The Opportunity:
Lead the sales strategy and deliver business targets across Sub-Saharan Africa, encompassing 15 countries (including WAC, EAC, and South African neighboring markets), for key accounts and other customers by executing robust sales, marketing, and market access strategies tailored to all species (Poultry, Pets, Ruminants, Swine, Equine, VPH). Implement strategic action plans through established distribution channels and partnerships, ensuring full alignment with Boehringer Ingelheim’s global policies. The position will be headquartered in Nairobi, Kenya.
We are seeking a highly motivated professional to oversee daily operations, ensuring adherence to established protocols and standards. The ideal candidate will manage a diverse range of tasks, including workflow coordination, team leadership, and performance monitoring, while fostering a collaborative and efficient work environment. Additionally, this role will involve strategic planning, process optimization, and the implementation of best practices to enhance productivity and meet organizational objectives. Strong analytical and problem-solving skills are essential, along with the ability to multitask effectively in a fast-paced setting. Experience in [specific industry, if applicable] and proficiency with relevant tools or systems are required to excel in this position.
Develops and executes strategic sales plans to drive revenue growth and enhance market penetration, ensuring alignment with organizational objectives. Identifies key sales opportunities through market analysis, customer segmentation, and competitive intelligence. Collaborates with cross-functional teams, including marketing, product development, and finance, to align resources and maximize sales effectiveness. Monitors sales performance metrics, forecasts future trends, and adjusts strategies as needed to meet or exceed targets. Provides leadership in setting sales targets, allocating budgets, and implementing incentive programs to motivate teams. Additionally, analyzes customer feedback and sales data to refine approaches and improve customer acquisition and retention.
Collaborates closely with the Head of Animal Health to design and sustain country-specific business strategies aimed at optimizing Boehringer Ingelheim’s regional and national market performance. This role focuses on driving the realization of net sales targets and objectives by leveraging local distributor networks effectively.
Leverages insights derived from distributors and market data to generate precise forecasts.
Collaborates with distributors to ensure steady and sustainable increases in sales and revenue by uncovering and cultivating new market opportunities.
Maintains strict adherence to the operating budget by ensuring all expenses related to sales, marketing, and market access activities are accurately recorded and kept up to date.
To prepare thoroughly for upcoming product introductions, develop and oversee comprehensive launch strategies, ensuring all processes are executed seamlessly.
Overseeing and driving the performance of a sales team to achieve revenue targets and expand market presence stands as a core responsibility of sales management. This role involves strategically planning, setting clear objectives, and fostering a high-performing culture to maximize productivity and efficiency. Key duties include recruiting, training, and mentoring sales professionals, as well as monitoring performance metrics and implementing corrective actions when necessary. Additionally, sales managers analyze market trends, identify growth opportunities, and develop tailored strategies to enhance customer acquisition and retention. Strong leadership, analytical skills, and a deep understanding of sales processes are essential, along with the ability to motivate teams and align efforts with organizational goals. Effective communication and decision-making capabilities further contribute to the success of this dynamic and results-driven position.
Achieves sales and revenue targets by skillfully managing distributors, aligning strategies, conducting monthly performance reviews, and meticulously tracking sales activities to ensure consistent progress and accountability.
Builds meaningful, value-driven relationships with customers to enhance engagement and foster long-term loyalty.
Oversees the availability and distribution of BI products, intervening as necessary to uphold optimal supply levels and accessibility.
We are seeking a seasoned professional to develop and execute comprehensive marketing strategies that enhance brand visibility and drive growth. The ideal candidate will possess a bachelor’s degree in marketing, communications, or a related field, along with at least five years of progressive marketing experience. Proficiency in digital marketing tools, including SEO, SEM, and social media platforms, is essential, as is a strong analytical mindset to measure campaign performance and optimize ROI. Responsibilities include managing cross-functional teams, overseeing content creation, and collaborating with sales to align marketing initiatives with business objectives. Exceptional communication and leadership skills, coupled with creativity and data-driven decision-making, are critical for success in this role.
Collaborates closely with Sales and Marketing Leads to implement and execute the SSA marketing strategy effectively.
Cross-functionally collaborates with country-specific teams to oversee business operations, ensuring both operational excellence and enhanced customer engagement.
Effectively engages with and maintains strong relationships with key stakeholders, ensuring their needs and expectations are understood and addressed. Actively listens to stakeholder concerns, provides timely updates, and fosters collaboration to align interests with organizational goals. Demonstrates exceptional communication skills, both written and verbal, to convey complex information clearly and build trust. Leverages strong interpersonal abilities to navigate diverse perspectives and resolve potential conflicts, ensuring high levels of satisfaction and engagement.
Cultivates and sustains strong partnerships with distributors and key accounts to guarantee seamless supply of BI products, while facilitating their distribution, promoting product accessibility, and strictly adhering to industry best practices and BI’s established standard operating procedures (SOPs).
Collaborates closely with distributors to verify stock availability, engaging in cross-functional coordination with internal teams.
Establishes and nurtures collaborative partnerships with distributors to foster strong, professional customer relationships across Sub-Saharan Africa.
Requirements:
Must possess a Veterinary Degree or a Specialist Degree in Microbiology-Virology, or an equivalent qualification.
With a minimum of seven to ten years of hands-on experience in a leadership position focused on sales within the animal health sector, candidates must demonstrate a proven track record of success in this specialized field.
With a minimum of five years of hands-on experience in sales and marketing, you bring a strong history of consistently meeting targets and effectively executing strategic plans.
Regional work experience in Africa Sub-Sahara will be advantageous.
Demonstrated success in collaborating with diverse teams spanning multiple functions and departments is essential.
Accommodates regular travel requirements and possesses valid travel and driving documentation.
A background in the economics and key drivers of the Animal Health Industry is considered advantageous.
Proficient in collaborating effectively within a matrix team structure, demonstrating adaptability and strong performance in cross-functional settings.
Competencies:
Demonstrates strong analytical and problem-solving skills with the ability to process complex data and derive actionable insights. Exhibits excellent communication and collaboration abilities to effectively interact with cross-functional teams and stakeholders. Shows proficiency in project management, ensuring timely delivery and adherence to quality standards. Possesses a customer-centric mindset, prioritizing client needs and delivering high-quality service. Maintains adaptability and resilience in dynamic environments, quickly adjusting to changing priorities. Displays a commitment to continuous learning and professional development to stay current with industry trends and best practices.
Accomplished professionals with a sharp understanding of business operations and a proven track record of driving measurable outcomes are sought. Individuals must demonstrate a strong ability to analyze complex situations, make data-driven decisions, and deliver tangible results in fast-paced environments.
Proven expertise in fostering strong interpersonal relationships and delivering clear, concise communication stands as a cornerstone of this role.
Demonstrate exceptional influence and leadership capabilities to guide teams toward achieving organizational goals. Foster a collaborative environment by motivating and inspiring colleagues, ensuring alignment with strategic objectives. Drive decision-making processes with confidence and clarity, while cultivating a culture of accountability and high performance. Develop and mentor team members to enhance their skills and career growth, positioning them for long-term success.
High learning agility is essential, requiring the ability to quickly grasp new concepts, adapt to evolving circumstances, and effectively apply knowledge in dynamic environments.
Proficient in both verbal articulation and written expression, demonstrating clarity and effectiveness in conveying ideas.
Qualifications
BA/BSc/HND
Experience Required
7 - 10 years
