Job Summary
The Creative Lead will lead the conception, production, and deployment of engaging creative content across radio, digital channels, live events, and advertising campaigns for Capital FM. This position requires the ability to deliver forward-thinking, premium-quality, and revenue-driven creative strategies that boost audience interaction, reinforce brand identity, and support financial objectives.
Oversee a range of critical tasks, including the management of daily operations, ensuring adherence to established protocols, and maintaining high standards of efficiency. Collaborate with cross-functional teams to drive project completion, resolve operational challenges, and deliver measurable outcomes. Monitor performance metrics, identify areas for improvement, and implement strategic solutions to enhance productivity and quality. Serve as a liaison between departments to foster alignment, streamline workflows, and promote a culture of accountability and continuous improvement. Additionally, develop and enforce policies to ensure compliance with regulatory requirements and organizational objectives.
The Strategic Planning function is responsible for developing and implementing comprehensive long-term strategies that align with organizational objectives and drive sustainable growth. This role involves conducting in-depth market analysis, evaluating competitive landscapes, and identifying emerging trends to inform strategic decision-making. Key responsibilities include formulating actionable plans, setting measurable goals, and monitoring progress to ensure alignment with the company’s vision. Additionally, the position requires close collaboration with senior leadership to integrate strategic initiatives across departments, assess risks, and optimize resource allocation for maximum efficiency and impact. Strong analytical skills, forward-thinking mindset, and the ability to translate complex data into clear, executable strategies are essential for success.
Devise and execute innovative strategies that are fully aligned with Capital FM’s business goals and brand positioning.
Analyze evolving media landscapes, content strategies, and audience behaviors to guide programming decisions, campaign development, and innovative initiatives.
Assist in the development of annual content strategies, programming initiatives, and brand planning activities.
Offer strategic, innovative guidance to sustain Capital FM’s position as a premier lifestyle and media brand.
We are seeking a skilled professional to oversee the creation and production of engaging content, ensuring it aligns with strategic objectives and brand standards. The role involves collaborating with cross-functional teams to develop compelling narratives, produce high-quality assets, and manage content lifecycle from ideation to distribution. Key responsibilities include researching trends, optimizing content for various platforms, and analyzing performance metrics to drive continuous improvement. Candidates must possess strong writing and editing skills, proficiency in content management systems, and a keen understanding of SEO best practices. Additionally, experience in project management and a data-driven approach to content strategy are highly desirable.
Oversee the development, scripting, and execution of diverse content for on-air broadcasts, digital platforms, and experiential campaigns.
Maintain uniform brand voice, tone, and editorial standards consistently across all channels.
Ensure all creative deliverables meet established quality standards and receive final approval before release to the public.
Oversee production schedules and deadlines to guarantee punctual and streamlined delivery.
Campaign & Commercial Support professionals provide strategic assistance to marketing initiatives, ensuring seamless execution of promotional activities and commercial campaigns. They collaborate with cross-functional teams to develop and implement marketing strategies, analyze market trends, and optimize campaign performance. Responsibilities include coordinating with creative, sales, and product teams, managing timelines and budgets, and delivering data-driven insights to enhance marketing effectiveness. Additionally, they monitor campaign metrics, assess return on investment (ROI), and recommend adjustments to maximize engagement and revenue generation. Strong analytical, communication, and project management skills are essential for success in this role.
Work in partnership with commercial teams to craft creative solutions centered on client needs.
Develop creative concepts from client briefs that are both compelling and insightful, meticulously tailored to align with Capital FM’s target audience and brand identity.
Conceptualize strategic initiatives encompassing branded content, sponsorships, advertising campaigns, and intellectual property (IP) events to drive brand engagement and visibility.
Deliver commercial executions that consistently provide clients with tangible value while maintaining strict adherence to programming authenticity.
We are seeking a skilled Digital Content Manager to oversee the development, organization, and distribution of digital content across various platforms. The ideal candidate will have a strong background in content strategy, digital marketing, and content management systems, with the ability to create, curate, and optimize content to drive engagement and achieve business objectives. Responsibilities include managing content calendars, ensuring brand consistency, collaborating with cross-functional teams, and analyzing content performance to inform data-driven decisions. Requirements encompass proficiency in CMS platforms, SEO best practices, and analytics tools, along with excellent communication and project management skills. Experience in a related field and a keen eye for detail are essential for success in this role.
Develop and execute the station’s digital content strategy, extending across social media channels, streaming services, and emerging digital platforms.
Partner with digital teams throughout the content development process to guarantee that all materials are optimized for social media platforms from the initial concept phase.
Analyze content performance through analytics and audience insights, then implement optimizations as required to enhance effectiveness.
Ensure the publication of content adheres strictly to established deadlines and maintains a consistent schedule.
As the Event Creative Director, you will be responsible for shaping the artistic vision and overall creative direction of events, ensuring each delivers a cohesive and impactful experience. You will collaborate closely with cross-functional teams, including marketing, design, and production, to conceptualize and execute innovative event themes, immersive environments, and engaging storytelling. Your role involves overseeing creative briefs, guiding creative assets, and maintaining brand consistency across all event touchpoints. Additionally, you will analyze event performance metrics to refine future strategies and enhance attendee engagement. Strong leadership in creative problem-solving and a deep understanding of event trends and audience preferences are essential for success in this role.
Offer inventive direction for events, activations, and experiential initiatives, ensuring they align with strategic objectives while fostering engaging and memorable experiences.
Create engaging event themes, design immersive audience experiences, and craft compelling visual storytelling concepts.
Collaborate with both internal and external production teams to facilitate smooth and efficient operations.
Develop and present original ideas designed to enhance brand collaborations and strategic alliances.
Responsible for creating compelling pitches and proposals to secure new business opportunities, ensuring alignment with client needs and company objectives. Develops strategic proposals that effectively communicate value propositions, differentiating our offerings in competitive markets. Collaborates with cross-functional teams to gather insights, refine messaging, and tailor proposals to specific client requirements. Maintains a strong understanding of industry trends, market dynamics, and client pain points to enhance proposal relevance and impact. Manages the end-to-end proposal development process, from initial drafting to final submission, while adhering to deadlines and quality standards.
Craft innovative and persuasive creative proposals and deliver polished, high-impact presentations tailored for clients and strategic partners.
Translate campaign concepts into compelling visual narratives that effectively convey value propositions, projected impact, and precise audience alignment.
Translate Capital FM’s distinctive strengths—its dynamic personalities, authoritative music curation, expansive audience reach, and exclusive intellectual properties—into profitable business ventures.
Develop and implement cohesive, multichannel integrated campaigns, ensuring seamless alignment across various marketing touchpoints to drive brand awareness, engagement, and conversion. Coordinate closely with cross-functional teams, including creative, digital, and sales, to align messaging, timelines, and objectives. Monitor campaign performance through analytics, adjusting strategies as needed to maximize ROI and meet predefined KPIs. Utilize data-driven insights to refine targeting, creative assets, and channel selection for optimal reach and impact.
Craft cohesive solutions that integrate radio, digital, experiential, and on-ground channels to deliver unified brand experiences.
Ensure that client messaging is presented genuinely and seamlessly integrated into programs, segments, and promotional initiatives.
Ensure campaign implementation remains cohesive with creative, brand, and commercial goals.
Bachelor’s degree in Computer Science, Engineering, or a related field required, with a minimum of five years of experience in software development, preferably involving scalable systems. Demonstrated proficiency in programming languages such as Java, Python, or C++, along with expertise in database management and cloud infrastructure, such as AWS or Azure. Strong problem-solving abilities, excellent communication skills, and a track record of delivering high-quality technical solutions within deadline constraints. Prior experience in a leadership or mentorship role is a plus.
A bachelor’s degree in Communications, Media Studies, Marketing, Journalism, or a closely related discipline is required.
A minimum of four to seven years of professional experience in a creative capacity within media, advertising, entertainment, or a related field is required.
Experienced in crafting compelling content, devising innovative creative strategies, orchestrating impactful campaigns, and guiding high-performing teams to success.
Collaborate effectively with commercial clients while developing and implementing integrated media solutions.
Personal Attributes
Exceptional ability to lead teams and manage personnel effectively is essential.
Exceptionally innovative with a solutions-focused approach and a strong aptitude for creativity.
Proven ability to communicate effectively, deliver compelling presentations, and interact positively with diverse groups is essential.
Exhibits exceptional proficiency in coordinating tasks and overseeing projects from inception to completion with meticulous attention to detail.
Commercially savvy with a focus on delivering measurable outcomes. This individual demonstrates a keen understanding of market dynamics and aligns actions to drive business success. Their approach emphasizes accountability and the achievement of key performance indicators, ensuring tangible results in every endeavor.
Maintains a professional demeanor while demonstrating a robust work ethic and unwavering reliability in all responsibilities.
Able to adjust seamlessly to dynamic conditions while demonstrating strong initiative and excelling in high-pressure media settings.
We are seeking a candidate with strong proficiency in essential competencies that align with our organizational goals. The ideal applicant must demonstrate exceptional skills in communication, teamwork, and problem-solving, with a proven ability to manage complex projects efficiently. Additionally, they should exhibit adaptability and a commitment to continuous learning, ensuring they stay abreast of industry advancements. Proficiency in relevant software tools and techniques, as well as a track record of delivering high-quality outcomes under tight deadlines, are also required. This role demands meticulous attention to detail, strong analytical capabilities, and the capacity to collaborate effectively across diverse teams.
Proven expertise in crafting compelling narratives, developing engaging scripts, and providing strategic creative leadership.
Demonstrates exceptional proficiency in both oral and written communication.
Proficient in strategizing content, overseeing production processes, and implementing campaign initiatives with precision and expertise.
Proficient in radio broadcasting, digital platforms, social media management, and audience engagement techniques, with a comprehensive grasp of strategic approaches to maximize reach and impact.
Proven expertise in broadcast, production, and creative software systems is required.
Proven capability to oversee several projects while meeting various deadlines concurrently.
Exceptional ability to collaborate effectively and manage stakeholders adeptly.
Culturally attuned and responsive to diverse audience needs.
Dynamic professional possessing a transformative and visionary perspective in the media landscape, characterized by bold, forward-thinking strategies and a commitment to redefining industry norms.
Submit your CV and a concise, impactful portfolio to hr@capitalfm.co.ke.
We seek a dynamic Creative Lead to drive innovative design strategies and oversee the creative vision for our projects. The ideal candidate will possess a strong portfolio showcasing expertise in graphic design, branding, and multimedia content creation. With a minimum of five years of experience in a leadership role, you will collaborate with cross-functional teams to ensure cohesive and impactful creative execution. Responsibilities include guiding creative direction, managing design teams, and delivering high-quality work that aligns with brand guidelines and project objectives. Proficiency in industry-standard software such as Adobe Creative Suite is essential, along with exceptional communication and project management skills. Join us to shape compelling visual narratives and elevate our brand’s presence.
Qualifications
BA/BSc/HND
Experience Required
4 - 7 years
