, route-to-market strategies, retail presence optimization, and consumer behavior analysis.
Oversee and execute a variety of essential duties central to the role, including collaborating with cross-functional teams to align on strategic objectives, analyzing performance metrics to identify trends and opportunities, and implementing process improvements to enhance efficiency. Prepare and present detailed reports to senior leadership, ensuring transparency and data-driven decision-making. Maintain compliance with industry regulations and company policies while fostering a culture of accountability and continuous improvement. Additionally, mentor junior staff members, providing guidance to develop their skills and contribute to team success.
We are seeking a dynamic professional to oversee trade marketing initiatives and ensure seamless retail execution. The ideal candidate will develop strategic plans to enhance product visibility, drive sales, and strengthen brand presence across retail channels. Responsibilities include collaborating with sales teams, managing promotional activities, and analyzing market trends to optimize performance. Strong analytical skills, proficiency in data-driven decision-making, and excellent communication abilities are essential. Experience in trade marketing, retail execution, or a related field is required, along with a proven track record of achieving measurable results in a fast-paced environment.
Enhance brand presence and ensure product visibility across a diverse range of retail environments, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality establishments.
Ensure the refrigerator is positioned securely and strategically, while optimizing shelf arrangements, display placements, and point-of-sale visibility to enhance customer engagement and operational efficiency.
Design and implement strategic in-store promotions and retail activations to drive customer engagement and sales growth.
Perform periodic assessments of retail outlets to evaluate visibility standards, stock management practices, merchandise rotation procedures, competitor presence, and the overall quality of promotional execution.
Collaborate effectively with distributors and sales teams to enhance off-take volumes and expand outlet reach.
Brand Execution & Activations encompass the strategic implementation of marketing initiatives to elevate brand presence, ensuring consistency across all touchpoints while driving consumer engagement and sales. This role involves collaborating with cross-functional teams to develop and execute campaigns, leveraging market insights to optimize activation strategies. Key responsibilities include overseeing brand guidelines adherence, managing promotional events, and analyzing performance metrics to refine future activations. The ideal candidate must possess strong project management skills, a deep understanding of consumer behavior, and proficiency in data-driven decision-making. Experience in marketing, communications, or a related field is required, along with the ability to adapt to evolving market trends and deliver measurable results.
Plan, organize, and oversee sampling initiatives, beach promotions, supermarket demonstrations, sports sponsorship engagements, and community event activations.
Coordinate the strategic placement of branded coolers and chillers to maximize visibility and engagement in target locations.
Create grassroots marketing initiatives aimed at enhancing brand visibility and driving product trial among target audiences.
Deliver consistent execution across every customer interaction point to uphold brand standards and operational excellence.
We are seeking a skilled professional to oversee our social media strategy and coordinate engaging content across various platforms. The ideal candidate will manage daily posts, curate relevant material, and ensure brand consistency while driving audience interaction and growth. Responsibilities include content planning, scheduling, performance analysis, and collaboration with marketing teams to align messaging with business goals. Proficiency in social media platforms, analytics tools, and content management systems is required, along with strong communication and creative skills. A minimum of two years of experience in social media management or a related field is preferred.
Our role involves orchestrating the development of diverse social media content, encompassing reels, lifestyle photography, product shoots, hospitality content, and on-location activity coverage.
Maintain consistent brand messaging and visual identity across all platforms.
Collaborate closely with external designers, photographers, and creative agencies as needed to achieve project objectives.
Drives commercial performance by analyzing market trends, evaluating sales data, and identifying opportunities to enhance revenue growth and profitability. Collaborates with cross-functional teams to align strategies with business objectives and optimize product positioning. Monitors key performance indicators, tracks progress against targets, and provides actionable insights to senior leadership to inform strategic decisions. Leverages data-driven methodologies to assess market dynamics, customer behavior, and competitive landscape, ensuring informed and effective decision-making.
Analyze off-take patterns and deliver actionable market insights based on observed trends.
Monitor sales metrics at the SKU level and evaluate performance across various retail outlets to identify trends, highlight opportunities, and drive data-informed decision-making.
Explore avenues for expansion within retail and hospitality, food service, and accommodation sectors to uncover potential growth opportunities.
Design and implement strategies aimed at enhancing customer retention and fostering deeper connections with consumers.
Requirements
Preferred candidates will have substantial experience in a related role, demonstrating adaptability and a proven track record of success. Familiarity with industry-specific tools, methodologies, or frameworks is highly advantageous, as is a deep understanding of relevant regulations or standards. Additionally, prior involvement in cross-functional projects or leadership positions is valued, particularly when coupled with strong problem-solving abilities and meticulous attention to detail.
With a minimum of three to seven years of relevant experience in the fast-moving consumer goods (FMCG) sector—specifically within beverages such as dairy, alcohol, energy drinks, or other consumer-facing brands—you possess a strong foundation to excel in this role.
Demonstrates a solid grasp of trade marketing principles and effective retail execution strategies.
Professional experience involves collaboration with supermarket chains, wholesale distributors, fuel service stations, and hospitality, retail, catering, and accommodation (HOR ECA) channels.
Demonstrated expertise in successfully implementing brand activations and visibility initiatives is required.
A strong candidate for this role demonstrates extensive experience in a relevant field, showcasing expertise through a proven track record of success in similar positions. The ideal applicant possesses the requisite educational background, certifications, or specialized training necessary to excel in this position. Key competencies include proficiency in specific technical skills, strong analytical and problem-solving abilities, and exceptional communication and interpersonal aptitudes. Additionally, the candidate should exhibit leadership qualities, adaptability to dynamic environments, and a commitment to continuous professional development.
We are looking for someone who is:
Highly driven and results-oriented individual with a strong focus on execution and achieving tangible outcomes.
Commercially astute and performance-focused, this role demands a proactive approach to driving measurable outcomes and sustainable growth.
Prospective candidates should demonstrate the ability to dedicate extensive periods to market engagement and remain actively involved in dynamic trading environments.
Dedicated to enhancing the prominence and recognition of consumer brands and retail products, with a strong focus on driving visibility in the marketplace.
Proven expertise in cultivating and sustaining client relationships, along with adept coordination of field operations, is essential.
We seek a professional who combines imaginative thinking with pragmatic solutions, ensuring innovative ideas are executed efficiently and effectively. Ideal candidates will possess a rare blend of originality and sound judgment, enabling them to develop cutting-edge strategies while maintaining feasibility and operational excellence. Strong problem-solving skills and the ability to balance visionary concepts with real-world constraints are essential for success in this role.
Drive measurable performance improvements by defining, tracking, and optimizing key performance indicators (KPIs) critical to business success. Leverage data analytics to assess organizational effectiveness, identify trends, and generate actionable insights that inform strategic decision-making. Requires proficiency in data visualization tools, statistical analysis, and reporting frameworks to translate complex datasets into clear, digestible metrics for stakeholders. Collaborate with cross-functional teams to align KPIs with broader business objectives, ensuring alignment with growth targets, operational efficiency, and customer satisfaction goals. Experience in KPI dashboard development, performance monitoring, and benchmarking against industry standards is essential. Strong communication skills are necessary to present findings to leadership and drive consensus on performance strategies.
Rapid expansion in refrigerated retail distribution channels is anticipated, necessitating a strategic increase in the company’s footprint across chilled outlet networks.
Enhancing retail visibility and product facings stands as a critical objective, requiring strategic alignment with merchandising standards to maximize shelf impact and consumer engagement. This initiative demands meticulous attention to detail, proactive coordination with store teams, and consistent adherence to phonogram guidelines to ensure optimal product placement. Additionally, regular assessments and adjustments must be made to maintain competitive shelf presence and drive sales performance.
Significant growth in off-take volumes and recurring purchase orders has been observed.
Skilled execution of promotional initiatives and marketing endeavors is essential.
Expansion of horeca and modern trade visibility
Brand consistency must be maintained across all market touchpoints, ensuring a cohesive and unified brand experience for customers. Every interaction, from advertising and packaging to digital platforms and customer service, must reflect the brand’s core values, visual identity, and messaging. This consistency reinforces brand recognition, builds trust, and strengthens customer loyalty.
Why consider joining our team? We strive to create an inclusive and dynamic workplace where innovation and collaboration thrive. Our organization values diversity, ensuring equal opportunities for all employees to grow and contribute meaningfully. We offer competitive compensation, comprehensive benefits, and a supportive environment that fosters professional development. If you’re passionate about making an impact in your field and seeking a role that aligns with your skills, we encourage you to apply.
Seize the chance to contribute to the expansion and modernization of a genuine Kenyan beverage brand.
A solid foundation in manufacturing and fruit processing is already established.
The position offers substantial opportunities for advancement within both retail and hospitality sectors.
Seize the chance to guide the strategic evolution of a legacy coastal brand, steering its trajectory toward sustained growth and market leadership.
Professional candidates are encouraged to submit their curriculum vitae along with a concise introductory message to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
