Reporting To:
Overseeing the strategic direction and execution of business operations, the Head of Business Operations is responsible for optimizing processes, driving efficiency, and ensuring alignment with organizational goals. This role involves leading cross-functional teams, managing budgets, and analyzing performance metrics to identify opportunities for growth and improvement. The ideal candidate will possess strong leadership skills, a results-driven mindset, and extensive experience in business management, preferably within a fast-paced, dynamic environment. Responsibilities include streamlining operations, fostering collaboration across departments, and implementing data-driven strategies to enhance productivity and profitability. A bachelor’s degree in business administration, finance, or a related field is required, with a minimum of 10 years of progressive experience in operations or a similar leadership role.
The objective of this position is to deliver exceptional results by leveraging expertise and strategic insight to achieve organizational goals. Essential qualifications include a relevant degree in the field, along with a minimum of three years of hands-on experience in a comparable role. Key responsibilities involve overseeing project execution, fostering team collaboration, and ensuring adherence to industry standards and best practices. Additionally, the role demands strong analytical skills, effective communication, and the ability to adapt to evolving business needs.
The Solutions Marketing Assistant will spearhead the creation and implementation of marketing strategies for all services offered by Excel on Limited. This position will enhance brand visibility, cultivate lead generation, bolster sales efforts, and reinforce Excel on’s standing as a premier provider of professional solutions. A formal qualification in Human Resources would be advantageous, as it would deepen the understanding of client requirements in HR-related services.
Oversee and manage the daily operations and strategic initiatives of the department to ensure alignment with organizational objectives. Collaborate with cross-functional teams to drive project execution and enhance operational efficiency. Develop and implement policies, procedures, and best practices to optimize performance and compliance. Monitor key performance indicators (KPIs) to assess progress and identify areas for improvement. Lead and mentor team members to foster professional growth and maintain high productivity levels. Serve as a liaison between senior management and staff to facilitate clear communication and alignment on goals. Ensure adherence to company standards, regulatory requirements, and industry best practices.
Crafting and executing comprehensive marketing strategies and meticulously planned campaigns to drive brand awareness, engagement, and revenue growth are core responsibilities of this role. You will develop data-driven insights to inform strategic decisions, oversee cross-functional collaboration with sales, product, and creative teams, and monitor performance metrics to optimize campaign effectiveness. Proficiency in digital marketing tools, market research methodologies, and budget management is essential, along with strong analytical and communication skills to present findings and recommendations to stakeholders. Experience in a leadership position within marketing is preferred, ensuring alignment with business objectives and market trends.
Formulate and execute comprehensive marketing strategies encompassing all services offered by Excel on.
Conduct comprehensive audience research to define key demographics and develop tailored marketing initiatives for distinct service offerings.
Devise and implement strategic initiatives aimed at elevating brand visibility, cultivating qualified prospects, and fostering long-term client relationships.
Craft compelling content and messaging strategies to engage audiences and drive brand communication efforts. Develop high-quality written, visual, and multimedia materials aligned with organizational goals and brand voice. Collaborate with marketing teams to ensure consistent messaging across all channels. Conduct research to understand audience preferences and tailor content accordingly. Manage content calendars, oversee deadlines, and maintain brand integrity throughout all deliverables. Proficiency in content management systems, SEO principles, and analytics tools is essential. Strong writing, editing, and storytelling skills are required, along with the ability to adapt to evolving industry trends and audience needs.
Develop a diverse range of marketing collateral, including brochures, case studies, email campaigns, social media content, and thought-leadership materials.
Transform intricate service offerings into accessible, client-centric communications that simplify understanding while maintaining accuracy and clarity.
Proactively drives brand visibility and engagement through innovative digital marketing strategies, leveraging a blend of social media, SEO, content marketing, and paid advertising to achieve measurable growth in lead generation and customer acquisition. Develops and implements data-driven campaigns, closely monitoring KPIs to optimize performance while managing budgets efficiently across multiple channels. Collaborates with cross-functional teams, including design, sales, and product, to align campaigns with broader business objectives and ensure consistent messaging. Analyzes market trends and consumer behavior to refine targeting and enhance ROI, continually testing new tools and techniques to stay ahead in a competitive landscape. Requires proficiency in analytics platforms (e.g., Google Analytics), marketing automation software, and a proven track record of executing high-impact campaigns with a minimum of [X] years of experience in digital marketing. Strong project management skills and the ability to adapt quickly to evolving trends are essential for success in this role.
Oversee the development, optimization, and maintenance of website content, search engine optimization (SEO) strategies, and social media channel management.
Track digital campaign performance metrics and refine strategies to enhance audience interaction and overall effectiveness.
Provides vital assistance to the sales team by managing customer inquiries, processing orders, and coordinating with various departments to ensure smooth transactions. Maintains accurate records of sales activities, tracks order statuses, and resolves any discrepancies promptly. Collaborates with marketing to align on promotional strategies and with logistics to monitor delivery timelines. Requires strong organizational skills, proficiency in CRM systems, and the ability to meet tight deadlines while maintaining high attention to detail.
Craft compelling proposals, service presentations, and marketing materials tailored for client pitches.
Work in partnership with the sales team to facilitate the conversion of leads and promote the adoption of additional services.
Conducting comprehensive market research and analysis to gather, evaluate, and interpret data that informs strategic business decisions is a key responsibility of this role. The position requires proficiency in utilizing advanced analytical tools and methodologies to assess market trends, consumer behavior, and competitive landscapes. Strong quantitative and qualitative research skills, along with the ability to translate complex findings into clear, actionable insights for stakeholders, are essential. Additionally, the role demands expertise in data visualization techniques to effectively communicate results through reports, dashboards, and presentations. A solid background in statistical analysis, data mining, and industry-specific research practices is necessary to support evidence-based decision-making.
Monitor evolving industry dynamics, assess competitor strategies, and evaluate client input to identify actionable insights and strategic opportunities.
Evaluate the performance of campaigns, extract meaningful insights from data, and propose strategic enhancements to optimize outcomes.
We develop and maintain brand identity and marketing materials to ensure consistent visual communication. Responsibilities include creating logos, business cards, brochures, and other marketing collateral, as well as adhering to brand guidelines. Experience with design software, attention to detail, and a strong understanding of branding principles are required.
Maintain uniform branding and uphold a polished, professional presentation across all marketing materials.
Coordinate and allocate design resources efficiently for graphics, videos, and presentations.
Proven experience in a related field with a minimum of [X] years in [specific domain], complemented by a strong educational background in [relevant degree or certification]. Demonstrated expertise in [key skill or tool], along with a track record of successfully [specific achievement or responsibility]. Exceptional analytical, problem-solving, and communication skills are essential, along with the ability to thrive in a fast-paced, dynamic environment. Proficiency in [software, language, or system] is required, and familiarity with [industry-standard practices or additional tools] is highly desirable. A commitment to continuous learning and professional development is expected.
A marketing diploma is an essential requirement for this position.
A degree, diploma, certificate, or professional training in Human Resource Management is advantageous for this role.
Proficiency in B2B marketing or within professional services environments is highly beneficial.
Exceptional proficiency in written and verbal communication, along with polished presentation abilities, is essential.
With a proven track record in digital marketing, content creation, and social media management, you will bring valuable expertise to our team.
Able to operate autonomously, oversee a variety of campaigns, and interpret performance data effectively.
We are seeking a candidate who demonstrates proficiency in a diverse range of skills and possesses the necessary competencies to excel in this role. The ideal applicant will have strong analytical abilities, effective communication skills, and the capacity to work collaboratively in a team environment. Additionally, problem-solving aptitude, adaptability to changing priorities, and a commitment to continuous learning are essential. Experience with relevant software, tools, or methodologies, as well as a proven track record in [specific industry/field, if applicable], is highly desirable. Strong organizational skills, attention to detail, and the ability to manage multiple tasks efficiently are also required.
Demonstrates exceptional proficiency in conveying ideas and crafting compelling narratives.
Exceptional aptitude for organizing tasks efficiently and overseeing projects from inception to completion.
Analytical thinking is essential, coupled with expertise in measuring campaign performance.
Proficiency in fundamental design tools such as Canva and PowerPoint, or demonstrated capability to oversee external design freelancers is required.
Proficient in discerning client requirements, particularly in human resources services, and converting those insights into engaging marketing communications.
Tools & Platforms:
The role requires proficiency in a variety of operational tools and platforms, including enterprise resource planning (ERP) systems, customer relationship management (CRM) software, and advanced data analytics tools. Experience with cloud-based solutions such as AWS, Azure, or Google Cloud is essential, as is familiarity with automation frameworks like Selenium or Jenkins. Additionally, candidates must possess strong working knowledge of database management systems (e.g., SQL, Oracle) and collaboration platforms such as Jira or Confluence to support cross-functional team workflows.
A proficient command of CRM platforms such as HubSpot and Zoho is essential, along with strong skills in Excel-based tracking systems.
Craft compelling email campaigns using platforms such as Mailchimp and Breve to drive engagement and conversions. Develop strategies to grow subscriber lists, segment audiences, and personalize content for optimal performance. Monitor key metrics like open rates, click-through rates, and conversions to refine approaches and enhance effectiveness. Collaborate with design and content teams to ensure cohesive brand messaging and visual appeal. Stay updated on industry trends and best practices in email marketing to maintain a competitive edge.
Experienced professionals are sought to oversee and optimize social media platforms using tools such as Buffer and Hootsuite. Responsibilities include crafting engaging content, scheduling posts, monitoring analytics, and fostering audience interaction to enhance brand visibility and engagement. Candidates should possess a proven track record in social media strategy development, proficiency with scheduling software, and a keen understanding of digital marketing trends. Strong analytical skills and creativity are essential for driving impactful campaigns and achieving measurable results.
Proficient in website analytics and data-driven tools, including Google Analytics and SEO platforms, to monitor performance, track user behavior, and optimize digital strategies for enhanced online visibility and engagement.
We utilize design tools such as Canva and PowerPoint to create visually compelling presentations, graphics, and other materials. Proficiency in these tools is essential for effectively communicating information and engaging audiences.
Collaborate and report effectively by liaising with stakeholders, providing timely updates, and ensuring seamless communication channels are maintained throughout all project phases.
Reporting directly to the Head of Business Operations, this position plays an integral role in ensuring streamlined business processes and operational efficiency.
Collaborates with Sales, Operations, and other teams to align campaigns with business objectives.
Compensation is provided competitively, including a base salary along with performance-based incentives and benefits tailored to the role’s requirements. The package encompasses comprehensive health coverage, retirement planning options, and additional perks designed to support work-life balance and professional development. Eligibility for these benefits is contingent upon meeting specific employment criteria and may vary based on tenure and performance metrics.
Compensation will be commensurate with qualifications and experience, featuring incentive-based earnings linked to lead generation and campaign performance.
Qualified applicants are encouraged to submit their CVs via email to recruitment@excelon.co.ke, ensuring the position title is clearly indicated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
1 - 3 years
